Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Campaigns 2 mins read

Jessica Simpson Unveils Mint Green Bikini from New Walmart Collaboration

Jessica Simpson, at 43, showcased her stunning figure in a mint green bikini top as she announced an exciting collaboration between her brand, Jessica Simpson Collection, and retail giant Walmart. The collaboration features a new line of over 100 pieces spanning apparel, swimwear, and jewelry, aimed at creating a versatile and affordable summer wardrobe.

📸 Promotional Launch: The promotional shoot captured Simpson in a chic ensemble that included the eye-catching bikini top, paired with a straw cowgirl hat, accentuating her trim and toned figure. The look was completed with her blonde hair worn down and several pieces of stylish jewelry, adding a touch of glamour to the laid-back vibe.

🛍️ Exclusive Collection at Walmart: Simpson took to her company’s Instagram account to share the news, expressing excitement about the partnership. The Jessica Simpson Collection at Walmart includes unique styles available exclusively at select Walmart stores and online. This range is designed to offer something for everyone, with apparel sizes

Read More
Campaigns 2 mins read

Kane Brown and Crown Royal Launch Charity Partnership to Support U.S. Veterans

Country music star Kane Brown and iconic Canadian whisky brand Crown Royal have unveiled a new charity partnership aimed at supporting U.S. veterans. This collaboration integrates Crown Royal’s Purple Bag Project into several stops on Brown’s tour and introduces the “That Deserves a Crown with Kane Brown” contest.

🎤 A Tour with a Purpose: As part of the partnership, fans attending Brown’s tour will experience the Purple Bag Project firsthand, which involves packing and donating essential items to veterans. This initiative will be featured at various tour locations, enhancing the concert experience by integrating a meaningful cause.

🏆 Nominate a Veteran for a Unique Experience: Crown Royal is inviting fans over the age of 21 to nominate a veteran for the “That Deserves a Crown with Kane Brown” contest. The winner will receive the ultimate concert experience at Brown’s final tour stop in Arlington, Texas, on September 14, 2024. This special event is designed to honor the sacrifices of military

Read More
Brand Ambassador 2 mins read

ANGEL Announces Xiao Zhan as New Global Brand Ambassador

ANGEL, a leader in water purification technology, has proudly announced Xiao Zhan as its new global brand ambassador. This collaboration, which officially began on April 17th, marks a significant milestone in ANGEL’s strategy to elevate its brand on a global scale.

🌟 A Charismatic Partnership: Xiao Zhan, renowned for his captivating acting performances and musical talents, brings a unique charm and widespread appeal to the ANGEL brand. His reputation as a versatile and respected artist in the performing arts and music industries makes him an ideal figure to represent ANGEL’s commitment to excellence and innovation in water purification.

🎭 Celebrity Influence: With a substantial and dedicated fanbase, Xiao Zhan’s influence extends beyond the entertainment industry. His ability to connect with audiences through his humble demeanor and professional achievements aligns with ANGEL’s values of integrity and quality. This partnership is expected to enhance the brand’s visibility and appeal across diverse markets, leveraging Xiao Zhan’s popularity to reach a broader audience.

💦 Elevating Brand Presence: By associating

Read More
Campaigns 2 mins read

Tom DeLonge and Fender Launch Signature Starcaster Guitar Ahead of Blink-182 Tour

Tom DeLonge, renowned for his influential role in Blink-182, has teamed up with Fender to create his own signature Starcaster guitar. This collaboration introduces a unique twist on a classic model, timed perfectly to coincide with Blink-182’s expansive 2024 US tour, where they will share the stage with bands Pierce The Veil and Alexisonfire.

🎸 A New Spin on a Classic: The Starcaster® by Fender holds a special place in DeLonge’s musical journey, having first made its stage debut with him in 2022. Its distinctive sound and style quickly captured the attention of fans, many of whom began crafting their own versions of the guitar at home. Recognizing the enthusiasm of his followers, DeLonge decided to officially bring his vision of the Starcaster to life through this signature edition.

