Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new ‘fine fragrance’ collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby’s massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby’s chart-topping hit ‘Drip Too Hard’. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh Vibes: Lynx’s new ‘fine fragrance’ collection promises an invigorating and sophisticated

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New Signings 2 mins read

Callista Clark Joins Forces with Dreamcatcher in a Major Deal

Exciting news is brewing in the music industry as rising star Callista Clark announces her groundbreaking production and exclusive management deal with Dreamcatcher. This strategic partnership is poised to propel Clark’s career to new heights, backed by the unparalleled expertise and resources of Dreamcatcher.

🎤 Rising Star: Callista Clark’s musical journey has been nothing short of remarkable, with her soulful vocals and poignant songwriting captivating audiences worldwide. With hits like “Bless Your Heart” and “Reckless” under her belt, she has firmly established herself as a force to be reckoned with in the music scene.

🌟 Dreamcatcher’s Vision: Dreamcatcher, known for its innovative approach and dedication to nurturing talent, is thrilled to welcome Callista Clark into its roster. The company’s commitment to fostering creativity and providing a platform for artists to thrive aligns perfectly with Clark’s artistic vision and aspirations.

🎵 Exciting Releases Ahead: Fans can look forward to an array of musical delights

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New Signings 2 mins read

Mathame Enters New Chapter with Wasserman for Europe Representation

The melodic techno realm is about to experience a seismic shift as Italian duo Mathame joins forces with Wasserman for exclusive representation across Europe. Comprised of brothers Matteo and Amedeo Giovanelli, Mathame has emerged as a beacon of emotive storytelling within the electronic music scene, captivating audiences with their transcendent soundscapes and visionary approach.

🌍 European Odyssey: With their ethereal melodies and cinematic compositions, Mathame has garnered a devoted global following, enchanting listeners with sonic narratives that traverse realms of imagination. Now, partnering with Wasserman opens up a new chapter in their journey, offering strategic guidance and amplifying their presence across Europe.

🎵 Emotive Resonance: Mathame’s music is a tapestry of emotions, weaving intricate layers of sound that evoke deep feelings and transport listeners to otherworldly dimensions. Their signature blend of melodic techno creates an immersive experience, akin to wandering through a labyrinth of dreams and memories.

🚀 Ascension to New Heights: Wasserman’s

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Brand Ambassador 2 mins read

Camila Cabello Takes Center Stage as Bacardí’s Global Ambassador

Get ready to raise your glasses because Camila Cabello is bringing her star power to Bacardí as the brand’s newest global face! The announcement, made on Tuesday, marks an exciting collaboration between the chart-topping pop sensation and the iconic rum empire.

🌟 Global Icon: Known for her captivating vocals and infectious energy, Camila Cabello has become a household name in the music industry. Her hit singles and dynamic performances have earned her a dedicated fan base worldwide, making her the perfect choice to represent Bacardí on a global scale.

🍹 Do What Moves You: Bacardí’s new campaign, “Do What Moves You,” captures the essence of freedom, creativity, and celebration. Directed by Nicolás Méndez, the campaign’s debut commercial features Cabello’s hyper-pop-inspired single “I Luv It,” setting the stage for a vibrant journey through a Caribbean city.

🌴 Caribbean Vibes: Shot in the picturesque setting of Santo Domingo, Dominican Republic, the commercial

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New Signings 2 mins read

Paulo Londra Joins WME for Global Touring Representation

Argentinian music prodigy Paulo Londra has officially joined forces with WME for worldwide representation in touring, marking a significant milestone in his already illustrious career. Known for his electrifying performances and infectious music, Londra has become a dominant force in the Latin American music landscape and a trailblazer in Argentina’s trap music movement.

🌟 Rising Star: Paulo Ezequiel Londra’s musical journey began in the vibrant streets of Buenos Aires, where he honed his skills as a battle rapper at El Quinto Escalón. His early singles like “Relax” and “Condenado para el Millón” garnered attention, paving the way for his explosive rise in the music industry.

🎵 Breakthrough Album: The turning point in Londra’s career came with his debut album, “Homerun,” released in 2019. The album made waves internationally, debuting at No. 12 on Billboard’s Top Latin Albums chart and peaking at No. 10 on Latin Rhythm Albums. The standout single, “Adan y Eva,” soared to Spotify’s Global Top 10, amassing over 1.2 billion views for its music video on YouTube.

