Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Endorsement Deals 2 mins read

Sabrina Carpenter Collaborates with Erewhon on the ‘Short N’ Sweet’ Smoothie

Sabrina Carpenter, who is repped by CAA, is the newest celebrity to launch a smoothie at Erewhon, Los Angeles’ favorite star-studded grocery store. The new flavor, “Short N’ Sweet,” launched today and features marine collagen and pearl powder. Named after her upcoming album, this smoothie marks another milestone in Carpenter’s diverse career.

Career Highlights: Sabrina Carpenter has made a significant impact in the entertainment industry as a singer, songwriter, and actress. She gained initial fame for her role as Maya Hart in the Disney Channel series “Girl Meets World.” Since then, she has released multiple successful albums, including “Singular: Act I” and “Singular: Act II.” Her upcoming album, which inspired the smoothie name, is highly anticipated by fans.

Endorsements: Carpenter has collaborated with various major brands throughout her career. She has been featured in campaigns for Coca-Cola,

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Campaigns 2 mins read

Lordi Collaborates with OnePlus for Metal Phone Campaign

The Finnish metal band Lordi has teamed up with Chinese electronics brand OnePlus to promote the “world’s first” all-metal unibody 5G phone. The campaign features the band’s new song and ad titled ‘Made of Metal’. Managed by International Touring and Management, Lordi brings their signature style to this innovative collaboration.

Career Highlights: Lordi gained international fame by winning the Eurovision Song Contest in 2006 with their hit song “Hard Rock Hallelujah.” This victory marked a significant milestone for the band, bringing them widespread recognition and acclaim. Known for their elaborate monster costumes and theatrical performances, Lordi has carved out a unique niche in the heavy metal genre.

Discography: The band has released multiple albums over the years, with notable releases including “Get Heavy” (2002), “The Arockalypse” (2006), and “Monstereophonic (Theaterror vs. Demonarchy)”

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New Signings 2 mins read

Carter Vail Signs With United Talent Agency

Carter Vail has signed with United Talent Agency (UTA) for representation. He was previously with Mint Talent Group. Vail continues to be managed by Chad Nicefield.

Social Media Presence: Carter Vail has built a substantial following on social media, with almost 800,000 followers on TikTok and over 800,000 followers on Instagram. His engaging content and musical talent have contributed to his growing popularity on these platforms.

Musical Career: Carter Vail is known for his distinctive blend of indie, pop, and folk music. He gained recognition with his hit singles “Love-15,” “Melatonin,” and “A Raven’s Smile,” which have collectively garnered millions of streams on various music platforms. His unique sound and relatable lyrics have resonated with a broad audience, further establishing his presence in the indie music scene.

Albums and EPs: Vail has released several projects, including

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New Signings 2 mins read

Rapper NAV Signs with UTA for Representation

Rapper NAV has signed with United Talent Agency (UTA) for representation. His point agents at UTA are Alexis Lesko and Michael Guirguis. He was previously represented by Creative Artists Agency (CAA). NAV continues to be managed by SALXCO and has his public relations handled by Biz3. He is currently signed to Republic Records.

Career Highlights: NAV, whose real name is Navraj Singh Goraya, is a Canadian rapper, singer, songwriter, and record producer. He first gained recognition with the release of his song “Myself” in 2016. NAV’s debut mixtape, ‘The Introduction,’ followed, solidifying his presence in the hip-hop scene.

Notable Releases: NAV’s debut studio album, ‘Reckless,’ was

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Endorsement Deals 2 mins read

BTS Jin Signs New Endorsement Deal with Gucci

BTS Jin has signed a new endorsement deal with Gucci, joining the luxury fashion brand as its latest global brand ambassador. Known for his exceptional style and influence, Jin will represent Gucci alongside other Korean brand ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.

Endorsement Portfolio: Jin, whose full name is Kim Seok-jin, is no stranger to high-profile endorsements. Last month, he made headlines as the first global ambassador for the jewelry brand Fred. Additionally, he has partnered with the food brand Ottogi’s Jin Ramen noodle franchise, further expanding his diverse portfolio of brand collaborations.

