Music

Music 2 mins read

Humbe Signs with WME for Representation

Mexican singer-songwriter Humbe has signed with WME for representation, marking a new milestone in his rapidly growing career.

Career Highlights: Humbe, known for his eclectic pop sound and heartfelt lyrics, has quickly risen in the Latin music scene with a style that blends pop, electronic, and alternative influences. He first gained major recognition with his 2017 debut album Sonámbulo, and his follow-up albums like Entropía and Aurora have further cemented his place as one of the most promising young talents in Latin pop. His 2021 album Aurora received critical acclaim and showcased his ability to craft emotive, genre-blending music.

Humbe's songwriting has struck a chord with audiences, particularly among younger listeners, due to his introspective lyrics and fresh production style. His songs often explore themes of love, self-discovery, and growth, making him a relatable voice for his generation.

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Music 1 mins read

Akeem Ali Signs with Wasserman

Akeem Ali, the Mississippi-born rapper and artist known for his witty lyricism and charismatic presence, has signed with Wasserman for representation worldwide, excluding Europe. His point agents being Josh Dick and De'Mont Callender. Known for his alter ego Keemy Casanova, Ali has gained significant attention for his retro-inspired style, blending smooth funk influences with modern hip-hop beats.

Career Highlights: Akeem Ali's breakout track Keemy Casanova went viral, showcasing his ability to channel 1970s funk aesthetics while delivering clever, smooth rhymes. His unique persona and retro sound have set him apart in the current hip-hop landscape. He followed up this success with several well-received tracks and collaborations, solidifying his place as a rising star.

Ali's distinct style and lyrical talent

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Music 1 mins read

Feid Signs with CAA for Representation

Colombian reggaeton sensation Feid has signed with CAA for representation. He continues to be managed by Luis Villamizar, with PR handled by Lede Company.

Career Highlights: Feid, also known as "Ferxxo," has quickly risen to prominence in the Latin music scene, becoming one of reggaeton's most innovative voices. His distinctive style blends urban rhythms with melodic hooks, setting him apart in the competitive world of Latin music. He has collaborated with top-tier artists like J Balvin, Karol G, and Maluma, and his solo work has gained millions of fans across the globe.

Feid’s albums, such as FERXXO (VOL 1: M.O.R) and Inter Shibuya – La Mafia, have garnered significant commercial success, with tracks like FRESH KERIAS and Porfa (with Justin Quiles) becoming fan favorites. His

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Music 2 mins read

Pixie Lott Signs with UTA for Representation

British singer-songwriter Pixie Lott has signed with UTA for representation. She continues to be repped by InterTalent Rights Group for her film and TV endeavors, and managed by Halestorm PR, who also handles her public relations. Lott is set to release her first album in a decade, Encino, tomorrow via BMG and Tag8, marking an exciting comeback in her music career.

Career Highlights: Pixie Lott first rose to fame in 2009 with her debut album Turn It Up, which featured chart-topping singles like Mama Do (Uh Oh, Uh Oh) and Boys and Girls. The album was a commercial success, solidifying her as one of the UK’s leading pop talents. Her follow-up albums continued to showcase her vocal prowess and songwriting abilities, earning her a dedicated fanbase.

Lott has also established

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Music 1 mins read

NOVULENT Signs with WME for Representation

Rising alternative pop band NOVULENT has signed with WME for representation, continuing their partnership with manager Joseph Conallen. The band most recently released their album Dear Diary in January 2024 through The Royals, marking a significant moment in their musical journey.

Career Highlights: NOVULENT’s unique blend of alternative, pop, and electronic elements has earned them a growing fanbase. Known for their emotionally resonant lyrics and distinctive sound, they’ve quickly established themselves in the modern music landscape. The album Dear Diary explores themes of self-reflection and growth, showcasing their ability to craft deeply personal yet universally relatable music.

Festival Performances: NOVULENT has performed at various festivals, including SXSW and BottleRock Napa Valley, where they’ve captivated audiences

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Rock 1 mins read

Tyler Bryant & The Shakedown Signs with Sound Talent Group

Tyler Bryant & The Shakedown have signed with Sound Talent Group for representation in North America. They continue to be repped by International Talent Booking (ITB) for territories outside of North America. Managed by Union Entertainment Group and with PR handled by Atom Splitter PR, the band has built a strong presence in the rock scene.

Recent Releases and Career Highlights: With over 116,000 monthly listeners on Spotify, Tyler Bryant & The Shakedown recently released their latest album Snake Oil in April 2024 via Rattle Shake Records. Known for their high-energy blend of blues, rock, and Southern influences, the band has gained a loyal following with their raw and powerful sound.

Festival

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Music 2 mins read

Mahmood Signs with ITB for Worldwide Representation (Excl. NA & Italy)

Italian singer-songwriter Mahmood has signed with ITB for worldwide representation, excluding North America and Italy. He continues to be managed by Tulipani Management, with PR handled by WordsForYou. Known for his genre-blending style and emotionally resonant lyrics, Mahmood's influence extends across the global music scene.

Recent Releases and Success: Mahmood's latest album, Nei Letti Deglialtri, was released in March 2024 via Island Records, further solidifying his status as one of Italy’s leading contemporary artists. His most successful tracks include Soldi, which has over 247 million streams on Spotify, and Brividi, a duet with Blanco, which has garnered over 153 million streams. Both songs reflect Mahmood’s unique ability to fuse pop, R&B, and traditional Italian sounds.

Career

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Music 2 mins read

Jack & Jack Signs with Wasserman for Representation Outside North America

Pop-rap duo Jack & Jack, comprised of Jack Gilinsky and Jack Johnson, has signed with Wasserman for representation outside of North America, with Solomon Parker as their point agent. Managed by NAKD Entertainment, the duo continues to build on their impressive career, recently releasing their single Home on January 22nd through Create Music Group.

Career Highlights: Jack & Jack first gained widespread attention through their Vine videos in the early 2010s, where they quickly rose to fame thanks to their relatable humor and musical talent. They transitioned into music and achieved mainstream success with their hit single Rise in collaboration with Jonas Blue, which has accumulated nearly 888 million streams on Spotify. Their style blends pop, rap, and R&B influences, and they have garnered a loyal fanbase over the years.

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Music 2 mins read

Feed Me Signs with Mint Talent Group for North America Representation

Electronic music producer and DJ, Feed Me, has signed with Mint Talent Group for representation in North America, while remaining with Primary Talent International for the rest of the world. He continues to be managed by Continua MGMT, marking another milestone in his successful career.

Career Highlights: Feed Me, whose real name is Jon Gooch, is widely recognized for his dynamic sound that blends electro house, dubstep, and other genres. He first gained recognition under his alias Spor, where he was an influential figure in the drum and bass scene. However, with the birth of his Feed Me project in 2008, Gooch transitioned into a more mainstream electronic music space, quickly earning a dedicated fanbase.

His debut album, Calamari Tuesday (2013), was a critical and commercial success,

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Data Insights 2 mins read

Mid-Year 2024: How Artists are Dominating the Global Brand Endorsement Landscape

In the first half of 2024, Filipino girl group BINI has dominated the endorsement landscape, securing an impressive seven deals with brands like Jollibee, Keds, Shopee, and POND'S. Their position at the top highlights their growing influence in both the entertainment and advertising worlds, particularly in Southeast Asia, where they are becoming key figures in brand representation.

This trend is also showcasing the diversity of brand partnerships that these artists are engaging in. Ama Lou, for instance, is working with fashion giants like H&M and TUMI, while Saweetie has partnered with brands in the food and beverage

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