Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Brand Ambassador 2 mins read

aespa’s Karina Announced as New Brand Ambassador for Converse Korea

Karina, a member of the popular K-pop group aespa, has been unveiled as the new brand ambassador for Converse Korea. This exciting announcement was made by Converse Korea on January 3, marking a new chapter in the brand’s history.

🌱 Spring Campaign Launch: Karina is set to commence her ambassadorial duties this spring, beginning with the “Create Next, Nothing’s Wrong” campaign. This campaign, which was also revealed on January 3, showcases Karina’s dynamic style and aligns with Converse’s creative and youthful image.

📣 Empowering the Youth: Through the “Create Next, Nothing’s Wrong” campaign for 2024, Converse Korea aims to deliver a message of encouragement and support to the younger generation. Karina’s role in the campaign is expected to resonate strongly with young audiences, inspiring them to embrace their individuality and creativity.

📸 Campaign Highlights: Fans and fashion enthusiasts can view the campaign video and pictorial featuring Karina on Converse’s official website and social media channels. These visuals highlight Karina’s unique

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New Signings 2 mins read

Blackpink’s Jisoo Explores Solo Ventures with Brother’s Agency, Blisoo

Blackpink’s Jisoo is charting a new course for her solo career, reportedly signing with her brother’s agency, Blisoo. Amidst speculations and uncertainties, Jisoo has chosen not to renew her individual contract with YG Entertainment and instead align with her brother’s start-up.

🚀 A Family Affair: According to a K-media report, Jisoo’s brother, the CEO of a start-up under Biomom, Inc., will now be steering her solo endeavors. Although the news is yet to be officially confirmed, the move signifies a significant shift in Jisoo’s career trajectory.

🔍 Speculation and Clues: The speculation gained momentum when Blisoo posted a job listing featuring Jisoo’s picture, hinting at her involvement with the agency. Prior to this development, there was a belief that Jisoo might join G-Dragon’s agency for her solo activities.

👑 Blackpink’s Group Dynamics: Despite this new direction for her solo career, Jisoo, along with fellow Blackpink members Lisa, Jennie, and Rosé, has renewed their group contract with YG Entertainment. However, they have opted not to renew

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New Signings 2 mins read

EXO’s Baekhyun Launches His Own Agency, I&B100, with Chen and Xiumin Onboard

Baekhyun, a prominent member of the popular K-pop group EXO, has taken a significant step in his career by becoming the CEO of his own agency, I&B100. This venture marks a new beginning for Baekhyun, who is not only the owner but also helms the role of CEO at the company.

📅 Agency’s Establishment and Background: I&B100 was formally established on June 23, 2023, showcasing Baekhyun’s foresight in the industry, as he launched the agency before extending his contract with SM Entertainment in August. The company is designed as a multi-entertainment corporation, engaging in various sectors including production, business administration, investing, and consultancy.

👥 Joining Forces with EXO Members: In a significant move, two fellow EXO members, Chen and Xiumin, have decided to join Baekhyun at I&B100. This development was revealed by TenAsia, highlighting the strong bond and professional collaboration within the group.

📝 Balancing Dual Roles: Despite their new alignment with I&B100, Baekhyun, Chen, and Xiumin continue to maintain their contracts with SM

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Endorsement Deals 2 mins read

Sauber Teams Up with Rapper Drake for Stake F1 Partnership

Sauber, a prominent name in Formula 1 racing, has announced a groundbreaking partnership with rapper Drake. This collaboration coincides with Sauber’s transition from the Alfa Romeo branding to operating as the Stake F1 Team for the next two years, before rebranding as an Audi factory team in 2026.

🚀 Drake’s Role in the Name Change: The name change to Stake F1 Team was heralded by Drake on New Year’s Day, marking a significant moment for both the team and the rapper. As a celebrity partner of Stake, which also includes ties with English Premier League football club Everton and the UFC, Drake’s involvement adds a new dimension of excitement and appeal to the F1 team.

🌍 Expected Appearances at Grand Prix Events: Drake’s partnership with Stake F1 Team is anticipated to extend beyond mere endorsement. The rapper is expected to make appearances at Grand Prix events, further blending the worlds of music and motorsport.