🛠️ Fans’ DIY Spirit: The launch of this guitar acknowledges the creativity and dedication of DeLonge’s fans, who have eagerly modified their Squier® Starcaster® guitars to mimic his setup. This official release provides them with

Read More
Campaigns 2 mins read

Lady Gaga Advocates for Migraine Relief in Latest Pfizer Campaign

Lady Gaga, the multi-talented star known for her roles in Joker: Folie à Deux and her illustrious music career, has once again teamed up with Pfizer, this time to promote their migraine treatment, Nurtec. This campaign marks her second collaboration with the pharmaceutical giant, highlighting her personal experience with the product.

🎬 A Personal Endorsement: In the campaign, Lady Gaga shares her own struggles with migraines and how Nurtec has significantly impacted her well-being. She expressed, “I really wish I had found Nurtec ODT sooner. If you’re suffering with migraines, I know we might have lots of different careers and backgrounds, but we share this thing in common. It feels good to tell you that it could be helpful to you.” Her honest and heartfelt endorsement brings a relatable and human element to the promotion of this medical treatment.

🌐 A Common Struggle: Migraines affect millions of people worldwide, and by sharing her personal story, Lady Gaga not only raises awareness about the condition but also

Read More
New Signings 2 mins read

Country Artist Carson Wallace Teams Up with WME for Global Representation

Carson Wallace, a rapidly ascending Nashville-based country singer-songwriter, has signed with WME for global booking representation. Originally from California, Wallace has made significant strides in the music industry, especially with his popular debut singles “Lonely Look Like” and “Ghost In My Chevy,” which have collectively amassed over a million streams.

🎵 A California Talent Goes Nashville: After moving to Nashville, Wallace quickly made his mark with his unique blend of country music, resonating with fans across the globe. His heartfelt lyrics and captivating melodies showcase his profound connection to the genre and his artistic versatility.

📈 Building a Strong Foundation: Wallace’s partnership with WME follows his recent signing with Sony Music Publishing and HARDY’s Relative Music Group, marking a significant phase in his career. These deals underline his growing influence in the country music scene and his potential as a leading artist in the industry.

🤝 Expert Management Team: Guided by Anthony DeVincenzo and Enzo DeVincenzo

Read More
Campaigns 2 mins read

Karol G Partners with Spotify and FC Barcelona for Exclusive Shirt Design

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world’s most beloved football clubs. The partnership features a unique shirt design adorned with Karol G’s signature inside a heart, symbolizing the empowerment themes prevalent in her “Bichota” style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G’s music and FC Barcelona’s legacy. By integrating her signature style with the iconic football club, this partnership

Read More
Brand Ambassador 2 mins read

Brandon Cason Unveils TEABIRD: Revolutionizing Hard Sweet Tea with Jason Aldean

Brandon Cason, a renowned figure in the beverage industry, has joined forces with entertainer Jason Aldean to launch TEABIRD Hard Tea, a new venture that redefines the hard sweet tea category. This innovative product blends the authentic taste of real-brewed black tea with the perfect touch of sweetness from pure cane sugar, capturing the quintessential Southern charm of American brewed sweet tea. TEABIRD sets a high bar for the category, focusing on bold, authentic flavors and all-natural ingredients.

🌱 A Taste of the South, Reimagined: TEABIRD is not just another entry into the hard beverage market; it is a celebration of Southern tradition with a modern twist. Each serving contains only 110 calories and 5 grams of sugar, making it a favorable choice for health-conscious consumers. The beverage offers a unique, earthy, and satisfyingly sweet flavor that stands out in the burgeoning hard tea market.

🏆 A Partnership with Star Power: Joining forces with award-winning entertainer Jason Aldean as Partner and Chief Ambassador,

Read More
New Signings 2 mins read

Grandmaster Flash Joins Forces with Universal Attractions Agency!

