Music Industry Signings and Deals - Page 6 of 33

Endorsement Deals 1 mins read

Alan Walker Joins Jetour as Global Brand Ambassador

Jetour, the international SUV brand, has announced a partnership with Alan Walker, the British-Norwegian DJ, music producer, and electronic music artist. The collaboration highlights their shared passion for travel, music, and lifestyle, aligning Walker’s global influence with Jetour’s vision of inspiring exploration and adventure.

Since its global debut in 2018, Jetour has established itself in over 60 countries as a brand deeply connected to travel and lifestyle. The company’s ‘Travel+’ strategy emphasizes a commitment to being a trusted companion for journeys, making Walker, known for his music that embodies freedom and dreams, an ideal ambassador.

Walker, born in England in 1997 and raised in Norway, gained worldwide fame with his 2015 single “Faded,” a track that has garnered over 1.2 billion YouTube views and topped charts globally. As part of this partnership, Walker is creating an exclusive Jetour theme song, set to launch later this month, aiming to blend the spirit of travel with his signature musical style.

Through

News 1 mins read

Jason Mageau Departs Roc Nation to Launch Culture Wave in Partnership with Red Light Management

Jason Mageau, a seasoned artist manager renowned for his work with rock and metal acts, has departed from Roc Nation to establish Culture Wave, a new venture in collaboration with Red Light Management. This strategic partnership aims to leverage Red Light’s extensive resources and industry expertise to provide comprehensive management services to a diverse roster of artists.

Prior to this move, Mageau was instrumental in developing Roc Nation’s rock department, informally known as “Roc(k) Nation.” He managed several prominent artists, including Spiritbox, Code Orange, Brand of Sacrifice, Loathe, and We Came As Romans. His management style emphasized organic growth and a clear vision for each artist, moving beyond traditional album-tour cycles.

With the launch of Culture Wave, Mageau aims to continue his commitment to artist development and success, utilizing the combined strengths of his new venture and Red Light Management to navigate the evolving music industry landscape.

Samara Joy Signs with CAA

Jazz vocalist Samara Joy has signed with Creative Artists Agency (CAA) for representation in North America. This partnership aims to expand her reach and opportunities within the music industry. Drawing inspiration from jazz legends such as Ella Fitzgerald, Sarah Vaughan, and Billie Holiday, Joy’s vocal style combines the timeless elegance of classic jazz with her own fresh and contemporary approach.

Career Highlights: Joy’s career began to take off in 2020 when she released her debut album, Linger Awhile, which received critical acclaim for its rich tone and nuanced delivery. The album, featuring a mix of jazz standards and modern interpretations, established her as a rising star in the jazz scene. In 2023, her success was further solidified when she won three Grammy Awards, including Best New Artist and Best Jazz Vocal Album, marking her as one of the brightest talents in jazz today.

Her collaboration with CAA is expected to further elevate her profile and open new avenues for her musical endeavors. Her growing discography and widespread

Music 2 mins read

Orville Peck Signs with Crush Music

Country music sensation Orville Peck has signed with Crush Music, marking a new chapter in his already successful career. Known for his unique blend of country, Americana, and rock, Peck’s decision to join the renowned talent agency comes at a pivotal moment, following his rise to prominence with his captivating blend of mystery, musical talent, and compelling storytelling. Peck continues to be represented by William Morris Endeavor (WME).

Career Highlights: Orville Peck is a Canadian singer-songwriter known for his unique blend of country, Americana, and rock music. He has gained significant attention for his distinctive sound and masked persona. His debut album, Pony (2019), received critical acclaim, and his subsequent releases, including Show Pony (2020) and Stampede (2024), have further solidified his position in the music industry. In addition to his albums, Peck has earned attention for his innovative live performances, often blending theatricality with intimate musicality, further setting him apart from traditional country acts.

Joining

News 2 mins read

Punch Steps Down as SZA’s Manager

TDE President Terrence “Punch” Henderson has stepped away from managing SZA, marking the end of their often turbulent manager-client relationship. SZA confirmed the split on Instagram, expressing that it was the end of an era and wishing Punch the best. She also emphasized that while they had grown apart, there was no ill will and asked her fans not to attack him. Despite this change, SZA reassured her audience that she remains focused on her music, particularly the extended version of Lana, and is working to ensure its release remains on track.

