Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Music 2 mins read

Leon Thomas Signs with Wasserman for Representation

Multi-talented artist Leon Thomas has signed with Wasserman for representation, while continuing to be managed by Culture Collective. Known for his dynamic presence in both music and acting, Thomas has steadily built a reputation as a standout voice in contemporary R&B.

Background and Career: Born in Brooklyn, New York, Leon Thomas began his career on Broadway, starring as Young Simba in The Lion King at just 10 years old. He later gained widespread recognition for his role as Andre Harris on Nickelodeon’s Victorious, showcasing his musical talents alongside his acting skills. Transitioning into music production, Thomas became one half of the duo The Rascals, working with artists like Ariana Grande, Drake, and Post Malone. His ability to balance singing, songwriting, and production has established him as a versatile force in the industry.

Recent

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Music 2 mins read

Trym Signs with Spin Artist Agency for Representation in the Americas

French DJ and producer Trym has signed with Spin Artist Agency for representation across North and South America, transitioning from his previous deal with Wasserman. Known for his high-energy performances and seamless fusion of techno and hard trance, Trym has quickly risen to prominence in the global electronic music scene.

Background and Career: Trym, often referred to as the “Sparkling Water Boy,” has built a reputation for pushing the boundaries of hard dance, techno, and trance, creating a unique and powerful sound. As the founder of COLOR, his own record label, he has released multiple vinyl projects that reflect his signature blend of dynamic and emotionally charged club music. His sets are known for their fast-paced, high-intensity energy, captivating audiences across major European club circuits and festivals.

Recent Career Highlights: In February 2023, Trym released the ‘Trinity’ EP

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Music 2 mins read

Solardo Signs with Spin Artist Agency for Representation in the Americas

Manchester-based house music duo Solardo has signed with Spin Artist Agency for representation across North and South America, transitioning from their previous association with WME. Known for their infectious energy and chart-topping house productions, Solardo has established themselves as one of the most in-demand acts in the electronic music scene.

Background and Career: Comprised of Mark Richards and James Eliot, Solardo emerged from Manchester’s underground scene and quickly gained global recognition with their high-energy productions and dynamic DJ sets. Since breaking out with their 2016 track “Tribesmen”, released on Hot Creations, they have become a staple in house music, earning residencies in Ibiza and performing at some of the biggest festivals worldwide. Their ability to fuse tech house with mainstream appeal has led to collaborations with artists like Calvin Harris, CamelPhat, and Idris Elba.

Recent Career Highlights: In October 2024, Solardo teamed up with Hayley May to release “Take

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R&B 2 mins read

SZA Collaborates with True Food Kitchen to Launch the SZA CZA Salad

Grammy Award-winning artist SZA has partnered with True Food Kitchen to introduce the SZA CZA Salad, a bold remix of the restaurant’s popular Kale Caesar Salad. This seed oil-free dish is now available at all 46 True Food Kitchen locations nationwide.

The collaboration began when SZA, a longtime fan of the original salad, reached out to the restaurant, urging them to bring it back while also using its return to create a greater purpose. The partnership will support SÜPRMARKT, a Los Angeles-based nonprofit dedicated to providing affordable organic groceries to underserved communities, with proceeds from the SZA CZA Salad going toward the organization.

The campaign will roll out across Instagram, YouTube, TikTok, and Pinterest, with additional placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale through SoundCloud, SiriusXM, Pandora, and podcasts, and a Live Nation collaboration will further connect True Food Kitchen with SZA’s fanbase.

Recent Career Highlights:

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Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign’s hero video features original footage of Anitta’s journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit “Show das Poderosas.” Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In 2022, she released her fifth studio album, Versions of Me,

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Music 2 mins read

The Isley Brothers Sign with Independent Artist Group

Legendary soul and R&B group The Isley Brothers have officially signed with Independent Artist Group (IAG) for representation. They continue to be represented by Courtney Lowery Media for public relations.