BTS Fashion Influence: Jin is one of several BTS members who have secured major fashion deals.

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Agency Signing 2 mins read

Kaliii Signs with United Talent Agency (UTA) for Touring

Kaliii has signed with United Talent Agency (UTA) for touring, adding a new chapter to her rapidly rising career. She remains under the management of Scooter Braun Projects and Chante Knox of Core Radio Group, and is signed to Atlantic Records. With a strong social media presence, Kaliii boasts over 1 million followers on Instagram and 1.4 million followers on TikTok, where she actively engages with her fans.

Career Highlights and Breakthrough: Kaliii, also known as Kalii Uchis, burst onto the music scene with her distinctive blend of R&B, pop, and hip-hop. Her unique sound and captivating performances have quickly garnered attention, setting her apart in the industry.

Notable Releases and Achievements: Kaliii’s debut single “Do a B*tch” was a viral hit, amassing millions of streams across various platforms. Her subsequent releases, including tracks like “Wet,” “Mmm

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New Signings 1 mins read

Denise Julia Signs with Wasserman

Denise Julia has signed with Wasserman for worldwide representation, excluding North America. She is managed by John Vicente Salcedo.

Background and Career Highlights: Denise Julia is a rising star in the music industry, known for her soulful voice and captivating performances. She has quickly gained a reputation for her powerful vocal ability and emotive songwriting. Denise’s music blends elements of pop, R&B, and soul, creating a unique sound that resonates with a wide audience.

Music Releases and Achievements: Denise Julia has released several singles that have garnered significant attention and streams on major platforms. Her debut single “NVMD” became a breakout hit, amassing millions of streams and earning her a dedicated fanbase. Following the success of her debut, she released additional tracks such as “Body” and “Risk”, which also received widespread acclaim.

Social Media and Influence: Denise Julia has a growing presence on TikTok where she has over 1.2 million

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Electronic 1 mins read

FaceSoul Signs with Primary Talent

FaceSoul, whose real name is Faisal Salah, has signed with Primary Talent for representation. His point agents at Primary Talent are Dotun Bolaji, Sally Dunstone, and Clara Charlier. He continues to be managed by GLOBE TOWN, and his public relations are handled by Inside/Out.

Background and Career Highlights: Faisal Salah, also known as FaceSoul, is a London-based Somali artist born in East Africa. From a young age, he showed a passion for music, combining his love for singing, poetry, and storytelling as an escape from the challenges of inner-city living. His unique blend of R&B, soul, and contemporary pop has garnered him a dedicated fanbase and critical acclaim.

Management and PR: With GLOBE TOWN overseeing his

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PR Signings 1 mins read

Tinashe Hires The Lede Company for Public Relations

Tinashe has enlisted The Lede Company as her new publicist for public relations. She continues to be managed by Roc Nation and is represented by United Talent Agency (UTA) for bookings in both her music and film/TV endeavors.

Upcoming Album: Tinashe is set to release her highly anticipated album “Quantum Baby” this month through her own label and Nice Life. The album marks a significant milestone in her career, showcasing her artistic growth and independence.

Recent Success: Her single “Nasty” has been a major success, climbing the charts and reaching a peak position of 61 on the Billboard Hot 100. This achievement is particularly notable as it marks her first entry on the Hot 100 in eight years, highlighting her continued relevance and appeal in the music industry.

Tinashe’s multifaceted career continues to evolve, and her partnership with The Lede Company for public relations

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Campaigns 2 mins read

Chlöe Bailey Stars in YITTY’s Latest “Nearly Naked” Shapewear Collection Campaign

Chlöe Bailey stars in the latest campaign for YITTY’s “Nearly Naked” shapewear collection. The label, founded by Grammy award-winning artist Lizzo, has launched a new 14-piece collection today. This campaign highlights the versatility of the “Nearly Naked” shapewear, featuring body-sculpting bodysuits and convertible sculpting shapewear dresses in both long and short lengths.