💬 Team Representative on the Partnership: Alessandro Alunni Bravi, a representative of the team, commented on the collaboration: “Last

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Campaigns 2 mins read

Megan Thee Stallion Sparkles in New Nike Collaboration Tease

Megan Thee Stallion, the Grammy Award-winning rapper known as the “Houston Hot Girl,” is setting the stage for a dazzling collaboration with Nike. This exciting development was teased during her electrifying performance on “Dick Clark’s New Year’s Rockin’ Eve” on ABC, where she performed her new song “Cobra” and a medley of hits, following her groundbreaking partnership with Planet Fitness.

🌟 A Purple-themed Performance: Megan and her dancers captivated the audience in all purple, aligning with the colors of her new partners. Notably, the iconic Nike swoosh logo was prominently featured across her chest, complemented by matching Nike shoes – hinting at the upcoming collaboration.

📱 Teasing on Instagram: Prior to her New Year’s Eve set, Megan took to Instagram to subtly tease the collaboration. Her post, featuring eye emojis and captioned with “[Nike], Stay tuned for the drop, Hotties! #NikeByYou. Year of the Stallion,” sparked excitement among fans. The post showcased the bottom of her shoe emblazoned with the word “Hottie.”

👗 Anticipation for

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Endorsement Deals 2 mins read

BTS’ Taehyung (V) Joins Cartier for a Luxurious Endorsement Deal

Cartier, the epitome of luxury in wristwatches and fine jewelry, has made a glamorous addition to its list of brand ambassadors by signing an endorsement deal with BTS’ V (Taehyung). Known for having renowned personalities like Jake Gyllenhaal and Lily Collins represent its brand, Cartier’s collaboration with V brings a fresh, magnetic appeal to its esteemed image.

🐆 Panthère de Cartier Collection: V has been chosen to sport the iconic Panthère de Cartier collection. This selection highlights the brand’s recognition of V’s unique charisma and appeal. Cartier specifically noted V’s ‘magnetic gaze’ as being perfectly in line with the spirit of the collection.

🗣️ Cartier’s Statement on V: The senior vice president and chief marketing officer of Cartier praised V, likening his career trajectory to the determination of a panther. This metaphor, reported by The Indian Express, aligns with the brand’s image of elegance and strength.

💰 Instantaneous Payoff: The collaboration with V has already shown significant results. The South China

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Campaigns 2 mins read

IVE Set to Release New Single for ‘2024 Pepsi x Starship Campaign’

K-pop sensation IVE is gearing up to enchant fans once again as they tease a new single for the upcoming ‘2024 Pepsi x Starship Campaign’. This collaboration marks the continuation of their successful partnership with Pepsi, following their hit tracks “I Want” and “Blue & Black” alongside Oh My Girl and CRAVITY in the summer of 2022.

🤝 Continuing a Successful Collaboration: Pepsi and Starship Entertainment have been collaborating on a global marketing and digital single project since 2019. IVE’s involvement for the third consecutive year highlights their significant role and popularity in this joint venture.

🌍 A Global Campaign: The ‘Pepsi x Starship Campaign’ has been a notable initiative, combining the world of music with global marketing strategies. IVE’s return as the sole artists for the 2024 campaign underscores their growing influence and appeal in the K-pop industry and beyond.

🌟 Building on Past Success: IVE’s previous collaborations with Pepsi have resonated well with fans worldwide, showcasing their versatile

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New Signings 2 mins read

B.A.P’s Daehyun Joins Bandmate Jongup at MA Entertainment

In a significant move within the K-pop industry, B.A.P member Daehyun has inked an exclusive contract with MA Entertainment, joining forces with fellow band member Jongup at the label. This reunification marks a new chapter in the careers of the B.A.P members following their parting with TS Entertainment in 2012.

🚀 A Reunion at MA Entertainment: The official confirmation on December 29 from MA Entertainment about Daehyun’s signing brings excitement and anticipation. The agency, already home to Jongup, expressed its honor in working with Daehyun, acknowledging his reputation as an all-rounder in the industry.

💡 Agency’s Vision for Daehyun: MA Entertainment shared their commitment to supporting Daehyun, lauding his undeniable charms and passion for music. The agency plans to offer opportunities that will allow him to further unleash his potential and shine through diverse activities.

🌐 B.A.P’s Legacy and Future: Since their debut in 2012 with the EP ‘Warrior’, B.A.P, comprising Yongguk, Himchan, Daehyun, Youngjae, Jongup, and Zelo, has made a significant impact in the K-pop scene. The group’s members, having gone

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New Signings 2 mins read

Santa Fe Klan Joins Forces with Prajin Parlay Inc for Management Deal

Prajin Parlay Inc., a prominent name in the music industry, has made a significant move by signing Mexican singer-songwriter Ángel Quezada, better known as Santa Fe Klan, under a management deal. This partnership marks a new chapter in the evolution of Santa Fe Klan’s career.