Exciting news in the world of hip-hop as legendary artist Grandmaster Flash signs a groundbreaking deal with Universal Attractions Agency, with Jon Moskowitz stepping in as the responsible agent. This announcement, made on Monday, marks a significant milestone in the iconic artist’s illustrious career.

🎧 Hip-Hop Pioneer: Grandmaster Flash is widely regarded as a pioneer of hip-hop culture, renowned for his groundbreaking DJ skills that revolutionized turntablism. His contributions to the genre have left an indelible mark on the music industry.

🎶 Legendary Group: As the founder of Grandmaster Flash and the Furious Five, he led an influential rap group that broke barriers and paved the way for future generations of artists. Their impact was recognized with induction into the prestigious Rock & Roll Hall of Fame in 2007.

🏆 Awards and Accolades: Grandmaster Flash’s legacy extends beyond his music, earning him prestigious honors such as the Polar Music Prize in 2019 and a Grammy Lifetime Achievement Award in 2021. His remarkable achievements reflect his enduring

Read More
Brand Ambassador 2 mins read

TREASURE Named Brand Ambassador for Crocs in Global Campaign!

Crocs, the iconic footwear brand, has unveiled an exciting partnership with YG Entertainment’s sensational boy group TREASURE, marking the launch of the TREASURE x CROCS™ global campaign. Known for their chart-topping hits and distinct fashion sense, TREASURE brings a fresh wave of style to the Crocs family.

🎶 From Debut to Global Sensation: Since their debut in 2020 with the hit single “Boy,” TREASURE has captured hearts worldwide with their infectious music and standout personalities. Now, as Crocs’ brand ambassadors, they’re set to elevate the brand’s image with their unique flair.

🌈 Embracing Individuality: Crocs’ decision to collaborate with TREASURE stems from their shared values of embracing individuality and self-expression. TREASURE’s members have often been spotted rocking Crocs, making them a natural fit for the brand’s ethos of “Come As You Are™.”

🚀 Global Campaign Highlights: The TREASURE x CROCS™ campaign will span from 2024 to 2025,

Read More
Campaigns 2 mins read

Walker Hayes Teams Up with Athletic Brewing for “Fancy Like” Nonalcoholic Brew

Country music sensation Walker Hayes is stepping into the nonalcoholic beer scene with a bang, joining forces with craft beer innovator Athletic Brewing Company to launch a signature brew inspired by his chart-topping hit, “Fancy Like.”

📣 The Perfect Partnership: In a recent press release, Athletic Brewing announced its exciting collaboration with Walker Hayes, introducing “Fancy Like” as the latest addition to their lineup of refreshing nonalcoholic beers.

🎤 From Song to Sip: Named after Hayes’ popular track, “Fancy Like,” this new nonalcoholic beverage promises to deliver the same upbeat vibes and delightful experience as its musical counterpart. With Hayes’ artistic flair and Athletic Brewing’s dedication to crafting exceptional nonalcoholic brews, “Fancy Like” is poised to be a fan favorite.

📅 Mark Your Calendars: While the official release date for “Fancy Like” is April 25, beer enthusiasts can get a head start by

Read More
New Signings 2 mins read

UTA Welcomes Wolves of Glendale, the Comedy Band Sensation, to its Roster

UTA is thrilled to announce its partnership with Wolves of Glendale, the uproarious comedy band that’s been winning hearts and laughs since its inception in 2022. With a strong presence on social media and a knack for blending humor with musical talent, Wolves of Glendale is poised to take the entertainment world by storm.

🐺 Meet the Pack: Wolves of Glendale comprises Ethan Edenburg on guitar, Eric Jackowitz on drums, and Tom McGovern on keys. The trio’s chemistry is undeniable, stemming from McGovern’s move to the West Coast and his fateful encounter with Edenburg and Jackowitz. Their collaboration birthed instant magic, marked by the creation of their hit single, “Vapin’ in Vegas.”

