Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Endorsement Deals 2 mins read

Jeon Somi Ventures into Beauty with GLYF in Partnership with Allure Korea

Renowned singer and performer Jeon Somi has taken a bold step into the beauty industry with the launch of her very own makeup brand, GLYF, in collaboration with Allure Korea.

🎤 From Stage to Beauty: Known for her hit songs and captivating performances, Somi has been diligently working on GLYF since 2023, pouring her creativity and passion into crafting a line of makeup products that embody her unique vision.

💫 Ancient Inspiration, Modern Expression: Drawing inspiration from ancient hieroglyphs, each carrying its own shape and significance, GLYF reflects Somi’s desire to blend timeless concepts with contemporary flair. The brand’s name itself is a testament to this fusion of ancient wisdom and modern aesthetics.

🌟 Freedom and Expression: GLYF’s philosophy centers around empowering individuals to embrace their freedom of choice and express themselves authentically through makeup. Somi’s dedication to promoting inclusivity and diversity shines through in every aspect of the brand’s

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Campaigns 2 mins read

STARRY and Lil Durk Team Up for STARRY FIZZ FEST

Get ready to shoot hoops and sparkle with excitement as STARRY® partners with rapper Lil Durk to launch the thrilling STARRY FIZZ FEST, a unique basketball skills competition offering students from Historically Black Colleges and Universities (HBCUs) a chance to win big!

🌠 Refreshing Collaboration: STARRY®, known for its zesty lemon-lime flavor and crisp bite, joins forces with Lil Durk, a passionate basketball enthusiast, to bring a fresh twist to college hoops. This spring, students from Norfolk State University, Hampton University, Jackson State University, and Morgan State University can vie for over $333,000 in scholarships and prizes. The grand prize includes an NIL (Name, Image, Likeness) deal typically reserved for student-athletes, granting the winner an exclusive opportunity to become the face of STARRY® and score an all-expenses-paid trip to Kia NBA Tip-Off!

🏆 Campus Showdown: STARRY FIZZ FEST promises fierce competition and unforgettable moments as students showcase their basketball prowess and vie for the chance to shine on

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Campaigns 2 mins read

Lizzo’s Yitty Unveils Debut Swimwear Collection, Embracing Inclusive Sizing from 6X to XS

Summer just got a whole lot sassier with Lizzo‘s highly anticipated swimwear collection from Yitty, set to make waves starting this Monday exclusively on the brand’s website.

🌟 A Celebration of Diversity: As the Grammy-winning artist and cofounder of Yitty, Lizzo brings her signature confidence and inclusivity to the forefront with this groundbreaking swimwear line. Designed with inclusive sizing from 6X to XS, every body can dive into summer with style.

💫 Innovative Design and Comfort: The collection is a testament to Yitty’s commitment to shaping and smoothing technology. Each swimsuit silhouette, ranging from cheeky to full coverage, boasts double-layered tricot compression zones strategically placed in the waist and belly areas for a comfortable yet flattering fit that accentuates curves.

🎨 Vibrant Variety: Dive into a palette of six captivating colors and one eye-catching print, ensuring there’s a swimsuit to suit every taste and mood. Whether you prefer bold and bright hues or subtle and sophisticated

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Endorsement Deals 2 mins read

ATEEZ×SHIBUYA109: A First-Ever Collaboration Delights Fans with Limited Edition Goods and Pop-Up Stores

Excitement fills the air as ATEEZ, the dynamic eight-member boy group from South Korea, partners with Tokyo’s iconic fashion building “SHIBUYA109” for an exclusive Spring Campaign. This groundbreaking collaboration brings ATEEZ’s captivating style to the forefront of the Shibuya and Abeno stores, along with the trendy “MAGNET by SHIBUYA109.”

🌸 Spring Campaign Extravaganza: From April 12th to 25th, fans and fashion enthusiasts can immerse themselves in ATEEZ’s world at the SHIBUYA109 Shibuya and Abeno stores, and from April 12th to 18th at MAGNET by SHIBUYA109. The buildings will be adorned with ATEEZ’s striking visuals, creating a vibrant atmosphere that celebrates music and style.