🔍 Prajin Parlay Inc’s Diverse Roster: Led by George Prajin, Prajin Parlay Inc. boasts a dynamic array of artists including Peso Pluma, Jasiel Nuñez, Tito Double P, and Dareyes de la Sierra. The addition of Santa Fe Klan adds a new dimension to their impressive roster, bringing a unique blend of música Mexicana to the forefront.

💬 George Prajin on Santa Fe Klan’s Signing: Prajin expressed admiration for Santa Fe Klan’s contributions to música Mexicana and his community. “He is an impressive young man, and we are looking forward to helping him continue cultivating his skills as both a musician and businessman,” Prajin stated, highlighting the multifaceted talents of Santa Fe Klan.

🌐 Santa Fe Klan on the New Partnership: Santa Fe Klan, embracing this new journey, shared

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New Signings 2 mins read

EMG Signs Rising Rapper 5ive Mics in a Promising Collaboration

EMG Music Group (EMG), the music division of All Entertainment Media Group (AEMG), has recently announced a significant addition to their roster – the rising rap sensation 5ive Mics. This move, in partnership with marketing innovator Brandon Steiner, CEO of CollectibleXchange and The Steiner Agency, marks a pivotal moment in the rap industry.

🗽 New York’s Rap Prodigy: Originating from the dynamic rap scene of New York, 5ive Mics has rapidly emerged as a force to be reckoned with. His distinctive style and lyrical mastery have caught the eye of fans and industry veterans, setting him apart in the competitive world of hip-hop.

🚀 EMG’s Vision for 5ive Mics: With the signing of 5ive Mics, EMG is set to take the artist’s career to new heights. The enthusiastic support from rap heavyweights such as Fat Joe, Busta Rhymes, Dave East, Jim Jones, and others signifies the immense talent and promise that 5ive Mics embodies.

💬 Jeffrey Burton, CEO of EMG, on the Signing: “All Entertainment Media Group is thrilled to welcome 5ive Mics into our family. We believe in his artistry and are committed to providing the platform he deserves,”

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Brand Ambassador 2 mins read

Michael Kors Welcomes JC-T as Greater China Brand Ambassador

Michael Kors, the iconic luxury fashion brand, has made a strategic move in the Greater China market by appointing the renowned Chinese actor and singer JC-T as its brand ambassador. This partnership symbolizes a fusion of fashion, music, and acting, resonating with the brand’s chic and dynamic ethos.

📸 Spotlight on Upcoming Campaigns: JC-T, known for his cool sensibility and multifaceted talent, will be the face of upcoming Michael Kors campaigns. The collaboration will extend beyond traditional advertisements to include social media initiatives and special appearances, offering fans and consumers a fresh and engaging experience with the brand.

🎭 A Performer of Many Talents: At 33, JC-T has already made a significant impact in the entertainment industry. His notable TV roles include Sima Zhao in “The Advisors Alliance,” and Cao Pi in “Secret of the Three Kingdoms,” with an upcoming appearance as Gu Yun in “Winner is King.” As a solo artist and former member of the Chinese boy band M.I.C., he has also topped music charts, showcasing his versatility and appeal.

💬 Michael Kors on JC-T’s Appointment: Expressing his excitement,

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New Signings 2 mins read

BTOB’s Yook Sungjae: A New Chapter with IWill Media

Yook Sungjae, a prominent member of the K-pop group BTOB, has embarked on a new journey in the entertainment industry by signing an exclusive contract with IWill Media, a media content production company known for its impactful OSTs and dramas.

🚀 Diversifying Talent Management: IWill Media, primarily focused on producing content like “Moon in the Day,” “May I Help You?,” and “Gold Mask,” is now expanding its horizons. By signing Yook Sungjae, they are branching out into talent management, aiming to evolve into a comprehensive entertainment agency.

📝 An Exclusive Partnership: The announcement came on December 22, with IWill Media expressing their commitment to support Yook Sungjae’s multifaceted career in music, acting, and variety. They also emphasized their support for his ongoing activities with BTOB, highlighting a collaborative approach to his diverse talents.

