Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
New Signings 2 mins read

Papa Roach Teams Up with Wasserman Music for Global Live Representation

Papa Roach, the iconic rock band known for their electrifying music and dynamic live performances, has announced a new milestone in their illustrious career. The band has signed with Wasserman Music for worldwide live representation, marking a significant step in their global presence, with the exception of Canada, where they will be represented by Paquin Entertainment Group.

🌐 A Global Reach with Wasserman Music: This partnership with Wasserman Music positions Papa Roach to expand their international footprint in the live music scene. Wasserman Music, renowned for its extensive network and expertise in the industry, is set to play a pivotal role in elevating the band’s live performance opportunities across the globe.

πŸ‡¨πŸ‡¦ Special Representation in Canada: While Wasserman Music will handle their worldwide representation, Papa Roach has entrusted Paquin Entertainment Group with their live representation in Canada. This strategic move ensures that the band’s Canadian fans continue to enjoy their high-energy concerts and presence.

🎢 Continuing a Legacy of Rock: Papa

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Brand Ambassador 2 mins read

Ghetts Joins Forces with Gymshark as Brand Ambassador

Ghetts, the renowned British rapper and lyricist, is stepping into a new role as the latest brand ambassador for Gymshark, a leading fitness apparel and accessories brand. This partnership marks a significant collaboration, merging the worlds of music and fitness.

🎡 A Musical Powerhouse: Ghetts, known for his dynamic flow and profound lyrical content, has made a substantial impact in the UK grime and rap scene. His music, characterized by its intensity and authenticity, resonates with a broad audience, making him a respected figure in the industry.

πŸ‹οΈβ€β™‚οΈ Fitness Meets Music: By aligning with Gymshark, Ghetts brings together his passion for music with the energy and discipline of the fitness world. This partnership highlights the parallels between the determination required in both fitness and music, celebrating the synergy between physical well-being and artistic expression.

πŸ‘• Representing Gymshark: As a brand ambassador for Gymshark, Ghetts will be at the forefront of promoting the brand’s latest athletic

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New Signings 2 mins read

TK Kravitz Signs with MNRK Mgmt

TK Kravitz, the multi-talented rapper, singer, and songwriter, has taken a significant step in his ascending music career by signing with MNRK Mgmt. This partnership aligns him with a dynamic management team, setting the stage for further growth and success in the music industry.

πŸ“ Songwriting Success: Kravitz has an impressive track record as a songwriter, having penned hits for renowned artists such as Trey Songz, Flo Rida, Pitbull, Kevin Gates, and Juicy J. His ability to craft chart-topping songs for a diverse range of artists speaks to his versatility and creativity in the music scene.

🎡 From TK-N-Cash to Solo Stardom: Before embarking on his solo journey, Kravitz was part of the successful duo TK-N-Cash. This experience laid the foundation for his solo career, where he has continued to showcase his unique style and musical prowess.

🌊 “Ocean” – A Platinum Hit: Kravitz’s 2018 single, “Ocean,” marked a significant milestone in his career. The platinum-certified track achieved massive success, garnering over 100 million streams, and cemented

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New Signings 2 mins read

Kesha Embarks on a New Journey with Crush Management

Pop sensation Kesha has taken a significant step in her illustrious career by partnering with Crush Management. The collaboration involves co-management by industry veterans Charlie Adelman, Jonathan Daniel, and Bob Mclynn.

πŸ”„ A New Chapter Begins: This move follows Kesha’s departure from Jack Rovner and Vector Management in December, concluding a fruitful 16-year association marked by mutual respect and admiration.

πŸ“€ A Year of Milestones: Kesha’s transition caps off a notable year, highlighted by the release of her fifth studio album, “Gag Order,” in May. This album represents a bold foray into β€œpost-pop” territory, showcasing Kesha’s evolution as an artist under the guidance of legendary producer Rick Rubin.

🎡 Legal Battles and Creative Triumphs: Alongside her musical achievements, Kesha reached a settlement with producer Dr. Luke, concluding a protracted legal battle. This settlement not only brings closure to a challenging chapter but also coincides with Kesha fulfilling her contractual obligations with Kemosabe Records.

πŸš€ Looking

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New Signings 2 mins read

Antibalas Joins The Kurland Agency

Antibalas, the celebrated Brooklyn-based afrobeat ensemble, has inked a global booking agreement with The Kurland Agency, marking a significant stride in their illustrious journey.