🎉 Exclusive Merchandise and Pop-Up Stores: As part of the collaboration, a special “NOT OKAY” POPUP STORE will grace the 8th floor of the Shibuya store and the Abeno store, offering a range of SHIBUYA109 limited edition goods. Fans can get their hands on unique merchandise inspired by ATEEZ’s electrifying

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Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni’s collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni’s exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

💫 A Rising Star: Hanni’s rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci’s iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty’s global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand’s exquisite range of beauty products. Her role signifies Gucci’s commitment to celebrating diversity, individuality, and timeless beauty.

🌺 A Seamless Partnership: Hanni’s second ambassadorial role with Gucci

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New Signings 2 mins read

David Benoit Joins Universal Attractions Agency for an Exciting Chapter in Jazz

Universal Attractions Agency (UAA) proudly welcomes the renowned pianist, composer, and Grammy-nominated artist David Benoit into its illustrious family. Benoit’s exclusive signing with UAA, with Adam Zagor as his responsible agent, marks a significant milestone in the agency’s dedication to expanding its jazz roster and nurturing exceptional talent.

🌟 A Legendary Career: With a musical journey spanning over four decades, David Benoit has carved a distinguished path in the world of jazz. His collaborations with iconic singers such as Patti Austin, Connie Stevens, Ann-Margaret, and Lainie Kazan as musical director/conductor have showcased his versatility and artistry. Benoit’s contribution to the contemporary smooth jazz movement is unparalleled, with acclaimed albums like Letter to Evan (1992), Here’s to You, Charlie Brown: Fifty Great Years (2000), and the chart-topping Waiting for Spring (1989) captivating audiences worldwide.

🎼 A Legacy of Excellence: Adam Zagor, UAA partner and responsible agent for David Benoit, expressed his excitement about the collaboration: “I am excited

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Endorsement Deals 2 mins read

PUBG MOBILE’s Epic Sixth Anniversary Celebration with JVKE

Get ready to level up the celebration as PUBG MOBILE marks its thrilling sixth anniversary with an electrifying musical partnership with rising pop sensation JVKE!

🎶 Official Theme Song: JVKE’s brand-new single, “clouds,” takes center stage as the official theme song for PUBG MOBILE’s sixth anniversary. This high-energy track perfectly captures the adrenaline rush and excitement of the game, making it a must-listen for PUBG MOBILE fans worldwide.

📽️ Captivating Visuals: Accompanying “clouds” is an epic music video featuring visuals inspired by the action-packed world of PUBG MOBILE. Dive into a mesmerizing blend of music and gaming as the video transports you into the heart of the PUBG MOBILE universe.

🎧 Streaming and In-Game Experience: Fans can stream “clouds” on major music platforms to immerse themselves in the anniversary vibes. Moreover, PUBG MOBILE players can unlock and enjoy the song directly within the game through the special in-app Anniversary Celebration

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Music 1 mins read

Sarah McLachlan Signs Exclusive Agency Representation with Paquin Artists Agency

Paquin Artists Agency, a division of Paquin Entertainment Group, has announced the signing of legendary Canadian singer Sarah McLachlan for exclusive agency representation in Canada. With a career spanning over three decades, McLachlan is renowned for her iconic voice and has sold over 40 million albums, earning multiple Grammy and Juno Awards.

🎤 New Album and Tour: McLachlan is currently in the studio working on a new album and preparing for a major North American tour in celebration of the 30th anniversary of her album, Fumbling Towards Ecstasy. The tour will feature performances of the album in its entirety, along with songs from her extensive catalog.

🎶 Giving Back: As part of her tour, McLachlan has pledged to donate $1 per ticket to the non-profit Sarah McLachlan School of Music. The organization provides music education to children and youth facing barriers to access, embodying McLachlan’s commitment to supporting music education and accessibility.

