Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Hip-Hop 2 mins read

Eminem Steps into Role as Brand Ambassador for Crypto.com

Eminem has been announced as the new brand ambassador for Crypto.com. Taking the baton from actor Matt Damon, who featured in the platform’s advertising campaign last year, Eminem is set to bring his iconic status and considerable influence to promote the popular cryptocurrency exchange.

🚀 A Bold Move in a Dynamic Industry: Eminem’s partnership with Crypto.com comes at a time when the crypto industry has seen both heightened interest and scrutiny. Despite recent controversies involving celebrities endorsing crypto products without proper disclosures, Eminem’s entry into this space is expected to draw significant attention and potentially bring a new audience to the platform.

🎤 Eminem’s Unique Appeal: Known for his impactful music and massive global fanbase, Eminem’s role as a spokesman could play a crucial part in Crypto.com’s strategy to enhance its visibility and credibility in the marketplace. His involvement is likely to resonate not just with crypto enthusiasts but also with a broader segment of his fans who

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Music 2 mins read

FKA Twigs Teams Up With Sneaker Brand On for New Training Line Launch

In an exciting new collaboration that marries movement with style, British artist FKA Twigs has signed on as the Creative Partner for the Swiss running brand, On. Known for seamlessly integrating dance and dynamic performance into her music, FKA Twigs’ partnership with On is a natural fit, promising to bring a fresh artistic vision to their new training line.

👟 A Synergy of Movement and Design: FKA Twigs, with her background in dance and her innovative musical performances, brings a unique perspective to On’s focus on high-performance and technically sound footwear. This collaboration will leverage her artistic flair and understanding of movement to inspire and influence the design and functionality of the new line, aiming to meet the needs of active individuals who value both performance and style.

🎨 Creative Partnership in Action: As Creative Partner, FKA Twigs will be deeply involved in the creative process, from the initial design concepts to the final product launch. Her influence is expected to infuse the training line with a blend of

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New Signings 1 mins read

Nils Mönkemeyer Joins IMG Artists for General Management

IMG Artists is delighted to welcome renowned violist Nils Mönkemeyer to its distinguished roster, under the general management of Senior Vice President Elena Kostova, based in the London office.

🎻 Artistic Collaboration: Mönkemeyer, celebrated for his exceptional artistic talent and versatility, expressed his excitement about this new chapter. He looks forward to a fruitful collaboration with Kostova and his assistant, Bibi Thomas-Gandara, anticipating a future rich with musical exploration and achievement.

🌍 Global Performances: Mönkemeyer continues to leave his mark on the world stage with scheduled performances at prestigious venues like Wigmore Hall in London, Musikverein in Vienna, and Elbphilharmonie in Hamburg. His involvement in major festivals such as Schubertiade, Menuhin Festival Gstaad, and Mozartfest Würzburg, highlights his significant impact on the classical music scene.

📚 Commitment to Music Education: Apart from his performances, Mönkemeyer is deeply invested in music education and innovative programming, which solidifies his reputation as a leader within

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New Signings 2 mins read

UTA Welcomes Will.i.am to Its Roster for Global Representation

United Talent Agency (UTA) has proudly announced the signing of Grammy-winning artist, tech entrepreneur, and philanthropist will.i.am. Known for his multifaceted career spanning music, technology, and philanthropy, will.i.am brings a rich portfolio of achievements and partnerships to UTA for representation across all areas globally.

🌟 A Legacy of Innovation and Music: As a founding member of the Black Eyed Peas, will.i.am has not only enjoyed a successful music career but has also made significant inroads into the tech industry. He played a pivotal role in transforming Beats by Dre into a global consumer electronics phenomenon, which Apple acquired in 2014 for $3 billion. His innovative spirit continues to drive his ventures in technology and music, blending the two seamlessly.

🚀 Tech Entrepreneurship and Innovations: will.i.am is the founder and CEO of FYI.AI, a Web 3.0 platform that enhances productivity for creatives. This year, he introduced “THE FYI SHOW” on SiriusXM, featuring FYIona, the world’s first AI persona

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New Signings 1 mins read

Louie TheSinger Joins UTA for Global Representation

Emerging talent Louie TheSinger has officially partnered with UTA for worldwide representation, marking a significant milestone in his music career. The Fort Worth native, known for his unique blend of cultural influences that reflect his Mexican American heritage, has rapidly gained popularity, boasting nearly 200,000 monthly listeners on Spotify.

