Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Brand Ambassador 1 mins read

aespa’s Giselle Shines as LOEWE’s Newest Brand Ambassador

LOEWE, the renowned luxury fashion house, is delighted to unveil aespa‘s Giselle as its latest brand ambassador, marking her debut at the LOEWE 2024 Fall-Winter Pre-Collection Show in Paris. Giselle graced the event with her presence on March 1, showcasing her unique blend of elegance and charm.

👗 A Fashion Statement in Paris: Dressed in a striking jacket adorned with a large ribbon, Giselle turned heads and captured hearts at the show. Her distinctive style and grace perfectly complement LOEWE’s aesthetic, embodying the brand’s innovative and sophisticated design philosophy.

🌈 In Elite Company: Sharing the spotlight with creative giants, Giselle posed alongside LOEWE’s creative director Jonathan Anderson, and sat in the esteemed front row next to musical icon Pharrell Williams, acclaimed British actress Emilia Clarke, and Hollywood’s own Meg Ryan.

As Giselle embarks on this exciting new role with LOEWE, her global influence and fashion-forward sensibility promise to bring a fresh and vibrant energy to the brand. LOEWE

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New Signings 2 mins read

Tanya Tucker: A New Chapter with Range Music in Nashville

Range Media Partners, an entertainment powerhouse, is thrilled to announce the grand opening of their Nashville office, marked by the illustrious signing of Country Music Hall of Fame icon, Tanya Tucker. Tucker’s addition to the roster underscores Range Music’s commitment to fostering legendary talent alongside emerging stars.

🏆 An Illustrious Career Reignited: Tanya Tucker, known for her impactful contributions to country music, recently celebrated a remarkable resurgence with her 2019 album “While I’m Livin’,” which clinched the Grammy for Best Country Album. The album’s hit single, “Bring My Flowers Now,” also garnered the award for Best Country Song, highlighting Tucker’s enduring talent and appeal.

🤝 A Stellar Team in Music City: Spearheading this exciting new venture in Downtown Nashville are industry veterans Shawn McSpadden and Will Lowery, who are joined by co-founding managing partner Jack Minihan, alongside Matt Graham and Kyle Wilensky. This formidable team, with a blend of Nashville charm and Los Angeles expertise, promises to propel Range Music to new heights.

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Campaigns 2 mins read

SUHO Elevates Responsible Drinking Message in Diageo’s Latest Campaign

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.

As Diageo and SUHO join forces, they bring

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Campaigns 1 mins read

Jackie Chan and BTS’ V Light Up Screens in Enthralling New Advertisement

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo’s chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V’s ‘best friend with no limits,’ the ad unfurls a series of spirited moments, culminating in a dance sequence where V’s sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad’s release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential “TaeChan” movie, the enthusiasm surrounding Jackie Chan and V’s collaboration is

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Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.

🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big

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New Signings 1 mins read

Mia Rubin Signs with Rimas and Prepares to Release New Single “Amor Maldito”

Mia Rubin, an emerging talent in the music scene, has taken a significant step in her career by signing with Rimas Entertainment, the powerhouse label and management company known for representing global stars like Bad Bunny and Eladio Carrión. This partnership heralds a new chapter for Rubin as she gears up to release her much-anticipated single “Amor Maldito” on March 8, featuring a special collaboration with her father, the renowned singer and actor Erik Rubin.

👨‍👧 A Family Affair: The upcoming single “Amor Maldito” is not just a showcase of Mia’s evolving artistry but also a heartfelt collaboration with her father, blending their talents in a unique musical offering. This collaboration is poised to capture the hearts of listeners, offering a glimpse into the dynamic bond and mutual respect between the Rubin family members.

With the support of Rimas Entertainment, Mia Rubin is poised to make a significant impact on the music industry, leveraging the label’s extensive resources and expertise to bring her unique sound and vision to a global audience. “Amor Maldito”

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New Signings 2 mins read

Chris Young Partners with Red Light Management for New Chapter

Country music star Chris Young has made a strategic move to Red Light Management, a decision announced by the renowned company founded by Coran Capshaw. This transition marks a significant moment in Young’s illustrious career, as he aligns with one of the industry’s leading management teams.