Fans can anticipate new music and unforgettable performances as McLachlan continues to captivate audiences with her timeless talent

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Campaigns 2 mins read

Halle Bailey Shines in White Jumpsuit at Aerie Real Fest

Halle Bailey made a stunning appearance at Aerie‘s Real Fest in Atlanta, turning heads in a chic strapless cutout jumpsuit from the popular loungewear brand. The “Grown-ish” actress exuded elegance and style as she celebrated a decade of Aerie’s Real campaign, known for its promotion of diversity and unretouched imagery.

🌟 Fashion Forward: Bailey’s choice of attire showcased her fashion-forward sensibility, with the white jumpsuit complementing her radiant beauty and confident demeanor. The strapless design and cutout details added a touch of sophistication to her ensemble, making her a standout at the event.

✨ Accessorized to Perfection: Completing her look with layered gold jewelry and PVC sandals, Bailey demonstrated her knack for accessorizing with flair. Her choice of accessories added a touch of glamour and modernity to her outfit, elevating her overall appearance.

💇‍♀️ Hair and Makeup Mastery: Styled by hairdresser Tinisha Meeks in a curly bob and enhanced by makeup artist

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Endorsement Deals 2 mins read

Stacey Solomon Launches Affordable and Size-Inclusive Collection with In The Style

Exciting news for fashion enthusiasts as Stacey Solomon debuts her brand new spring-summer collection with online retailer In The Style. The 34-year-old television personality’s collection features a range of stylish pieces, all priced at £38 or below, making fashion accessible and affordable for everyone.

👗 Inclusive Range: Stacey’s collection with In The Style is designed to be inclusive, with all items available in petite and tall sizes, catering to a wide range of body types. The collection spans from UK sizes 6 to 28, ensuring that everyone can find pieces that fit and flatter their unique style.

🌟 Versatile Styles: From chic knitwear to trendy spring dresses, supportive swimwear, and stylish beach cover-ups, Stacey’s collection offers a variety of options for every occasion. Whether you’re looking for casual everyday wear or standout pieces for special events, there’s something for everyone in this diverse and affordable range.

🛍️ Available Now: The collection

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Campaigns 2 mins read

RIIZE Partners with Etude House for New Lip Tint Collection

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand’s latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The “RIIZE tints” feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink’s TONE (Eunseok). These unique shades capture the essence of RIIZE’s individuality and style, adding a touch of glamour and fun to Etude House’s lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House’s new lip tints. The collaboration not only highlights the brand’s commitment to inclusivity but also celebrates the diverse beauty and fashion

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Brand Ambassador 2 mins read

EXO’s Baekhyun Becomes New Bench Endorser

Great news for Filipino EXO-Ls as K-pop sensation Baekhyun from EXO joins forces with popular Filipino fashion brand Bench as their latest brand ambassador. The announcement, made on Bench’s social media pages, has sparked excitement among fans eagerly anticipating Baekhyun’s upcoming activities with the brand.

👕 Stylish Collaboration: Bench’s decision to tap Baekhyun as their endorser adds another dimension of style and charisma to the brand. Known for his dynamic performances and fashion sense, Baekhyun’s partnership with Bench promises to bring fresh energy and creativity to the fashion scene.

📸 Photoshoot Sneak Peek: Bench teased fans with a short video from Baekhyun’s photoshoot, giving a glimpse of the captivating visuals and stylish ensembles that fans can expect to see in the upcoming campaign. The synergy between Baekhyun’s star power and Bench’s trendy aesthetics is sure to resonate with fashion enthusiasts.

🎶 Music and Fashion Fusion: Baekhyun’s solo

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Brand Ambassador 2 mins read

Danielle from NewJeans Named Global Ambassador for ‘Celine’

Exciting news in the fashion world as French luxury brand ‘Celine‘ announces Danielle from NewJeans as their new global ambassador. The official announcement was made on March 22, igniting anticipation for the innovative collaboration between Danielle and ‘Celine.’