🎤 A Flourishing Music Career: Louie TheSinger’s journey in the music industry is highlighted by his hit track “Down Here” featuring Paul Wall, which contributes to his millions of streams globally. His recent single “Brothers,” released under Universal Music Group in January, continues to build his growing reputation in the music scene.

🌎 Embarking on the Desperado Tour: With UTA’s backing, Louie TheSinger has announced his upcoming “Desperado Tour,” starting on June 15 at the House of Blues in Orlando. This tour is his first major circuit in the U.S., featuring stops in cities like San Antonio, San Diego, and Denver, promising an exciting series of performances across the country.

This partnership with UTA is poised to propel Louie TheSinger further into the spotlight, leveraging their extensive network

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Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their “History In The Making” campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

🛠️ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled “Setting the Stage,” which delves into Luke Grimes’ roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes’ life and the ethos of Carhartt.

🎬 Insightful Narrative: “Setting the Stage” provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases Grimes’ personal growth but also shines a light

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New Signings 2 mins read

Emerging Country Artist Payton Smith Signs With The Familie For Management

Emerging country music sensation Payton Smith has officially joined forces with The Familie for management, marking a significant step forward in his already impressive career. With the recent release of his new EP Up From Here on April 5, Smith is gearing up for what promises to be an upward trajectory in the music industry.

🎤 New Beginnings and Ambitious Plans: Smith’s enthusiasm for his new management team is palpable. He expressed great excitement about the partnership, believing that The Familie’s unique approach and vision for artist management align perfectly with his career goals. The timing of his EP release, titled Up From Here, symbolically reflects his career’s promising direction and his readiness to “get after it” with his new team.

🌟 A Rising Star: Since making a splash with his 2019 debut single “Like I Knew You Would,” which amassed over 50 million streams, Smith has rapidly risen in the country music scene. His ability to blend soulful vocals with skilled guitar

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere’s new exquisite offering, Belvedere 10.

🚗💨 A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70’s Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

🎶👢 Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand cowboy adds an unexpected twist to the ensemble, contributing to the campaign’s diverse

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Campaigns 2 mins read

BLACKPINK’s Jennie Unveils New Eyewear Collaboration with Gentle Monster

BLACKPINK’s Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed “Jentle Salon.” Known for her distinctive style and influence, Jennie continues to make waves in the fashion world with this latest collaborative effort.

👓 Unboxing the Magic: In a series of engaging unboxing videos, Jennie introduces the “Jentle Salon” collection. The presentation begins with a charming branded pink box labeled “Jentle Salon,” from which Jennie reveals a whimsical assortment of eyewear. The box contains four stylish pairs of sunglasses and one pair of everyday glasses, each accompanied by unique pendants and a comb as accessories.

🦄 Enchanting Details: The collection’s charm is elevated by the inclusion of a unicorn doll adorned with eyewear charms, reflecting a playful and imaginative design ethos. Among the notable charms are a capybara, Jennie’s favorite animal, alongside elegant bows and pearls, adding a personal touch

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Campaigns 2 mins read

Billie Eilish Set to Perform at Fortnite Festival This Week

Billie Eilish is making a highly anticipated appearance in Fortnite, confirming longstanding rumors with a social media post that featured her character in the game. The acclaimed singer is scheduled to perform on the Main Stage at the Fortnite Festival on April 23, joining the ranks of other superstar performers like The Weeknd and Lady Gaga who have previously taken the stage.

🎵 Epic Games Collaboration: While Epic Games, the creators behind Fortnite, reshared Eilish’s announcement, they have yet to release further details about her performance. The event is part of Fortnite’s ongoing strategy to blend music, gaming, and interactive entertainment, providing a unique virtual concert experience.

🎤 Fortnite Festival Highlights: Fortnite Festival, developed by the renowned Rock Band studio Harmonix, is a rhythm game within Fortnite’s launcher that has successfully merged the gaming and music worlds. The platform has already hosted performances by major artists, and Eilish’s upcoming show is expected to draw a

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New Signings 2 mins read

Japanese Music Duo YOASOBI Signs with CAA and Announces US Solo Performances

Japanese music unit YOASOBI has officially signed a contract with Creative Artists Agency (CAA), one of the leading agencies in the United States. This strategic move positions YOASOBI alongside other notable talents represented by CAA, including MLB star Shohei Ohtani and actor Hidetoshi Nishijima.

