Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Music 2 mins read

Banks Signs with Tap Music for Management

Singer-songwriter Banks has signed with Tap Music for management, marking a new chapter in her career as she continues to evolve as an artist. She remains represented for bookings by United Talent Agency and her public relations are managed by High Rise PR.

Career Highlights: Banks, born Jillian Rose Banks, is an American artist known for her dark, atmospheric sound that blends alternative R&B, pop, and electronic music. She first gained attention in 2013 with the release of her debut EP, Fall Over, which quickly established her as a unique voice in the music industry. Her breakthrough came with the release of her debut studio album, Goddess, in 2014, which included hit singles like “Beggin for Thread” and “Waiting Game.” The album was critically acclaimed for its moody production and Banks’ emotionally charged vocals.

Following the success of Goddess, Banks released her sophomore

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Agency Signing 2 mins read

Zauntee Signs with Wasserman for Representation

Zauntee, the dynamic rapper, singer, and producer, has signed with Wasserman for representation across North and South America, Asia, and Australia. His point agent at Wasserman is Andrew Buck, and he continues to be managed by Stephen Belafonte. This new partnership marks a significant expansion of Zauntee’s reach as he continues to build his career on a global scale.

Career Highlights: Zauntee, born in Tampa, Florida, has quickly risen in the music industry with his unique blend of hip-hop, rock, and inspirational lyrics. He first gained attention with his 2017 single “God Taught Me,” which quickly went viral, amassing millions of streams and establishing him as a fresh voice in the genre. The track’s success was driven by its infectious beat and uplifting message, resonating with a wide audience.

Zauntee’s music is characterized by its positive themes, often focusing on personal growth, resilience,

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Endorsement Deals 3 mins read

Lee Jong Suk Signs Endorsement Deal with BOSS

Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the “All-Star” campaign held in London, which promotes BOSS’s 2024 fall/winter collection.

Campaign Details: The “All-Star” campaign draws inspiration from CorpCore, emphasizing the idea that discovering one’s voice and embracing one’s role as their own “BOSS” is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk’s own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David

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Country 3 mins read

Cody Johnson Collaborates with Wrangler for New Line of Western Dress Shirts

Country music star Cody Johnson has teamed up with Wrangler to launch a new line of western dress shirts, blending the iconic denim brand’s expertise with Johnson’s unique perspective as a celebrated cowboy and musician. Represented by Durango Artist Management and CAA, Johnson’s collaboration with Wrangler further cements the brand’s status as the premier choice for artists, thanks to its deep-rooted connection to country music.

Collection Details: The Wrangler x Cody Johnson collection brings together tailored style, comfort, and fit, designed specifically for those who live the cowboy lifestyle. The partnership highlights Johnson’s input in creating shirts that not only look good but also meet the practical needs of a cowboy, reflecting his own experience and style. The new line adds to Wrangler’s esteemed roster of endorsements, which includes country music stars like Lainey

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Music 3 mins read

Innellea Signs with WME for Representation in North and South America

Innellea, the innovative and genre-defying electronic music duo, has signed with WME for representation across North and South America. This move marks a significant shift in their career, as they transition from their previous representation by Liaison Artists for this territory. Innellea continues to be represented by People & Machines in Europe and VLT Agency in Italy, with CAPT Artists managing their overall career. Their point agents at WME are Jonas Schumann and Annie Chung, who will guide their presence and opportunities in the Americas.

Career Highlights: Innellea has rapidly gained a reputation in the electronic music scene for their unique blend of melodic techno

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K-Pop 3 mins read

Aespa’s Karina Signs New Endorsement Deal with Prada

Aespa’s Karina has been announced as the newest brand ambassador for the Italian luxury brand Prada. This partnership marks a significant moment for both Karina and Prada, as the brand continues to deepen its engagement with the K-pop phenomenon. The 24-year-old artist joins an elite group of global influencers, reflecting Prada’s strategic alignment with contemporary cultural icons.

