Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
New Signings 2 mins read

The Isley Brothers Sign with WME for Worldwide Representation

The legendary music group The Isley Brothers, known for their influential contributions to the music industry over several decades, have signed with William Morris Endeavor (WME) for worldwide representation. This significant transition from their previous representation by Creative Artists Agency (CAA) marks a new chapter in their illustrious career.

🎶 Iconic Musical Legacy: The Isley Brothers have carved a distinct niche in the music world, blending genres and influencing generations with hits like “Shout,” “Twist and Shout,” and “This Old Heart of Mine.” Their move to WME is a strategic step to enhance their global presence and embark on new projects that resonate with both long-time fans and new audiences.

🌍 Expanding Global Reach: With WME’s extensive network and expertise in the entertainment industry, The Isley Brothers are poised to expand their influence further into international markets.

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New Signings 2 mins read

Aluna Signs with Earth Agency for Europe/UK Representation

Aluna Francis, known professionally as Aluna and one-half of the renowned UK electronic duo AlunaGeorge, has signed with Earth Agency for representation in the Europe/UK territory. This strategic move comes as she continues to build her solo career, while she maintains representation with Liaison Artists for the rest of the world.

🎤 A Flourishing Solo Journey: Since forming AlunaGeorge in 2012, Aluna Francis has been a prominent figure in the electronic music scene, known for her distinctive voice and dynamic performances. Her decision to sign with Earth Agency for Europe and the UK is a significant step in expanding her presence and influence as a solo artist in these key music markets.

🌍 Continued Global Presence: While Aluna is taking new steps in Europe and the UK with Earth Agency, she ensures continuity and stability in her global career by remaining with Liaison Artists for other territories. This dual representation strategy allows her to leverage different expertise and networks, enhancing her ability to connect with fans worldwide.

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Brand Ambassador 2 mins read

Rosalía Announced as New Global Ambassador for Dior

Dior has officially named Spanish singer and global sensation Rosalía as their new Global Ambassador. Her inaugural role with the iconic fashion house features her as the face of the Lady Dior campaign, marking a significant milestone in her flourishing career in both music and fashion.

👜 Lady Dior Campaign Debut: As the new ambassador, Rosalía will bring her distinctive style and charisma to the Lady Dior campaign. Known for her unique blend of traditional flamenco with contemporary rhythms, Rosalía’s artistic flair is expected to inject a fresh and vibrant energy into the classic elegance of the Dior brand.

🌍 Fashion and Music Icon: Rosalía has previously lent her influence and style to major brands including Nike, YSL Beauty, and MAC Cosmetics, showcasing her ability to resonate with a diverse global audience. Her collaboration with Dior further solidifies

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New Signings 2 mins read

Empress Of Joins Ground Control Touring

Empress Of, the stage name of Honduran-American singer, record producer, musician, and songwriter Lorely Rodriguez, has signed with Ground Control Touring for her North American representation. This move marks a significant transition as she shifts from WME, her previous agency for this territory, to Ground Control Touring. Empress Of continues to be represented by Primary Talent for the Europe/UK market.

🎶 A Flourishing Musical Career: Born in Los Angeles to a family of Honduran descent, Empress Of first gained public attention through her innovative series of demos, “Color Minutes,” released on YouTube. Her breakout single “Champagne” set the stage for a successful career that blends introspective lyrics with vibrant, experimental pop sounds.

📀 Notable Releases and Performances: Empress Of released her first EP, “Systems,” in 2013 through Terrible Records in the UK and Double Denim in North America, garnering critical acclaim and a growing fanbase. Her live performances, including appearances at

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Campaigns 2 mins read

Coi Leray Stars in Foot Locker’s ‘Start with Sneakers’ Campaign Featuring Adidas

Foot Locker, in collaboration with Adidas, has launched their latest campaign, ‘Start with Sneakers,’ featuring Grammy-nominated artist Coi Leray. This new initiative showcases Leray’s flair for fashion and her unique approach to styling Adidas footwear, highlighting versatile and trendy looks.

👟 Fashion Forward with Adidas: Coi Leray, known for her dynamic musical style and fashion sense, brings her unique aesthetic to the campaign. She is featured wearing an Adidas tracksuit paired with stylish wraparound sunglasses, embodying the sporty yet chic vibe that Adidas is known for. The campaign creatively demonstrates how Adidas sneakers can be the foundation of any fashion ensemble.