🎶 Rapid Rise to Fame: The Wolves’ ascent was meteoric, fueled by their unique blend of comedic prowess and musical prowess. Their breakthrough came when they caught the attention of Kyle Gass, who introduced their music to Jack Black of Tenacious D fame. Black was not only captivated by their humor but also impressed by their musical chops. This led to a monumental opportunity as Wolves of

Read More
Brand Ambassador 2 mins read

IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador

Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder’s first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand’s esteemed lineup of ambassadors.

🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU’s global appeal makes her a perfect fit for Estée Lauder’s international reach.

🎶 Campaigns to Remember: As Estée Lauder’s Global Brand Ambassador, IU will be front and center in campaigns for the brand’s hero franchises, including the iconic Advanced Night Repair and Double Wear collections. Her captivating presence and effortless

Read More
Campaigns 2 mins read

Jessie J Joins Forces with Dove to Champion Real Beauty Against AI Threat

Award-winning singer-songwriter Jessie J has teamed up with Dove to amplify the message of real beauty and combat the growing threat of AI-generated beauty standards. This collaboration marks Dove‘s 20th anniversary of its iconic ‘Campaign For Real Beauty,’ reaffirming its commitment to showcasing the diversity and authenticity of ‘real women’ in its advertising.

👩‍🦱 Embracing Authenticity: Dove’s enduring pledge to celebrate real beauty resonates strongly as AI-generated campaigns increasingly distort beauty standards. Jessie J’s partnership with Dove underscores the brand’s dedication to portraying genuine beauty, free from digital alterations and unrealistic ideals.

🚫 Taking a Stand Against AI: In a digital era where AI-generated content is prevalent, Dove stands firm in its decision to never use such technology to represent women in its advertising. This bold stance emphasizes Dove’s belief in the power of authenticity and inclusivity in shaping beauty narratives.

🔍

Read More
Campaigns 2 mins read

Lili Reinhart teams up with Lancel for Spring 2024

Exciting news from the world of fashion as American actress and Lancel ambassador Lili Reinhart steps into the spotlight for the French fashion house’s captivating spring 2024 campaign. Shot by the renowned German photographer Ellen von Unwerth, this collaboration brings a touch of elegance and allure to the forefront of high fashion.

👸 Ambassador of Style: Lili Reinhart, known for her captivating performances on screen, brings her signature charm and sophistication to Lancel as the brand’s esteemed ambassador. With her innate sense of style and grace, she embodies the spirit of Lancel’s luxury and craftsmanship.

📸 Captured by Ellen von Unwerth: The spring 2024 campaign, expertly lensed by veteran photographer Ellen von Unwerth, promises a visual feast of beauty and artistry. From the iconic Origami bag to the latest creations from Lancel’s spring collection, each shot captures the essence of timeless elegance.

🌺 A Celebration of Spring: As the seasons change, Lili Reinhart’s

Read More
Campaigns 2 mins read

Taeyong and Kevin Abstract for Loewe

Exciting news from the world of fashion as NCT’s renowned singer and Loewe ambassador, Taeyong, joins forces with notable personalities including Kevin Abstract and 070 Shake in the brand’s latest campaign. Captured through the lens of New York-based photographer Gray Sorrenti⁣, this collaboration brings a fresh and dynamic energy to the forefront of luxury fashion.

🎶 Global Ambassadors Unite: Taeyong, known for his charismatic presence both on and off stage, shines as Loewe’s Global Brand Ambassador in the Paula’s Ibiza 2024 campaign. Alongside him, the campaign features the creative prowess of Kevin Abstract and the unique style of 070 Shake, creating a captivating synergy that embodies the essence of Loewe.

📸 Visual Delights: The campaign, skillfully captured by Gray Sorrenti, promises visual delights that showcase the intersection of art, fashion, and individuality.