Recent Career Highlights: The Isley Brothers continue to cement their legacy in music with new releases and high-profile performances. In September 2022, they released their thirty-first studio album, Make Me Say It Again, Girl, featuring collaborations with artists like Beyoncé, who joined them on a reimagined version of the album’s title track. The song topped the Adult R&B Songs chart, proving their ability to create timeless music across generations. In July 2023, they followed up with the release of “Last Time,” marking another addition to their celebrated catalog. The group is also set to headline the 2025 Legacy Fest Concert, continuing their reputation as one of the most influential live acts in R&B history.

A Legacy That Spans Decades: Formed in the 1950s, The Isley Brothers have

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Music 2 mins read

Jon Batiste Signs with United Talent Agency

Seven-time Grammy and Academy Award-winning artist Jon Batiste has signed with United Talent Agency (UTA) for representation across all areas. He continues to be managed by Maverick and has public relations handled by ID-PR.

Recent Career Highlights: Batiste continues to push creative boundaries, earning two nominations for the 2025 Grammy Awards for his work on American Symphony, a documentary that follows his preparation for a Carnegie Hall performance during a deeply personal time in his life. The nominations include Best Music Film and Best Song Written for Visual Media for “It Never Went Away,” adding to his career total of 22 Grammy nominations and five wins to date.

Album Releases and Chart Success: In November 2024, Batiste released Beethoven Blues, the first in his solo piano series, which reinterprets Beethoven’s compositions through the lens of jazz and blues. The 11-track album debuted at No. 1 on Billboard’s Classical Albums and

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Film/TV 2 mins read

Common Signs with CAA and Anonymous Content

Renowned artist Common has recently signed with Creative Artists Agency (CAA) for representation and Anonymous Content for management for Film/TV. He continues to be represented by The Lede Company for PR, and managed by SMAC Entertainment.

Accolades and Achievements: Throughout his illustrious career, Common has garnered numerous prestigious awards, including three Grammy Awards, an Academy Award, a Golden Globe Award, a Primetime Emmy Award, and a NAACP Image Award. His Oscar win was for Best Original Song with “Glory,” co-written for the film Selma, in which he also portrayed civil rights leader James Bevel. Additionally, he received an Academy Award nomination alongside Diane Warren for “Stand Up for Something,” crafted for the film Marshall.

Recent Career Highlights: In 2024, Common collaborated with legendary producer Pete Rock to release the album The Auditorium Vol. 1. This

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Music 2 mins read

Lilly Palmer Signs with United Talent Agency

Renowned techno DJ and producer Lilly Palmer has officially signed with United Talent Agency (UTA) for representation. She continues to be managed by Goldroom Management as she advances her career in the global electronic music scene.

Recent Career Highlights: Lilly Palmer has been making waves with her distinctive blend of driving techno and melodic elements. In January 2024, she secured a dual record deal with Armada Music and Kontor Records, marking a major milestone in her career. This partnership has helped amplify her presence in the electronic music landscape, allowing her to reach an even broader audience.

Recent Releases: Her debut release under this collaboration, “Hare Ram,” arrived in February 2024, inspired by her deep appreciation for Indian culture. The track quickly gained traction, earning praise for its hypnotic energy. She followed it up with the “New Generation” EP in May 2024, where she experimented with techno-infused rap elements. In June, she teamed

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Music 2 mins read

Daughtry Signs with Grandview Music for Management

Rock band Daughtry, fronted by Chris Daughtry, has officially partnered with Grandview Music for management. The band continues to be represented by United Talent Agency (UTA) as they move into the next phase of their career.

Recent Career Highlights: Daughtry has remained a powerhouse in the rock world, consistently evolving their sound while maintaining a loyal fanbase. In August 2023, the band signed with Big Machine Records and released the single “Artificial”, a return to their rock roots. The song became a major success, reaching No. 1 on Billboard’s Mainstream Rock Airplay chart in February 2024.