🎨 Versatile Styling Tips: In the campaign, Leray assists customers in envisioning and executing various looks with Adidas sneakers. From pairing Adidas Originals Gazelles with a striking red Adidas dress to transforming Adidas Originals Campus 00s into a sleek “corporate chic”

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New Signings 2 mins read

North London’s Rising Star Lzee Signs with Primary Talent

Lzee, an emerging talent from North London, has officially signed with Primary Talent for representation. Known for his compelling debut single “Gavin & Stacey,” Lzee has quickly captured the attention of the music scene, showcasing his ability to blend catchy lyrics with vibrant beats.

🎵 Early Success and Growing Popularity: Lzee first made waves in the music industry with “Gavin & Stacey,” a track that set the tone for his musical style and attracted a significant listener base. He continued to build on this momentum with hits like “4THEWEEKEND” and “Elementary,” the latter achieving over 1 million streams on Spotify. These accomplishments highlight his knack for creating music that resonates with a broad audience.

📱 Strong Social Media Presence: With over 45,000 followers on Instagram, Lzee has cultivated a robust online presence, engaging fans with regular updates, behind-the-scenes content, and previews of upcoming projects. This active engagement is a testament to his growing

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New Signings 2 mins read

DJ Oneman Joins Primary Talent for Representation

Steven Bishop, widely recognized by his stage name Oneman, has signed with Primary Talent for representation. As a prominent DJ and producer from Streatham, London, Oneman has made a name for himself with his eclectic and compelling DJ sets that seamlessly blend house, garage, and a unique, broken side of techno.

🎶 A Distinguished Career in Music: Oneman is celebrated for his innovative approach to DJing, which has captivated audiences both in the UK and internationally. His ability to merge various genres into a coherent set has set him apart in the electronic music scene. Oneman’s notable releases include two mix albums with Fabriclive and Rinse FM, along with three self-released Solitaire mixtapes, one of which was produced in collaboration with Red Bull Studios.

📀 Expanding His Horizons with Primary Talent: With the support of Primary Talent, Oneman is poised to take his career to new heights. Primary Talent, known for its roster of influential music artists, provides a robust platform for Oneman to expand his reach, secure

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New Signings 2 mins read

WME Signs Rising Singer-Songwriter Maddox Batson

WME has broadened its impressive roster by signing 14-year-old singer-songwriter Maddox Batson, a rising star in the music industry. The agency will represent Batson across a variety of departments, including touring, brand partnerships, television, film, and digital, promising to amplify his burgeoning career.

🎤 Impressive Online Presence: Maddox Batson has quickly captured the attention of the digital world with an impressive following on social media platforms. He boasts over 700,000 followers on Instagram with a remarkable 18% engagement rate and over 2 million followers on TikTok. His presence on Spotify is equally notable, with 496,313 monthly listeners, indicating a strong and growing fanbase eager for his music.

🌍 Expanding Opportunities with WME: With WME’s extensive network and industry expertise, Batson is set to explore diverse opportunities that extend beyond music performance. This includes potential engagements in touring, where he can further connect with his fans, as well as strategic brand partnerships that

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New Signings 2 mins read

Becky G Signs with WME for Representation

Global music sensation Becky G has inked a deal with WME for representation across all areas, marking a significant transition from her previous agency, CAA. This partnership underscores her continued ascent in the music industry and her readiness to expand her career with new opportunities. Known for her dynamic blend of Latin pop and urban music, Becky G has solidified her status as a major force on the global music scene.

🎤 Chart-Topping Success and Critical Acclaim: Throughout her career, Becky G has enjoyed considerable success, with each of her full-length albums landing in the Top 10 of Billboard’s Top Latin Albums chart. Her work has not only resonated with a wide audience but also earned her five Latin Grammy nominations, including one for her global collaborative smash with Karol G, “Mamiii.”

🌍 A Flourishing Touring Career: After years of anticipation and key appearances at major music festivals like Coachella, as well as guest performances on tours with Katy Perry and Demi Lovato, Becky G embarked on her

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Music 2 mins read

MJ Cole Signs With Earth Agency

MJ Cole, a pioneer of the UK garage scene, has officially signed with Earth Agency, aligning himself with some of the most exciting names in music today. Known for his influential sound and innovative productions, Cole’s partnership with Earth Agency marks a strategic move to enhance his global presence and explore new creative opportunities.

🎵 A Rich Roster of Talent: At Earth Agency, MJ Cole joins an impressive lineup of artists who are making significant impacts across various music genres. This roster includes Bad Gyal, known for her unique blend of dancehall and reggaeton; Bella Shmurda, a rising star in the Afrobeat scene; Blaqbonez, one of the leading figures in Nigerian hip-hop; and Donae’o, famed for his contributions to UK grime and hip-hop.

