Music Industry Signings and Deals - Page 35 of 35

Fashion 2 mins read

Jay Chou Joins Dior as New Menswear Ambassador

Jay Chou, the renowned Taiwanese singer and multifaceted artist, often hailed as the king of Mandopop, has been appointed as the global ambassador for Dior’s menswear. This collaboration marks a significant blend of music, cinema, and fashion, bringing an iconic figure of the Chinese-speaking world into the realm of luxury fashion.

🌏 A Global Music Icon: Jay Chou’s influence extends far beyond music. As a songwriter, director, and actor, he has carved out a monumental presence in the entertainment industry. With over 30 million records sold, Chou is not just a musical talent but a cultural phenomenon, especially in the Chinese-speaking world.

🎵 Music Meets Fashion: Chou’s appointment as Dior’s menswear ambassador underscores the deep connection between music and fashion. His unique style, which blends traditional elements with modern flair, aligns perfectly with Dior’s vision of contemporary elegance and innovative design.

📽️ Cinematic Connections: Last year, Chou made headlines when he filmed scenes for a music video in the landmark department store

Music 2 mins read

Lil Nas X Elevates Winter Style with Sherpa Clog Collaboration with Crocs

Lil Nas X, renowned for his vibrant and boundary-pushing style, has once again teamed up with Crocs, this time as the brand’s official global ambassador. This new collaboration brings a unique twist to the classic Crocs design, perfectly timed for the winter season.

🌨️ Cozy and Chic: The Lil Nas X Sherpa Mega Crush Clog is an innovative addition to the winter Crocs collection, combining comfort with the artist’s distinctive flair. Designed to tackle colder weather, this limited edition release features a heightened sole, a signature touch from Lil Nas X.

🐑 Faux-Shearling for Warmth: The clog is lined with a faux-shearling that not only envelopes the exterior but also extends to the backstrap, ensuring warmth and comfort in chilly conditions. This cozy feature makes the Sherpa Clog an ideal choice for winter wear, blending practicality with style.

🎨 Bold Design: True to Lil Nas X’s expressive style, the Sherpa Mega Crush Clog boasts a bold design that resonates with his artistic aesthetic. This edition is also a treat for cat lovers, incorporating elements that

Music 2 mins read

Ice Spice Teams Up with WME for Global Representation

Ice Spice, the Bronx-born rapper who’s rapidly ascending the music charts, has officially signed with WME (William Morris Endeavor) for global representation in all areas, as confirmed by multiple sources to Variety. This strategic move by the fast-rising star cements her status as a prominent figure in the hip-hop scene.

🚀 A Rising Star: Ice Spice’s meteoric rise in the music industry, marked by her appearance on the cover of Variety, has caught the attention of fans and industry professionals alike. Her unique sound and style have quickly made her one of the most talked-about new artists in the rap genre.

🌐 An Expansive Deal: While the specifics of the deal with WME remain under wraps, the agreement signifies a major step forward in Ice Spice’s career. WME’s global representation will open up a world of opportunities for her, ranging from music and tours to potential ventures in film, television, and beyond.

🎶 From Bronx to Global Stage: Ice Spice’s journey from a local talent in the Bronx to an internationally recognized artist is a testament to

Endorsement Deals 2 mins read

Jisoo of BLACKPINK Joins Dyson as Latest Ambassador

Jisoo, the enchanting vocalist from the globally acclaimed K-pop group BLACKPINK, has embarked on a new venture, stepping into the role of brand ambassador for Dyson. This partnership marks a significant addition to her flourishing career since venturing on her solo path.

📸 A Campaign of Elegance and Innovation: Dyson, the British technology company, announced Jisoo’s ambassadorship accompanied by a striking campaign image. Captured holding the Dyson Airwrap Multi-Styler, Jisoo exudes elegance and modernity, perfectly embodying the blend of style and advanced technology that Dyson represents. The featured Airwrap appears in what looks to be the exclusive Ceramic Pop colorway, adding a touch of luxury to the innovative styling tool.

