Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Music 2 mins read

Kodak Black Signs With CAA

Kodak Black has signed with Creative Artists Agency (CAA) for worldwide representation. He was previously represented by WME. He continues to be managed by Generation Now. At CAA, he joins a roster that includes hip-hop artists such as 21 Savage, ASAP Rocky, and Playboi Carti.

Streaming Metrics: As of April 2025, Kodak Black has approximately 25.7 million monthly listeners on Spotify. His top listener markets include Chicago, Los Angeles, Dallas, Atlanta, and New York City.

Discography and Chart Performance: Kodak Black’s discography includes seven studio albums, eleven mixtapes, two extended plays, and thirty-six singles. His debut studio album, Painting Pictures (2017), debuted at number three on the US Billboard 200, with 71,000 album-equivalent units in its first week. The album featured the single “Tunnel Vision,” which peaked at number six on the Billboard Hot 100. His second studio album, Dying to Live (2018), debuted at number one on the Billboard 200, earning 89,000 album-equivalent units in its first week. The album included the single “Zeze,” featuring

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Music 2 mins read

The Pretty Wild Signs with Sound Talent Group for Representation

The Pretty Wild has signed with Sound Talent Group for representation. They continue to be managed by D&D Endeavors.

Career Overview

Formed by sisters Jyl and Jules Wylde, The Pretty Wild has made a name for themselves with their distinctive blend of metal and hard rock, fusing rebellious energy with emotionally charged lyrics. Their music delves into themes of personal struggles, resilience, and navigating the complexities of the music industry.

Their debut album, All the Way (2008), reached number three on the Swedish rock charts and topped the mid-price list, marking their breakthrough. They followed up with Pretty Wild (2014), which continued to define their melodic hard rock style. In 2019, they released Interstate 13 under Black Lodge Records, showcasing their evolution with heavier instrumentation and refined production.

Festival Appearances and Tours

The Pretty Wild has built a reputation for high-energy live performances, sharing stages with artists such as Kelsea Ballerini, Halsey, Josh Turner, and Alien Ant Farm. They have performed at major festivals, including Stagecoach and Route 91

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Rock 1 mins read

Daisy the Great Signs with One Fiinix Live for Representation

Brooklyn-based indie pop band Daisy the Great has signed with One Fiinix Live for representation in Europe and the UK. The band continues to be managed by Magus Entertainment, with public relations handled by Grandstand Media.

Career Overview

Led by singer-songwriters Kelley Nicole Dugan and Mina Walker, Daisy the Great first gained attention with their 2017 single “The Record Player Song.” The track went viral and was later reimagined in 2021 with AJR under the title “Record Player,” reaching number six on the Billboard Alternative Airplay chart. Their music blends folk-pop, indie rock, and rich vocal harmonies, creating a distinct sound that has resonated with audiences.

Their debut album, I’m Not Getting Any Taller (2019), introduced their introspective songwriting and intricate melodies. In 2020, they followed up with the Soft Songs EP, showcasing a stripped-down, acoustic approach. Their sophomore album, All You Need Is Time (2022), marked a deeper exploration of their sonic identity, featuring tracks like “Cry in the Mirror.” In 2023, they collaborated with legendary producer Tony Visconti on the Daisy

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Music 1 mins read

Ozuna Signs with 33 & West for Representation

Puerto Rican reggaeton and Latin trap artist Ozuna has signed with 33 & West for representation as he continues to expand his career in Latin music.

Recent Music Releases

In February 2025, Ozuna released the single “Más Que Tú” with Colombian artist Kapo under Sony Music Latin. The song blends reggaeton with Afro-Caribbean rhythms and was accompanied by a music video directed by Fernando Lugo. In January 2025, he previewed a new single, “Sirenita,” on social media.

Film Debut in Odisea

Ozuna will make his acting debut in Odisea, a film inspired by his life and 2017 debut album. Directed by Alexis Morante, the biopic follows his rise from Puerto Rico to international stardom. Ozuna is also an executive producer through his company, Bear with Oz Films. The movie is set for release later this year.