🌍 Synergy with Seasoned Artists: The diversity and caliber of artists represented by Earth Agency offer MJ Cole an enriched environment ripe for collaboration and innovation. The agency is renowned for fostering an eclectic mix of talents, which aligns perfectly with Cole’s genre-crossing

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Music 2 mins read

Esther Bronchal Signs with Analog Agency for Global Representation

Esther Bronchal, a dynamic force in the electronic music scene, has signed with Analog Agency for worldwide representation, setting the stage for further expansion of her already impressive career. Born in Barcelona and renowned for her vibrant sets and innovative productions, Bronchal has become a key figure in the new generation of electronic artists.

🎵 A Blend of Styles and Global Influence: Bronchal’s music, deeply rooted in Tech House and Techno, also cleverly incorporates elements from Hip-Hop, Old School, funk, and groove, showcasing her versatility and creativity as both a DJ and producer. Her ability to adapt her style to the vibe of each venue has made her a favorite in prestigious clubs and festivals both in Spain and internationally, with performances in France, Uruguay, Peru, and more.

🌍 Analog Agency: A Perfect Match: Analog Agency, known for representing high-caliber artists like Basswell and Sebastien Leger, offers Bronchal a platform to further enhance her global presence. The agency’s robust roster, which includes diverse talents from the electronic music domain such as John Digiweed and SHLOMO, positions it as an ideal partner for Bronchal

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Music 2 mins read

The Chainsmokers Make Investment in MagicX

The Chainsmokers, known globally for their chart-topping music, are expanding their influence into the tech world with a significant investment in MagicX, a promising AI startup focused on simplifying daily tasks for users. This venture is part of their broader investment strategy through Mantis Venture Capital, a fund they founded which has quickly made its mark in the venture capital scene.

🚀 Expanding Venture Horizons: Since its inception in 2020, Mantis Venture Capital has rapidly gained traction in the investment community, thanks in part to a substantial $35 million from influential figures like Mark Cuban. The fund has strategically diversified its portfolio, engaging in a wide range of sectors including healthcare, music, and now AI technology with MagicX.

📱 MagicX: A Superpower in Your Pocket: MagicX aims to revolutionize how individuals manage their everyday activities by harnessing the power of artificial intelligence. Described as a “superpower in your pocket,” MagicX provides tools and services that streamline

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New Signings 2 mins read

Peso Pluma Signs with CAA

Mexican musician Peso Pluma, whose groundbreaking success has captivated the music industry, has officially signed with CAA for representation in all areas. This partnership highlights a significant milestone in his career, which has recently seen unprecedented achievements with his debut album, Génesis.

🎵 Record-Breaking Success: Génesis not only clinched the “Best Música Mexicana Album” award at the 2024 Grammys but also achieved a historic high by landing No. 3 on the U.S. Billboard 200 chart. This marked the highest-charting position for a Mexican music album in the history of the chart, underscoring Peso Pluma’s impact and appeal beyond traditional regional boundaries.

🏆 A Year of Awards: The acclaim for Génesis extends beyond the Grammys. The album has also won four iHeartRadio Music Awards and received two accolades at the 2024 Latin American Music Awards for “Best Album – Regional Mexican” and “Best Collaboration – Regional Mexican.” These recognitions not only celebrate

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Business Ventures 2 mins read

John Legend and Chrissy Teigen Launch Kismet

Chrissy Teigen and John Legend have officially entered the pet care market with the launch of Kismet, their new premium pet brand. Unveiled on Wednesday, Kismet aims to offer pet owners a blend of quality, nutrition, and convenience at an affordable price point for a premium brand.

🐾 A Fresh Take on Pet Nutrition: Kismet is positioned as a brand that delivers fresh and nutritious pet food options, designed to meet the needs of pets without compromising on quality. Teigen and Legend have collaborated with board-certified veterinary nutritionists and formula experts to develop the brand’s recipes, ensuring that each product is both healthy and tasty.

💼 Affordability and Convenience: Recognizing the need for convenient solutions for busy pet owners, Kismet focuses on making its products accessible and easy to use. The goal is to provide premium quality without the premium price, making top-tier pet nutrition reachable for a broader audience.

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Brand Ambassador 2 mins read

Josh Abbott Becomes Brand Ambassador for Dairy Queen in Texas

Josh Abbott, lead singer of the Josh Abbott Band and a Texas native, has been named the new brand ambassador for Dairy Queen, celebrating a partnership that taps into deep-seated nostalgia and his Texan roots. This collaboration is highlighted by a special meal deal featuring Abbott’s favorite childhood eats from the iconic fast-food chain.

🍴 A Taste of Texas Tradition: Reflecting on his upbringing in Idalou, just outside of Lubbock, Abbott shares heartfelt memories of visits to Dairy Queen. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand,” Abbott recounted. It’s this personal connection to the brand that makes him the perfect ambassador to resonate with Texan audiences.