📸 Muse Unveiled: ‘Celine’ took to social media to unveil Danielle as their muse, sharing a captivating photo that encapsulates the essence of the brand’s timeless elegance and Danielle’s unique style. The announcement signifies a new chapter in ‘Celine’s brand narrative, with Danielle bringing her fresh perspective and influence to the global stage.

💫 Global Ambassadorship: As the global ambassador for ‘Celine,’ Danielle is set to engage in various activities and initiatives that showcase the brand’s ethos and vision. The partnership promises a novel synergy, blending Danielle’s fashion sensibility with ‘Celine’s heritage of luxury and sophistication.

🌍 Exciting

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New Signings 2 mins read

Kanaan Brock Signs with 10th Street Entertainment as Up-and-Coming Country Act

Exciting news in the music industry as artist management company 10th Street Entertainment announces the signing of promising country act Kanaan Brock. Hailing from North Carolina and with a background as a former Division 1 college football player, Brock has set his sights on Nashville to pursue his passion for music.

🎤 Talent Discovery: Kanaan Brock caught the attention of 10th Street Entertainment Senior Vice President Scott Frazer during a memorable show where Brock’s voice shone through despite the loud environment. Impressed by Brock’s vocal talent, songwriting ability, and personal story, Frazer knew immediately that a partnership with Brock was inevitable.

💫 Rising Star: With the release of his debut single “Sinner and Saint,” Kanaan Brock showcases his unique style, captivating vocals, and poignant songwriting. The single serves as a testament to Brock’s potential as a rising star in the country music scene, garnering attention and anticipation for his upcoming projects.

🎵 Vision and Collaboration: 10th Street Entertainment is excited to collaborate with Kanaan Brock and support his journey towards becoming

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Campaigns 2 mins read

Droom and Badshah Collaborate for Multi-Layered Brand Partnership

Exciting news in the world of entertainment and automotive as Droom, a leading online automobile marketplace, joins forces with renowned entertainment artist and rapper Badshah for a multi-layered brand deal. This strategic partnership marks a significant step towards making Droom the ultimate choice for Millennials and Gen Z consumers.

💰 Investment and Collaboration: As part of the partnership, Badshah has made an investment in Droom, showcasing his confidence in the brand’s potential. Both parties will collaborate closely to enhance Droom’s brand visibility and appeal, leveraging Badshah’s popularity and social media reach to engage with the target audience effectively.

🌟 Perfect Brand Ambassador: Badshah’s urban persona and immense popularity among Millennials and Gen Z make him the ideal brand ambassador for Droom. His alignment with Droom’s target demographic creates a strong brand connection, resonating with consumers who value innovation, trust, and convenience in the automotive sector.

🎙️

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Brand Ambassador 2 mins read

NACIFIC Introduces ‘Black Seagrass Body Series’ with K-Pop Boy Band Xikers as Brand Ambassadors

Exciting news in the world of K-beauty as NACIFIC unveils its latest innovation, the ‘Black Seagrass Body Series,’ featuring the vibrant K-pop boy band Xikers as brand ambassadors for hair and body care products. This collaboration marks a celebration of beauty, music, and holistic skincare.

🎤 Ambassador Announcement: NACIFIC’s partnership with Xikers for the ‘Black Seagrass Body Series’ release highlights the brand’s commitment to merging beauty with artistry. As ambassadors for hair and body care products, Xikers bring their youthful energy and style to promote NACIFIC’s innovative skincare solutions.

📅 Photocard Event: To commemorate the launch of the new body care products and the selection of Xikers as brand models, NACIFIC is hosting an exclusive photocard event starting on March 22nd. Customers purchasing the new Black Seagrass Body Series, along with other select products, will receive special Xikers photocards, adding a collectible touch to their skincare routine.