🌎

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Campaigns 2 mins read

NewJeans’ Catchy Tune ‘Bubble Gum’ Scores Spot in Japanese Shampoo Commercial

Exciting news for K-pop fans and music enthusiasts alike as NewJeans‘ latest B-side track, “Bubble Gum,” makes a splash in the advertising world! The beloved K-pop group NewJeans recently previewed their upcoming song in a commercial for a popular Japanese shampoo brand, ‘Essential.’ This collaboration, unveiled on April 7, not only showcases the group’s musical talent but also highlights their growing influence in the global market.

🎵 Fresh Soundtrack: “Bubble Gum” offers a refreshing and catchy tune that perfectly complements the vibrant imagery of spring in the Japanese shampoo commercial. The snippet of NewJeans’ new song adds a playful and energetic vibe to the advertisement, creating a memorable and engaging viewing experience for audiences.

🌟 Modeling Debut: Alongside their musical prowess, the members of NewJeans showcase their versatility by stepping into the world of modeling as they feature as models for ‘Essential’ in the commercial. Their presence adds a youthful

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Brand Ambassador 2 mins read

RIIZE Takes the Global Stage as BENCH/ Brand Ambassador

BENCH/, the renowned clothing brand from the Philippines, has officially named RIIZE as their latest global ambassador. This announcement, made on April 7 via BENCH/’s official social media channels, marks a significant collaboration between the brand and the rising K-pop sensation.

🌍 Global BENCH/ Setter: RIIZE, comprising talented members known for their musical prowess and stylish flair, now holds the prestigious title of “Global BENCH/ Setter.” The group’s vibrant energy and fashion-forward approach perfectly align with BENCH/’s ethos of trendsetting and celebrating diversity in style.

📸 Stylish Poster Debut: To commemorate this partnership, BENCH/ unveiled a stunning poster featuring RIIZE members donning stylish outfits available at BENCH/. The poster serves as a captivating introduction to RIIZE’s role as brand ambassadors, showcasing their unique charm and impeccable fashion sense.

🌟 Joining Esteemed Ambassadors: RIIZE joins a prestigious lineup of BENCH/ ambassadors, including

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Campaigns 2 mins read

Amelia Gray and Tokischa Sizzle in Jean Paul Gaultier’s Latest Campaign

The fashion world is buzzing with excitement as American model Amelia Gray and Dominican rapper Tokischa join forces in Jean Paul Gaultier‘s captivating new campaign. The iconic French fashion house took to Instagram to unveil stunning campaign images, showcasing the dynamic duo in the TRÉS GAULTIER collection.

📸 Dramatic Style: Jean Paul Gaultier is renowned for its flair for drama and avant-garde designs, and the TRÉS GAULTIER collection is no exception. Amelia Gray effortlessly strikes poses that exude confidence and elegance, embodying the essence of Gaultier’s signature style.

🎶 Musical Fusion: Partnering with Tokischa adds a vibrant and contemporary edge to the campaign. Tokischa’s presence brings a fusion of music and fashion, blending high fashion aesthetics with the energetic spirit of the music world.

🌈 Celebrating Diversity and Individuality: Jean Paul Gaultier has long been a champion

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA’s celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the “Friends of the NBA” alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM’s social media platforms.

🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group’s vibrant presence adds a new dimension to the NBA’s outreach in Asia, engaging fans across borders with their infectious enthusiasm.

📸 Exclusive Sneak Peek: The first glimpse of this

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Campaigns 2 mins read

Lizzo Unveils Debut Swimwear Collection with Yitty

Grammy-winning artist Lizzo has made a splash in the fashion world with the launch of her first-ever swimwear collection under her shapewear brand, Yitty. The collection brings together Lizzo’s bold style and Yitty’s innovative shapewear technology to create water-friendly and sexy swim silhouettes for all body types.

🎶 Empowering Fashion: Known for her empowering lyrics and body-positive messages, Lizzo’s foray into swimwear reflects her commitment to inclusivity and self-expression. The collection is designed to celebrate every curve and embrace individuality, empowering wearers to feel confident and stylish.

👙 Revolutionary Designs: Yitty’s bestselling shapewear technology has been seamlessly integrated into the swimwear pieces, offering support, comfort, and a flattering fit. From vibrant prints to sleek solids, the collection features a range of designs that cater to diverse tastes and preferences.

💦 For Every Damn Body: Lizzo’s swimwear collection is a celebration of diversity

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New Signings 2 mins read

Dasha Joins WME for Global Representation

Exciting news in the music industry as emerging singer-songwriter Dasha has officially signed with WME for global representation across all areas of her career. The talented artist, who is signed with Warner Records, will be represented by various departments within the agency, including touring, brand partnerships, television, film, and digital.