🎉 Josh Abbott’s Favorite Meal Deal: Starting April 29 and running through May 26, fans and DQ patrons can indulge in Josh Abbott’s favorite meal, a 4-piece Steak Finger Country Basket, paired with a mini M&M’s Milk Chocolate Blizzard,

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Country 2 mins read

Singer-Songwriter Vincent Mason Signs with WME for Global Representation

Vincent Mason, a rising talent in the music industry, has officially signed with WME for global representation in all areas. This partnership marks a significant milestone in Mason’s burgeoning career, as he continues to captivate audiences with his unique blend of southern country and pop sensibilities.

🎶 A Distinctive Musical Blend: Growing up in Roswell, Georgia, Mason was deeply influenced by movie soundtracks, fascinated by how each song intricately complements the film’s narrative. Drawing inspiration from artists like Parker McCollum and John Mayer, Mason crafts a sound that seamlessly integrates the heartfelt storytelling of southern country with the catchy rhythms of pop music. This distinctive style is rapidly gaining popularity within the music genre.

📈 Rising Popularity: Mason’s track “Hell is a Dance Floor” has struck a chord with listeners, accumulating over 12 million streams. Its success has further been cemented by its addition to SiriusXM’s The Highway, highlighting Mason’s growing influence

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Music 2 mins read

Japanese Dance-Rock Band FLOW Signs with One Fiinix Live

FLOW, celebrated as one of the premier anime bands in the world, has officially signed with One Fiinix Live for representation. Known for their dynamic dance-rock style and significant contributions to anime music, FLOW brings a storied 15-year history of success and influence in both the music and anime industries.

🎵 A Legacy of Anime Anthems: With an impressive discography that includes 33 singles and 10 original albums, FLOW has become synonymous with iconic anime music. Over the years, they have collaborated with over 50 anime titles, providing memorable theme songs that have resonated with fans globally. Their music often features as opening or closing themes, enhancing the emotional landscape of anime series and films.

🌍 Expanding Global Reach: The partnership with One Fiinix Live marks a new chapter in FLOW’s continued evolution and expansion into global markets. One Fiinix Live, known for its innovative approach to live entertainment and artist management, is well-equipped to elevate FLOW’s international presence, helping them

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Brand Ambassador 2 mins read

2 Chainz Joins Grand Marnier as Brand Ambassador for The Rouge Room Series

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of “Grand Encounters.” The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital episodes that explore the fusion of cultures, flavors, and artistic expressions, resonating

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Brand Ambassador 2 mins read

Troye Sivan Partners with Magnum as Global Ambassador

Australian pop sensation Troye Sivan has teamed up with Magnum ice cream as their new Global Ambassador. In this exciting collaboration, Sivan has taken on the creative task of producing new remixes for his popular track ‘Honey,’ bringing a fresh and sweet twist that aligns perfectly with the indulgent essence of the Magnum brand.

🎶 A Musical Blend with a Sweet Twist: The collaboration between Troye Sivan and Magnum is a unique fusion of music and flavor. Sivan’s track ‘Honey’ will receive a new life with remixes that aim to capture the luxurious and indulgent spirit of Magnum’s ice cream. Fans of Sivan and ice cream lovers alike can look forward to a sensory delight that combines catchy beats with the allure of sweet treats.

🌍 Global Influence and Appeal: As a Global Ambassador for Magnum, Troye Sivan will be at the forefront of the brand’s new campaigns, potentially including special events, exclusive content, and innovative marketing strategies that highlight the synergy between his music and Magnum’s products. This

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Brand Ambassador 2 mins read

DJ Pauly D Takes on Skincare: New Ambassador for Thayers

DJ Pauly D, famed for his vibrant persona on the shores of Jersey and his electrifying DJ sets, is diving into the world of skincare as the new brand ambassador for Thayers Natural Remedies. Known primarily for his role on the hit reality TV show and his musical career, Pauly D is now set to bring his iconic style to Thayers, America’s No.1 toner brand, through an engaging digital brand campaign.

🎤 From the Club to Skincare: Fans know Pauly D for his fist-pumping beats and larger-than-life television presence, but he’s also serious about his skincare. In his new role, he will showcase how he uses Thayers’ Blemish Clearing Toner to maintain his famously pristine complexion, ensuring he looks “fresh to death” whether he’s spinning decks at a club or filming for television.

🌿 Spotlight on Blemish Clearing Toner: The campaign will focus on the benefits of Thayers’ Blemish Clearing Toner, a product designed to keep skin clear and refreshed. By aligning with Pauly D, Thayers

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