Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
New Signings 2 mins read

Carson Wallace Joins Forces with Red Light Management

In an exciting development for the music industry, emerging singer-songwriter Carson Wallace has officially teamed up with Enzo and Anthony DeVincenzo at Red Light Management. The 20-year-old talent, hailing from the quaint town of Springville, California, is poised to make significant waves with this new partnership.

🌄 Rooted in Western Heritage: Wallace’s upbringing in Springville, nestled just outside the Sierra Nevada mountains, deeply influenced his musical journey. Immersed in a Western lifestyle from a young age, he developed a passion for music, mastering the piano by four and the guitar by seven. Influential moments, such as attending “Nashville Nights” events organized by his uncle, renowned songwriter Marv Green, spurred Wallace’s ambition and shaped his artistic direction.

🎸 A Rising Star: After moving to Nashville to chase his dreams, Wallace has seen his efforts bear fruit with the release of singles like “Lonely Look Like” and “Ghost In My Chevy”. These initial releases have already garnered him over a million streams, demonstrating his growing popularity and the

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Campaigns 2 mins read

Gibson and Noel Gallagher Unveil Exclusive Les Paul Custom Guitars for a Noble Cause at Gibson Garage London

In a landmark event, the renowned Gibson brand is expanding its iconic Gibson Garage to the UK, with a grand opening that not only promises an electrifying experience but also champions a charitable cause. To mark the occasion, Gibson has collaborated with the esteemed Noel Gallagher to introduce a limited edition of 20 Gibson ’78 Les Paul Custom guitars, each bearing Gallagher’s signature.

🔥 A Musical Collaboration with Heart: These exclusive guitars will be available for purchase directly at the Gibson Garage London’s grand opening on Saturday, February 24, 2024. In a gesture of unparalleled generosity, Gallagher and Gibson have committed to donating all proceeds from the sale of these guitars to the Teenage Cancer Trust, making each purchase a contribution to a vital cause.

🎨 Crafted with Precision and Care: The Noel Gallagher ’78 Custom Les Paul guitars draw inspiration from a cherished instrument originally gifted to Gallagher by Johnny Marr of The Smiths. This particular guitar has a storied past, being

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Brand Ambassador 2 mins read

Jolin Tsai Embarks on a Creative Journey as Maison Valentino’s Latest DI.VA Ambassador

In an exciting new development, Jolin Tsai steps into the role of DI.VA ambassador for Maison Valentino, signaling a partnership that melds innovative artistry with iconic fashion. Tsai, a titan in the Chinese pop music scene, brings her distinctive approach to self-discovery and innovation to the collaboration, echoing Creative Director Pierpaolo Piccioli’s vision of challenging traditions and infusing collections with unique personality and value.

🎶 A Legacy of Musical Prowess and Influence: Known as the “Queen of C-Pop,” Tsai’s illustrious career spans over two and a half decades, during which she has not only dominated charts but also represented and uplifted female artists across Asia. With more than 25 million records sold, her commercial success is a testament to her enduring impact on the music industry.

🎨 A Meeting of Creative Minds: Pierpaolo Piccioli, the creative force behind Maison Valentino, warmly welcomes Tsai to the Valentino Di.Va. project. He praises her musical talent and her innovative, inclusive approach to the performative arts, highlighting the fresh energy and

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Campaigns 2 mins read

Sophie Monk Teams Up with Rexona for a Refreshingly Relatable Campaign!

Australian multifaceted talent Sophie Monk is diving into a new venture, collaborating with Rexona on its most recent Clinical campaign. This partnership brings together creative forces including Forward, Generator United, Heckler Australia, and Mindshare to craft a campaign that strikes a chord with everyday experiences.

💼 Capturing Everyday Moments: Unilever, the powerhouse behind Rexona, set out to encapsulate a moment that resonates with everyone: the hustle of running late. Through this campaign, they aim to bring a sense of ease and relatability to such universal experiences.

🎥 Creative Collaboration at Its Finest: The collaboration is a testament to the synergy between Sophie Monk and the creative teams of Forward, Generator United, Heckler Australia, and Mindshare. Together, they have crafted a campaign that aims to resonate on a personal level with audiences by acknowledging the chaotic beauty of daily life.

👏 A Campaign of Relatability and Assurance: By choosing Sophie Monk to front this campaign, Rexona not

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Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans’ spring 2024 campaign, radiating sultriness against the backdrop of New York’s iconic Grand Central Station.

📸 Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

🌆 Grand Central Takeover: Calvin Klein emphasized the campaign’s intent to amplify Jungkook’s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand’s latest Jeans styles.

