Music

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson's recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B, and electronic music.

Drummer and producer Yussef Dayes has signed with Wasserman for representation outside of North and South America. His bookings in North and South America continue to be handled by IAG, while he remains managed by Leader Management. His PR is managed by Good Machine PR.

Career Highlights:Yussef Dayes is widely regarded as one of the most innovative and influential drummers in modern jazz and contemporary music. A founding member of the jazz duo Yussef Kamaal, Dayes gained early acclaim with the release of the duo’s debut album, Black Focus (2016), which became a landmark project in the modern jazz revival, blending jazz with funk, electronic, and African rhythms. Following this success, Dayes embarked on a solo career that has further pushed the boundaries of jazz, incorporating elements

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify,

Multitalented performer Nicole Scherzinger has signed with Creative Artists Agency (CAA) for representation, following her previous affiliation with United Talent Agency (UTA). She continues to be represented for public relations in North America by High Rise PR.

Career Highlights in Music:Nicole Scherzinger first rose to global fame as the lead singer of The Pussycat Dolls, one of the best-selling girl groups of all time. With hits like Don't Cha, Buttons, and When I Grow Up, Scherzinger’s powerful vocals and commanding stage presence played a major role in the group’s success, propelling them to worldwide stardom. The Pussycat Dolls sold over 55 million records globally, becoming one of the most iconic pop acts of the 2000s.

Following her success with the group,

Canadian electronic duo Loud Luxury has signed with Wasserman for representation, with Matt Rodriguez and Lee Anderson as their point agents. The duo was previously represented by WME. They continue to be managed by Northside Artist Management as they build on their remarkable success in the electronic music scene.

Career Highlights: Loud Luxury, comprised of Andrew Fedyk and Joe Depace, first gained widespread attention with their 2017 breakout single Body, featuring Brando. The track became a global hit, amassing over a billion streams and earning multi-platinum certifications in several countries. Body was a defining moment in their career, leading to award nominations and wins, including a Juno

Electronic music producer Flume has signed with Three Six Zero for management, marking a new chapter in his career. Previously, he was managed by Future Classic. His bookings are now handled by Wasserman, with public relations managed by Sacks & Co in the US and All Stripes in the UK.

Career Highlights: Flume, born Harley Streten, emerged as a major force in electronic music with his self-titled debut album in 2012, which featured hit tracks like Sleepless and Holdin On. His groundbreaking sound, blending elements of future bass, trap, and experimental electronica, earned him widespread acclaim. Flume’s career reached new heights in 2016 with the release of his Grammy-winning album Skin, featuring collaborations with

Pop star Ava Max has signed with MDDN for management, with Benjamin "Benji" Madden, Josh Madden, Jennifer Hurst, and Joey Simmrin taking on her management duties. Previously, she was managed by Scooter Braun Projects. Ava Max continues to be signed to Atlantic Records and is represented by CAA for bookings.

Career Highlights: Ava Max skyrocketed to fame with her 2018 breakout single Sweet but Psycho, which topped charts in 22 countries and solidified her place in the pop music scene. Following the success of her debut single, her debut album Heaven & Hell was released in 2020 and

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special EQ user interface tailored