Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Endorsement Deals 1 mins read

Dom Pérignon Has Launched its “Creation is an Eternal Journey” Campaign

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels

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Music 2 mins read

Sunnery James & Ryan Marciano Has Signed with Anna Agency

Sunnery James & Ryan Marciano have signed with Anna Agency for representation across Europe, Asia, the Middle East, and Oceania, which is less of a “new era” move and more of a finely-tuned geographic shuffle. The duo stays with UTA for North America, because of course: when your tribal-house empire spans four continents, you need a multi-pronged booking strategy that’s as layered as your percussion tracks.

The Dutch DJ-producer pair first broke out with 2013’s “S.O.T.U” (with Nicky Romero), a Beatport Top 100 smash and a track title that still reads like EDM shorthand for world domination. Since then, they’ve served up peak-hour anthems like “Triton,” “Salute,” and “Come Follow,” cycling through Spinnin’ Records before staking out their own lane with SONO Music under the Armada Music umbrella—a label that doubles as a calling card for their distinctively percussive, Afro-house-inflected style.

This year alone, they’ve hit Tomorrowland Winter, opened Monkey Beach Club’s 2025 season, and are set to storm Tomorrowland Belgium in July. They’re also releasing music with enough polyrhythmic density to rattle a chandelier, because subtlety is not in the job

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Music 2 mins read

Dimitri Vegas & Like Mike Sign with Independent Artist Group

Dimitri Vegas & Like Mike have signed with Independent Artist Group for representation, which is probably less about a change in direction and more about updating the machinery behind one of dance music’s most persistent export operations.

The Belgian-Greek brothers have built their careers on scale: crowd sizes, BPMs, and enough pyrotechnics to register on climate maps. Ranked No. 1 on DJ Mag’s Top 100 list in both 2015 and 2019 (and reliably hovering around No. 2 in between), they’ve been EDM royalty for over a decade—and like most royalty, their empire runs on infrastructure. Smash The House, their label founded in 2010, still churns out festival bait with algorithmic precision.

Their catalog includes massive crossover moments like “Tremor” with Martin Garrix and “Higher Place” with Ne-Yo, but the real asset is their presence. Think Tomorrowland, Creamfields, EDC, UNTOLD, and Parookaville, plus a residency at Ushuaïa Ibiza that may as well come with equity. Their stage persona—part hype-man, part war general—has become synonymous

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Music 2 mins read

Jessie J Has Signed with UTA

Jessie J has signed with UTA for North American representation, marking what appears to be the opening act of her next reinvention arc. She remains with CAA for the rest of the world, is managed by Darco Artist Partnerships, and handled on the PR front by Satellite 414. So, yes, the infrastructure is in place—and now the routing map is getting updated.

She’s also back with new music, independently released no less. “No Secrets”, which dropped this month, is her first new single in four years and sounds like both a confessional and a warning shot. The track is raw, melodic, and deeply Jessie J—a reminder that she’s still got the vocal firepower to peel paint off arena walls, even if she’s choosing to use it a little more sparingly now. There’s also a Ryan Tedder-produced single on deck (“Living My Best Life”), which is either a promise or a branding exercise, depending on your level of optimism.

Her Spotify stats are still flexing hard—20.5 million monthly listeners—with top markets not in

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R&B 2 mins read

The Weeknd Has Signed With WME

The Weeknd has signed with WME for representation. Because in 2025, when your brand encompasses chart-topping albums, cinematic ventures, and global tours, aligning with a powerhouse agency is as much a strategic move as releasing a hit single.

This partnership comes as The Weeknd continues to solidify his position as a global entertainment force. With over 116 million monthly listeners on Spotify, his reach spans continents, resonating in top markets like Jakarta, São Paulo, Mexico City, Sydney, and London.

Currently, he’s in the midst of his “After Hours Til Dawn” 2025 stadium tour, which kicked off on May 9 in Phoenix and is set to conclude on September 3 in San Antonio. The tour supports his latest album, “Hurry Up Tomorrow,” the final installment of his trilogy following “After Hours” (2020) and “Dawn FM” (2022) .