Following the success of “Artificial,” Daughtry released “Pieces” in March 2024 and “The Dam” in October 2024, both of which further cemented their status in the active rock scene. The band also unveiled their latest EP, Shock to the System (Part One),

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Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna’s Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the “Glo Up Close” campaign, marking her debut in this multifaceted role.

GloRilla’s Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape “Most Likely Up Next,” followed by her EP “P Status” in 2020. Her breakthrough came in 2022 with the viral hit “F.N.F. (Let’s Go)” in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance. This success led to her signing with

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Management Signings 2 mins read

Lil Nas X Signs with Crush Music for Management

Lil Nas X has signed with Crush Music for management. He continues his representation with United Talent Agency (UTA) and remains under contract with Columbia Records. Previously, he was managed by Rebel Management.

Recent Releases and Upcoming Projects: In November 2024, Lil Nas X released the single “Need Dat Boy” via Columbia Records. His last full-length album, Montero, was released in 2021, featuring hits like “Montero (Call Me By Your Name)” and “Industry Baby.” In early 2024, he returned with the single “J CHRIST,” which garnered attention for its provocative themes. Following that, he announced a new project titled dreamboy, with its first phase beginning in November 2024. The lead single, “Light Again!”, co-produced by Thomas Bangalter of Daft Punk, was released alongside a music video directed by Andrew Donoho. These releases indicate a vibrant and daring new era in his music.

Career Highlights: Lil Nas X first gained prominence with his 2019 country-rap single

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New Signings 1 mins read

Giggs Signs with CAA for Worldwide Representation (Excluding North America)

British rap icon Giggs has signed with Creative Artists Agency (CAA) for worldwide representation, excluding North America. The influential London artist will continue to be managed by Olympus Projects as he expands his global reach.

Giggs Continues to Shape UK Rap: Since breaking out in the mid-2000s, Giggs has cemented himself as one of the most respected and influential figures in UK hip-hop. Over the years, he has worked with major artists such as Drake, Ed Sheeran, Pop Smoke, Meek Mill, and Jadakiss, bridging the UK and U.S. rap scenes. His 2016 album Landlord was a commercial success, reaching No. 2 on the UK Albums Chart, while his 2019 project Big Bad… continued to showcase his dominance.

Recent Releases and Career Milestones: Giggs’ latest release, Time, a collaboration with rising artist Strandz, adds to his extensive catalog of hard-hitting anthems. His most recent album, Zero Tolerance, was released in 2023 under his

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Agency Signing 2 mins read

D-Block Europe signs with Wasserman Music

London-based hip-hop collective D-Block Europe has entered into a representation agreement with Wasserman Music, covering all territories worldwide except North America. This strategic partnership aims to bolster the group’s international presence and expand their reach across key global markets. They will continue to be managed by DBE Live.

D-Block Europe, consisting of members Young Adz and Dirtbike LB, has rapidly ascended in the UK music scene with their distinctive blend of melodic rap and candid lyricism. Their discography includes multiple chart-topping projects, such as the mixtapes “Home Alone” and “PTSD,” both of which secured top 10 positions on the UK Albums Chart. Their debut studio album, “The Blue Print – Us vs. Them,” released in 2020, further solidified their status by reaching number two on the charts.

D-Block Europe’s latest single, “Won’t Ever Know” featuring

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Brand Ambassador 2 mins read

Shenseea Signs New Endorsement Deal With The Mane Choice

Jamaican singer and songwriter Shenseea has been appointed as the global ambassador for The Mane Choice, a renowned hair care brand. In her new role, Shenseea will collaborate with the brand to promote hair health and beauty, reflecting her personal journey and commitment to self-expression.

Shenseea, born Chinsea Linda Lee on October 1, 1996, in Jamaica, has rapidly ascended in the music industry with her distinctive blend of dancehall and reggae influences. She first gained widespread attention with her 2016 hit single “Loodi,” featuring Vybz Kartel. Her debut studio album, “Alpha,” released in 2022, peaked at number two on the Top Reggae Albums chart and number three on the Heatseekers charts. 