🌀 Revolutionizing Hair Styling: Since its launch in 2018, the Dyson Airwrap Multi Styler has been at the forefront of haircare innovation. Leveraging Dyson’s renowned digital motor V9 and the groundbreaking Coanda effect, the Airwrap styler offers a revolutionary approach to hair styling. This technology allows for versatile styling options without extreme heat, aligning

New Signings 2 mins read

Grupo Frontera Joins Noah Assad’s Habibi Management Firm

Grupo Frontera, the Texas-based música Mexicana sensation, has inked a management deal with Habibi, the firm led by Bad Bunny’s manager, Noah Assad. This strategic move aligns the hitmakers of “Unx100to” with one of the music industry’s most influential management teams.

🌐 Chart-Topping Partnership: The signing follows Grupo Frontera’s Latin Grammy nomination for their collaboration with Bad Bunny on the Hot 100-topping “Unx100to.” This partnership signals a new phase of growth and opportunities for the six-member band as they continue to captivate audiences across the United States.

🔥 A Roster of Stars: Habibi, under the leadership of Noah Assad, boasts a roster that includes some of the biggest names in Latin music, like the chart-topping Colombian artist Karol G. While Bad Bunny is not a Habibi client, the firm’s expertise in handling high-profile artists sets a promising path for Grupo Frontera.

🚀 On Tour and On the Rise: Grupo Frontera is not just making waves in the studio

Campaigns 2 mins read

Snoop Dogg Turns “Smokesman” for Solo Stove in Clever Campaign

In a surprising twist, Snoop Dogg, the iconic rapper and known marijuana connoisseur, has teamed up with Solo Stove as their official “smokesman.” This unexpected partnership was unveiled following a cryptic announcement by the rapper, which left fans speculating about a significant lifestyle change.

🚭 A Tease Turned Reveal: Snoop Dogg’s Nov. 16 declaration of “giving up smoke” initially sent shockwaves through his fanbase, leading many to believe he was referring to his famed pot usage. However, this clever play on words was a strategic buildup to his collaboration with Solo Stove, the brand known for its innovative smokeless fire pit.

📱 Social Media Buzz: The reveal was made via an Instagram video, where Snoop Dogg humorously clarified the ambiguity of his previous statement. “I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it,” he said, before revealing the Solo Stove as his new smokeless alternative.

🔥 Solo Stove’s Smokeless Solution: The video cleverly transitions to showcase

Campaigns 1 mins read

Ludacris, Jimmy Fallon, and Caitlin Clark Shine in State Farm’s New Campaign

State Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark, each adding their unique flair to the brand’s time-honored message.

🎶 A Nostalgic Jingle with a Modern Twist: At the heart of the campaign is the iconic “Like a Good Neighbor” jingle, a staple of State Farm’s identity. This familiar tune is coupled with the renewed appeal of Jake from State Farm, a mascot who has garnered a significant fan base since his reintroduction three years ago.

🌟 Star-Powered Collaboration: Ludacris and Jimmy Fallon bring their star power and widespread appeal to the campaign, while Caitlin Clark, a rising name in college basketball, represents a groundbreaking move in the name, image, and likeness (NIL) sphere for State Farm. This collaboration marks the beginning of longer-term

Music 2 mins read

Vintage Culture Spins into Global Representation with WME

Vintage Culture, the Brazilian DJ, producer, and entrepreneur making waves in the electronic music scene, has taken a major leap in his international career by signing with WME for global representation.

🔊 From Brazil to the World’s Stage: Known for his electrifying house and techno mixes, Vintage Culture has carved a niche in the global music scene. His presence at renowned festivals like Coachella and Tomorrowland speaks volumes about his growing influence and popularity in the electronic music world.