Recent Collaborations: Karina made a notable appearance at the Prada men’s fall 2024 show in Milan this past January, where she wore one of the brand’s viral shift dresses in silk gazar, adorned with trailing layers of superfine organza from the spring 2024 womenswear collection. Her presence at the event, alongside other high-profile figures, solidified her status as a fashion icon and further strengthened her relationship with the luxury brand.

Career Highlights: As a member of the popular South Korean girl group Aespa, Karina has rapidly risen to international stardom. Since their debut in 2020 under SM Entertainment, Aespa has gained global recognition

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Electronic 3 mins read

Partiboi69 Signs with Wasserman for Expanded Representation

Partiboi69 has recently signed with Wasserman for representation across Europe, Asia, and Africa, further expanding his global reach. Wasserman already represents him in North and South America, with Nick Cave handling his bookings in Europe, Asia, and Africa, and Benjamin Shprits managing his representation in North and South America. Additionally, Partiboi69 continues to be represented by Proxy Agency for Australia and New Zealand, while Lydia Laws Publicity manages his public relations.

Career Highlights: Partiboi69, known for his eccentric style and high-energy performances, has carved out a unique niche in the electronic music scene. Hailing from Australia, he first gained attention through his viral DJ sets, which blend elements of techno, house, and electro with a heavy dose of humor and

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Podcasters 2 mins read

Druski and Joe Budden Collaborate with PrizePicks On A New Campaign

Druski and Joe Budden have teamed up with PrizePicks for an exciting new campaign titled “Run Your Game.” Druski, who was recently named a PrizePicks ambassador, and Joe Budden star in a fresh ad for the platform, bringing their distinct personalities and humor to the forefront as they promote the popular fantasy sports operator. T

Druski, whose real name is Drew Desbordes, has quickly risen to fame as one of the most recognizable comedians in the entertainment industry. Known for his hilarious skits and larger-than-life characters, Druski has amassed a massive following on social media, where his content regularly goes viral. His comedic talent has led to collaborations with major artists such as Drake, Lil Yachty, and Jack Harlow, further solidifying his place in the entertainment world. Represented by WME, Druski’s role as a PrizePicks ambassador is a natural extension of his brand, which blends humor with a deep connection to sports and pop culture.

Joe Budden, a veteran in the hip-hop

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Music Festivals 2 mins read

The Agencies Behind Arc Music Festival

Arc Music Festival, organized by Auris Presents, is set to electrify the birthplace of house, Chicago, over Labor Day weekend, featuring a diverse lineup of artists represented by some of the top agencies in the industry. Using Booking Agent Info’s music industry directory, we researched the agencies behind this years line-up.

Wasserman leads the pack, representing 26% of the lineup. Their star-studded roster includes big names like Idris Elba, Skepta, Sonny Fodera, Dom Dolla, and Green Velvet, showcasing their significant influence in the festival circuit.CAA follows, covering 10% of the lineup with talents such as Chris

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Music 2 mins read

Matthew Morrison Signs With Wasserman

Matthew Morrison has signed with Wasserman for music touring representation, with his point agents being Andrea Johnson and Emily Yoon. He continues to be represented by InterTalent Rights Group for his work in film and television, while Vault Entertainment manages his overall career.

Career Highlights: Matthew Morrison is a versatile actor, singer, and dancer, best known for his role as Will Schuester on the hit television series Glee. His portrayal of the high school glee club director earned him widespread acclaim, including nominations for Emmy, Golden Globe, and Screen Actors Guild Awards. Glee not only showcased Morrison’s acting abilities but also his musical talents, with his performances contributing to the show’s multiple chart-topping soundtrack albums.

Before

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Music 2 mins read

Labrinth Signs With Crush Music for Management

Labrinth has signed with Crush Music for management, adding a new chapter to his already illustrious career. He continues to be represented by WME for bookings, while his recording contract remains with Columbia Records.

