Music

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the "Flavor Genie" – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav's larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering flavorful snacks that consumers

Rapper and songwriter Joyner Lucas has signed with Independent Artist Group (IAG) for representation, with Joshua Rittenhouse as his point agent. He continues to be managed by Dhruv Joshi. Lucas has been a dynamic force in the hip-hop scene, known for his lyrical storytelling, sharp wordplay, and thought-provoking content.

Recent Releases: Most recently, Lucas released his album Not Now, I’m Busy in March 2024, continuing his streak of impactful and creative work. The album was met with praise for its depth and versatility, with Lucas tackling a variety of topics ranging from personal struggles to societal issues, delivered with his signature intensity and skill.

Career Highlights: Joyner Lucas first rose to fame with his breakout track Ross Capicchioni, which showcased his narrative-driven

Grammy Award-winning band Portugal. The Man has signed with 7S Management for management. The band continues to be represented by WME for bookings and is signed to Atlantic Records, maintaining a strong team as they move forward in their career.

Career Highlights: Formed in Wasilla, Alaska, in 2004, Portugal. The Man has become one of the most innovative and successful indie rock bands of the last two decades. They achieved mainstream success with their 2017 album Woodstock, which featured the global hit single Feel It Still. The song topped the charts in several countries and won the Grammy Award for Best Pop Duo/Group Performance in 2018. The track also achieved multi-platinum status, solidifying the band's place in the pop and alternative rock landscape.

Known for their

Sabrina Carpenter has officially signed on as Redken’s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter's influence, not only due to the success of her latest album Short n’ Sweet, which debuted at the top of the Billboard charts, but also because of her viral curtain bangs hairstyle that has been trending in searches throughout 2024. In January, Google Trends reported that Carpenter had the “top trending bangs of the month” for December, and by March, searches for “wispy curtain bangs” surged ahead of her Espresso music

Pop and R&B singer JoJo has signed with 2b Entertainment for public relations, marking a new chapter in her career. She was previously represented by Full Coverage Communications for PR. JoJo remains signed to Warner Records and continues to be managed by Katie Gallagher, with her bookings still handled by WME.

Career Highlights: JoJo, born Joanna Levesque, first rose to fame in the early 2000s with her breakout hit Leave (Get Out) at the age of 13. The song made her the youngest solo artist to have a number-one single in the U.S., and her self-titled debut album was a commercial success, establishing her as a pop sensation.

Following her early success, JoJo