👖 Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein’s youthful energy, the latest collection perfectly complements Jungkook’s charismatic persona. The brand praises him for effortlessly embodying this energy throughout the photos, solidifying his place as a style icon.

Calvin

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Campaigns 2 mins read

Coach Unveils “Find Your Courage” Campaign with Imma and Coach Family Stars!

Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.

🚀 “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.

🌐 Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”—lessons

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New Signings 1 mins read

UTA Inks Deal with Emerging Talent: Ian Harrison Joins the Roster

United Talent Agency (UTA) proudly announces the global representation of rising country music singer-songwriter Ian Harrison, signaling a significant milestone in his burgeoning career.

🤝 UTA Dream Team: Ian Harrison’s journey under UTA’s wing features a stellar team comprising Lance Roberts, Elisa Vazzana, Matthew Morgan, Nick Barnes, and Brandi Brammer, dedicated to amplifying his presence across all facets of the entertainment realm.

🌟 From The Voice to Success: Initially gaining recognition on NBC’s The Voice, Harrison has since evolved into a formidable force in the music industry. His back-to-back successful singles, “Keep You With Me” and “Wish I Had,” serve as testament to his artistic prowess and growing influence.

🎸 Ohio Roots, Nashville Soul: Hailing from Columbus, Ohio, Ian Harrison has found his artistic home in Nashville, where he currently resides, immersed in the creative process of writing and recording new music that promises to captivate audiences worldwide.

UTA’s strategic alliance with Ian Harrison is a testament to the agency’s commitment to nurturing and showcasing exceptional

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New Signings 1 mins read

Jon Pardi Signs Global Deal with WME: A Milestone in Country Music

Country sensation Jon Pardi has sealed a global representation deal with WME, marking a pivotal moment in his illustrious career. The agency will represent him across touring, brand partnerships, TV, film, and digital platforms.

🎶 Impressive Track Record: Pardi’s journey in country music is adorned with accomplishments, boasting six No. 1 singles, including chart-toppers like “Head Over Boots,” “Dirt On My Boots,” and “Heartache Medication.” Recognized for his multifaceted talents in writing, producing, and singing, Pardi has earned accolades from ACM and CMA.

🤠 Grand Ole Opry Induction: The pinnacle of Pardi’s career came at Stagecoach 2023 when Alan Jackson extended an invitation to join the Grand Ole Opry. Later, Garth Brooks bestowed the honor of induction, making Pardi the first artist from California to attain this prestigious membership.

In the vibrant tapestry of country music, Jon Pardi’s alliance with WME marks not just a deal but a significant chapter in his journey towards greater heights. 🚀

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Campaigns 1 mins read

Madison Beer Amplifies Tour Experience with JBL Partnership

Madison Beer is set to elevate her upcoming tour with a unique partnership with JBL, promising fans an exclusive peek behind the curtains and an enhanced musical journey.

📸 Exclusive Content for Fans: Through this collaboration, Beer plans to produce custom content, offering fans a glimpse into the tour’s backstage life and personal moments, all accompanied by her trusty JBL PartyBox speaker and favorite headphones.

🔊 A Natural Connection: Beer shared her long-standing relationship with JBL products, emphasizing the organic fit of this partnership. She values JBL’s commitment to superior sound quality, aligning perfectly with her musical ethos.

🎤 JBL’s Latest Innovations: JBL recently introduced a new lineup of speakers and accessories, including the PartyBox Club 120 and PartyBox Stage 320, alongside the JBL PartyBox Wireless Mic, set to enhance any musical gathering or karaoke night.

Madison Beer’s enthusiasm for the PartyBox highlights her excitement for the partnership, promising a

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Music 2 mins read

H.E.R. Lights Up With Lighthouse Management

Just off the heels of a Super Bowl Halftime show performance with Usher, H.E.R., the Grammy-Oscar-Emmy laureate, has inked a deal with Lighthouse Management and Media, signaling a new phase in her illustrious career. Managed by the dynamic trio of Aleen Keshishian, Zack Morgenroth, and Jacob Epstein, H.E.R. is poised to delve into new creative realms and broaden her artistic horizon.

🚀 A New Chapter Begins: This partnership marks a pivotal chapter for H.E.R., known for her profound songwriting and versatile musical talents. Her commitment to evolving creatively and exploring novel avenues is at the forefront of this collaboration.

🏆 A Legacy of Excellence: At a young age, H.E.R. has amassed significant accolades, including five Grammys, an Oscar, and an Emmy, showcasing her exceptional talent and impact on the music and entertainment industry. Her powerful song “I Can’t Breathe,” a response to George Floyd’s tragic death, and “Fight for You” from “Judas and the Black Messiah,” which clinched an Oscar, highlight her ability to blend artistry with activism.