Beyond music, The Weeknd has expanded into television, co-creating and starring in HBO’s “The Idol.” His foray into film includes the upcoming psychological

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Music 2 mins read

MANDY has signed with Corson Agency

Belgian hard dance phenom MANDY has signed with Corson Agency for North American representation, a move that makes perfect sense if you’ve ever seen her set—and less sense if you’re trying to track BPMs below 150. She’ll continue to be repped by Platform Artist Agency in Belgium and managed globally by One World Artists, which is to say: the team is tight, and the sound is louder than your heartbeat.

MANDY blew in back in 2017 with “RaggaDrop,” a viral, rave-leaning banger that made hardstyle briefly feel like it could break through to the masses. It didn’t (entirely), but MANDY did—thanks to relentless touring, a cultish fanbase, and a string of releases that kept pushing the limits of what you can reasonably call “melodic.”

Since then, she’s turned the major festival circuit into her playground: Tomorrowland, Defqon.1,

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Music 2 mins read

Chappell Roan Has Signed With Foundations Music for Management

Chappell Roan has signed with Foundations Music for management, marking a pivotal moment in her career following a significant year of achievements. She continues to be represented by Wasserman for live bookings, with PR support from Biz3 in the U.S. and Satellite 414 in the U.K.

Roan’s ascent in the music industry has been marked by her 2024 hit single, “Good Luck, Babe!”, which propelled her into the spotlight and significantly boosted the success of her debut album, The Rise and Fall of a Midwest Princess. The single debuted at number 77 on the Billboard Hot 100 and peaked at number 6, while the album reached number 2 on the Billboard 200, solidifying her status as a rising star.

In November 2024, Roan parted ways with her former management team at State of the Art, led by Nick

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Endorsement Deals 2 mins read

Kendrick Lamar Is The Newest Brand Ambassador For Chanel

Kendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of presence: Pulitzer-winning, low-posting, and culturally omnipresent.

Lamar, who is currently on tour with SZA, has already been quietly previewing the partnership. He wears Chanel eyewear in the just-released music video for “Luther”—his haunting, minimalist duet with SZA that dropped without warning (as usual) and is already being picked apart like a sacred text. It’s the rare fashion deal that feels like it was earned in the edit bay, not the boardroom.

Kendrick follows in the stylish footsteps of Pharrell and Nile Rodgers as part of Chanel’s broader music-meets-luxury lineage. But while they brought charisma and sparkle, Lamar brings weight. He doesn’t advertise. He aligns. He’s worked with Reebok, Converse, and designer Willy Chavarria, but every move feels less like branding and more like world-building.

Of

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Music 2 mins read

Grupo Frontera has signed with TBA Agency 

Grupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now TBA’s domain, which makes sense, because everybody wants in on the Norteño boom, and Grupo Frontera is currently the house band for the movement.

Formed in 2022 (yes, you read that right), the Texas-based group rocketed to virality with their cover of Morat’s “No Se Va”—a TikTok-fueled slow burn that turned into real chart heat. Then came “Bebé Dame” with Fuerza Regida, which hit No. 1 on the Hot Latin Songs chart and climbed all the way to No. 25 on the Billboard Hot 100. In a pre-streaming era, that might’ve been seen as a fluke. In today’s ecosystem, it was the trailer for what’s now looking like a franchise.

By 2023, they were collaborating with Bad Bunny on “Un x100to,” which broke the top five on the Hot 100 and turned every algorithm into a Norteño evangelist. Then came the Latin Grammy

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Uncategorized 2 mins read

Afrojack has signed with Wasserman

Afrojack has signed with Wasserman for representation in the U.S. and Canada, expanding his already-global operation with a firm known for playing both the mainstream and the underground without flinching. He’ll continue to be repped by ACE Agency for the rest of the world, with The Shalizi Group steering management and Miller PR handling press worldwide—which is to say, the team is large, the inbox is full, and the coordination spreadsheets are probably color-coded by continent.

