Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and the bold textures of Nerds’ candy, aiming to deliver a visually striking and sensory-rich experience.

This

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Agency Signing 2 mins read

Jasial signs with UTA

United Talent Agency (UTA) has recently signed rising Latin music artist Jasiel Nuñez. Nuñez has been making waves in the music industry with his unique blend of reggaeton and Latin trap, capturing the attention of audiences worldwide. He continues to be managed by Z Records.

Career Highlights: Hailing from Guadalajara, Mexico, Nuñez has collaborated with prominent artists, contributing to his growing prominence in the industry. In 2023, Nuñez collaborated with Peso Pluma on the track “Rosa Pastel,” which marked his debut on the Billboard Hot 100, peaking at number 93.

Further solidifying his presence, Nuñez released the single “Bipolar” in collaboration with Peso Pluma and Junior H. The track achieved notable chart success, peaking at number 60 on the Billboard Hot 100 and reaching number seven on the Hot Latin Songs chart. His collaboration

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Agency Signing 2 mins read

Hip-Hop and R&B Heavyweights Flock to Wasserman Following Major Agent Expansion

Wasserman’s latest strategic move has sent shockwaves through the music industry, as a flood of top-tier hip-hop and R&B talent has followed powerhouse agents James Rubin, Kevin Shivers, and Cristina Baxter to the agency. Since their arrival earlier this month, Wasserman has significantly expanded its roster, securing representation deals with some of the biggest names in the game.

Among the star-studded list of artists now represented by Wasserman are Tyler, The Creator, Travis Scott, Wiz Khalifa, Yeat, Roddy Ricch, PARTYNEXTDOOR, Lil Baby, Kid Cudi, Joey

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Music 2 mins read

Hunter Metts signs with WME

Indie folk artist Hunter Metts has recently signed with WME (William Morris Endeavor) for booking representation. He continues to be managed by Shelter Music Group.

Career Highlights: Hailing from Franklin, Tennessee, Metts gained national attention as a contestant on Season 19 of American Idol in 2021, where he finished in the top seven. Following his television debut, he released his first single, “The River,” in 2021, marking the beginning of his recording career. 

In 2023, Metts made the decision to leave his software development job to focus on music full-time. This transition led to a series of independent releases, including tracks like “Nothing to Lose” and “Paper Moon,” which showcase his soulful vocals and acoustic-driven melodies. 

His participation in American Idol featured several standout moments, including his rendition of “Falling Slowly” from the film Once, which received

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Agency Signing 2 mins read

VOILA Signs with 33 & West

Los Angeles-based pop-rock duo VOILÀ has recently signed with 33 & West for worldwide touring representation, excluding Europe. They continue to be managed by Inevitable Artists.

Career Highlights: Formed by Luke Eisner and Gus Ross, VOILÀ has gained recognition for their dynamic blend of pop and rock elements. They have released notable tracks such as “Stand Tall,” “Figure You Out,” and “Therapy,” which have contributed to their growing fan base. 

Their debut album, Happy Never After, released on October 7, 2022, has garnered over 60 million streams, reflecting their growing popularity. The duo’s music has resonated with a broad audience, leading to over 250 million streams to date. This success has been bolstered by their inclusion in major editorial playlists, amplifying their reach within the music community.

In recognition of their rising prominence, VOILÀ was featured

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Agency Signing 2 mins read

Brett Young signs with WME

Country music star Brett Young has re-signed with William Morris Endeavor (WME) for representation. He continues to be managed by Otter Creek Entertainment.

Career Highlights: Brett Young first gained widespread recognition with his self-titled debut album in 2017, featuring chart-topping hits like “In Case You Didn’t Know” and “Sleep Without You.” His soulful voice and heartfelt lyrics have earned him accolades, including the Academy of Country Music’s New Male Vocalist of the Year award. 