🎤 Viral Sensation: Dasha has captured the hearts of millions with her viral hit “Austin,” which has amassed over three billion views on TikTok. The infectious tune not only resonates with listeners but also sparked a viral line dance that has engaged millions of people worldwide. “Austin” serves as the focal track of Dasha’s debut country album titled “What Happens Now?” and has achieved notable success by charting on Billboard’s Hot 100 and Hot Country Song charts.

🌍 Global Reach: With WME’s support, Dasha’s music and talent will reach a global audience, opening doors for exciting opportunities in touring, collaborations, and multimedia projects. The agency’s expertise and network will further elevate

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Campaigns 2 mins read

Tyla Dazzles in New Beats by Dr. Dre and Alo Yoga Collaboration

Exciting news from the world of fashion and music as Beats by Dr. Dre and Alo Yoga unveil their latest collaboration – the Beats X Alo Special Edition Fit Pro true wireless earphones, starring award-winning artist Tyla in their ad campaign. This exclusive partnership brings together the expertise of two iconic brands to create a stylish and functional accessory that merges fashion and technology seamlessly.

🌟 Stylish Statement: Tyla shines as the face of this collaboration, showcasing the effortless blend of style and functionality that the Beats X Alo Special Edition Fit Pro earphones offer. With her charisma and fashion-forward approach, Tyla embodies the essence of this exclusive partnership.

🎧 Sleek Design: The Beats X Alo Special Edition Fit Pro earphones feature a sleek black finish with polished chrome accents, exuding a modern and sophisticated vibe. This design is perfect for both workouts and daily wear, adding a touch of elegance to any outfit.

✨ Fashionable

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Brand Ambassador 2 mins read

SB19 Joins Xiaomi as Brand Ambassador for Redmi Note 13 Series

Exciting news for PPop fans and tech enthusiasts alike as Xiaomi unveils its collaboration with Filipino sensation SB19, naming them the brand ambassador for the highly anticipated Redmi Note 13 series. This partnership, revealed during Xiaomi’s Fan Festival, marks a significant milestone for both the tech giant and the internationally acclaimed boy group.

🎤 Global Sensation: SB19 has garnered immense popularity not just in the Philippines but also on the global stage. As leaders of the PPop genre, their captivating performances, exceptional talent, and massive fan following have made them icons in the music industry.

📱 Tech Trailblazers: Xiaomi’s Redmi Note series has long been known for its innovation, performance, and affordability. With the Redmi Note 13 series, Xiaomi continues to push boundaries in smartphone technology, delivering cutting-edge features and an exceptional user experience.

🌍 International Impact: The collaboration between SB19 and Xiaomi highlights the growing synergy between entertainment

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Campaigns 2 mins read

Ashley Walters Joins Forces with adidas for Pre-Spring 2024 Collection

Renowned British actor and rapper Ashley Walters has teamed up with adidas SPEZIAL to headline its highly anticipated pre-spring 2024 collection campaign.

👟 Iconic Collaboration: The collaboration between Ashley Walters and adidas SPEZIAL signifies a union of style, culture, and innovation. Walters’ dynamic presence and authentic connection to the brand make him the perfect ambassador for the pre-spring collection, which blends heritage-inspired designs with contemporary flair.

🎶 Cultural Fusion: As a multifaceted artist known for his contributions to both acting and music, Ashley Walters embodies the intersection of art and style that adidas SPEZIAL celebrates. The campaign showcases the seamless fusion of streetwear aesthetics and athletic performance, reflecting Walters’ versatile and trendsetting persona.

🌈 Timeless Appeal: The adidas SPEZIAL pre-spring 2024 collection embraces diversity, inclusivity, and timeless appeal. With a focus on heritage designs reimagined for the modern era, the

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Campaigns 2 mins read

Avo Cigars and DJ D-Nice Present Avo Expressions 2024

Avo Cigars, a leading name in handcrafted premium cigars, is thrilled to unveil the much-anticipated “Avo Expressions 2024” blend in collaboration with the globally acclaimed DJ D-Nice. This limited edition release, featuring only 6,900 boxes with fifteen cigars each, marks a harmonious fusion of expertise and artistry.

🎶 Musical Mastery Meets Cigar Craftsmanship: The Avo Expressions series is a tribute to individuals who excel in their respective fields, echoing the spirit of Avo Uvezian, the visionary founder of AVO Cigars. Avo Uvezian’s journey from music to cigars inspired the creation of blends that resonate with his creative genius, a tradition carried forward in this exclusive collaboration with DJ D-Nice.

💨 Crafted for Connoisseurs: Avo Expressions 2024 is a testament to the meticulous craftsmanship and dedication of Avo Cigars. Each cigar is a masterpiece, meticulously blended and handcrafted to deliver an unforgettable smoking experience, embodying the essence of quality, innovation, and sophistication.