🏁 The Final Piece in BTOB’s New Beginnings: Yook Sungjae’s move marks the completion of BTOB members finding new representation following their departure from Cube Entertainment. Earlier, Changsub had

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Brand Ambassador 2 mins read

Blackpink Jisoo: The New Global Face of Dior Beauty’s Capture Totale Line

Blackpink Jisoo, a name synonymous with both K-pop stardom and fashion iconography, has added another feather to her cap by becoming the global ambassador of Dior Beauty’s Capture Totale Anti-Aging Skincare line. This new role solidifies her standing in the world of luxury beauty and fashion.

📰 Announcement by W Korea: The prestigious magazine outlet W Korea broke the news, announcing that Jisoo has been chosen by Dior Beauty to lead the iconic skincare line. This partnership is a testament to Jisoo’s global influence and her impeccable sense of style and beauty.

💧 Leading the ‘Top Total Hyalumen’ Campaign: In addition to her ambassadorship, Jisoo has also been named the face of the brand’s new “Top Total Hyalumen” campaign. Set to debut globally on December 29, 2023, the campaign will feature the “NEW Gel Total Hyalumen” product, a multi-wrinkle corrector, in offline Dior stores.

📸 A Campaign to Remember: To mark this special collaboration, Dior tapped Jisoo for a stunning campaign shoot. The announcement was received with immense

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New Signings 2 mins read

G-Dragon’s New Horizon: Signing with Galaxy Corporation and Announcing 2024 Comeback

G-Dragon, the iconic member of BIGBANG, has set the K-pop world abuzz with the announcement of his comeback next year under the aegis of his new agency, Galaxy Corporation.

🚀 A New Partnership Unveiled: On December 21, Galaxy Corporation held a press conference to shed light on G-Dragon’s acquittal in a drug-related case and to outline his future endeavors. Though G-Dragon was notably absent from the event, the announcement marked a significant turn in his illustrious career.

📝 Galaxy Corporation’s Bold Vision: During the press conference, director Jo Sung Hae of Galaxy Corporation officially declared the signing of an exclusive contract with G-Dragon. Emphasizing the partnership as more than a mere artist-agency relationship, Jo Sung Hae articulated a vision of undertaking unprecedented challenges and showcasing new facets of G-Dragon’s artistry.

🙏 Acknowledging the Past, Embracing the Future: The announcement came after YG Entertainment, G-Dragon’s former agency, released a statement supporting his future endeavors. Jo Sung Hae expressed gratitude to YG Entertainment,

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New Signings 2 mins read

DGNA’s Karam, Injun, & Jay: A Fresh Start with New Ways Company

In a move that’s creating waves in the K-pop industry, former DGNA members Karam, Injun, and Jay have signed an exclusive contract with New Ways Company, setting the stage for an exciting re-debut.

🚀 A New Chapter Begins: On December 21, New Ways Company, a rising force in the music industry, announced its collaboration with the trio. Karam, Injun, and Jay, who initially debuted as part of DGNA in 2010, have been back in the limelight after their participation in JTBC’s competition program ‘Peak Time’ earlier in 2023 as ‘Team 23:00’.

🎵 Re-debut on the Horizon: New Ways Company has big plans for these talented artists. The trio is set to form a new group with additional members and is gearing up to release new music in the first half of 2024. This re-debut is highly anticipated, promising fresh sounds and dynamic performances.

🔍 About New Ways Company: The agency behind this strategic move, New Ways Company, is a new startup led by CEO Park Kwang Won. Park has a rich history in the music industry, having contributed significantly at Interpark Music, where he helped launch popular groups like LABOUM and TRENDZ.

🌐

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New Signings 2 mins read

New Beginnings for BTOB Members with Fresh Agency Deal

In a move that’s stirring excitement across the K-pop world, four members of the popular South Korean boy group BTOB — Eunkwang, Minhyuk, Hyunsik, and Peniel — have embarked on a new journey, signing exclusive contracts with a new agency post their departure from CUBE Entertainment.

🚀 A Fresh Chapter Post CUBE: The transition to a new management comes after CUBE Entertainment’s announcement in early November that its contract with the six-member act had concluded. This decision not to renew marked the end of an era for BTOB under CUBE’s banner, paving the way for new opportunities.

📝 Anticipation in the Air: Details about BTOB’s new management and their upcoming plans remain under wraps, as reported by the Korean entertainment website Soompi. However, the intrigue and anticipation among fans are palpable, as the industry awaits what’s next for these talented artists.

💬 Agency’s Commitment to Group Activities: A representative from the new agency expressed strong support for the members, emphasizing their commitment to prioritize group activities.

