Music

Mark Tuan of GOT7 fame has set the internet ablaze with his latest Calvin Klein campaign, captivating fans with a series of shirtless photographs that showcase the singer in the brand’s iconic underwear. The campaign, which stripped Tuan down to his Calvins, has become a sensation, drawing attention from fans and fellow artists alike.

📸 A Bold Fashion Statement: On Instagram, Mark Tuan unveiled his daring looks under the caption “In my Calvins,” presenting a confident and stylish image. The photos reveal the “Fallin'” hitmaker in Calvin Klein’s classic boxers paired initially with a black vest, eventually shedding the vest to flaunt a more revealing ensemble.

💬 Internet Sensation and Anticipated Reactions: The unveiling of Tuan’s Calvin Klein campaign has not only thrilled fans but also sparked a wave of anticipation for the playful commentary from his bandmate BamBam, known for his humorous interactions with fellow GOT7 members. Fans, referred to as Ahgases or iGOT7, eagerly await BamBam’s response

ILLIT, the burgeoning girl group under HYBE LABELS and BELIFT LAB, is carving a niche in the fashion world with their collaboration with Acne Studios for the Spring/Summer 2024 campaign. Comprising members YUNAH, MINJU, MOKA, WONHEE, and IROHA, ILLIT has quickly become a favorite among Generation Z, blending their musical talents with an undeniable fashion sense.

📸 A Fashionable Debut: ILLIT’s fashion journey reached a new height with their striking presence at the Acne Studios 2024 autumn and winter series fashion show in Paris. Their debut on this high-profile platform not only showcased their individual styles but also set the stage for their involvement in the brand’s upcoming seasonal campaign.

🎨 Creative Synergy: Jonny Johansson, Acne Studios’ creative director, highlighted the natural connection between music and fashion, noting K-Pop’s significant impact on global style trends. His enthusiasm for partnering with ILLIT reflects a shared vision to nurture new talent and appeal to contemporary fashion enthusiasts.

🌸 A Visual Feast: The Spring/Summer 2024 campaign,

ITC Bingo! is spicing up the snack aisle with its new Bingo! 2X Hot and Spicy Korean-style chips, introducing an innovative fusion of flavors in three different formats: Original Style, Hashtags, and Potato chips. In a pioneering move, Bingo! has tapped into the growing craze for Korean culture in India by collaborating with singer Aoora, becoming the first brand to introduce Korean-flavoured savoury snacks in the market.

🔥 Korean Flavours Meet Indian Taste Buds: With the Indian consumer’s growing appetite for Korean entertainment and cuisine, Bingo! aims to blend the fiery and tangy essences of Korea with the spice-loving palate of India. This new range promises to deliver an authentic Korean snacking experience, tailored to suit the Indian taste preference.

🎤 A Musical Celebration with Aoora: To celebrate the launch and ride the K-wave, Bingo! has partnered with South Korean singer Aoora to release a catchy tune titled ‘Maeun Maeun’—translating to ‘Spicy, Spicy’ in Korean. The music video, crafted by Tonic Worldwide,

Lenny Kravitz, the epitome of cool and the master of blending buttery smooth vocals with gritty guitar riffs, has once again captured our attention. This time, it’s not with a new track or album (though we’re eagerly anticipating “Blue Electric Light” set for release this May), but with his latest collaboration with YSL Beauty. Kravitz is the newly minted face of the Y L’Elixir fragrance, bringing his unparalleled charisma and style to the forefront of this campaign.

🌟 A Scent of Sensuality and Strength: Kravitz’s journey with YSL Beauty began in 2020, with the celebrated Y fragrance, and now continues with the Y L’Elixir, a concoction that mesmerizes with its lavender heart and patchouli essence. Describing it to ESSENCE as a “grounding, sensual, powerful, and alluring scent,” Kravitz expresses a profound connection with this fragrance, declaring it as his new signature cologne. His admiration for Saint Laurent is palpable, crediting the designer as a “creative force” that has always inspired him.

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IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand’s latest collection, offering fans and fashion enthusiasts alike a glimpse into easy-to-follow block-core styling. IU effortlessly pairs a sleek black windbreaker with tone-on-tone colors, alongside a classic and retro-inspired ivory windbreaker, setting new trends for the season.

🎤🌍 IU’s World Tour Takes the Stage by Storm: Fresh off the success of her ‘2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL,’ IU is not just making waves in the fashion world but also on global stages. The four-session concert series in Seoul was just the beginning, as IU’s world tour itinerary spans across cities including Yokohama, Taipei, Singapore, and extends to Jakarta, Hong Kong, Manila, and more, finally culminating in an anticipated encore concert at the Seoul World Cup Stadium on September 21st and 22nd.

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Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking ‘Beauty on Your Terms’ campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign’s reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign’s ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato’s personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

🌈 A Celebration

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand’s founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA’s handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the encounter of Scotch tradition with American attitude. Ballantine’s 7 American Barrel celebrates

In Uber One‘s witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.

🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of “Michelle!” turns out to be directed at a chihuahua sharing her name, not the star herself.

🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and comedic flair. The ad cleverly juxtaposes the sting of being overlooked with the delight