The split follows months of collaboration between SZA and Punch on her SOS album and its expansion. After the release of the 15-track addendum in December, SZA had pushed for the inclusion of more songs, sharing her thoughts on the matter in a lighthearted manner. Though Punch had initially hesitated, she expressed her gratitude for his support in bringing her vision to life.

Now that Punch has stepped away, SZA is reorganizing her plans moving forward. She acknowledged that some of the tracks they had discussed releasing together will still be launched, though the process has been a bit

Campaigns 2 mins read

Sabrina Carpenter Teams Up with Dunkin Donuts for New Year Campaign – “Sabrina’s Brown Sugar Shakin’ Espresso”

Dunkin’ is shaking things up just in time for New Year’s Eve with a bold new collaboration featuring GRAMMY-nominated pop sensation Sabrina Carpenter. On Dec. 31, the coffee giant launches “Sabrina’s Brown Sugar Shakin’ Espresso”, a limited-time iced beverage made with Dunkin’s signature bold espresso, brown sugar notes, and creamy oatmilk. The handcrafted drink is shaken to perfection, delivering a frothy, subtly sweet sip to energize fans as they ring in 2025.

To celebrate, Dunkin’ debuts its playful new ad campaign, Shake That Ess’, starring Sabrina herself. Set to the infectious beat of Carpenter’s chart-topping hit “Espresso,” the commercial features an eclectic cast of characters enthusiastically shaking their drinks in sync with the music. Sabrina’s signature wit and charm shine as she interacts with the lively partygoers, embodying the fun, fearless spirit of both the star and the brand.

Career Highlights: Sabrina Carpenter’s collaboration with Dunkin’ marks another milestone in her flourishing

New Signings 1 mins read

Raelynn Signs with United Talent Agency (UTA)

Country music sensation Raelynn has officially signed with United Talent Agency (UTA), marking an exciting new chapter in her already successful career. Renowned for her powerful vocals and heartfelt lyrics, Raelynn has quickly become one of the most beloved voices in modern country music. This new partnership with UTA promises to elevate her presence in both music and entertainment.

Career Highlights: Raelynn’s musical journey is full of impressive milestones. After appearing on The Voice in 2011, she signed with Republic Nashville and released her debut album, WildHorse, in 2017. The album featured chart-topping singles and earned widespread acclaim. Known for her relatable storytelling and unique sound, Raelynn has become a staple on country music radio, earning her place in the industry.

With this partnership, Raelynn joins an impressive roster of talent at UTA, which represents some of the most influential figures in entertainment. UTA’s clientele includes major stars like Jill Scott, along with actors, comedians, and filmmakers such as Alison

Endorsement Deals 1 mins read

Jackson Wang joins Jordan Brand as Global Brand Partner

Jackson Wang, a global music and fashion icon, has officially joined the Jordan brand as a global brand partner, marking a new milestone in his multifaceted career. Wang is joining a distinguished group of athletes and celebrities who have also partnered with the Jordan Brand, including Michael Jordan, Travis Scott, and Spike Lee.

Career highlights: Wang initially gained prominence as a fencer, representing his country at the Youth Olympics. However, he later transitioned to the world of music, joining a K-pop band before embarking on a solo career that catapulted him to global stardom. His influence extends to fashion, where he is celebrated for his bold, trendsetting style.

Now aligned with the Jordan brand, Wang embodies the essence of its ethos. Nike and Jordan are embracing Wang’s creativity and tenacity,

New Signings 2 mins read

Cody Jinks signs with Red Light Management

Renowned country artist Cody Jinks has signed with Red Light Management, marking a significant milestone in his already illustrious career. Known for his raw authenticity and deeply relatable songwriting, Jinks adds his name to a roster that includes music heavyweights like Dave Matthews Band, Luke Bryan, and Lady A, further strengthening Red Light’s reputation as a leader in artist representation across genres. Jinks remains under the management of Logan Hacker.