🌐 A Residency to Remember: His residency at Hï Ibiza, one of the most sought-after spots in the electronic music realm, has just completed its second successful year. This residency has not only showcased his talent but also solidified his status as a sought-after name in the international DJ circuit.

🎉 Launching a Music Movement: This year marked a new milestone for Vintage Culture with the launch of ‘Vintage Is a Festival.’ This ambitious project saw the festival rolling out to five major Brazilian cities, with an upcoming event set to electrify São

New Signings 2 mins read

Billy Ray Cyrus and Firerose Cyrus Join Forces with Buchwald

In a significant move for their respective careers, Grammy-winning artist Billy Ray Cyrus and singer-songwriter Firerose Cyrus have signed with Buchwald for worldwide representation across all areas. This partnership signals a new chapter for the duo, combining their musical talents and expansive careers under one of the industry’s leading agencies.

🎤 Billy Ray Cyrus: A Country Icon: Billy Ray Cyrus, a country music star and actor with nearly three decades in the industry, is renowned for his role in Disney Channel’s “Hannah Montana,” where he starred alongside his daughter, Miley Cyrus. The show not only catapulted Miley to fame but also solidified Billy Ray’s status as a household name. His career includes leading roles in series like “Still the King” and “Doc,” and film credits such as “Mulholland Drive” and “The Spy Next Door.” His impressive collection of awards, including Grammys, Billboard Music Awards, and Country Music Association Awards, speaks to his enduring impact on the music industry.

🌟 Firerose: Rising Star:

Brand Ambassador 2 mins read

Lourdes Leon Joins Coca-Cola for Futuristic Flavor Campaign

Lourdes Leon, the multifaceted American model and singer, and notably, Madonna’s daughter, has stepped into the limelight with Coca-Cola, starring in a captivating new campaign. This collaboration introduces the world to Coca-Cola’s innovative limited-edition flavor, Coca‑Cola Y3000 Zero Sugar.

🚀 A Glimpse into the Future with Coca‑Cola Y3000: Embracing a futuristic theme, the Coca‑Cola Y3000 Zero Sugar campaign, featuring Lourdes Leon, symbolizes a bold step into the next era of soft drink flavors. The campaign is set to capture the imagination of consumers, offering a taste of the future in the present.

🎥 From Music Royalty to Brand Ambassador: Lourdes Leon, carving her own path in the worlds of music and fashion, brings a unique blend of charisma and contemporary style to the campaign. Her involvement signifies Coca-Cola’s commitment to staying relevant and appealing to a new generation of consumers.

🌐 A Modern Twist on a Classic Brand: Coca-Cola’s decision to tap Leon for its latest

Brand Ambassador 2 mins read

RZA Heats Up the Flavor Game with Ballentine and Flying Goose Collaboration

RZA, the iconic member of the legendary Wu-Tang Clan, is spicing up the culinary world with a fiery collaboration. The music maestro has teamed up with whisky connoisseur Ballentine and renowned hot sauce brand Flying Goose to launch a limited edition sriracha sauce.

🔥 A Blend of Beats and Heat: This unique collaboration unites the worlds of music, whisky, and culinary arts, showcasing RZA’s versatility and creativity beyond the realm of hip-hop. The limited edition sriracha sauce is set to tantalize taste buds with its unique blend of flavors, capturing the essence of all three collaborating entities.

🥃 Whisky Infused Spice: Ballentine, known for its rich and smooth whisky, adds a distinct depth to the sriracha sauce, creating a fusion of warm, smoky undertones. This collaboration highlights the innovative potential of blending traditional whisky-making with contemporary culinary trends.

🐔 Flying Goose’s Expertise: Flying Goose, a brand celebrated for its authentic and bold hot sauces, brings its expertise in crafting spicy condiments to the table. Their collaboration with

Brand Ambassador 2 mins read

DJ David Guetta Mixes It Up with Lyre’s Non-Alcoholic Spirits

World-renowned DJ David Guetta is spinning into a new realm, joining forces with Lyre’s, the celebrated non-alcoholic spirits brand, as their global brand ambassador. This partnership, exclusively revealed by Drinks International, marks Guetta’s first foray into the non-alcoholic spirit market.