If you somehow missed the EDM boom of the early 2010s, Afrojack was one of its architects: a Dutch producer who made “Take Over Control” the unofficial anthem of every beach party with a DJ budget, and then parlayed that momentum into global hits with Pitbull, David Guetta, Ne-Yo, Beyoncé, and basically anyone else who could legally clear a drop. He’s the guy behind “Give Me Everything,” “Hey Mama,” and a contributor to “Run the World (Girls)”—which means he’s got festival bangers, wedding reception bangers, and feminist anthems on the résumé. Try pulling that off in one discography.

Festival-wise,

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Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping into the champagne lane feels less like a side hustle and more like product placement in 4D. He’s the lifestyle,

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Brand Ambassador 2 mins read

Post Malone Signs New Endorsement Deal With Sony

Sony has tapped Post Malone as the face (and voice) of its new ULT POWER SOUND Series, the latest volley in its “For The Music” campaign and a not-so-quiet reminder that the consumer audio wars are far from over. The partnership kicks off this month with the launch of Sony’s new ULT POWER SOUND line—speakers and headphones engineered to shake your walls, rattle your fillings, and make you feel like Posty is crooning right next to your vape pen.

“I’ve always wanted the music to feel personal,” said Malone, “and this partnership with Sony is a chance

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Music 1 mins read

Lincoln Jesser Signs With UTA

Lincoln Jesser has signed with UTA for representation, a move that suggests the alt-pop-electronica shapeshifter is leveling up from bedroom beat-maker to main stage architect. He continues to be managed by Moodswing, the crew that’s been steering his genre-bending, synth-laced, emotionally vulnerable rocket since he first cracked open SoundCloud with sun-drenched heartbreak.

If you’ve been sleeping: Jesser is one of those artists whose Spotify metrics (currently over 269,000 monthly listeners) suggest he’s not just buzzing—he’s quietly embedding himself into playlists from Los Angeles to Sydney, with New York City, Chicago, and Melbourne rounding out the top cities. His latest release, Quema Quema via TH3RD BRAIN, blends Latin-tinged groove and Jesser’s signature moody pop aesthetic into something that sounds like the soundtrack to a night out you almost regret—but not quite.

A former touring member of Foster the People, Jesser’s got live chops too. He’s brought his set to tastemaker festivals like CRSSD and Splash House, and has opened for acts like

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Music 2 mins read

That Mexican OT Signs with WME

That Mexican OT has signed with WME for worldwide representation, which feels less like a signing and more like a coronation. Because when you’re a cowboy-hat-wearing, corrido-tinged, Houston-by-way-of-Bay-City firestarter with a beard that’s become its own subgenre of Southern rap, you don’t just join a roster—you kick the doors open and say “We in here.”

His management remains with Good Money Global, and PR with Audible Treats, both of whom have had front-row seats to the rocket ride. That Mexican OT—real name Virgil René Gazca—has carved out a lane so specific it might as well come with a custom belt buckle. His breakout 2023 single “Johnny Dang,” featuring Paul Wall and Drodi, didn’t just nod to Houston’s rap legacy—it iced it out in full grillz and then put it on TikTok where it racked up tens of millions of views.

The momentum didn’t slow in 2024. OT dropped Texas Technician via Capitol Records,

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Music 2 mins read

Orville Peck Signs With Wasserman

Orville Peck has signed with Wasserman for global representation, stepping into a bigger spotlight just as the fringe on his mask starts to glimmer under the Broadway lights. Yes, Broadway. Peck recently made his stage debut as the Emcee in the Cabaret revival at the August Wilson Theatre, because apparently the next logical step after rhinestone-studded country crooner is… rhinestone-studded Berlin cabaret host. His point agent at Wasserman is Douglas Singer.

Peck’s career, which began as a masked mystery and somehow evolved into one of the most subversively mainstream acts in country music, has now reached another inflection point. His third studio album Stampede (2024) was a duet-heavy flex featuring Kylie Minogue, Elton John, and a particularly poignant cover with Willie Nelson that doubled as a love letter to queer cowboy culture. It was the musical equivalent of a rhinestone lasso spinning across genres, generations, and gender norms.

