Music

SonReal, the acclaimed Canadian musician known for his unique blend of hip-hop and alternative music, has expanded his international representation by signing with 33 and West for all territories outside of Canada. This move aims to further his reach and enhance his global presence in the music industry.

🌎 Worldwide Expansion: By partnering with 33 and West, SonReal seeks to leverage the agency’s robust international network to boost his visibility and engagement across global markets. Daniel McCartney of 33 and West will take the lead in navigating SonReal’s international bookings and strategic career moves, ensuring a cohesive and expansive approach to his music career.

🍁 Continued Representation in Canada: While expanding his reach globally, SonReal maintains his roots with ongoing representation by Paquin Artists Agency in Canada. This dual representation strategy underscores his commitment to his home country while also pursuing broader international opportunities.

🎶 Music and Market Influence: SonReal boasts a substantial following on Spotify, with 400,000 monthly listeners and strong market performances in cities like Toronto,

Saweetie, the dynamic rapper and entrepreneur, has teamed up with Postmates and The Boiling Crab for an exciting new campaign. This collaboration highlights Saweetie’s favorite dining spot, The Boiling Crab, which she has frequently ordered from on the Postmates app.

🍤 A Flavorful Partnership: The campaign centers around Saweetie’s genuine love for The Boiling Crab, making it a natural fit for her to promote. By integrating her personal preferences with her professional endeavors, Saweetie adds an authentic touch to the campaign, connecting with fans and foodies alike.

📱 Endorsement History and Social Media Influence: Since becoming an ambassador for Postmates in April of last year, Saweetie has successfully harnessed her expansive social media reach to promote the brand. With over 12.5 million followers on Instagram and nearly 5 million on TikTok, her impact is significant. Her engaging content drives more than just views, with engagement rates of over 1.5% on Instagram and around 2% on TikTok, highlighting her ability to connect and influence her audience effectively.

🎶 Recent

BJ The Chicago Kid, the acclaimed R&B singer, has signed with Creative Artists Agency (CAA) for representation in Europe and the UK, broadening his international reach. He continues his representation with Wasserman for North America, ensuring a robust global presence.

🎤 New Representation Strategy: This strategic move aims to enhance BJ The Chicago Kid’s visibility and touring opportunities across Europe and the UK. CAA’s extensive network and influence in these regions are expected to open new avenues for performances, collaborations, and broader audience engagement.

🎵 Recent Musical Achievements: BJ The Chicago Kid’s latest musical endeavor, an album titled “Gravy” in collaboration with Yeti Beats, was released last November through RCA Records. This project adds to his rich discography known for soulful melodies and impactful lyrics.

🌍 Management and Public Relations: Continuing under the management of Myisha Brooks and PR efforts led by Savoy Jefferson, BJ The Chicago Kid maintains a consistent and strategic approach to his career development and public engagement.

📈 Listener Base and

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

Reggae and dancehall legend Buju Banton has officially signed with William Morris Endeavor (WME) for representation, marking a significant move in his illustrious career. This partnership aims to expand his global presence and explore new opportunities across various entertainment sectors.

🎶 Expanding Global Reach: WME, known for its extensive network and industry prowess, will represent Buju Banton as he continues to influence the music scene worldwide. This collaboration is set to open doors for further international tours, recordings, and potentially crossover projects that leverage Banton’s unique sound and massive following.

🔊 Management and Ongoing Projects: Buju Banton continues to be managed by Joseph “Joey Budafuco” Louis at Rockers Island Entertainment, ensuring continuity in his career management and strategic direction. This long-standing partnership has been instrumental in navigating Banton’s resurgence in the music industry following his return to performance and recording.

🌍 Listener Base and Market Influence: Banton boasts over 1.5 million

Suki Waterhouse, celebrated musician and actor, is the face of Sonos’ inaugural campaign for their latest product, the Sonos Ace headphones. Represented by CAA, Waterhouse brings her distinctive style and artistic flair to the forefront of this new venture.

🎧 Introducing Sonos Ace Headphones: In this campaign, Waterhouse showcases the Sonos Ace headphones, highlighting their state-of-the-art audio technology and sleek design. Sonos, known for its innovative sound solutions, aims to capture a broader audience with its first foray into the personal audio space.

🌟 Celebrity Endorsements: Waterhouse joins a lineup of notable personalities who have endorsed Sonos, including Janelle Monae, enhancing the brand’s appeal through celebrity association. This strategy underscores Sonos’ commitment to integrating culture and tech, appealing to a style-conscious market.

👗 Previous Brand Partnerships: Suki Waterhouse has a

Taylor Dayne, the iconic singer known for her powerful voice and chart-topping hits, has recently signed with Red Light Management. She will be represented by Ben Pogue and Mitchell Solarek, who are set to steer her dynamic career forward. This new management deal is poised to open up fresh avenues and opportunities for Dayne in the evolving music landscape.

🎤 New Management Team: Joining forces with Red Light Management, known for their extensive experience and successful artist roster, Taylor Dayne is ensuring that her career is in capable hands. Ben Pogue and Mitchell Solarek bring their own unique expertise and industry knowledge, which will be instrumental in expanding Dayne’s influence and reach in the music industry.

🌍 Global Listener Base: Taylor Dayne continues to enjoy a robust following with over 2.5 million listeners on Spotify, demonstrating her enduring appeal. Her music resonates widely, with top markets including Santiago, London, Sydney, Melbourne, and Sao Paulo. Her global reach highlights her versatility and the timeless quality of her music.

🎉 Upcoming Performances: Dayne is scheduled to perform at the Baton Rouge

Natalia Lafourcade, the acclaimed Mexican singer-songwriter, has transitioned to United Talent Agency (UTA) for representation, moving from her previous affiliations with Sound Talent Group and One Fiinix Agency. This change marks a significant step in her illustrious career as she continues to make waves in the Latin music scene.

🎵 Grammy-Winning Music: Lafourcade’s recent album, “De Todas las Flores,” her first in seven years, received critical acclaim and won the Grammy for Best Latin Rock or Alternative Album in 2024. This accolade underscores her enduring talent and innovation in Latin music.

🌍 Global Listener Base: With over 11 million monthly listeners on Spotify, Lafourcade’s music resonates widely, particularly in cities like Mexico City, Santiago, Bogota, Guadalajara, and Puebla City. Her deep connection to her roots and universal appeal have cemented her status

Nigerian superstar Davido has taken a significant step in his international music career by signing with Wasserman for worldwide representation, excluding Africa. This move from his previous agency, United Talent Agency, is set to broaden his global reach and influence in the music industry.

🎤 Strategic Agency Partnership: At Wasserman, Davido will be represented by De’Mont Callender and Shay Royale, who are positioned to propel his career further on the global stage. This partnership aims to leverage Wasserman’s robust network and industry expertise to enhance Davido’s visibility and opportunities worldwide.

🎵 Continued Musical Success: Davido’s musical journey continues to impress, with his last album “Timeless” released through Columbia/Sony showcasing his evolution as an artist. His ability to blend Afrobeat with global music trends has made him a household name in his top