🎷 A Fusion of Cultures and Sounds: Since its establishment in 1998 by saxophonist Martín Perna, Antibalas has been at the forefront of the afrobeat genre, drawing inspiration from legendary figures like Fela Kuti. Their music, a vibrant blend of jazz, funk, and African rhythms, began as a spirited expression at local parties in Williamsburg, Brooklyn.

🎭 From Underground to Broadway: Antibalas’s influence has transcended music venues, landing them a role in the off-Broadway production of Bill T. Jones’s Fela!, which celebrates Fela Kuti’s legacy. Their involvement continued as the show made its way to Broadway, showcasing their authentic sound to a wider audience.

πŸ“€ Latest Musical Endeavors: The band’s commitment to evolving their sound resulted in the 2020 release of β€œFu Chronicles” under Daptone Records, further cementing their status as afrobeat pioneers.

With The

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Campaigns 2 mins read

LL Cool J Powers Coors Light’s Super Bowl Spectacle

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that’s been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J’s dramatic entry as the Chill Train’s conductor breathes new life into the campaign. His appearance towards the ad’s climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an “epic kind of moment” to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

πŸŽ‰ Celebrity Charm Meets Iconic Imagery:

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Campaigns 1 mins read

Tommy Hilfiger & DJ Khaled Swing into Golf Fashion

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul’s dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger’s iconic Americana prep with DJ Khaled’s distinctive style. Expect ’90s color blocking, a nod to Hilfiger’s archival favorites, reimagined for the greens.

πŸ‘• Innovative Designs: Crafted from a blend of cotton piquΓ© and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

πŸ† Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music in this sporty endeavor.

Tommy Hilfiger and DJ Khaled’s venture into golf attire is not just about fashion;

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele BΓΌndchen and Lee Minho, setting a new benchmark in fashion marketing.

πŸ‘— A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎀 Celebrity Powerhouse: Beyond the stunning

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Campaigns 2 mins read

NYX Professional Makeup Teams Up with Cardi B for a Game-Changing Commercial

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

πŸ’ Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

πŸ’¬

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Music 2 mins read

Zerb Teams Up with UTA for Representation

Zerb, the dynamic SΓ£o Paulo-based producer, has taken a significant leap in his music career by signing with UTA (United Talent Agency) for live representation in all territories outside Brazil. This move marks a new chapter for Zerb, aligning him with one of the premier talent agencies in the entertainment industry and setting the stage for his global expansion.

πŸš€ Breakthrough with “Mwaki”: Zerb’s ascent in the music world has been meteoric, particularly following the release of his house track “Mwaki.” The song has enjoyed immense success since its fall release, captivating audiences worldwide with its infectious rhythms and distinct sound.

🌍 Expanding Global Reach: By partnering with UTA for live representation, Zerb is poised to amplify his presence on the international stage. UTA’s extensive network and expertise in the global music industry provide the ideal platform for Zerb to showcase his talent to a broader audience and explore new opportunities.

🎀 Collaboration with Sofiya Nzau: Adding to his growing list of achievements, Zerb recently

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Campaigns 2 mins read

Pharrell Williams’ Life Story in LEGO: “Piece By Piece” Movie Collaboration

Iconic musician and producer Pharrell Williams, age 50, is embarking on an extraordinary venture, bringing his life story to the screen in an innovative way. He’s collaborating with LEGO, the beloved toy brand, to create a unique biographical movie titled “Piece By Piece.” This exciting project promises to unfold Pharrell’s journey through the creative and playful medium of LEGO bricks.

🎢 A Story Told with LEGO: The first glimpse of the movie reveals a LEGO version of Pharrell, donning his signature camouflage attire, ready to conquer the realms of music, fashion, and more. The LEGO character embodies Pharrell’s multifaceted talent and his impact on various industries, showcasing the artist’s versatility and creativity.

πŸ‘¦πŸ½ Childhood Dreams Realized: Pharrell shared a heartfelt caption alongside the movie poster, reflecting on his humble beginnings. Playing with LEGO bricks as a child, he could never have imagined his story would one day be told through those very same pieces. This project is a full-circle moment, marrying childhood nostalgia with his illustrious

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Brand Ambassador 2 mins read

Minji of NewJeans Ascends to Global House Ambassador for Chanel

In a significant development in the fashion and K-pop worlds, Minji, a member of the sensational group NewJeans, has been elevated to the prestigious role of a global house ambassador for the luxury fashion house Chanel. Previously, Minji served as the brand’s ambassador in South Korea, where she made a notable impact through various campaigns and appearances at Chanel events.