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New Signings 2 mins read

Stokley’s New Tune with Universal Attractions Agency

In a move that’s music to the ears of R&B and soul enthusiasts, Grammy-nominated artist Stokley has signed with Universal Attractions Agency (UAA) for representation, signaling a new crescendo in his already illustrious career.

🔥 A Soulful Collaboration: At UAA, the task of navigating Stokley’s artistic journey falls to New York-based Ricky Regalado. With a reputation for nurturing exceptional talent, Regalado is all set to amplify Stokley’s musical footprint, promising to bring his artistry to both new audiences and his dedicated fan base.

💬 Regalado on Stokley’s Talent: Celebrating the partnership, Regalado extolled Stokley’s unique and gifted presence in the music world. He expressed excitement and optimism for what 2024 holds for the artist, underscoring his commitment to elevating Stokley’s career to new heights.

🎵 A Legacy of Hits: Stokley is no stranger to the R&B scene. As the lead singer and drummer of the legendary group Mint Condition, he has been the voice behind classic hits like “Breakin’ My Heart (Pretty Brown Eyes)”

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New Signings 2 mins read

Maria Becerra: Charting New Territories with Wasserman Music

In a power move echoing across the music industry, Argentine singing sensation Maria Becerra has inked a global representation deal with Wasserman Music, with the exception of Latin America. Announced on Thursday (Dec. 14), the deal places her under the strategic guidance of agents Juan Toro and Ryan Soroka.

🚀 A Stellar 2023 for Becerra: This year has been nothing short of a whirlwind for Becerra. In May, she signed a label deal with Warner Music Latina, collaborating with 300 Entertainment, followed by a Warner Chappell Music administration deal in August. Adding to her accolades, Becerra clinched the visionary award at Billboard’s inaugural Latin Women in Music gala.

🎵 The Rise of a Music Dynamo: At just 23, Becerra has carved a unique niche in the music world. Known for blending pop with traditional Latin rhythms like cumbia villera, bachata, and reggaeton, she first made waves in 2019 with her EP ‘222’. Her debut album ‘Animal’, featuring stars like Cazzu, Becky G, and Tiago PZK, not only showcased her versatility but also earned her a Latin Grammy nod.

📈

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New Signings 2 mins read

Adam Ten’s WME Deal: Turning the Tables in the Music Industry

In a move that’s music to the ears of the entertainment industry, DJ and producer Adam Ten has just spun his way into a deal with WME for representation. Hailing from the vibrant city of Tel Aviv, Israel, Adam Ten’s beats are now set to echo in even more corners of the globe.

🌟 Master of the Decks and Beyond: Managed by James Drummond of Anglo Management, Adam Ten isn’t just a DJ; he’s a musical maestro. His repertoire? Think the fiery stages of Burning Man, where he’s lit up Mayan Warrior and Robot Heart Art Cars. But that’s not all. His talent has pulsated through iconic venues like Printworks and Fabric in London, Pacha in Ibiza, Brooklyn Mirage in New York City, and Space in Miami.

🔊 ‘Spring Girl’: A Streaming Sensation: This summer, Adam Ten dropped ‘Spring Girl’ – a track that didn’t just play; it soared. Hitting a whopping 1 million streams on Beatport in under a month, this track is a testament to his rising star in the electronic music scene.

🎧 A Strategic Move by WME: By signing Adam Ten, WME isn’t

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Fashion 2 mins read

Jay Chou Joins Dior as New Menswear Ambassador

Jay Chou, the renowned Taiwanese singer and multifaceted artist, often hailed as the king of Mandopop, has been appointed as the global ambassador for Dior’s menswear. This collaboration marks a significant blend of music, cinema, and fashion, bringing an iconic figure of the Chinese-speaking world into the realm of luxury fashion.

🌏 A Global Music Icon: Jay Chou’s influence extends far beyond music. As a songwriter, director, and actor, he has carved out a monumental presence in the entertainment industry. With over 30 million records sold, Chou is not just a musical talent but a cultural phenomenon, especially in the Chinese-speaking world.

🎵 Music Meets Fashion: Chou’s appointment as Dior’s menswear ambassador underscores the deep connection between music and fashion. His unique style, which blends traditional elements with modern flair, aligns perfectly with Dior’s vision of contemporary elegance and innovative design.

📽️ Cinematic Connections: Last year, Chou made headlines when he filmed scenes for a music video in the landmark department store

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