Career Highlights: Labrinth, born Timothy Lee McKenzie, is a British singer, songwriter, producer, and composer who has made a significant impact on the music industry with his genre-blending style that fuses elements of electronic, R&B, soul, and pop. He first gained prominence in 2010 with his debut single “Let the Sun Shine,” which quickly became a hit in the UK, marking the beginning of his rise to fame.

Labrinth’s debut album, Electronic Earth, released in 2012, featured the hit singles “Earthquake” and “Beneath Your Beautiful,” the latter of which was a collaboration with Emeli Sandé and topped the UK Singles Chart. The

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Music 2 mins read

Reinier Zonneveld Signs with Wasserman

Reinier Zonneveld has signed with Wasserman for representation, with Jake Bernstein, Jesse Fayne, and Dave Blackgrove as his point agents. This new partnership marks another step forward in the career of one of the most influential figures in the global techno scene.

Career Highlights: Reinier Zonneveld is a Dutch DJ, producer, and live act known for his powerful, high-energy performances and prolific production work. Zonneveld first gained recognition in the electronic music world with his 2015 debut album, Megacity Servant, which featured a blend of deep, dark techno and melodic elements, setting him apart from his peers. His unique approach to techno quickly earned him a dedicated following and widespread acclaim.

Zonneveld’s career has been marked by a series of successful releases on major labels like Filth on Acid, the imprint he founded,

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Music 2 mins read

Tash Sultana Signs with One Fiinix Live

Tash Sultana has signed with agent One Fiinix Live for representation in Europe and the UK, expanding her global reach with new partners. She continues to be represented by Wasserman for North and South America, with management by Lemon Tree Music. Her public relations are handled by Schneider/Rondan Organization (SRO PR), ensuring consistent visibility across her key markets.

Career Highlights: Tash Sultana is an Australian multi-instrumentalist, singer-songwriter, and producer known for her unique blend of alternative, reggae, rock, and indie sounds. She gained international attention with her viral performance videos on social media, particularly her “Jungle” and “Notion” live bedroom recordings, which showcased her extraordinary talent as a one-person band.

In 2016, Sultana released her

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Rock 2 mins read

Christopher Cross has signs with WME

Christopher Cross has signed with agent WME for representation, transitioning from his previous representation by Asgard Promotions. He continues to be managed by 21st Century Artists, maintaining a steady team as he navigates the next stages of his career.

Career Highlights: Christopher Cross is an iconic singer-songwriter best known for his smooth, melodic hits in the soft rock and adult contemporary genres. He rose to fame in the late 1970s and early 1980s with his self-titled debut album, Christopher Cross, released in 1979. The album was a massive success, earning him five Grammy Awards, including Album of the Year, Record of the Year, and Song of the Year for the hit single “Sailing.” This made him the first artist in Grammy history to win all four major awards (Album, Record, Song of the Year, and Best New Artist) in a single night.

Cross continued to find success with his follow-up

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Music 2 mins read

Krept and Konan Sign With CAA

Krept and Konan have signed with Creative Artists Agency (CAA) for worldwide representation, excluding North and South America, where they continue to be represented by Sound Talent Group. Their management remains under the guidance of Leslie “Docta Cosmic” Afriyie, and their public relations are managed by Stoked PR.

Recent Career Moves: Krept and Konan have been active in the music industry with their unique blend of UK rap and grime, which has earned them widespread acclaim. Known for their mixtapes like “Young Kingz,” which broke records by debuting at No. 19 on the UK Albums Chart as an independent release, and their studio albums “The Long Way Home” and “Revenge Is Sweet,” the duo has consistently demonstrated their ability to produce chart-topping hits. Their collaborations with artists such as Ed Sheeran,

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Music 2 mins read

BLXST Signs With Orienteer for PR

BLXST, the rising star in the music industry, has signed with Orienteer for public relations, transitioning from his previous PR representation at The Chamber Group. He continues to be managed by EVGLE, a management group known for steering some of the most promising talents in the industry. His agent remains WME, handling his bookings and engagements.