Brett Young has built an impressive career with notable performances and collaborations that showcase his versatility as a country artist. In 2017, he made his debut at the Grand Ole Opry, marking a major milestone in his journey. He later took the stage in a unique crossover performance for CMT Crossroads in 2019, where he collaborated with R&B legends Boyz II Men to

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New Signings 2 mins read

Justus Bennetts Signs with Pinnacle Entertainment

Rising star Justus Bennetts has signed with Pinnacle Entertainment, marking a significant new chapter in his career. He continues to be managed by Raw Material.

Career Highlights: Justus Bennetts began his musical journey in Seattle, later relocating to North Carolina, where he honed his craft. At 14, he started rapping and recording music, sharing his work on platforms like SoundCloud. His breakout single, “Cool Kids,” gained significant traction on TikTok, propelling him into the spotlight. 

In 2022, Bennetts released “Don’t Trip,” collaborating with artist GAYLE. The track showcased his versatility and garnered widespread attention. Justus Bennetts has delivered several notable live performances that have contributed to his rising prominence in the music scene. In 2023, he performed at venues such as The Fillmore Detroit in Detroit, Michigan, and the Egyptian Room at Old National Centre in Indianapolis,

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Management Signings 2 mins read

Ani DiFranco Signs with Artists First

Renowned singer-songwriter and activist Ani DiFranco has signed with Artists First for representation. This partnership is expected to further elevate her influential career in the music industry. She continues to be managed by Invasion Group.

Career Highlights: Ani DiFranco, widely regarded as a feminist icon, is celebrated for her pioneering role in the DIY movement. In 1990, at the age of 19, she founded her own record label, Righteous Babe Records, becoming one of the first artists to do so. 

Throughout her illustrious career, DiFranco has released over 20 albums, blending genres such as folk, punk, funk, hip hop, jazz, soul, and electronica. Her collaborations span a diverse array of artists, including Utah Phillips, Maceo Parker, and The Twilight Singers. 

DiFranco is known for her activism. In October 2023, she signed an open letter to President Joe Biden, calling for a ceasefire in the Israeli bombardment of Gaza. 

Looking ahead, DiFranco is set to embark on the

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New Signings 2 mins read

The Rare Occasions Signs with Sound Talent Group

Indie rock band The Rare Occasions has announced their signing with Sound Talent Group for exclusive booking representation. This partnership marks an exciting new chapter for the band as they continue to expand their presence in the indie music scene and connect with audiences worldwide. They continue to be managed by Arianna Soto.

The Rare Occasions, comprised of Brian McLaughlin, Luke Imbusch, and Jeremy Cohen, gained widespread recognition for their hit single “Notion,” which achieved viral success on TikTok and has garnered millions of streams across platforms. The track’s popularity cemented the band’s reputation for delivering infectious melodies and thought-provoking lyrics.

The band has released several well-received EPs and albums, including their debut full-length Into the Shallows in 2018 and their follow-up Big Whoop in 2021. Their most recent album, Through Moonshot Eyes, was released in September 2024. Following the album’s release, they

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New Signings 2 mins read

Nobu Woods Signs with WME

Rising artist Nobu Woods has officially signed with William Morris Endeavor (WME) for representation, solidifying his position as one of the most promising talents in the music industry. This partnership marks an exciting new chapter as Woods aims to expand his global presence and connect with an even broader audience. His publicity is managed by Warner Records.

Career Highlights: Woods, known for his unique blend of R&B, hip-hop, and soul, has been making significant strides in the music industry. His career gained traction with the release of his 2024 mixtape UNTL, a self-produced nine-track project showcasing his artistry in songwriting, production, and arrangement. The mixtape featured standout tracks such as “FAULT” and “SAVIOR,” which earned critical acclaim and highlighted his ability to craft emotionally resonant music.

In addition to his studio work, Woods has announced an upcoming show in Los Angeles, with tickets going on sale in January

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Agency Signing 3 mins read

Jessica Audiffred Signs With WME

Jessica Audiffred, a powerhouse in the electronic music scene known for her electrifying bass sound and bold style, has officially signed with William Morris Endeavor (WME) for worldwide representation. This partnership marks a significant step in her already dynamic career, setting the stage for global opportunities and an even broader reach for her music. She continues to be managed by MAYD Artist Group.