🤝 A Familiar Face at the Helm: At Red Light, Kailyn Finnegan, a familiar collaborator to Young from their time at The AMG, will take on the role of his manager. Finnegan, with her rich background that includes a stint at Live Nation, brings a wealth of knowledge and insight into the music industry. Young’s confidence in Finnegan’s capabilities is evident as he expressed his enthusiasm about this reunion and the expertise she brings to the table.

🔄 Embracing Change: Young’s move to Red Light Management coincides with a period of transformation in his life, encompassing new music, management, and even a change in his living situation. This season of change is embraced by Young, who sees the potential and resources that Red Light Management offers under the guidance of Capshaw and the skilled

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New Signings 2 mins read

Country Sensation Priscilla Block Teams Up with WME for Global Representation

Country music’s bright talent, Priscilla Block, has inked a global representation deal with WME, setting the stage for an exciting expansion of her burgeoning career. With Joey Lee, Co-Head of WME’s Nashville Office, at the helm of Block’s representation, the future looks promising for this dynamic artist.

🚀 From TikTok to Country Stardom: Block’s journey to stardom is notable for her breakthrough on TikTok, where she garnered a substantial following with her authentic blend of country, pop, and southern rock. Her social media success translated into tangible industry recognition, with nominations for ACM New Female Artist of the Year in 2022 and 2023 and a Platinum-certified hit “Just About Over You,” which The New York Times hailed as one of the Best Songs of 2020.

🎶 A Sound That Resonates: Priscilla Block’s music, celebrated for themes of empowerment and self-love, resonates widely, as evidenced by her major label debut, Welcome to the Block Party. The album not only featured on The New York Times Best Albums of 2022 but also produced hits like “Wish You Were the Whiskey”

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New Signings 1 mins read

Darren Kiely Joins Forces with United Talent Agency

The renowned sports and entertainment powerhouse, United Talent Agency (UTA), has proudly announced its latest addition to their roster, Irish singer-songwriter Darren Kiely. Kiely, a distinguished figure in the Irish folk music scene, has captured hearts with chart-topping singles like “How Could You Love Me,” “Ella,” and “Time To Leave.”

🍀 From Irish Folk to Global Streams: Kiely’s journey from the local Irish music scene to international acclaim has been marked by collaborations with esteemed producers, including David Baron, and an impressive tally of 30 million global streams. Now residing in New York, Kiely’s musical voyage continues to flourish, reaching audiences far and wide.

🤝 A Team of Visionaries: At UTA, Kiely is set to collaborate with a stellar team of industry professionals, including Josh Garrett, Beth Morton, Scott Clayton, Buster Phillips, Sarah Casey, and Sydney Bryant. This partnership signifies a promising new chapter in Kiely’s career, as UTA commits to fostering his talent across all facets of his artistic endeavors.

With Darren Kiely’s

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Brand Ambassador 2 mins read

Esther Yu Shines as Joocyee’s Inaugural Brand Ambassador with Hydra Essence Lipstick Launch

Joy Group proudly announces the dynamic Esther Yu as the first-ever brand ambassador for their Joocyee brand, heralding the launch of the revolutionary “Hydra Essence” matte lipstick series. This collaboration marks the introduction of Joocyee’s first collagen-infused lipstick, setting a new benchmark in the beauty industry.

🔥 A Match of Creativity and Dedication: Esther Yu, celebrated for her vibrant presence and boundless creativity, embodies the values and spirit of Joocyee. The brand lauds Esther’s authentic commitment to her craft and lifestyle, qualities that resonate deeply with Joocyee’s ethos. “Her distinctive charm and perspective will introduce fresh surprises and insights to lovers of fashion and romance,” states Joy Group, expressing confidence in Esther’s ability to captivate and inspire.

🏆 A Leader in Beauty: Shanghai Juyi Cosmetics (Joy Group) stands as a titan in the cosmetics field, operating the successful brands JudyDoll and Joocyee. With Joocyee achieving top honors in the domestic lipstick

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Campaigns 2 mins read

Maandy Partners with Kenyan Spirit Brand for a Celebratory Event

Kenyan music sensation Maandy is set to become the brand partner for the renowned Kenyan spirit, Chrome, in a move that aligns with the brand’s vision of embodying a progressive urban spirit. The official announcement of this dynamic partnership is scheduled to be marked by a grand consumer experience event at Marine Park Resort in Chuka town on March 2nd. Maandy, taking center stage, will perform alongside a lineup of Kenya’s beloved musicians including Bensoul, Ndovu Kuu, Fathermoh, and Breeder LW, complemented by the beats of DJs Kalonje, Tadgue, and Maddz.