🎶 A Harmonious Collaboration: The global partnership between Guetta and Lyre’s stems from a shared vision of offering premium non-alcoholic options, blending the electrifying world of music with the evolving landscape of non-alcoholic beverages.

🌐 Carl Hartmann on the Partnership: Carl Hartmann, Lyre’s co-founder, is thrilled about this collaboration. “With David’s worldwide following, performing at top nightclubs and festivals, we’re excited to introduce Lyre’s onto menus globally,” Hartmann said. This move is set to provide health-conscious alternatives to partygoers and music enthusiasts around the world.

🍹 Lyre’s Global Reach: Launched in the Middle East in 2022, Lyre’s has expanded its presence to over 40 markets worldwide. The brand offers

Brand Ambassador 2 mins read

Joe Jonas: Scotch & Soda’s First Official Brand Ambassador

Joe Jonas, the multi-talented singer, songwriter, and actor, steps into the fashion spotlight as the first official brand ambassador for Scotch & Soda, following its acquisition by Bluestar Alliance. This collaboration marks a significant milestone for both the brand and Jonas, combining artistic expression with cutting-edge fashion.

👚 A Visionary Capsule Collection: Set for a fall 2024 release, Jonas will spearhead the creation of a multicategory capsule collection featuring men’s and unisex apparel and accessories. His role as the face of the brand will extend through the spring 2025 season, promising a fusion of Jonas’s unique style with Scotch & Soda’s contemporary aesthetic.

🎨 Artistic Expression Meets Fashion: Eran Kaim, Chief Product Officer of Scotch & Soda, expresses enthusiasm for Jonas’s dynamic artistry and authentic style. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand,” Kaim noted. Jonas’s ability to blend modern and vintage elements mirrors Scotch & Soda’s approach

Brand Ambassador 2 mins read

Jay Park: Gucci’s Latest Style Maestro

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

👗 Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music’s pulse meets fashion’s finesse.

🌐 Joining a Star-Studded Lineup: As the latest addition to Gucci’s ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand’s already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

📱 Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, “Ur new Gucci global brand ambassador,” giving his fans a glimpse into this new chapter. The post also served as a teaser for his upcoming single ‘Why,’ set to drop on

Film/TV 2 mins read

Rosy Zhao: Versace’s New Global Muse

In an illustrious move that cements the synergy between fashion and celebrity influence, Italian luxury powerhouse Versace has unveiled Chinese actress Rosy Zhao as its new global brand ambassador.

🇮🇹 Milan Fashion Spotlight: Zhao, who celebrated her 25th birthday with this new title, is no stranger to the allure of Versace. She has elegantly exhibited the brand’s creations during public events and was a radiant presence at Versace’s Spring 2024 runway show during Milan Fashion Week. Her attire—a resplendent A-line dress adorned with a checkerboard pattern and a constellation of rhinestones—captured the essence of Versace’s glamorous aesthetic.

🎬 Rising Star Meets Iconic Brand: Zhao’s ascent in the entertainment industry parallels Versace’s commitment to embracing bold and empowering personalities. Her sartorial choices reflect the brand’s vibrant and avant-garde designs, making this partnership a seamless fusion of shared values and vision.

🌐 Bridging West and East: With this strategic ambassadorship, Versace continues to fortify its presence in the Far East, recognizing the region’s pivotal

New Signings 1 mins read

A.R. Rahman Strikes a New Note with WME Signing

Renowned composer-producer-musician A.R. Rahman, whose melodies have transcended international borders, has signed with WME in a move that amplifies his already stellar global presence.