Career Highlights: Cody Jinks has built an impressive career rooted in storytelling and authenticity. Originally a heavy metal artist, Jinks transitioned to country music, bringing a distinctive edge to his sound. His 2016 album I’m Not the Devil was a breakthrough, reaching #4 on Billboard’s Country Albums chart.In 2018, Jinks

New Signings 2 mins read

Burton Cummings Signs with WME

Legendary singer-songwriter Burton Cummings has officially signed with WME (William Morris Endeavor), joining the ranks of globally renowned artists represented by the agency. Known as the iconic frontman of The Guess Who and a successful solo artist, Cummings brings his extensive catalog of hits and legacy in rock and roll to WME’s impressive roster.

WME, a powerhouse in talent representation, also represents celebrated artists such as Adele and Bruno Mars.

Career Highlights: Cummings rose to fame as the lead singer and keyboardist of The Guess Who, co-writing and performing timeless classics such as “American Woman,” “These Eyes,” and “No Time.” His contribution to the band’s success earned them numerous accolades, including induction into the Canadian Music Hall of Fame.

As a solo artist, Cummings achieved widespread acclaim with hits like “Stand

Business Ventures 1 mins read

Jon Pleeter Launches JPA Agency with Star-Studded Roster

Veteran talent agent Jon Pleeter has announced the launch of JPA Agency, a Los Angeles-based talent representation firm set to make waves in the entertainment industry.

Pleeter, who brings decades of experience, most recently worked at 33 and West, where he joined in July after a successful stint at Sound Talent Group. His career also includes a noteworthy tenure as Vice President of Concerts at ICM, solidifying his reputation as a key player in the world of talent representation.

JPA Agency marks a new chapter for Pleeter, combining his expertise with an impressive roster of iconic acts. The agency represents artists such as Animotion, Bow Wow Wow, Davy Knowles, Jeffrey Osborne, Men Without Hats, The Motels, Musical Youth, and the legendary Parliament

Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the “dance mix” of Da Girls and NLE

Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ‘s Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein’s ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein has formed with some of K-pop’s biggest names.

Career Highlights: Mingi’s

Music 2 mins read

Greeicy Rendón Signs with WME

Colombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.

Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and a singer. Born in Cali, Colombia, on October 30, 1992, she gained early recognition for her talent after competing in the 2007 edition of Factor Xs, showcasing her vocal abilities at a young age.

As an actress, she became widely known for her role as Daisy O’Brian McLaren in the hit Colombian television series Chica Vampiro (2013–2015), a show that gained popularity internationally. She also starred in notable series such as La Ronca de Oro (2014) and Primera Dama (2011), solidifying her status as a household name in Latin American television.

In addition to her acting achievements, Greeicy transitioned into music, where she achieved major success with singles like “Brindemos,” “Error,” and

Music 1 mins read

Matchbox Twenty Signs with Creative Artists Agency (CAA)

Iconic rock band Matchbox Twenty has signed with Creative Artists Agency (CAA) for representation, continuing their trajectory as a powerhouse in the music industry. The group will remain under the management of Lippman Entertainment.

Recent Career Highlights: Matchbox Twenty returned to the spotlight in May 2023 with the release of Where the Light Goes, their first studio album in over a decade. Featuring standout tracks like “Wild Dogs (Running in a Slow Dream),” the album was met with excitement from fans and critics alike, celebrating the band’s signature sound and evolution.

Following the album’s release, Matchbox Twenty embarked on the highly successful Slow Dream Tour, which ran from May to August 2023 across North America. The tour featured sold-out shows and a setlist blending beloved classics such as “3AM” and “Unwell” with tracks from their new album, reaffirming their reputation as a dynamic live act.

With

Electronic 2 mins read

Showtek Signs with United Talent Agency (UTA) for Representation

Dutch electronic dance music duo Showtek has signed with United Talent Agency (UTA) for representation, marking a significant step in their illustrious career. They continue to be managed by 2-Dutch Music Group.

Career Highlights: Formed by brothers Wouter and Sjoerd Janssen in Eindhoven, Netherlands, Showtek began their musical journey in 2001, initially focusing on techno and later transitioning to hardstyle. Their debut album, Today Is Tomorrow (2007), received critical acclaim, solidifying their presence in the electronic music scene.