🇯🇵 Expanding Global Presence: By partnering with CAA, YOASOBI aims to broaden their international reach and build upon their already substantial fan base. The agency’s extensive network and expertise in the global entertainment market will support YOASOBI in navigating and expanding their career outside of Japan.

🎤 U.S. Tour Dates Announced: In conjunction with their new representation, YOASOBI has also announced upcoming solo performances in the United States. The duo is set to perform on August 6th at the iconic Radio City Music Hall in New York and will follow up with a show at the MGM Music Hall at Fenway in Boston on August 8th. These performances mark significant milestones in their international music journey, allowing them to connect with fans across the globe.

📅 A Summer to

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New Signings 2 mins read

Leah Blevins Inks Deal with Major Bob Music for Publishing & Management

Leah Blevins, a rising talent in the music industry, has signed a comprehensive publishing and management agreement with Major Bob Music, marking a significant milestone in her burgeoning career. Known for her authentic songwriting and captivating performances, Blevins is setting the stage for further success under the guidance of this respected Nashville-based company.

🎵 A Promising Partnership: Major Bob Music, an independent publishing firm founded by Garth Brooks’ longtime publisher/manager Bob Doyle, is renowned for nurturing talent and fostering the careers of artists. The addition of Leah Blevins to their roster underscores the company’s commitment to supporting exceptional musicians with unique voices and compelling stories.

📀 Debut Album and Touring Success: Since releasing her debut album, First Time Feeling, in 2021, Blevins has captured the attention of both fans and critics alike. Her experience touring with notable artists such as Lainey Wilson, Marcus King, and Amanda Shires has further honed her performance skills and expanded her audience.

🔍 A Bright Future Ahead: With the backing of Major Bob Music, Leah

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Brand Ambassador 2 mins read

UK Rap Star Dave Becomes Brand Ambassador for New Balance

UK rap sensation Dave has stepped up as the latest brand ambassador for New Balance, spearheading the eagerly anticipated re-launch of the iconic 1000SL sneaker line. Renowned for his sharp lyrical talent and deep roots in British youth culture, Dave infuses New Balance with a vibrant blend of style, culture, and individuality.

👟 A Campaign of Culture and Speed: The new campaign features Dave in the midst of a high-energy street race, perfectly showcasing the 1000SL’s versatility and its alignment with urban style and performance. Directed by Elliot Elder and George Muncy of the celebrated studio Uncanny, the campaign film vibrantly captures the essence of competition and movement, mirroring the sneaker’s design ethos.

📸 Iconic Imagery by Ewen Spencer: Complementing the dynamic film, the campaign’s visuals are captured by Ewen Spencer, renowned for his documentation of UK youth subcultures since the late 1990s. Spencer’s distinctive photography adds a layer of authenticity and cultural resonance to the portrayal

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Campaigns 2 mins read

K-Pop Star BIBI Collaborates with PlayStation for ‘Stellar Blade’ Launch

PlayStation Australia has unveiled an exciting collaboration with K-Pop sensation BIBI for the upcoming PS5-exclusive game, Stellar Blade. This partnership sees BIBI contributing a unique tie-in song and music video inspired by the game’s heroine, named ‘Eve’. The collaboration is designed to merge the vibrant world of Stellar Blade with BIBI’s distinctive musical style.

🕹️ Epic Gaming Meets K-Pop: BIBI’s involvement in Stellar Blade adds a layer of excitement around the game’s release, as her song and music video aim to capture the essence of the game’s narrative and aesthetic. This creative convergence between gaming and music highlights the growing trend of integrating popular culture with video game marketing to enhance user engagement and expand reach.

📈 A Natural Collaboration: With BIBI’s massive following in South Korea and around the world, her partnership with Stellar Blade’s developer, SHIFT UP, is a strategic move. SHIFT UP, a Korean developer known for its artistic and technical prowess,

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Endorsement Deals 2 mins read

RIIZE Teams Up with Fanta for Endorsement Deal in Korea

Rising K-Pop boy group RIIZE has officially been announced as the new endorsement models for the popular beverage brand ‘Fanta‘, a subsidiary of ‘The Coca-Cola Company’. This partnership marks an exciting collaboration between the dynamic music group and the iconic soft drink brand.

🌟 A Playful Partnership: Known for their energetic performances and youthful vibe, RIIZE is a fitting choice to represent Fanta, a brand celebrated for its fun and vibrant personality. The members of RIIZE have playfully showcased their love for Fanta over the past months, engaging fans with humorous mentions of their “‘Fanta’ obsession” during interactions and performances.