Known for her high-energy performances, technical precision, and vibrant Pokémon tattoos, the Mexico City-based DJ has carved out a distinct space in the genre, blending massive drops with melodic finesse to captivate audiences worldwide.

Career Highlights: Jessica Audiffred’s took off with standout performances at globally renowned festivals such as EDC Mexico, Lost Lands, and Tomorrowland, where she earned praise for her high-energy sets and unique musical style.

Audiffred has worked with some of the biggest names in electronic music. In 2022, she collaborated

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Agency Signing 2 mins read

HILLS Signs with UTA for Global Representation

The rising music sensation HILLS has officially signed with United Talent Agency (UTA) for worldwide representation. This partnership marks an exciting chapter for the artist, who has been captivating audiences with electrifying performances and unforgettable tracks. They continue to be managed by Seven20.

Career Highlights: HILLS has been making waves with their recent music releases, showcasing their unique sound and creative energy. Their latest single, “No Bad Vibes” featuring Jayda G, dropped in late 2024 and has been praised by fans and critics alike for its infectious vibe. This follows the success of their 2023 singles, “City Lights” and “Echoes of You,” both of which solidified their reputation as dynamic storytellers and innovators in the music scene.

Fans won’t have to wait long to see HILLS

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Agency Signing 2 mins read

Jazzy Signs with UTA for Representation

Irish-Jamaican singer-songwriter Jazzy has joined United Talent Agency (UTA) for representation, a move that signals her continued rise as a force in the global music industry. Jazzy has been making waves in the music industry with her unique blend of Afrobeat, dancehall, and pop influences. She will remain under the management of Attention Management, with PR support from BLK DNT CRK.

Career Highlights: Jazzy’s latest single, “No Bad Vibes,” featuring Jayda G, was released via Polydor Records, adding to her growing catalog of standout tracks. Her career began as part of the Dublin-based band Powerful Creative Minds before she branched out as a solo artist, quickly making her mark in the music scene.

In 2022, she released her debut single, “Giving Me,” which garnered significant attention for its catchy rhythm and vibrant energy. The track received

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Management Signings 2 mins read

Gabito Ballesteros has signed with Double P for Management

Rising Regional Mexican artist Gabito Ballesteros has signed with Double P Management, the powerhouse team behind stars like Peso Pluma, Tito Double P, and Santa Fe Klan. This partnership signals an exciting new chapter for Ballesteros as he continues to cement his place in the Latin music scene. He continues to be represented by Z Records.

Career Highlights: He first gained attention with his cover of “Apagaré La Luz,” which was reposted by the original artists, Hermanos Vega Jr., marking the beginning of his professional career. In 2015, he released his debut single, “Yo Quiero Ser,” featuring La Destructiva Norteño Banda, which received regional airplay.

After a brief hiatus to complete his industrial engineering degree in 2022, Ballesteros returned to music, collaborating with artists like Natanael

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PR Signings 2 mins read

Alejandro Sanz Signs with Align Public Relations

Global music icon Alejandro Sanz has officially partnered with Align Public Relations for his public relations representation. This new collaboration aims to enhance his visibility and connect him with audiences worldwide as he builds on his legendary career. He continues to be managed by OCESA Seitrack.

Sanz’s latest single, “Palmeras en el Jardín,” was released in October of last year under Sony Music Spain. The track showcases his signature blend of poetic lyrics and emotive melodies, further solidifying his reputation as a masterful storyteller in Latin music.

Career Highlights: Throughout his illustrious career, Sanz has collaborated with a myriad of international artists, including Shakira, Alicia Keys, and Destiny’s Child, showcasing his versatility and global appeal. His discography boasts numerous critically acclaimed

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New Signings 2 mins read

Mont Rouge Signs with Wasserman for Representation in the Americas

Electronic music act Mont Rouge has joined forces with Wasserman for representation across North and South America. This strategic partnership marks a significant milestone in the career of the rising electronic duo, positioning them for greater visibility and opportunities in these regions.

Mont Rouge will continue to be managed and represented for bookings outside of the Americas by All Around Agency, maintaining their strong presence in Europe and other global markets.