Career Highlights

BLXST, born Matthew Burdette, is a Los Angeles-based rapper, singer, songwriter, and record producer. He burst onto the scene with his unique blend of West Coast hip-hop and R&B, quickly becoming a notable figure in the music industry. His debut EP, No Love Lost, released in 2020, received critical acclaim and showcased his talent for smooth melodies and introspective lyrics. The EP’s standout single, “Overrated,” became a fan favorite and solidified his place in the industry.

Recent

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Music 2 mins read

BAKAR Signs with United Talent Agency (UTA)

British singer-songwriter BAKAR has signed with United Talent Agency (UTA) for representation. He continues to be repped by IMG Models as his modeling agent, is managed by Our Bad Habit, and his publicist is Biz3. BAKAR most recently released his album Halo in September of last year via Black Butter Records.

Career Highlights and Achievements

BAKAR, born Abubakar Baker Shariff-Farr, emerged in the music scene with his genre-blending style that fuses elements of indie rock, hip-hop, and alternative R&B. His debut mixtape, Badkid, released in 2018, quickly garnered attention for its fresh sound and innovative approach. Tracks like “Big Dreams” and “Million Miles” showcased his unique voice and songwriting ability, setting him apart in the crowded music landscape.

His breakthrough came with the release of his single “Hell

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Rock 2 mins read

The Head and The Heart Sign with Crush Music for Management

The indie folk band The Head and The Heart has signed with Crush Music for management, further solidifying their presence in the music industry. The band continues to be represented by CAA as their agent for worldwide bookings, with PR handled by Grandstand Media.

Career Highlights and Achievements

Formed in Seattle in 2009, The Head and The Heart quickly gained recognition for their rich harmonies and heartfelt lyrics. The band’s self-titled debut album, released in 2011, was a major success, leading to their signing with Sub Pop Records. The album featured hit singles like “Lost in My Mind” and “Down in the Valley,” which helped establish the band as a significant force in the indie folk scene.

Their subsequent albums, including Let’s Be Still (2013), Signs of Light (2016), and Living Mirage (2019), continued to build on their success, with each release

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Music 2 mins read

Hannah Bahng Signs with Wasserman for Worldwide Representation

Hannah Bahng, the rising 20-year-old independent artist from Sydney, Australia, has signed with agent Wasserman for worldwide representation, excluding Europe. Managed by Bahng Entertainment, Hannah is quickly establishing herself as a force in the music industry.

Career Highlights and Musical Journey

Hannah Bahng has garnered recognition for her introspective songwriting and versatile musicality, as noted by Teen Vogue. Her journey into music began at a young age, inspired by her mother, who encouraged her to take piano lessons. This early exposure to music laid the foundation for her creative endeavors, eventually leading her to experiment with writing music on her family’s piano.

In 2021, Hannah started to build a substantial following on YouTube, where she shares candid vlogs and song covers, offering a glimpse into her artistic process. Her unique blend of genres and authentic storytelling quickly resonated with audiences, setting her apart in the crowded music

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Music 2 mins read

Beyoncé Launches New Whiskey Brand SirDavis in Partnership with Moët Hennessy

Beyoncé Knowles, the global superstar known for her influence in music and fashion, has taken a bold step into the spirits industry with the launch of her new whiskey brand, SirDavis. Partnering with luxury giant LVMH, Beyoncé’s latest venture honors her family heritage and further expands her diverse portfolio.

The Story Behind SirDavis

SirDavis, named after Beyoncé’s great-grandfather Davis, reflects a deep personal connection to her family’s legacy. The name also carries a special significance as it nods to her son, Sir Carter, highlighting the brand’s roots in both family history and modern-day influence.

Beyoncé’s Expanding Business Empire

This whiskey launch adds to Beyoncé’s impressive list of business ventures. She has previously founded CeCred, a venture that empowers women in business, as well as House of Deréon, a fashion line co-created with her mother. Beyoncé

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