📽️

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New Signings 2 mins read

Kylie Minogue Teams Up with UTA

Australian pop icon Kylie Minogue, known for her dazzling stage presence and a string of hit songs, has taken a significant step in expanding her international presence. Minogue has signed with UTA (United Talent Agency) for her live representation and acting endeavors in North America, a move that promises to bring her unique brand of entertainment to an even wider audience.

🏆 Grammy Triumph: Kylie Minogue’s recent accolade – winning the best pop dance recording Grammy for her viral hit “Padam Padam” – underscores her enduring appeal and talent. This recognition, especially for a newly introduced award category, highlights Minogue’s ability to stay ahead of musical trends and resonate with audiences globally.

🌍 Expanding Her Horizons: By partnering with UTA, Minogue is set to amplify her impact in North America, both as a live performer and an actress. UTA’s vast network and expertise in the entertainment industry will play a pivotal role in navigating her career across these dynamic fields.

🎤 A Stellar Live Performer: Kylie Minogue has long been

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Campaigns 1 mins read

Beyoncé Tests Verizon’s Limits in Super Bowl Spectacle

Beyoncé, in a dazzling Verizon Super Bowl commercial, attempted to do the impossible: break the network. This high-energy ad showcased Beyoncé in various scenarios, from running her own lemonade stand to a space performance, each more elaborate than the last, underscoring the reliability and strength of Verizon’s network.

🍋 A Nod to ‘Lemonade’: The commercial cleverly referenced Beyoncé’s iconic 2016 album “Lemonade,” with Tony Hale engaging in a bit of lemon squeezing, adding a layer of wit and nostalgia for fans.

🎵 Beyoncé Everywhere: The ad ambitiously placed Beyoncé in a multitude of scenarios, including a fictional saxophone album and even a presidential run, highlighting the versatile and omnipresent nature of both the artist and Verizon’s network.

📱 Verizon and Beyoncé: A History: The collaboration between Beyoncé and Verizon isn’t new. Their partnership dates back to 2004, showcasing a longstanding relationship that spans tours, album releases, and now,

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Campaigns 2 mins read

Usher’s Roller Skate Revelation at Super Bowl LVIII

Usher took the Super Bowl LVIII halftime stage by storm, not just with his electrifying performance but also by debuting his latest venture into the world of roller skates. The R&B sensation introduced the Flipper’s Quadz by Usher, a collaborative effort with Liberty Ross of Flipper’s Roller Boogie Palace, capturing the audience’s attention both on and off the field.

👟 A Unique Collaboration: This roller skate collaboration marries Usher’s passion for music and movement with Ross’s vision for Flipper’s Roller Boogie Palace, a renowned name in the roller skating community. The partnership reflects their mutual commitment to fostering a sense of community and joy through skating.

🇺🇸 Craftsmanship and Design: The Flipper’s Quadz by Usher are the result of meticulous craftsmanship, brought to life by the skilled hands at Riedell Skates in the USA. The design process, spanning several months, culminated in a product that is as much about performance as it is about style.

🛼 Showcase on the Grand Stage:

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Campaigns 2 mins read

Kizzy Don Shines in Rum Bar’s 2024 Calendar

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

🎤 From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

🎵 Musical Milestones: Following the success of her latest single ‘Designer Body,’ released in December 2023, Kizzy Don’s catchy beats and bold lyrics have caught the public’s eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

🍹 A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the 2024 calendar, she brings her unique style and charisma, further solidifying her position in the entertainment industry.

This

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Campaigns 1 mins read

Meghan Trainor and Judge Judy Shine in e.l.f Cosmetics Super Bowl Spotlight

e.l.f Cosmetics is bringing a dose of beauty and humor to the 2024 Super Bowl with their latest ad, starring pop sensation Meghan Trainor and television’s courtroom titan, Judge Judy, as “Judge Beauty.” The commercial, already making waves on YouTube, showcases a unique court case with a beauty twist.

👩‍⚖️ Courtroom Glamour: In this playful scenario, “Suits” actors Rick Hoffman and Gina Torres find themselves in front of Judge Beauty, with Torres’ character on trial for splurging on non-cruelty-free makeup. Meghan Trainor, serving as a juror, highlights the importance of ethical beauty choices, leading to a sentence that promotes e.l.f’s halo glow liquid filter for the defendant.