🎉 Elevating Urban Culture: Chrome’s collaboration with Maandy underscores the brand’s commitment to fostering Kenya’s vibrant urban culture. By engaging influencers who resonate with the roots and the rhythm of the streets, Chrome aims to unite communities that celebrate the joy of the present and draw strength from their heritage. This partnership is a testament to the brand’s dedication to staying at the cutting edge of Kenya’s ever-evolving urban trends.

💬 Maandy’s Enthusiasm for the New Journey: For Maandy, this partnership represents an exciting new chapter, offering her

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New Signings 2 mins read

Legendary Punk Band Gogol Bordello Joins Knitting Factory Management

Knitting Factory Management (KFM), a key player in the entertainment sphere, is thrilled to announce the iconic punk ensemble Gogol Bordello as the latest addition to their roster. Known for their electrifying performances and unique blend of punk rock with Romany and Ukrainian folk music, Gogol Bordello has left an indelible mark on the global music scene since their inception in the 1990s.

🎶 A Unique and Exciting Live Act: Brian Long, KFM manager, shared his enthusiasm about working with what he described as “one of the most unique and exciting live bands in the universe.” A long-time admirer of Gogol Bordello, Long is eager to assist the band in reaching new heights, celebrating their addition to the KFM family as a pivotal moment.

🌟 Continued Musical Journey: Fronted by the charismatic Eugene Hütz, Gogol Bordello has released nine studio albums, with their latest, “Solidaritine,” unveiled in 2022. The band continues to captivate audiences worldwide, recently concluding a New Year’s residency at Brooklyn Bowl locations in Philadelphia and New York, showcasing their enduring

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Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

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Campaigns 2 mins read

Gap’s Spring 2024 Campaign Celebrates Authenticity with Tyla

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign’s visuals, characterized by fluid motion and the effortless grace of Gap’s latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit “Back On 74” by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates original choreography by Shay Latukolan. Directed by Jungle’s own J

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Campaigns 2 mins read

Converse’s ‘We Create Next’ Campaign Features Alexis Sablone, Tyler The Creator, and Zion Effs

Converse has unveiled its latest brand campaign, ‘We Create Next’, as part of the company’s ongoing mission to support and inspire the upcoming generation of skateboarders. This initiative reinforces Converse’s commitment to the skate community, a culture it has been a part of since the sport’s inception nearly 75 years ago.

🔥 Historical Connections & Future Ambitions: The bond between Converse and skateboarding is deep-rooted, characterized by a mutual ethos of daring and innovation that drives the ‘We Create Next’ campaign. It’s this spirit of pushing boundaries and challenging the status quo that lies at the heart of the initiative.

🛹 Talent Showcase: Highlighting the diversity and vibrancy of the skateboarding world, the campaign features a blend of personalities, including young skateboarding prodigy Zion Effs, the legendary Alexis Sablone, and creative force Tyler, The Creator. This collective effort aims to bridge Converse’s

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Brand Ambassador 2 mins read

Dua Lipa Elevates to YSL Beauty Global Makeup Ambassador

Dua Lipa, the celebrated 28-year-old pop sensation, has expanded her role within the YSL Beauty family, stepping into the prestigious position of Global Makeup Ambassador. Known for her dynamic presence and unique style, Dua Lipa’s collaboration with YSL Beauty is set to redefine the landscape of beauty expression.

🎤 A Journey of Self-Expression: Since 2019, Dua Lipa has been the face of the Libre franchise, embodying the spirit of YSL Beauty as a Global Brand Ambassador. Her transition into the role of Global Makeup Ambassador is a testament to her influence and commitment to exploring the realms of fragrances and makeup as powerful tools of self-expression. Dua Lipa shares her excitement about this new chapter, emphasizing the importance of makeup and fragrances in expressing individuality, creativity, and playfulness.