Campaign Highlights: Grammy nominee Chlöe Bailey fronts the new campaign, bringing attention to the innovative and versatile designs of the collection. The “Nearly Naked” shapewear line emphasizes comfort and functionality while maintaining a sleek and stylish appearance.

Fashion Collaborations: Chlöe Bailey has previously worked with several high-profile fashion brands, showcasing her broad appeal and influence in the fashion industry. Some of her notable collaborations include campaigns with Crocs, Fendi,

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New Signings 1 mins read

Hiroko Yamamura Signs with United Talent Agency (UTA) for Representation in North/South America

Hiroko Yamamura has signed with United Talent Agency (UTA) for representation in North and South America. Her point agents at UTA are Chad Cohen and Natalie Koe. For bookings outside of the Americas, she continues to be represented by Rado Docheva at Demand Artists.

Career Highlights: Hiroko Yamamura is renowned for her distinctive blend of techno, incorporating gothic and industrial influences. Her innovative style has made her a staple in the Chicago club scene, where she has garnered a dedicated following and critical acclaim.

Festival Performances: Yamamura has performed at major music festivals, showcasing her talent on prominent stages. Notable appearances include the Detroit Movement Festival and ARC Music Festival, where she delivered electrifying sets that captivated

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Agency Signing 2 mins read

LL Cool J Signs with WME for Music and Touring Representation

LL Cool J has expanded his representation with WME to include music and touring, now being repped by the agency in all areas. Jordan Stone will serve as his point agent for music and touring bookings. He continues to be managed by Claudine Joseph and Jason Barrett of Alchemy Entertainment. His publicists are Sunshine Sachs Morgan & Lylis.

Career Highlights: LL Cool J, born James Todd Smith, is a pioneering figure in hip-hop and one of the genre’s most enduring artists. With a career spanning over three decades, he has released numerous classic albums and singles, including hits like “Mama Said Knock You Out,” “I Need Love,” “Going Back to Cali,” and “Rock the Bells.” His contributions

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PR Signings 2 mins read

Machine Gun Kelly Hires The Lede Company for Public Relations

Machine Gun Kelly has enlisted The Lede Company for his public relations needs, with Christopher Iacullo as his point publicist. He continues to be managed by The Familie alongside Ashleigh Veverka and remains represented by United Talent Agency (UTA) in all areas.

Career Highlights: Machine Gun Kelly, whose real name is Colson Baker, has made a significant impact in both the music and acting industries. He initially gained fame with his rapid-fire lyrical style and his debut album “Lace Up” in 2012. Since then, he has released several successful albums, including “General Admission,” “Bloom,” “Hotel Diablo,” and the genre-blending “Tickets to My Downfall,” which marked his transition to pop-punk.

Music and

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Management Signings 2 mins read

Linda Perry Signs with Red Light Management

Linda Perry has signed with Red Light Management, where she will be represented by point managers Shawn Dailey and Jason Gibbs.

Career Highlights: Linda Perry is a celebrated singer-songwriter, musician, and record producer. She first gained fame as the lead singer and primary songwriter of the rock band 4 Non Blondes, known for their hit single “What’s Up?” which became a worldwide sensation in the early 1990s.

Songwriting and Producing: Perry’s impact on the music industry extends far beyond her work with 4 Non Blondes. She has written and produced hit songs for numerous top artists, including Christina Aguilera, Gwen Stefani, Pink, Alicia Keys, and Adele. Some of her notable works include Christina Aguilera’s “Beautiful,” Pink’s “Get the Party Started,” and Gwen Stefani’s “What You Waiting For?”

Awards and Recognition:

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Endorsement Deals 2 mins read

J Balvin and Cheetos Collaborate on a New Campaign

J Balvin, who is repped by WME, has teamed up with Cheetos for the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign. Now in its fifth year, Cheetos’ annual ‘Deja tu Huella’ program honors influential figures in the Latino community who inspire positive change. This year, the program expands to include Balvin, whose Cheetle-dusted fingerprints symbolize his enduring influence.

Campaign Overview: The partnership includes a video in which

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Music 2 mins read

Singer Monica Signs with WME

Singer Monica has signed with WME for representation, marking a significant step in her enduring music career.