πŸ” A Global Fashion Icon: This promotion marks a milestone in Minji’s career, solidifying her status as a global fashion icon. Her association with Chanel now extends beyond the borders of South Korea, allowing her to represent the esteemed brand on a worldwide stage.

πŸ’¬ Netizens React: The announcement has sparked a wave of excitement and admiration among Korean netizens and fans globally. Comments highlight the anticipation and support for Minji’s new role. Fans are particularly thrilled about the prospect of her joining forces with Jennie, another K-pop star who has been a Chanel favorite.

🌐 A Global Journey: Minji’s journey from being a national brand ambassador to a global house

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Music 2 mins read

Morgan Wallen and Eric Church Unite to Acquire Field & Stream Brand

Country music superstars Morgan Wallen and Eric Church are making waves beyond the music scene with their latest venture. The two, known for their love of the outdoors, have joined forces in a unique collaboration to purchase the renowned outdoor lifestyle brand Field & Stream.

πŸ›’ A Strategic Acquisition: Wallen and Church, as part of an investor group, have acquired the retail side of Field & Stream’s trademark from Dick’s Sporting Goods and the media platform from Recurrent. The financial details of this acquisition have not been disclosed, but the move is significant, consolidating the brand under a singular ownership for the first time in its 150-year history.

🌳 A Passion for the Outdoors: Both Wallen and Church are avid outdoors enthusiasts, making this acquisition a natural fit for their personal interests and public personas. Their involvement in Field & Stream is expected to bring a fresh perspective to the brand, rooted in genuine passion and understanding of the outdoor lifestyle.

πŸ“ˆ Uniting

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New Signings 2 mins read

KARA’s Gyuri Joins Forces with Big Boss Entertainment

KARA‘s versatile member and actress Park Gyuri has embarked on a new journey in her illustrious career by signing an exclusive contract with Big Boss Entertainment. This strategic move is set to enhance her presence in various entertainment spheres, including acting and singing.

🌟 A Diverse Career Path: Park Gyuri, who first captured hearts as a child actress in 1994, later soared to fame as a key member of the popular girl group KARA, debuting in 2007. Her foray into the world of cinema began in 2016 with her role in the film ‘Two Rooms, Two Nights’, marking her big-screen debut and showcasing her versatility as an artist.

🀝 A Promising Collaboration: Big Boss Entertainment has expressed great enthusiasm about collaborating with Park Gyuri, recognizing her widespread popularity and her remarkable talents across multiple entertainment domains. This partnership is anticipated to bring fresh perspectives and new opportunities for Gyuri, allowing her to continue captivating audiences with her multifaceted talents.

πŸ” A Bright Future Ahead: With this new partnership, Park

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Campaigns 2 mins read

Quavo Collaborates with Sazerac for Exclusive White Cognac, White X

Grammy-nominated rapper and renowned songwriter Quavo, in a groundbreaking partnership with the prominent spirits company Sazerac, unveils an innovative venture in the spirits industry: White X Cognac. This new offering marks a significant moment in the world of cognac, introducing one of the very first white cognacs to the United States market.

πŸš€ A Bold New Entry in the Cognac Universe: White X Cognac stands out with its fresh, modern, and light profile, redefining traditional cognac norms. Designed to cater to a diverse audience, White X paves the way for a unique drinking experience unlike any other cognac available.

πŸ’Ž Exclusive Launch with Limited Edition: The debut of White X Cognac is set to make a splash with its first 100 bottles being released exclusively through BlockBar, the online wine and spirits retailer. These initial bottles, priced at $60, come in a limited-edition box, offering a collector’s item for cognac aficionados and fans of Quavo alike, available from Wednesday, February 7 at 10 AM EST.

πŸ—£ Quavo’s Vision: Challenging Conventions: Quavo, known for

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Brand Ambassador 2 mins read

Quavo and Sazerac Launch Innovative White Cognac Brand, White X

Grammy-nominated rapper Quavo, in collaboration with the renowned global spirits company Sazerac, has announced the introduction of an innovative new spirit – White X Cognac. This launch marks a groundbreaking moment in the spirits industry, particularly in the United States, as White X will be among the first and only white cognacs available in the market.

🍾 A Fresh Take on Cognac: White X Cognac is designed to redefine the cognac experience with its fresh, modern, and light profile. This new offering is a testament to Quavo’s vision and Sazerac’s commitment to innovation in the world of spirits.

🌐 Entering a New Spirits Era: The introduction of White X Cognac signifies a new era in the spirits industry, challenging traditional cognac norms and appealing to a contemporary audience. This white cognac aims to attract both long-time cognac enthusiasts and those new to the spirit, offering a unique taste experience.

