Music

Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high

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Hip-Hop 2 mins read

Nettspend Signs with WME

Rising artist Nettspend has signed with WME as his new booking agent. Managed by Grade A Productions and with PR handled by Dark Matter Media, Nettspend is making waves with his unique sound and viral success. His most recent release, FCK SWAG*, dropped independently this month and continues to build momentum as he solidifies his place in the underground music scene.

Career Highlights and Musical Journey: Nettspend, who originally started his music career under the name 6unner in October 2022, first released his debut track #nemk exclusively on SoundCloud. By the end of that year, he rebranded as Nettspend and began attracting attention for his genre-blending style and raw energy. On May 28, 2023, Nettspend released his debut mixtape KiCKDOOR, under the Nitemare imprint led by David Shawty and Yungster Jack, and also associated with

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Africa 2 mins read

Lojay Signs New Endorsement Deal with Coca-Cola Nigeria

Nigerian Afrobeats star Lojay has signed an exciting new endorsement deal with Coca-Cola Nigeria, officially becoming the latest local face of the global beverage brand. The musician shared the news with his over 400,000 Instagram followers, confirming his role as brand ambassador and promoting Coca-Cola’s new Wozzaah flavor.

His involvement with Coca-Cola will see him participate in various advertising campaigns as the company rolls out the limited-edition flavor, which promises a “tropical blaze-flavoured taste adventure.”

Coca-Cola and Africa’s Creativity: Wozzaah, described by Coca-Cola as a flavor inspired by Africa’s creativity, is the latest in a line of initiatives the company has launched to tap into the cultural and artistic vibrancy of the African continent. In a teaser video shared on social media, Lojay asked, “If you had to ask what Africa tastes like, what would your answer be?” This collaboration marks another milestone in Lojay’s

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum's new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star's Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

https://www.youtube.com/watch?v=xHPmilVET10

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip's wide fanbase and new audiences. The campaign will also be supported by out-of-home (OOH) ads across major UK cities, bringing the

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Music 2 mins read

Peach Pit Signs with Grandstand Media for PR Representation

Canadian indie-pop band Peach Pit has signed with Grandstand Media for public relations representation, as the band continues to grow its presence in the global music scene. They are currently booked by Creative Artists Agency (CAA) and managed by Watchdog Management.

Career Highlights: Formed in Vancouver in 2016, Peach Pit quickly gained attention with their unique blend of dreamy indie-pop and catchy guitar riffs, creating a sound often described as "chewed bubblegum pop." Their breakout came with the release of their debut album Being So Normal (2017), which featured standout tracks like Alrighty Aphrodite and Tommy’s Party. The album’s laid-back, nostalgic feel resonated with fans and established them as rising stars in the indie music world.

Peach Pit’s success continued

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Music 3 mins read

Chase Shakur Signs with Audible Treats for PR Representation

Chase Shakur, a rising star in the Alternative R&B scene, has signed with Audible Treats for public relations representation. He continues to be booked by United Talent Agency (UTA) and is quickly becoming one of the most talked-about names in the R&B world. His recent releases through Def Jam have further solidified his place as an emerging force in the industry.

Career Highlights: Chase Shakur, a 23-year-old artist from Atlanta, Georgia, began his career in underground rap cyphers around East Atlanta before transitioning to a melodic and breathy sound that blends modern R&B production with 90s-style vocals and rap-like songwriting. His distinct sound has garnered him a rapidly growing fanbase, with over 1.5 million monthly listeners on Spotify.

Shakur’s breakthrough came with his first project It’ll Be Fine, which attracted significant attention within

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Music 2 mins read

Corinne Bailey Rae Signs with Independent Artist Group (IAG)

Grammy Award-winning singer-songwriter Corinne Bailey Rae has signed with Independent Artist Group (IAG) for representation in North America. She continues to be managed by Anthony Patterson and Taylor Cottrell at Roc Nation, as she embarks on the next phase of her acclaimed career.

Career Highlights: Corinne Bailey Rae first gained international fame with her self-titled debut album, Corinne Bailey Rae (2006), which included the smash hit Put Your Records On. The album debuted at number one on the UK Albums Chart and went on to earn Bailey Rae critical acclaim and commercial success, including several Grammy nominations. Her soulful blend of pop, R&B, and jazz immediately stood out, and she became one of the most exciting new voices in music at the time.

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Endorsement Deals 2 mins read

Demi Lovato Signs New Endorsement Deal with Bella Kitchenware

https://www.youtube.com/watch?v=BrMVfxVp1U4

Pop superstar and actress Demi Lovato has been named the new brand ambassador for Bella, an affordable kitchenware brand known for its stylish and functional products. As part of her partnership with Bella, Lovato debuted the brand’s innovative Fits-Anywhere collection, which features appliances in signature colors like Oatmilk, Plum, and Surf. Lovato will also star in a “360-degree media campaign” directed by Maca Rubio, bringing her star power to the forefront of the brand's latest launch.

About the Fits-Anywhere Collection:Bella’s Fits-Anywhere collection

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Music 2 mins read

Boris Brejcha Signs with WME for Representation

German DJ and producer Boris Brejcha has signed with WME for worldwide representation, excluding North and South America. He continues to be represented by United Talent Agency (UTA) for North American bookings, while his management remains in-house, handled by his own company, Fcking Serious.

Career Highlights: Boris Brejcha is known as a pioneering force in the electronic music scene, often credited with creating the genre “high-tech minimal,” which blends elements of techno, minimal, and progressive sounds. His career took off with the release of his debut album Die Maschinen sind Gestrandet in 2007, which marked the beginning of his rise in the global electronic music scene.

Over the years, Brejcha has gained a massive following, especially in Europe and South America, known for his electrifying

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