Music

Endorsement Deals 2 mins read

Ice Spice Joins Mercedes-Benz’s ‘Class of Creators’

Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.

Ice Spice’s Role in the Campaign

As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.

Recent Music Career and Y2K! World Tour

Ice Spice has remained highly active in her music career, releasing

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Electronic 3 mins read

Marshmello Signs With Ace Agency

Marshmello has signed with Ace Agency for representation in Europe, the Middle East, Africa, and Australia. He continues to be represented by Wasserman in North America, South America, and Asia, while his management remains with The Shalizi Group.

Career and Rise to Fame

Born Christopher Comstock, Marshmello emerged as one of the most recognizable figures in electronic music with his signature masked persona and high-energy performances. Breaking onto the scene in 2015 with remixes and original tracks like "Keep It Mello," he quickly gained traction through a combination of infectious beats and a mysterious, anonymous image. His breakout single, “Alone,” released in 2016, became a defining moment in his career, earning multi-platinum certification and landing on the Billboard Hot 100.

Over the years, Marshmello has proven his versatility, collaborating across genres and pushing the boundaries of electronic music. Some of his most successful collaborations include “Silence” with Khalid, “Wolves” with Selena

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Hip-Hop 1 mins read

Vince Staples Signs With Wasserman

Vince Staples has signed with Wasserman Music for exclusive worldwide touring representation. The agency will oversee his live performances as he continues to be a fixture in the festival and touring circuit.

Recent Projects and Career Highlights: In May 2024, Staples released his sixth studio album, Dark Times, marking his final project with Def Jam Recordings. The album featured tracks like “Shame on the Devil” and “Black&Blue,” continuing his signature blend of introspective storytelling and sharp social commentary. The project followed a string of critically acclaimed releases, including Ramona Park Broke My Heart and FM!

Beyond music, Staples debuted his scripted comedy series, The Vince Staples Show, on Netflix in 2024. He has also appeared in HBO’s Insecure and starred in the remake of White Men Can’t Jump. Additionally, he was featured in an October 2024 Jordan sneaker campaign alongside NBA star Jayson Tatum, channeling the iconic style of Michael Jordan and Spike Lee’s classic commercials.

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Music 2 mins read

Bryson Tiller Signs with Align Public Relations for PR Representation

Renowned R&B artist Bryson Tiller has enlisted Align Public Relations to oversee his public relations efforts. He continues to be represented by the Cara Lewis Group for bookings in North America and Wasserman for international engagements.

Recent Projects: In April 2024, Tiller released his self-titled album, Bryson Tiller, under RCA Records. The project marked his first full-length release in over three years and showcased his signature blend of trap, R&B, and contemporary pop influences. Featuring standout tracks like "Calypso" and "Whatever She Wants", the album highlighted his growth as an artist while staying true to the sound that made him a breakout star.

Career Highlights: Tiller first gained widespread recognition in 2015 with his debut album, Trapsoul, which introduced his trap-infused R&B sound and solidified his place in modern R&B. The album

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New Signings 2 mins read

Potter Payper Signs with Wasserman for Worldwide Representation

British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.

Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.

Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single "Gangsteritus"

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Hip-Hop 2 mins read

LiAngelo Ball (GELO) has signed with CAA

Professional basketball player and emerging rapper LiAngelo Ball, also known by his stage names G3 and GELO, has signed with Creative Artists Agency (CAA) for representation. This strategic move aims to advance his burgeoning career in both sports and music.

Basketball Career: Born on November 24, 1998, in Anaheim, California, LiAngelo Ball gained early recognition playing alongside his brothers, Lonzo and LaMelo, at Chino Hills High School, where they secured a state championship. He briefly attended UCLA but withdrew following a suspension in 2017. Pursuing professional opportunities, Ball played internationally with Prienai in Lithuania and later joined the Los Angeles Ballers in the Junior Basketball Association (JBA). He had stints with the Greensboro Swarm in the NBA G League and the Astros de Jalisco in Mexico.

Transition to Music: In January 2025, Ball released his debut single, "Tweaker,"

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Music 2 mins read

Xavi Signs with WK Entertainment for Management

Mexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.

Early Life and Career Beginnings: Born Joshua Xavier Gutierrez on May 5, 2004, in Phoenix, Arizona, Xavi began his musical journey at a young age. He started playing the guitar at 10 and composing songs by 12. In 2020, he released his debut single, "Vete Ya," which garnered attention and led to a deal with Interscope Records.

Breakthrough and Musical Achievements: Xavi's rise to fame accelerated with the viral success of "Amigos con Derecho," capturing a wide audience and solidifying his presence in the music industry. His subsequent single, "La Víctima," became a sensation, debuting on the Billboard Hot Latin Songs chart and eventually reaching the top 10. Following this, "La Diabla" peaked at No. 20 on the Billboard Hot 100 and topped the US Hot Latin

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Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan's vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

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New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano Cardona in Añasco, Puerto Rico, Young Miko first gained attention in the Latin trap scene while working as a tattoo artist, using her earnings to fund her early music projects. She started uploading music to SoundCloud in 2018, quickly building a fan base with her unique blend of Latin trap and reggaeton.

Her debut EP, "Trap Kitty," released in 2022, showcased her versatility and style, solidifying her status as a rising star. In April 2024, she released her debut studio album, "Att.," featuring collaborations with Feid, Jowell & Randy, Villano Antillano, Elena Rose, and Dei V. Morelia. The album earned a Grammy nomination for Best Música Urbana Album, marking a major milestone in her

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Rock 2 mins read

Sophie Lloyd Signs with International Talent Booking for Worldwide Representation

British guitarist and composer Sophie Lloyd has signed with International Talent Booking (ITB) for representation worldwide, excluding North and South America. She continues to be managed by Generation Entertainment, with public relations handled by The Noise Cartel.

Background and Career Highlights: Born in London, Lloyd began playing guitar at the age of nine, quickly developing a passion for rock and metal. She gained widespread recognition through her YouTube channel, where her technical skill and high-energy performances attracted a dedicated following. She later graduated with First-Class Honours in Popular Music Performance from the BIMM Institute London, further solidifying her place as one of the most exciting young guitarists in the industry.

In 2022, Lloyd joined Machine Gun Kelly’s touring band as lead guitarist for the Mainstream Sellout Tour, performing on major stages worldwide. Her presence

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