🌟

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Brand Ambassador 2 mins read

The Athlete’s Foot Welcomes Flau’jae Johnson as 2024 Brand Ambassador

The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announces a groundbreaking Name, Image, and Likeness (NIL) partnership with Flau’jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

🎤 Multifaceted Talent: Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court.

🎶 Musical Journey: Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide. Her

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Endorsement Deals 2 mins read

Rita Ora Ventures into Beauty with Typebea: Haircare for All Hair Types

Exciting news in the beauty world as Rita Ora, the renowned singer-songwriter, announces her foray into the celebrity beauty brand arena with Typebea (pronounced “Type B”)—a revolutionary line of “haircare for all hair types.”

🚀 Launch Announcement: Ora took to Instagram on Monday, April 1, to reveal the upcoming launch of Typebea, sparking excitement among fans and beauty enthusiasts alike. The 33-year-old star shared insights about the line in a captivating campaign video, teasing viewers with glimpses of what’s to come.

💁 Hair Health Priority: In the video, Ora humorously addressed the toll her career has taken on her hair, hinting at the challenges faced by many in maintaining healthy, vibrant hair amidst busy schedules. She emphasized Typebea’s focus on hair growth and overall hair health, highlighting the importance of prioritizing hair care in our daily lives.

🌿 Ingredients and Innovation: While specific details about Typebea’s ingredients, packaging, and product

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Campaigns 2 mins read

XG Teams Up with Original Tamagotchi for Exciting Collaboration

In a delightful surprise for fans, XG has announced a special collaboration with Original Tamagotchi, marking a nostalgic journey back to childhood memories and adding a fun twist to their creative endeavors. The collaboration was officially revealed on Easter Monday, March 31st, with the release of the “XG × Tamagotchi Collaboration Movie PART1” on XG’s YouTube channel.

🎶 Inspiration from “NEW DNA” Album: The collaboration stems from XG’s 1st Mini Album “NEW DNA,” released in September last year, where each member incorporated Tamagotchis with unique designs into their costumes. This creative fusion sparked the idea for a collaboration with Original Tamagotchi, aligning perfectly with XG’s vibrant and innovative approach to music and fashion.

🌟 Blindfolded Visit and Original Designs: The collaboration took an exciting turn as the XG members were blindfolded and surprised with a visit to Bandai headquarters. During this visit, they embarked on designing their very own Original Tamagotchis,

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New Signings 1 mins read

Tucker Wetmore Signs with WME Agency

Exciting news from the music world as Tucker Wetmore, the talented singer-songwriter from Kalama, Washington, has officially signed with WME (William Morris Endeavor).

🎵 Rising Star: Since making the move to Nashville in 2020, Wetmore’s musical journey has been nothing short of remarkable. Last year, he joined forces with Rakiyah Marshall’s esteemed Back Blocks Music, a publishing powerhouse representing a stellar roster that includes Ashley Cooke, Lily Rose, and Blake Pendergrass.

🚀 Chart-Topping Success: Wetmore’s latest single, “Wind Up Missin’ You,” hit the ground running, debuting in the top five on both the iTunes all-genre and country charts. This follows the success of his debut track, “Wine Into Whiskey,” which made waves on Billboard’s Hot 100 and Hot Country Songs charts.

🎶 On Tour: Fans can catch Wetmore live in action as he kicks off Kameron Marlowe’s much-anticipated “Strangers Tour 2024” in Nacogdoches, Texas, on April 4. The tour promises an electrifying musical journey across the nation, culminating in a grand finale on May 23 in Fort Myers, Florida.

With

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New Signings 2 mins read

SHINee’s Taemin Joins Big Planet Made Entertainment After SM Departure

Exciting news for SHINee fans as Taemin embarks on a new chapter in his career!

🚀 New Beginnings: On April 1, Big Planet Made Entertainment made a groundbreaking announcement, revealing that Taemin had officially signed an exclusive contract with the agency.

🎶 A Musical Journey: Taemin’s journey in the entertainment industry began 16 years ago when he debuted under SM Entertainment as a vital member of the beloved K-pop group SHINee in 2008. He later ventured into the realm of solo artistry, captivating fans with his unique style and musical prowess upon his solo debut in 2014.

🌌 Expanding Horizons: With his exclusive contract with SM Entertainment coming to an end in March, Taemin’s decision to join Big Planet Made Entertainment opens up exciting opportunities for his solo endeavors. It’s worth noting that while SHINee’s group activities will remain under SM Entertainment’s management, Taemin’s solo ventures will now be guided by Big Planet Made Entertainment.

🌟 A Stellar Roster: Taemin joins a stellar lineup of artists

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