🎡 Quavo’s Artistic Influence: Known for his musical artistry and entrepreneurial spirit,

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Endorsement Deals 2 mins read

Conan Gray Steps into the Role of Onitsuka Tiger Brand Ambassador

Conan Gray, the chart-topping singer-songwriter and Gen Z icon, has teamed up with the iconic Japanese fashion brand Onitsuka Tiger as its new brand ambassador. This collaboration comes as Onitsuka Tiger celebrates its 75th anniversary, marking a significant milestone with a fresh, contemporary approach to fashion and sports heritage.

πŸŽ‰ Celebrating 75 Years of Onitsuka Tiger: The brand, renowned for its fusion of classic style and modern innovation, is set to redefine the blend of fashion, sports, and heritage with a modern twist. This milestone anniversary is a testament to Onitsuka Tiger’s enduring appeal and commitment to evolving with the times.

🌐 Empowering Youth and Hope: Conan Gray, as the new face of Onitsuka Tiger, embodies the brand’s dedication to empowering the younger generation and instilling a sense of hope and possibility. His unique style, resonant music, and ability to voice the values of his generation make him an ideal ambassador for the brand.

🎡 A Symbol of Gen Z: Known for his

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New Signings 2 mins read

Camille Parker Teams Up with Big AL Management

Camille Parker, the talented singer-songwriter and producer, has recently joined forces with Big AL Management, a company renowned for its artist management and development expertise. This new partnership marks an exciting development in Parker’s rapidly rising career in the music industry.

🎡 A Rising Star in Music: Camille Parker has made a significant impact with her debut EP, ‘After The Whiskey, Pt.1’, amassing over three million on-demand streams globally. Her recognition as a CMT Next Women of Country alum and her feature on the Apple TV original series ‘My Kind of Country’ highlight her growing prominence. With performances at major events like Bonnaroo, CMA Fest, and The Long Road Festival, Parker is quickly establishing herself as a force in the music scene. Her upcoming Grand Ole Opry debut on February 17 is eagerly anticipated.

🀝 Big AL Management: A Visionary Force: Founded and led by Alex Evelyn, Big AL Management focuses on empowering artists and shaping the future of music. With a background in performing percussion, audio engineering, and live production, Evelyn brings a wealth of experience and a passion for music diversity

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New Signings 2 mins read

Ty Myers Signs with CAA: A New Chapter Begins

Ty Myers, an emerging talent in the country music scene, has recently inked a deal with Creative Artists Agency (CAA). This significant partnership aligns the Texas native with one of the foremost agencies in the entertainment industry, marking a new chapter in his burgeoning career.

🎡 Melodic Roots and Rustic Charm: Ty Myers, born and raised on a cattle ranch in Texas, has nurtured his passion for music from a young age. His soulful voice and heartfelt lyrics, derived from his rich rural upbringing and life experiences, resonate deeply with country music fans. His authentic approach to songwriting and performance has already begun to make waves in the music world.

🀝 A Union with Industry Veterans: Teaming up with CAA, a leader in talent representation, Ty Myers is poised to amplify his presence in the country music industry. CAA’s extensive network and expertise in the field present an ideal platform for Myers to explore novel opportunities and collaborations, furthering his musical journey.

🌐 Expanding Horizons and Touching Hearts: With CAA’s support, Ty Myers is set to reach a broader audience, sharing his unique blend of traditional

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Music 2 mins read

Joy Orbison Joins the Ranks of Wasserman Agency

Joy Orbison, a trailblazer in the electronic music scene, has made a pivotal career move by signing with Wasserman Agency. This decision marks a significant step for the artist, aligning him with one of the leading talent representation and marketing firms in the industry.

πŸ”Š A Distinctive Sound in Electronic Music: Joy Orbison, known for his innovative approach to electronic music and his ability to blend various genres into a unique sound, has carved out a notable place in the music world. His work, often characterized by its depth and originality, has garnered him a dedicated following and critical acclaim.

🀝 Partnering with Industry Leaders: By joining forces with Wasserman Agency, Joy Orbison is poised to expand his influence and reach within the music industry. Wasserman’s expertise and vast network in entertainment provide the perfect platform for him to explore new opportunities and collaborations.

🌍 Broadening Horizons: With the backing of Wasserman Agency, Joy Orbison is set to tap into a wider audience, bringing his distinctive sound to new fans and venues worldwide.

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