💄 Beauty Meets Justice: e.l.f Cosmetics’ chief marketing officer, Kory Marchisotto, emphasizes the brand’s commitment to culture, community, and inclusivity in the beauty industry. This Super Bowl ad campaign aims to place beauty at the heart of popular culture, reinforcing the brand’s mission to be at the forefront

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New Signings 2 mins read

Countess Luann de Lesseps Signs With IAG

Countess Luann de Lesseps, famed for her charismatic presence on Bravo’s The Real Housewives of New York City, has now joined forces with Independent Artist Group (IAG). As one of the original cast members and a standout personality in the franchise, De Lesseps has been a defining figure in reality television.

📺 A Reality TV Icon: De Lesseps has not only made her mark on The Real Housewives of New York City but also shined in The Real Housewives Ultimate Girls Trip. Her adventurous spirit continued to capture audiences in her latest series, Luann and Sonja: Welcome To Crappie Lake.

🎭 From Screen to Stage: Beyond her reality TV fame, De Lesseps has leveraged her celebrity into a flourishing cabaret career. Since her debut show #CountessAndFriends in 2017, she has sold out venues nationwide, captivating fans with her performances and hit songs like “Money Can’t Buy You Class” and “Chic C’est La Vie.”

🎵 Musical Ventures: Collaborating with industry heavyweights, De Lesseps has ventured into music, teaming up with Desmond Child for “Viva La Diva” and releasing

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New Signings 2 mins read

Amihai Grosz Joins IMG Artists’ Roster

Renowned violist Amihai Grosz, celebrated for his founding role in the Jerusalem Quartet and as the First Principal Viola of the Berliner Philharmoniker, has now partnered with IMG Artists for general management. The esteemed Senior Vice President of IMG, Derek Chandruang, will oversee Grosz’s representation, promising an exciting new chapter in his illustrious career.

🎵 A Musical Journey from Jerusalem to Berlin: Born in Jerusalem, Grosz’s musical path was shaped by his studies with notable mentors such as David Chen, Tabea Zimmermann, and Haim Taub, spanning from the Jerusalem Academy of Music to the Hanns Eisler School of Music Berlin. His early engagement with music led him to co-found the Jerusalem Quartet at just sixteen, a pivotal step that marked the beginning of his international acclaim.

🏆 Accolades and Ensemble Success: Grosz’s significant contributions to the Jerusalem Quartet were instrumental in earning the ensemble prestigious awards, including the ECHO Klassik Chamber Music Award for their rendition of Schubert’s String Quartet no. 14 “Death and the Maiden.” His departure in 2010 to join the Berliner Philharmoniker as

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Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that’s as smooth as it is dynamic. Their previous work, “Self Love,” from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin’s latest track.

🎤 Sonic Seduction: “Enjoy Yourself,” the title of their new single, mirrors the essence of Axe’s Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional piece but as a testament to the versatility and talent of both

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New Signings 2 mins read

Snow Tha Product: A New Chapter with YMU

Yvette Medina, a key figure at YMU and head of its Latin division, embarks on a groundbreaking global management venture with Snow Tha Product, the multi-faceted singer, rapper, and actress known for her dynamic bilingual raps.

🎵 A Musical Powerhouse: Snow Tha Product’s career is adorned with high-profile collaborations and accolades, including a Latin Grammy nomination for her work with Bizarrap and a Grammy nod for her contribution to the “Black Panther: Wakanda Forever” soundtrack. Her diverse talents have made significant marks in the music industry.

📺 Beyond the Music: Snow Tha Product’s artistic reach extends into acting, showcasing her versatility as Lil’ T in Netflix’s “La Reina Del Sur.” This multifaceted approach to her career highlights her broad appeal and talent.

🌟 A Visionary Partnership: Medina’s enthusiasm for representing powerful women in music and culture aligns with Snow Tha Product’s trailblazing spirit. This partnership promises to amplify Snow’s achievements and propel her onto the global stage,

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Film/TV 2 mins read

Morgan Jay Joins WME: A Rising Star in Music and Comedy

Morgan Jay, a multifaceted musician and comedian who has captured the hearts of millions with his unique blend of music-infused comedy, has taken a significant leap forward in his career. He has signed with WME (William Morris Endeavor) for representation in all areas, a move that aligns him with one of the leading talent agencies and sets the stage for his expanding career.

📈 TikTok and Instagram Sensation: Morgan Jay has made a substantial impact on social media, amassing close to 3 million followers on TikTok and over 700,000 on Instagram. His engaging content, which often combines humorous lyrics with catchy melodies, has resonated with a broad audience, making him a standout figure in the digital entertainment landscape.

🎥 Comedy Specials and Sold-Out Tours: Jay’s talent extends beyond social media. He has two acclaimed comedy specials available on YouTube, showcasing his ability to blend music and comedy seamlessly. His current tour has seen sold-out dates through May, reflecting his growing popularity and the high demand for his live performances.

📺 Upcoming Appearances and

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