📽️ A Soundtrack to Global Cinema: With an illustrious career that spans over 160 film soundtracks and albums across multiple languages, Rahman’s sonic signature has left an indelible mark on films such as the Oscar-winning ‘Slumdog Millionaire’, ‘127 Hours’, and the epic ‘Ponniyin Selvan’ series.

🌍 World-Wide Collaborations: Rahman’s collaborations read like a who’s who of the music and entertainment industry, featuring global icons like U2, Mick Jagger, and Michael Jackson. His ability to blend classical, electronic, and world music has earned him international acclaim and a myriad of fans.

🎤 Live Performances That Captivate: His band, echoing the reach of his recorded work, has recently captivated audiences with sold-out tours in the United States and Europe, proving his music’s live appeal.

🏅 A Trophy Case That

Endorsement Deals 2 mins read

Afrobeat to Jumpman Beats: Rema Leaps as Brand Ambassador

Nigeria’s chart-topping maestro, Rema, is soaring beyond the music scene, slam dunking into a branding partnership with none other than basketball icon Michael Jordan’s Jumpman collection. 🎵👟

🎶 ‘Calm Down’ Crooner Cranks Up the Hype: The Afrobeat sensation, who’s been stirring the scene with his hit ‘Calm Down’, is now the fresh face in the Jumpman 23 arena. He’s not just making waves; he’s riding them all the way to the prestigious court of brand endorsements. 🌊🔥

🚀 Shooting Star to Shooting Hoops: Divine Ikubor, known to fans as Rema, is basking in the spotlight after a dazzling act at the Ballon d’Or. Now, he’s lacing up with the legends, injecting his vibrant rhythm into the Jumpman legacy. 💫🎤

🔗 Linking Courtside and Beats: This alliance marks a slam dunk for Rema at 23, bridging beats with elite fleets of the NBA—where stars like Zion Williamson, Jayson Tatum, Luka Doncic, and the multi-talented Teyana Taylor have already sported the Jumpman badge. 🤝🏆

📈 Chart-Topping,

New Signings 3 mins read

K-pop Phenom KARD Strikes a Major Chord with UTA

Global Beats Meet Global Streets: In a move that’s sending reverberations from Seoul to Sao Paulo, the co-ed K-pop sensation KARD has signed with UTA for representation across a swath of territories that’s got the pop world popping. North America, South America, the UK, and Europe are now under the spell of UTA’s strategic amplification.

The KARD Effect: Since their splash in the scene with “Oh NaNa,” KARD’s been nothing short of a synesthetic whirlwind. With Somin, BM, J.Seph, and Jiwoo at the helm, they’ve been stacking hits as if they’re in a game of Tetris with global music charts. Their debut EP, ‘Hola Hola,’ didn’t just say hello – it roared in 32 countries within hours of its drop, according to the folks over at UTA who are gleaming with pride.

Streaming Giants and Social Titans: Don’t mistake them for just another flash in the pan. KARD’s numbers are a testament to their towering digital footprint: 3.6 million YouTube subscribers orchestrating a visual

New Signings 3 mins read

The War And Treaty: UTA’s New Powerhouse Duo

The Deal Riff: In an industry where the next big hit can come from the most unexpected places, UTA has not missed a beat. The talent agency powerhouse has just inked a deal with the harmonious blend of soul and sound, The War And Treaty, for booking representation, and it’s not just for show — they’ve got exclusive worldwide representation in all areas. That’s right, we’re talking the full monty: music, film, TV, and even theater.

Backstage Pass: The War And Treaty isn’t just any musical act. Founded in 2014 by the dream team of Michael Trotter Jr. and Tanya Trotter, this husband-and-wife duo isn’t just climbing the charts — they’re bulldozing their way through. Teaming up with Zach Bryan on the track “Hey Driver,” they revved up to the top 20 on the Billboard Hot 100 faster than you can say “Encore!”

Mic Check at the CMAs: And speaking of encores, they might just need one at the upcoming CMA Awards in Nashville, where they’re not only nominees for vocal

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