Throughout her career, Shenseea has received several accolades, including winning Best Reggae Act at the 2021 MOBO Awards. She was also nominated for the NAACP Image Award for Outstanding International Song in 2023 for “Diana,” a collaboration with Fireboy DML and Chris

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Agency Signing 2 mins read

Nicole Scherzinger Signs with Crush Music for Management

Nicole Scherzinger, renowned for her dynamic presence in the music and entertainment industry, has recently joined the roster of Crush Music for management representation. Crush Music, a full-service music company with offices in New York and Los Angeles, guides the careers of global superstars such as Sia, Lorde, and Green Day. Scherzinger continues to be represented by Creative Artists Agency (CAA).

Career Highlights: Scherzinger first gained prominence as a member of Eden’s Crush, an ensemble assembled through a talent competition, before achieving international fame as the lead singer of the Pussycat Dolls. Under her leadership, the group became a global sensation with hits like Don’t Cha, Buttons, Stickwitu, and When I Grow Up. Their debut album, PCD (2005), was a commercial success, followed

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Music 2 mins read

FloyyMenor signs with IAG

Rising Latin music sensation FloyyMenor has officially signed with Independent Artist Group (IAG) for booking representation. He continues to be managed by Markeisha Darden.

Career Highlights: The 19-year-old Chilean singer-songwriter gained international acclaim with his reggaeton hit “Gata Only,” a collaboration with Cris MJ. The track was named TikTok’s Global Song of the Summer and Global Song of the Year in 2024, amassing over 50 million creations on the platform and generating more than 74 billion streams. 

“Gata Only” achieved significant chart success, reaching the top five on the Billboard Global 200 and topping the U.S. Hot Latin Songs chart. Following the success of “Gata Only,” FloyyMenor continued to build his discography with tracks like “Por Ti Jalo Gatillo” and “Un Star,” further establishing his presence in the Latin music scene. His unique vocal tone and

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New Signings 2 mins read

Tee Grizzley signs with IAG

Detroit rapper Tee Grizzley has signed with Independent Artist Group (IAG). He continues to be managed by Markeisha Darden.

Tee Grizzley, born Terry Sanchez Wallace Jr., emerged as a prominent figure in the Detroit hip-hop scene with his debut single, “First Day Out,” in 2016. The track’s raw narrative and authentic portrayal of his life experiences garnered significant attention, propelling him into the national spotlight.

Career Highlights: Following the success of “First Day Out,” Tee Grizzley released his debut mixtape, My Moment, in 2017, which earned him two BET Hip Hop Award nominations for Best New Hip-Hop Artist and Best Mixtape.

In 2018, he delivered his debut studio album, Activated, which showcased his lyrical prowess and storytelling abilities. Continuing his momentum, Tee Grizzley released Still My Moment in 2018 and The Smartest in 2020, further solidifying his place in the hip-hop community.

His

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Agency Signing 2 mins read

Ludacris signs with UTA

Renowned rapper and actor Chris “Ludacris” Bridges has recently signed with United Talent Agency (UTA) for representation. He continues to be managed by Ebony Son Entertainment and his publicity is handled by Rogers & Cowan/PMK.

Career Highlights: Ludacris first rose to fame in the early 2000s with hits like What’s Your Fantasy and Southern Hospitality, becoming a dominant force in Southern hip-hop. His 2001 album, Word of Mouf, was a commercial success, featuring chart-topping singles such as Area Codes (featuring Nate Dogg) and Rollout (My Business). Over the years, he has collaborated with top artists like Missy Elliott, Usher, and Pharrell Williams.

Beyond music, Ludacris has built a thriving acting career, best known for

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Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and the bold textures of Nerds’ candy, aiming to deliver a visually striking and sensory-rich experience.

This

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