Upcoming Festival Performances

Ozuna will perform at Granca Live Fest from July 3 to 5, 2025, at Estadio de Gran Canaria, alongside Enrique Iglesias and Will Smith. On June 29, 2025, he is set to take the stage at Icónica Sevilla Fest in Spain. He will

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Music 2 mins read

Anderson .Paak Signs with Align Public Relations

Anderson .Paak has signed with Align Public Relations for PR representation. He continues to be represented by WME in North and South America and CAA for the rest of the world. His management remains under Full Stop Management.

A Versatile Career Across Music and Film

A Grammy-winning artist, .Paak has solidified himself as one of the most dynamic performers in contemporary music. He has won multiple Grammy Awards, including Best Rap Performance for “Bubblin” (2018) and Best R&B Album for Ventura (2019). His collaborations span multiple genres, with standout projects like NxWorries, his duo with producer Knxwledge, and Silk Sonic, his joint venture with Bruno Mars. Silk Sonic’s Leave The Door Open became his first Billboard Hot 100 No. 1 hit, earning widespread critical and commercial success.

Directorial Debut and Hospitality Venture

In 2024, .Paak expanded his creative pursuits into filmmaking, making his directorial debut with K-Pops!, a film that premiered at the Toronto International Film Festival. The movie, which he also starred in, featured his real-life son, Soul Rasheed, and explored themes

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Endorsement Deals 2 mins read

Ice Spice Joins Mercedes-Benz’s ‘Class of Creators’

Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.

Ice Spice’s Role in the Campaign

As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.

Recent Music Career and Y2K! World Tour

Ice Spice has remained highly active in her music career, releasing the deluxe edition of her debut album, Y2K!: I’m Just A Girl, in December 2024. This version included five new tracks featuring collaborations with NLE Choppa, DaBaby, BB Trickz, and Anuel AA.

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Electronic 3 mins read

Marshmello Signs With Ace Agency

Marshmello has signed with Ace Agency for representation in Europe, the Middle East, Africa, and Australia. He continues to be represented by Wasserman in North America, South America, and Asia, while his management remains with The Shalizi Group.

Career and Rise to Fame

Born Christopher Comstock, Marshmello emerged as one of the most recognizable figures in electronic music with his signature masked persona and high-energy performances. Breaking onto the scene in 2015 with remixes and original tracks like “Keep It Mello,” he quickly gained traction through a combination of infectious beats and a mysterious, anonymous image. His breakout single, “Alone,” released in 2016, became a defining moment in his career, earning multi-platinum certification and landing on the Billboard Hot 100.

Over the years, Marshmello has proven his versatility, collaborating across genres and pushing the boundaries of electronic music. Some of his most successful collaborations include “Silence” with Khalid, “Wolves” with Selena Gomez, “Friends” with Anne-Marie, and “Happier” with Bastille—all of which have earned multi-platinum status and dominated global charts.

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Hip-Hop 1 mins read

Vince Staples Signs With Wasserman

Vince Staples has signed with Wasserman Music for exclusive worldwide touring representation. The agency will oversee his live performances as he continues to be a fixture in the festival and touring circuit.

Recent Projects and Career Highlights: In May 2024, Staples released his sixth studio album, Dark Times, marking his final project with Def Jam Recordings. The album featured tracks like “Shame on the Devil” and “Black&Blue,” continuing his signature blend of introspective storytelling and sharp social commentary. The project followed a string of critically acclaimed releases, including Ramona Park Broke My Heart and FM!

Beyond music, Staples debuted his scripted comedy series, The Vince Staples Show, on Netflix in 2024. He has also appeared in HBO’s Insecure and starred in the remake of White Men Can’t Jump. Additionally, he was featured in an October 2024 Jordan sneaker campaign alongside NBA star Jayson Tatum, channeling the iconic style of Michael Jordan and Spike Lee’s classic commercials.

A Festival Mainstay: Staples has performed at major festivals including Coachella, Rolling Loud,

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Music 2 mins read

Bryson Tiller Signs with Align Public Relations for PR Representation

Renowned R&B artist Bryson Tiller has enlisted Align Public Relations to oversee his public relations efforts. He continues to be represented by the Cara Lewis Group for bookings in North America and Wasserman for international engagements.