In 2009, they released their second album, Analogue Players in a Digital World, further showcasing their innovative sound. Over the years, Showtek has collaborated with renowned artists such as Tiësto, David Guetta, and Major Lazer, producing chart-topping tracks like “Bad” and “Booyah.” Their ability to blend hardstyle roots with mainstream electronic sounds has made them a prominent name in the global

Music 2 mins read

Alexander 23 Signs with CAA for Representation

Rising singer, songwriter, and producer Alexander 23 has signed with Creative Artists Agency (CAA) for representation, marking a significant step in his growing career. He continues to have his public relations handled by Whiteboard PR.

Career Highlights: Alexander 23, born Alexander Glantz, made his debut in 2019 with the EP I’m Sorry I Love You, featuring standout tracks like Dirty AF1s, which garnered significant attention for its heartfelt lyrics and polished production. His second EP, Oh No, Not Again! (2021), featured the hit single Cry Over Boys, further establishing him as a prominent figure in the alt-pop scene.

In 2021, Alexander co-wrote Olivia Rodrigo’s Grammy-nominated smash hit Good 4 U, which topped charts worldwide and became one of the most iconic songs of the year. His songwriting skills earned him industry recognition and solidified his reputation as a versatile artist.

In 2022, Alexander released his debut

Music 2 mins read

Trippie Redd Signs with WME for Representation

Rapper and songwriter Trippie Redd has signed with WME for representation, marking another significant step in his career. He continues to be managed by Grade A Productions, with PR handled by Rodeo & Madison Agency. Known for his genre-blending sound and emotive lyricism, Trippie remains a force in the music industry, consistently pushing creative boundaries.

Career Highlights: Born Michael Lamar White IV in Canton, Ohio, Trippie Redd first rose to prominence with the release of his mixtape A Love Letter to You in 2017. The project’s breakout single, Love Scars, established him as a leading voice in the emo rap movement, combining heartfelt melodies with hard-hitting beats. Since then, he has released several successful projects, including chart-topping albums like Life’s a Trip (2018), !(2019), and Pegasus (2020).

Trippie’s ability to seamlessly

Music 2 mins read

Leona Lewis Signs with United Talent Agency (UTA) for Representation in All Areas

Multi-platinum singer-songwriter Leona Lewis has signed with United Talent Agency (UTA) for representation in all areas, signaling an exciting new chapter in her illustrious career. Lewis continues to be managed by ZenKai Management, with her public relations handled by Edge Publicity. The globally celebrated artist boasts over 8 million monthly listeners on Spotify, a testament to her enduring appeal and influence in the music world.

Career Highlights: Leona Lewis rose to international fame after winning the third season of The X Factor UK in 2006. Her debut single, A Moment Like This, broke records, becoming the fastest-selling single in the UK at the time. Her breakthrough continued with the release of her debut album, Spirit (2007), which debuted at No. 1 in over 20 countries and featured the chart-topping single Bleeding Love. The song became a global phenomenon, reaching No. 1 in 35 countries

Management Signings 2 mins read

Bryant Barnes Signs with Full Stop Management and Announces Tour with 070 Shake

Rising singer-songwriter Bryant Barnes has signed with Full Stop Management, joining a powerhouse roster that includes artists like Harry Styles and Lizzo. Barnes continues to be represented by Creative Artists Agency (CAA) and is set to embark on a tour with 070 Shake next year, a major milestone in his promising career.

Career Highlights: Born in Cypress, Texas, Bryant Barnes discovered his passion for music at a young age, starting with classical piano lessons at six years old and later mastering the cello and guitar. His journey into the music world gained traction on TikTok, where he shared covers of songs by artists like XXXTENTACION, Joji, Mac Miller, and Brent Faiyaz, quickly building a dedicated following.

In July 2024, Barnes released his debut album, VANITY, under Mercury Records. The album, blending lo-fi pop and emotive R&B, was met with critical acclaim, with tracks like I’d Rather Pretend and Don’t Want a Love Song resonating

Subscribe to Get the Latest Updates

Music