In August 2024, he took over Nashville with his self-curated Rodeo

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Music 1 mins read

Eprom Signs With Good Direction Agency

Eprom has signed with Good Direction Agency for representation in North America. He continues to be represented by MB Artists in Europe and the UK and remains managed by Kompass Music Group.

Streaming Metrics: Eprom has over 110,000 monthly listeners on Spotify. His top listener markets include Denver, Los Angeles, Sydney, Chicago, and Seattle.

Career Highlights: Based in Portland, Oregon, Eprom is known for his genre-defying production style that blends elements of hip-hop, dubstep, and experimental bass. He has collaborated with G Jones on multiple projects, including the 2024 single “On My Mind” and their joint EP Acid Disk 2. He is also one half of the electronic duo Shades, alongside Alix Perez.

Performance History: Eprom has performed at major festivals including Electric Forest and Suwannee Hulaween. He has shared the stage with artists such as Flying Lotus, Questlove,

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Music 2 mins read

Reyna Roberts Signs With UTA

Reyna Roberts has signed with United Talent Agency (UTA) for worldwide representation. She continues to be managed by The Ogunlesi Group and represented by Rogers & Cowan/PMK for public relations.

Streaming Metrics: Reyna Roberts has over 744,000 monthly listeners on Spotify. Her top listener markets include New York City, São Paulo, Chicago, Los Angeles, and London.

Career Highlights: Roberts gained attention with her debut single “Stompin’ Grounds,” which was featured multiple times on ESPN’s Monday Night Football. In 2024, she was featured on Beyoncé’s single “Blackbiird,” which charted at number 27 on the Billboard Hot 100 and earned nominations for two People’s Choice Country Awards. Roberts also won a Hollywood Independent Music Award in the Country (Crossover) category for her single “Raised Right.” She made history as the first female country artist to perform at

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Music 2 mins read

The Temper Trap Signs with Wasserman

The Temper Trap has signed with Wasserman for representation in North and South America. They continue to be represented by Creative Artists Agency (CAA) for the rest of the world.

Streaming Metrics: The Temper Trap has over 11.5 million monthly listeners on Spotify. Their top listener markets include Sydney, Melbourne, Brisbane, London, and Dublin.

Career Highlights: Formed in Melbourne, Australia, in 2005, The Temper Trap gained international recognition with the release of their debut album Conditions in 2009. The album featured the global hit single “Sweet Disposition,” which charted in the top 10 in multiple countries and helped earn the band platinum certification in Australia and gold certification in the UK. Their second album, The Temper Trap (2012), debuted at number one on the ARIA Albums Chart. Their third studio album, Thick as Thieves (2016), also debuted at number one in Australia.

Performance History: The Temper Trap has performed at major festivals including Glastonbury,

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Music 2 mins read

Hannah Laing Signs with Spin Artist Agency

Hannah Laing has signed with Spin Artist Agency for representation in North and South America. She continues to be repped by CAA for the Rest of the World. She continues to be managed by Loving Alliance and represented for public relations by Chuff Media in the UK.

Career Highlights: Hannah Laing rose to prominence with her remix of Sophie Ellis-Bextor’s “Murder on the Dancefloor,” which became a staple in DJ sets globally. In 2023, she released “Good Love” with RoRo, a breakout single that spent 26 weeks on the UK Singles Chart and peaked at number 7.

Performance History: She has performed at major festivals and venues including TRNSMT, Creamfields, the Tidy Weekender, and has supported Idris Elba in Ibiza. She has held a residency at the prestigious Hï Ibiza nightclub and has also performed at DC-10 and Amnesia, two of Ibiza’s most iconic electronic music venues.

Upcoming Events: Hannah Laing will host her own festival, Doof In The Park, on July 5, 2025, at Camperdown Country Park in

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Endorsement Deals 2 mins read

Clairo Signs New Endorsement Deal With ILIA Beauty

ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.

Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.

Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will promote the brand to her audience of over 4.7 million Instagram followers, where she maintains an engagement rate of over 13%.

Brand Background:

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