Recent Projects: In April 2024, Tiller released his self-titled album, Bryson Tiller, under RCA Records. The project marked his first full-length release in over three years and showcased his signature blend of trap, R&B, and contemporary pop influences. Featuring standout tracks like “Calypso” and “Whatever She Wants”, the album highlighted his growth as an artist while staying true to the sound that made him a breakout star.

Career Highlights: Tiller first gained widespread recognition in 2015 with his debut album, Trapsoul, which introduced his trap-infused R&B sound and solidified his place in modern R&B. The album produced hits like “Don’t” and “Exchange,”

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New Signings 2 mins read

Potter Payper Signs with Wasserman for Worldwide Representation

British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.

Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.

Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single “Gangsteritus” featuring Tiggs Da Author became a defining moment, gaining widespread recognition

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Hip-Hop 2 mins read

LiAngelo Ball (GELO) has signed with CAA

Professional basketball player and emerging rapper LiAngelo Ball, also known by his stage names G3 and GELO, has signed with Creative Artists Agency (CAA) for representation. This strategic move aims to advance his burgeoning career in both sports and music.

Basketball Career: Born on November 24, 1998, in Anaheim, California, LiAngelo Ball gained early recognition playing alongside his brothers, Lonzo and LaMelo, at Chino Hills High School, where they secured a state championship. He briefly attended UCLA but withdrew following a suspension in 2017. Pursuing professional opportunities, Ball played internationally with Prienai in Lithuania and later joined the Los Angeles Ballers in the Junior Basketball Association (JBA). He had stints with the Greensboro Swarm in the NBA G League and the Astros de Jalisco in Mexico.

Transition to Music: In January 2025, Ball released his debut single, “Tweaker,” which quickly gained viral attention. The track’s success led to a remix featuring

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Music 2 mins read

Xavi Signs with WK Entertainment for Management

Mexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.

Early Life and Career Beginnings: Born Joshua Xavier Gutierrez on May 5, 2004, in Phoenix, Arizona, Xavi began his musical journey at a young age. He started playing the guitar at 10 and composing songs by 12. In 2020, he released his debut single, “Vete Ya,” which garnered attention and led to a deal with Interscope Records.

Breakthrough and Musical Achievements: Xavi’s rise to fame accelerated with the viral success of “Amigos con Derecho,” capturing a wide audience and solidifying his presence in the music industry. His subsequent single, “La Víctima,” became a sensation, debuting on the Billboard Hot Latin Songs chart and eventually reaching the top 10. Following this, “La Diabla” peaked at No. 20 on the Billboard Hot 100 and topped the US Hot Latin Songs chart.

In 2024, Xavi embarked on the

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Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan’s vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

Joining the Wave of Musicians in the

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New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano Cardona in Añasco, Puerto Rico, Young Miko first gained attention in the Latin trap scene while working as a tattoo artist, using her earnings to fund her early music projects. She started uploading music to SoundCloud in 2018, quickly building a fan base with her unique blend of Latin trap and reggaeton.

Her debut EP, “Trap Kitty,” released in 2022, showcased her versatility and style, solidifying her status as a rising star. In April 2024, she released her debut studio album, “Att.,” featuring collaborations with Feid, Jowell & Randy, Villano Antillano, Elena Rose, and Dei V. Morelia. The album earned a Grammy nomination for Best Música Urbana Album, marking a major milestone in her career.

Notable Performances and Collaborations: In 2024,

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Rock 2 mins read

Sophie Lloyd Signs with International Talent Booking for Worldwide Representation

British guitarist and composer Sophie Lloyd has signed with International Talent Booking (ITB) for representation worldwide, excluding North and South America. She continues to be managed by Generation Entertainment, with public relations handled by The Noise Cartel.

Background and Career Highlights: Born in London, Lloyd began playing guitar at the age of nine, quickly developing a passion for rock and metal. She gained widespread recognition through her YouTube channel, where her technical skill and high-energy performances attracted a dedicated following. She later graduated with First-Class Honours in Popular Music Performance from the BIMM Institute London, further solidifying her place as one of the most exciting young guitarists in the industry.

