Music

Electronic 1 mins read

Stryv Signs with WME for Representation

Stryv, a rising name in the electronic music scene, has signed with WME for worldwide representation. His team of point agents includes Matt Smith, Annie Chung, Stephanie LaFera, Kyle Bandler, and Steve Hogan. Known for his ability to blend various electronic genres, Stryv has been making waves in the music industry.

Recent Career Highlights: Stryv’s most recent release, a collaboration with Adam Port, Keinemusik, ORso, and Malachiii, has seen tremendous success, accumulating over 260 million streams since its release in June 2024. His innovative sound and collaboration with top-tier artists have helped him build a strong following in the electronic music community.

With WME now managing his career, Stryv is poised to continue his rapid ascent, delivering cutting-edge music and performances that captivate audiences globally.

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Music 2 mins read

Billie Eilish Partners with Google Maps to Promote Sustainability During Upcoming Tour

Billie Eilish has teamed up with Google Maps to encourage eco-friendly options for fans attending her Hit Me Hard and Soft world tour, which kicks off on September 29 in Quebec City. The partnership aims to direct concertgoers toward sustainable transportation and plant-based food choices at various tour stops.

Sustainability Focus: Through Google Maps, fans can access tips on fuel-efficient routes, walking, bike-sharing, and public transportation options in the cities where Eilish will perform. In an effort to promote sustainability, Google Maps will suggest walking or public transit routes when they're as convenient and fast as driving. The partnership covers 43 cities around the world, providing eco-conscious alternatives for fans at every stop.

Plant-Based Food Options: In select cities, including Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C.,

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Music 1 mins read

Yulia Niko Signs with UTA for Representation

Yulia Niko has signed with UTA for representation outside of North and South America, while continuing to be repped by CAA for those regions. Managed by RODA Artists, Yulia Niko is a rising star in the electronic music world, known for her deep and melodic techno sound.

Career Highlights: Niko currently has over 130,000 monthly listeners on Spotify, showcasing her growing global influence. She released her album TWINSOUL in March 2024 via Armada Music, further establishing her presence in the electronic music scene. Some of her most popular tracks include Pura Vida, which has accumulated over 3.5 million streams, and Intuición, with over 900,000 streams on Spotify.

Her music, which blends deep house and techno, has garnered attention from fans and critics alike for its innovative

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

https://www.youtube.com/watch?v=eccVwsfZfdE

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family's secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of the sauce. The sauce is also available for individual purchase, with each packet containing unique

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Music 2 mins read

Blu DeTiger Collaborates with Fender on First-Ever Artist Signature Bass

https://www.youtube.com/watch?v=4r829xLmDPI&t

Bass virtuoso Blu DeTiger, who is repped by ALT:Vision, has teamed up with Fender for an exciting new product collaboration: her first-ever artist signature bass. Known for her viral bass covers and genre-blending musical style, Blu has rapidly gained recognition in the music world, culminating in the release of her debut album All I Ever Want is Everything and being featured on the cover of Forbes 30 Under 30 music list.

Product Details: The Limited Edition Blu DeTiger x Player Plus

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Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

https://www.youtube.com/watch?v=z3EkatP-WdU

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch, Roku, and more.

Campaign

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

https://www.youtube.com/watch?v=P656iXMq_k4

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company's offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes's shopping skills.

Snoop Dogg's Brand Collaborations: Snoop Dogg has been highly active in the world of brand collaborations

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed

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Rock 2 mins read

Jack White Teams Up with Fender to Launch New Signature Guitars and Amp

https://www.youtube.com/watch?v=H3M-91tsvEo

Legendary musician Jack White has partnered with Fender to release a new line of signature guitars and an amplifier. The former White Stripes frontman and solo artist has designed two guitars and an amp in the Signature Jack White Collection, showcasing his personal style and vintage influences.

Signature Collection Details:

The Pano Verb Amplifier is inspired by White’s own vintage Vibrasonic and Vibroverb amps and will retail for £2,869. Known for his… Read More
Music 2 mins read

Post Malone Becomes An Investor in Poppi

Post Malone, the chart-topping rapper and singer-songwriter, has joined Poppi, the popular prebiotic soda brand, as an investor. Known for his distinctive style and wide appeal, Malone's involvement with Poppi adds to his portfolio of brand partnerships, which also includes collaborations with Postmates, Raising Canes, HyperX, and Bud Light.

Career Highlights: Post Malone first gained international fame with his debut single White Iverson in 2015. Since then, he has become one of the most influential artists in the music industry, blending genres like hip-hop, rock, and pop. His albums Stoney (2016), Beerbongs & Bentleys (2018), Hollywood’s Bleeding (2019), and Twelve Carat Toothache (2022) have all topped charts worldwide,

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