Career Highlights: Mont Rouge’s breakout came at the end of 2023 with the track “Voyage Voyage,” a collaboration with renowned producer Francis Mercier and vocalist Coco. The song went viral, amassing over 1 million streams on Spotify and reaching the top 3 on the Beatport charts within days. This success garnered support from industry giants like Adriatique,

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Management Signings 2 mins read

Knife Party signs with Red Light Management

Electronic music duo Knife Party has officially joined Red Light Management, marking a thrilling new chapter in their renowned career. Known for their electrifying tracks and boundary-pushing sound, the duo will continue to be represented by United Talent Agency (UTA).

Career Highlights: Knife Party, composed of Rob Swire and Gareth McGrillen, exploded onto the electronic music scene in 2011 with their debut EP, 100% No Modern Talking. Featuring tracks like “Internet Friends,” the release quickly gained recognition as a festival staple, establishing the duo as pioneers of cutting-edge, bass-driven music.

Their subsequent EPs, Rage Valley (2012) and Haunted House (2013), further showcased their innovative approach, delivering hits like “Bonfire” and “LRAD.” The latter became a must-play track in DJ sets worldwide. Their EP Rage Valley earned a nomination for Best Dance Release at the 2012 ARIA Music Awards, and

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Agency Signing 1 mins read

Chezile Signs with UTA

Emerging artist Chezile has officially signed with United Talent Agency (UTA) for representation in touring, a strategic move that aligns him with one of the industry’s leading agencies. He continues to be managed by Soka Group.

Career Highlights: Born Alejandro Sanchez on October 6, 2000, in Albuquerque, New Mexico, Chezile has rapidly gained recognition for his unique fusion of jazz, soul, and indie music. His breakout single, “Beanie,” released in 2024, topped Spotify charts nationwide, propelling him into the spotlight. Following this success, he unveiled his debut project, 47, a deeply personal body of work created during a turbulent period when he was relocating from Albuquerque to Los Angeles and experiencing homelessness. Despite these challenges, Chezile recorded wherever he could, capturing the raw, unfiltered emotions of his journey. 

With over 16 million monthly listeners on Spotify, Chezile’s music continues to resonate with a growing global audience.

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Music 2 mins read

Kali Uchis Signs with Wasserman Music

Grammy-winning artist Kali Uchis has officially joined Wasserman Music for representation, marking a significant new chapter in her already illustrious career. The move aligns the Colombian-American singer-songwriter with an agency known for fostering global talent and innovative partnerships. She remains under the management of Baron Management.

Career Highlights: Kali Uchis first gained attention in 2012 with her self-released mixtape Drunken Babble, a genre-defying project that laid the groundwork for her eclectic style. Her 2015 EP Por Vida solidified her status as a rising star, leading to collaborations with major artists like Tyler, the Creator and Snoop Dogg. In 2018, she released her critically acclaimed debut album Isolation, which was praised for its fusion of R&B, soul, and alternative influences. The album featured hit singles like “After the Storm,” and collaborations with Jorja Smith and Steve Lacy.

Her 2020 Spanish-language album, Sin Miedo (del Amor y Otros Demonios), showcased her versatility,

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Music 2 mins read

Agent Lance Roberts Joins WME, Brings Star-Studded Roster Including Chris Janson, Craig Morgan, and Parmalee

Lance Roberts, a prominent music agent with years of industry experience, has officially joined WME. The move bolsters WME’s robust country music division as Roberts brings an impressive roster of clients, including chart-topping artists Chris Janson, Craig Morgan, Parmalee, and others.

Roberts has built a stellar reputation in the music industry for his ability to identify and nurture talent, guiding artists to achieve significant milestones in their careers. His clients have made waves in the country music scene, with multi-platinum certifications, Grammy nominations, and major awards. Notable among them is Chris Janson, known for hits like “Buy Me a Boat” and “Good Vibes,” both of which topped the Billboard Country Airplay chart. Craig Morgan, celebrated for his heartfelt storytelling and hits such as

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