In 2022, Lloyd joined Machine Gun Kelly’s touring band as lead guitarist for the Mainstream Sellout Tour, performing on major stages worldwide. Her presence on tour introduced her to an even broader audience, blending her virtuosic guitar playing with MGK’s

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New Signings 2 mins read

Ludmilla Signs with CAA for Representation

Brazilian singer-songwriter Ludmilla has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous deal with TBA Agency. She continues to be managed by Central Sonora as she continues her rise as a global artist.

Background and Career Highlights: Born Ludmila Oliveira da Silva in Rio de Janeiro, Ludmilla first gained recognition with her breakout hit “Fala Mal de Mim”, which helped introduce funk carioca to a broader audience. Over the years, she has evolved her sound, blending pop, funk, R&B, and pagode, making her one of the most versatile and influential artists in Brazilian music. She has built a loyal fanbase both in Brazil and internationally, consistently pushing the boundaries of her genre.

Recent Achievements: In 2024, Ludmilla made history as the first Afro-Latina female artist to perform on Coachella’s main stage, delivering a high-energy set that blended Brazilian funk and pagode with pop influences. The performance, which featured a personalized audio introduction

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Music 2 mins read

Murda Beatz Signs with 33 and West for Worldwide Representation (Excluding North America)

Renowned Canadian record producer Murda Beatz has signed with 33 and West for representation in all territories outside of North America. He continues to be represented by Cara Lewis Group in North AMerica, managed by Range Media, and has public relations handled by Biz3.

Background and Career Highlights: Born Shane Lee Lindstrom, Murda Beatz started producing music as a teenager in Fort Erie, Ontario, teaching himself how to make beats using FL Studio. His early work caught the attention of Chief Keef and Lil Durk, leading to a breakout partnership with Migos, where he played a key role in shaping their signature sound.

Murda Beatz has produced some of the biggest hits in hip-hop, including “Butterfly Effect” by Travis Scott, “Nice for What” by Drake, “Fefe” by 6ix9ine featuring Nicki Minaj, and “MotorSport” by Migos, Nicki Minaj, and Cardi

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Africa 2 mins read

Tyla Signs New Endorsement Deal with Nike

Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, “Maybe a Tyla shoe? That would be fire.”

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, “Getting Late,” in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, “Water,” became a viral sensation, leading to a dance challenge on social media and charting in multiple countries. The track’s success made her

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Music 2 mins read

Asher Angel Signs with Wasserman

Actor and singer Asher Angel has signed with Wasserman for representation, while continuing his public relations partnership with Platform PR. Angel, who first gained recognition for his breakout role as Jonah Beck on Disney Channel’s Andi Mack, has since expanded his career into both film and music, becoming a rising force in the entertainment industry.

Angel made his feature film debut as Billy Batson in the DC Extended Universe film Shazam! in 2019, a role he reprised in Shazam! Fury of the Gods in 2023. Outside of acting, he has pursued a music career, showcasing his versatility as an artist. In January 2025, he released the single “Alternate Ending,” marking a shift toward a country-pop sound. The song explores themes of heartbreak and longing, accompanied by an emotionally driven music video.

Beyond his music, Angel has taken on more film roles, starring as Clay Laughlin in the drama On Fire, which was released in late 2023. He is also set to appear in the upcoming thriller Lazareth and the teen romance 99 Days,

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Music 2 mins read

Ryan Hurd Signs With The Core Entertainment for Management

Singer-songwriter Ryan Hurd has signed with The Core Entertainment for management, where he will be represented by co-founders Chief Zaruk and Simon Tikhman. He continues to be represented by WME for booking.

Upcoming Album Release: Hurd is preparing to release his sophomore album, Midwest Rock & Roll, on March 21 via Big Machine Records. The album features his new single, “Die For It,” co-written with Mark Holman and Randy Montana, as well as previously released songs “Go To Bed Sober” featuring Sasha Alex Sloan and “This Party Sucks.” The project is expected to showcase his signature blend of country storytelling with rock influences.

Background and Career Highlights: Hurd, originally from Kalamazoo, Michigan, began his career as a songwriter, co-writing hits for artists such as Diplo (“Heartless”),

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