Career Highlights: Monica Denise Arnold, known professionally as Monica, is an acclaimed American singer, songwriter, and actress. She first gained prominence with her debut album, “Miss Thang,” released in 1995 when she was just 14 years old. The album included hit singles like “Don’t Take It Personal (Just One of Dem Days)” and “Before You Walk Out of My Life,” both of which topped the Billboard R&B charts.

Musical Success: Monica’s career soared with her second album, “The Boy Is Mine,” released in 1998. The title track, a duet with Brandy, became one of the best-selling singles of all time and earned Monica her first Grammy Award. The album also produced other successful singles, including “The First Night” and “Angel of Mine.”

Acting and Television: In addition to her music career, Monica has also ventured into

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New Signings 2 mins read

Big Sean Signs with S10 Entertainment for Management

Big Sean has signed with S10 Entertainment for management, transitioning from his decade-long management relationship with Roc Nation. S10 Entertainment is run by Brandon Silverstein and was founded in 2017 as a joint venture between Silverstein and Roc Nation.

Career Highlights: Big Sean, born Sean Michael Leonard Anderson, is a Grammy-nominated rapper known for his impactful lyrics and distinctive flow. He first gained major recognition with his debut studio album “Finally Famous” in 2011, which included hits like “My Last,” “Marvin & Chardonnay,” and “Dance (A$$).” His subsequent albums, including “Hall of Fame” (2013), “Dark Sky Paradise” (2015), and “I Decided.” (2017), have solidified his status in the hip-hop industry.

Notable Collaborations: Throughout his career, Big Sean has collaborated with some of the biggest names in music. His work with artists such as Kanye West, Drake, Nicki Minaj, and Jhene Aiko has resulted in numerous chart-topping singles.

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Management Signings 2 mins read

Grabbitz Signs with Red Light Management

Grabbitz has signed with Red Light Management for management. His manager at Red Light Management is Shawn Dailey. He continues to be represented by Mint Talent Group for bookings.

Career Highlights: Grabbitz, whose real name is Nicholas Chiari, is a multi-talented artist known for his skills as a producer, singer, and songwriter. He first gained recognition with his unique blend of electronic music, combining elements of dubstep, electro, and rock. His versatility and ability to cross genres have set him apart in the music industry.

Notable Releases: Grabbitz’s breakout moment came with the release of his single “Here With You Now,” which amassed millions of streams and solidified his place in the electronic music scene. His debut album, “Things Change,” released in 2017, showcased his ability to blend electronic production with live instrumentation and vocals. He has continued

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New Signings 2 mins read

Shaboozey Signed with The Oriel Co for PR

Shaboozey has signed with The Oriel Co for public relations, while continuing to be managed by Range Media and represented by CAA. The artist’s latest single, ‘A Bar Song (Tipsy),’ is celebrating its second week at No. 1 on the Billboard Hot 100.

Career Highlights: Shaboozey, whose real name is Sean Adams, has been gaining significant traction in the music industry with his unique blend of rap and alternative rock. His breakthrough came with the release of his debut EP, which quickly garnered a dedicated fanbase and critical acclaim.

Musical Success: ‘A Bar Song (Tipsy)’ has not only topped the Billboard Hot 100 but also gained massive popularity on streaming platforms. The track’s catchy melody and relatable lyrics have made it a favorite among listeners, propelling Shaboozey into the spotlight.

Live Performances: Known for his energetic live shows, Shaboozey

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Endorsement Deals 2 mins read

Ciara, PomKlentieff, and Camila Morrone Sign New Endorsement Deal with Nars

Shiseido-owned Nars has tapped Ciara, Pom Klementieff, and Camila Morrone as ambassadors, a new initiative for the brand. They join other celebrities that have endorsed the brand, including Jordin Sparks, Mindy Kaling, Bella Hadid, and Tilda Swinton.

Ciara: Recently signing with WME earlier this month, Ciara has an extensive history in the beauty industry. She has endorsed other beauty brands in the past, including OAM Skin and Revlon.

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