🛍️ Online

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Brand Ambassador 2 mins read

SEVENTEEN’s Mingyu Named Bulgari’s First Local Ambassador in Korea

Bulgari, the esteemed Italian luxury brand, has officially appointed Mingyu from SEVENTEEN as their first local ambassador for the Korean market, marking a significant milestone in the world of fashion and entertainment. The announcement came on March 19, showcasing Mingyu’s rising influence and impeccable fashion sense. Mingyu made a memorable appearance at the Bulgari Studio Global Event in Seoul, effortlessly showcasing Bulgari’s iconic B.zero1 collection with his signature style and elegance.

👔 A Perfect Fit for Luxury: Mingyu’s selection as Bulgari’s local ambassador underscores his status as a trendsetter and fashion icon. His ability to effortlessly blend Bulgari’s luxury pieces into his wardrobe further solidifies his role as a natural fit for the brand’s image and ethos.

💬 Brand Communication and Future Collaborations: As Bulgari’s local ambassador, Mingyu will not only represent the brand but also actively engage with fans to

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New Signings 2 mins read

Nelly Joins WME for Global Representation

Grammy award-winning artist Nelly has made a significant move in his career by signing with WME for global representation, marking a new chapter in his musical journey.

🎶 Touring Triumphs: Nelly’s recent ventures on tour have been met with resounding success, including joining forces with T.I., Ja Rule, and Ashanti for a memorable tour. Notable highlights from the tour include a reported gross of $238,987 at The Venue at Horseshoe Casino in Hammond, Indiana, and grossing $251,853 at M&T Bank Grandstand in Harrington, Delaware, showcasing his enduring popularity and ability to draw crowds.

🎪 Live Performances: Nelly’s stage presence has also been felt at major events like the Lovers & Friends Las Vegas lineup and Life Is Beautiful festival, where he delivered electrifying performances that resonated with audiences. He also joined Snoop Dogg for a memorable date in Jacksonville, Florida, last August, further solidifying his status as a dynamic performer.

🏆 Grammy Tribute and Musical Releases: In addition to his successful tours, Nelly participated in the Grammys

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Music 2 mins read

Nicki Minaj Launches Pink Friday Nails with Nail Artist Yvett Garcia

Nicki Minaj, in collaboration with her longtime nail artist Yvett Garcia, has unveiled her new press-on nails venture, Pink Friday Nails, expanding her footprint in the beauty industry. This launch reflects Minaj’s innovative spirit and her desire to fuse high fashion with accessibility in the beauty realm.

🎨 A Palette of Styles: Pink Friday Nails offers an array of 11 designs, featuring a mix of chrome and matte finishes, from understated elegance to opulent designs adorned with up to 300 gems. Each style draws inspiration from Minaj’s iconic nail art and her flamboyant fashion choices, seen in her public appearances and music videos.

👶 Inspiration Behind the Brand: The inception of Pink Friday Nails came post the birth of Minaj’s child in 2020, sparking a realization for the need for quick yet stylish nail solutions. This personal insight led to the creation of a brand that offers the glamour of Minaj’s signature style in a convenient, wearable format.

💼 Filling the Market Gap:

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Campaigns 2 mins read

Sam Smith and Vivienne Westwood Unite for ‘Gloria The Blackout’ Tour Wardrobe

Sam Smith has unveiled a thrilling collaboration with Andreas Kronthaler for Vivienne Westwood, bringing a distinctive fashion flair to their ‘Gloria The Blackout’ tour. This partnership aligns Smith’s musical artistry with the avant-garde style of the legendary fashion house, promising an unforgettable visual experience for the tour.

🎤 A Musical and Fashion Fusion: Celebrating a decade since the release of their groundbreaking album “In The Lonely Hour,” Sam Smith’s collaboration with Kronthaler introduces a fresh dimension to their upcoming tour. The partnership entails a complete wardrobe curation by Kronthaler, infusing each performance with the iconic Westwood aesthetic.

📅 A Tour to Remember: The ‘Gloria The Blackout’ tour, spanning South America and Europe, is not just a series of concerts but a fashion statement on stage, celebrating ten years of Smith’s influence in the music industry. Each outfit will narrate a story, blending seamlessly with the tour’s thematic

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