📈 Expanding Brand Influence: With RIIZE’s growing popularity and strong fanbase, this endorsement is expected to enhance Fanta’s visibility and appeal, particularly among younger consumers in Korea. The partnership aims to tap into the cultural influence of K-Pop to reach a broader audience, leveraging the group’s rising star power

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Campaigns 2 mins read

Adam Levine and Behati Prinsloo Shine in Jacquie Aiche Jewelry Campaign

Adam Levine, Maroon 5 frontman, and his wife, model Behati Prinsloo, have teamed up to star in the latest campaign for renowned jewelry brand Jacquie Aiche. The couple’s dynamic synergy and shared charisma are front and center, bringing a vibrant energy to the collection.

📸 Captivating Chemistry on Display: The designer, Jacquie Aiche, praised the couple’s contribution. Their presence not only enhances the visual appeal of the jewelry but also embodies the spirit of the collection, which is all about radiating positivity and energy. Their natural chemistry translates into stunning campaign imagery that is likely to captivate viewers and elevate the perceived value of the jewelry pieces.

💍 A Perfect Pairing: The choice of Levine and Prinsloo for the campaign aligns perfectly with Jacquie Aiche’s brand ethos, which often celebrates individuality and personal expression through unique and finely crafted jewelry. Their partnership

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Campaigns 2 mins read

John Mayer Teams Up with Audemars Piguet for Limited Edition Watch

John Mayer, the renowned American singer/songwriter, has entered into an exciting partnership with luxury Swiss watchmaker Audemars Piguet to launch a limited edition watch. This collaboration was announced on Audemars Piguet’s Instagram with a post that highlighted the synergy between Mayer’s artistic vision and the brand’s horological expertise.

🎨 A Fusion of Art and Precision: The limited edition timepiece, named the Royal Oak Perpetual Calendar “John Mayer” Limited Edition, represents a perfect melding of technical ingenuity and aesthetic design. This partnership marks a significant moment where music meets meticulous craftsmanship, embodying the values of both Mayer and Audemars Piguet.

⏳ Crafting Time Together: Audemars Piguet’s post, “Designing time together. From vision to reality,” suggests a deep collaborative process between Mayer and the watchmakers, ensuring that the final product not only bears the signature elegance of the Royal Oak collection but also carries Mayer’s

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New Signings 2 mins read

Aly & AJ Sign with UTA for Global Representation

UTA has officially signed California-based musicians and sisters, Aly and AJ, for worldwide representation in all areas, expanding their artistic horizons as they continue to evolve in the music industry.

🎬 From Disney to Mainstream Success: Aly and AJ Michalka began their music careers in the early 2000s, gaining initial fame with appearances on the Disney Channel. Their journey took a significant leap with the release of their gold-certified debut album “Into the Rush” in 2005 under Hollywood Records. The duo achieved mainstream success with their 2007 hit “Potential Breakup Song” from their album “Insomniatic,” which not only went platinum but also peaked at No. 17 on the Billboard Hot 100.

📱 Revival on Social Media: “Potential Breakup Song” experienced a resurgence of popularity on platforms like TikTok, prompting Aly & AJ to release a new version with explicit lyrics in 2020. This move reinvigorated their presence in the music scene and introduced their work to a new generation of listeners.

🚀 Expanding Their Artistic Reach:

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Endorsement Deals 2 mins read

TXT Teams Up with General Mills for Exclusive Cereal Box Collaboration

K-pop sensation TXT has officially partnered with General Mills, unveiling a special collaboration that has already caught the eye of fans across the United States. After initial sightings and much speculation, General Mills has confirmed the collaboration, exciting TXT fans and cereal lovers alike.

📦 Limited-Edition Cereal Boxes: This unique collaboration features six different limited-edition cereal boxes, each showcasing one of the five TXT members on some of General Mills’ most popular cereal brands. Fans can find Soobin on Trix, Yeonjun on Cookie Crisp, Beomgyu on Lucky Charms, Taehyun on Honey Nut Cheerios, and Huening Kai on Cinnamon Toast Crunch.

🌐 A Sweet Surprise for Fans: The release of these special cereal boxes provides a delightful surprise for TXT fans, who were initially puzzled by the unexpected appearance of the boxes in stores. The excitement built quickly as General Mills’ X [Twitter] account began to confirm the legitimacy of the sightings, adding to the anticipation.

🍽️ Celebrating

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