Read More
New Signings 2 mins read

Sound Maestro Johnnie Burn Joins CAA

In a groundbreaking move for the entertainment industry, acclaimed sound designer and multi-award winner Johnnie Burn has made history by signing with Creative Artists Agency (CAA), marking the first time a sound designer has joined the prestigious agency. Here’s a closer look at this significant development:

🌟 Award-Winning Legacy: Johnnie Burn’s illustrious career is punctuated by accolades, including an Academy Award and a BAFTA for his exceptional work in sound design. His recent Oscar win for “The Zone of Interest” catapulted him into the spotlight, showcasing his unparalleled talent and contribution to cinematic excellence.

🎬 Collaborative Genius: Burn’s creative genius extends across collaborations with visionary filmmakers like Jonathan Glazer, with whom he collaborated on the critically acclaimed “Under the Skin” and the award-winning “The Zone of Interest.” His partnership with Glazer underscores his ability to elevate storytelling through immersive soundscapes that captivate audiences globally.

🔊 Innovative Soundscapes: As a supervising sound editor and re-recording mixer, Burn

Read More
Country 3 mins read

Elvie Shane Amplifies His Musical Journey with WME Partnership

Country music sensation Elvie Shane is set to elevate his career to new heights as he embarks on an exciting partnership with WME (William Morris Endeavor) for global representation across all areas of his artistic endeavors. The announcement comes as a significant milestone for Shane, reinforcing his status as one of the brightest stars in the contemporary country music landscape.

🎸 A Rising Star: Recognized as one of the “2024 Artists to Watch” by the esteemed Nashville Scene, Elvie Shane burst onto the country music scene in 2021 with his chart-topping single “My Boy,” which swiftly achieved Platinum certification and claimed the No. 1 spot. His debut album, “Backslider,” garnered widespread acclaim, earning placements on numerous best-of lists and solidifying Shane’s reputation as a formidable talent.

🎶 A Musical Journey Unfolds: With the highly anticipated release of his sophomore album, “Damascus,” slated for April 19, Elvie Shane is poised to captivate audiences once again with his evocative storytelling and authentic sound. Featuring previously

Read More
Music 2 mins read

Lil Durk’s Bold Move: A New Chapter with WME

In a significant stride forward, American rapper Lil Durk has officially teamed up with WME, one of the entertainment industry’s most formidable agencies. This partnership heralds a thrilling expansion in Lil Durk’s illustrious career, offering a glimpse into a future filled with new musical endeavors and heightened connectivity with fans across the globe.

🚀 A Fusion of Talent and Visionary Support: Lil Durk’s raw and emotive storytelling, combined with his deep roots in the Chicago drill scene, has not only defined his career but also influenced the sound of contemporary hip-hop. Aligning with WME, known for its robust roster and commitment to artist development, promises to catapult Lil Durk into uncharted territories of success and innovation.

🌟 An Unstoppable Force in Music: With WME’s backing, Lil Durk is poised to explore expansive new horizons. From star-studded collaborations to leading roles in major tours and festivals, the partnership is set to amplify his voice within the music industry and beyond. WME’s global platform ensures that Lil Durk’s profound narratives

Read More
Campaigns 2 mins read

Hennessy Teams Up with Teyana Taylor and Damson Idris for Exciting New Campaign

Hennessy, the iconic cognac brand, has unveiled its latest campaign ‘Made for more,’ starring the dynamic duo of Teyana Taylor and Damson Idris. This bold move showcases Hennessy’s commitment to engaging with millennial audiences and highlighting the versatility of their renowned drink.

🌟 Modern Icons Unite: Teyana Taylor, known for her multi-talented artistry in music, dance, and fashion, joins forces with Damson Idris, a rising star in the acting world. Together, they embody the spirit of Hennessy’s ‘Made for more’ campaign, celebrating ambition, creativity, and the pursuit of excellence.

🥃 Elevating the Experience: Julie Nollet, Hennessy’s Global Chief Marketing Officer, emphasized the brand’s unique position in the spirits industry. Hennessy is not just a drink; it’s a symbol of luxury, craftsmanship, and heritage. The campaign showcases Hennessy’s wide range of age and blend selections, appealing

Read More