💄 Breaking Beauty Boundaries: With Dua Lipa at the helm, YSL Beauty aims to push the boundaries of conventional beauty, encouraging women worldwide to not just wear makeup but to make bold statements about their identities

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Brand Ambassador 2 mins read

IVE’s Wonyoung Shines as New Ambassador for Rola Rola

Rola Rola, a brand celebrated for its “lovely” and “classic” aesthetic, has officially welcomed IVE‘s Wonyoung as its latest brand ambassador. Stepping into the role previously held by (G)I-DLE’s Minnie, Wonyoung’s transition into this new responsibility has been marked by a stunning new campaign that perfectly captures her innocent and girly image, aligning seamlessly with the brand’s identity.

📸 A Fresh Face for a Beloved Brand: Wonyoung’s natural charm and elegance are on full display in the campaign photos, where she effortlessly showcases Rola Rola’s signature knitwear and preppy cardigans. Her ability to embody the brand’s qualities has not gone unnoticed, with netizens expressing admiration for how well she represents Rola Rola’s themes.

👗 Elevating the Brand to New Heights: With Wonyoung at the forefront, Rola Rola is poised to captivate a wider audience, leveraging her popularity and style to enhance the brand’s appeal. Her versatility in modeling the new spring campaign products—from casual to chic—highlights the brand’s

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Brand Ambassador 2 mins read

Trot Star Lim Young-woong Named Hana Financial Group Brand Ambassador

Hana Financial Group has proudly announced the appointment of beloved trot singer Lim Young-woong as its newest brand ambassador. Known for his heartfelt music that transcends generational and gender boundaries, Lim embodies the spirit of genuine outreach, making him an ideal figure to represent the esteemed financial institution.

🤝 A Perfect Harmony of Values: Lim’s commitment to charitable endeavors and his warm, inclusive initiatives mirror Hana Financial Group’s mission to promote collective growth and spread joy in the financial sector. This alignment of values is anticipated to create a unique synergy, particularly with Hana Bank’s “customer first” philosophy—a principle that Lim also holds dear in his dedication to his fans.

🏦 A Relationship Rooted in Loyalty: It’s noteworthy that Lim Young-woong is not just a symbolic figure for the group but also a long-standing customer of Hana Bank. This personal connection to the brand underscores Hana Financial Group’s thoughtful approach in choosing ambassadors who genuinely believe in and use their services.

🌈 Joining a Prestigious Lineup: Lim Young-woong

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Campaigns 2 mins read

Peso Pluma Embarks on First Brand Partnership with Sony’s ‘For the Music’ Campaign

In a significant move within the music industry, Mexican sensation Peso Pluma has stepped into the spotlight of brand collaborations by partnering with Sony Corporation of America’s Personal Entertainment Business for its distinguished audio brand campaign, “For The Music.” This initiative represents Sony’s commitment to enhancing the music experience through its premier consumer and professional audio products and services, marking Pluma’s inaugural venture into brand partnerships.

🔊 A Fusion of Talent and Technology: “For The Music” serves as a platform for Sony to showcase its dedication to delivering exceptional audio experiences, aligning perfectly with Peso Pluma’s artistic vision and the vibrant essence of Latin Music. Pluma’s enthusiasm for this collaboration reflects a shared ambition to pave new avenues for Latin Music, enriching the genre’s global outreach and accessibility.

🤝 Innovative Collaborations Ahead: Jordy Freed, Sony’s head of brand, business development, partner marketing,

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New Signings 2 mins read

Krystal Jung Teases Music Comeback with New Agency Partnership

Korean-American singer Krystal Jung, formerly of the celebrated girl group f(x), has sparked excitement among fans with a hint at her return to the music scene. On February 22, Jung took to Instagram to share her latest musical endeavor, a cover of Lalah Hathaway’s 1990 hit ‘I’m Coming Back’, marking a significant moment in her career trajectory.

🎵 A New Musical Chapter: Krystal’s cover, which is now available on her newly launched Soundcloud page, accompanies another rendition of the classic Toto song ‘Georgy Porgy’ from 1979. These covers not only showcase Jung’s versatile vocal talent but also signal her re-entry into the music industry after a period focused on her acting career.

🔊 Collaboration with Beasts And Natives Alike: The Instagram post revealed a collaboration with the South Korean label Beasts And Natives Alike (BANA), a notable move as BANA was founded by Kim Ki-hyun, a former member of SM Entertainment’s A&R team. BANA is renowned for its innovative approach to music production and houses talents like 250 and FRNK, who have notably worked with rising stars such as NewJeans.

📺 From

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