Music

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the “Flavor Genie” – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav’s larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering

Rapper and songwriter Joyner Lucas has signed with Independent Artist Group (IAG) for representation, with Joshua Rittenhouse as his point agent. He continues to be managed by Dhruv Joshi. Lucas has been a dynamic force in the hip-hop scene, known for his lyrical storytelling, sharp wordplay, and thought-provoking content.

Recent Releases: Most recently, Lucas released his album Not Now, I’m Busy in March 2024, continuing his streak of impactful and creative work. The album was met with praise for its depth and versatility, with Lucas tackling a variety of topics ranging from personal struggles to societal issues, delivered with his signature intensity and skill.

Career Highlights: Joyner Lucas first rose to fame with his breakout track Ross Capicchioni, which showcased his narrative-driven style of rapping. He gained widespread recognition in 2017 with the release of I’m Not Racist,

Grammy Award-winning band Portugal. The Man has signed with 7S Management for management. The band continues to be represented by WME for bookings and is signed to Atlantic Records, maintaining a strong team as they move forward in their career.

Career Highlights: Formed in Wasilla, Alaska, in 2004, Portugal. The Man has become one of the most innovative and successful indie rock bands of the last two decades. They achieved mainstream success with their 2017 album Woodstock, which featured the global hit single Feel It Still. The song topped the charts in several countries and won the Grammy Award for Best Pop Duo/Group Performance in 2018. The track also achieved multi-platinum status, solidifying the band’s place in the pop and alternative rock landscape.

Known for their genre-blending sound that incorporates elements of rock, psychedelic pop, and electronic music, Portugal.

Sabrina Carpenter has officially signed on as Redken’s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter’s influence, not only due to the success of her latest album Short n’ Sweet, which debuted at the top of the Billboard charts, but also because of her viral curtain bangs hairstyle that has been trending in searches throughout 2024. In January, Google Trends reported that Carpenter had the “top trending bangs of the month” for December, and by March, searches

Pop and R&B singer JoJo has signed with 2b Entertainment for public relations, marking a new chapter in her career. She was previously represented by Full Coverage Communications for PR. JoJo remains signed to Warner Records and continues to be managed by Katie Gallagher, with her bookings still handled by WME.

Career Highlights: JoJo, born Joanna Levesque, first rose to fame in the early 2000s with her breakout hit Leave (Get Out) at the age of 13. The song made her the youngest solo artist to have a number-one single in the U.S., and her self-titled debut album was a commercial success, establishing her as a pop sensation.

Following her early success, JoJo faced challenges with her former record label, which delayed the release of new music. Despite these setbacks,

R&B singer Ari Lennox has been named the new brand ambassador for Kiss Colors & Care, where she will spotlight the brand’s Edge Fixer Extreme and the Edge Fixer Wax Stick. Known for her soulful voice and authentic personality, Lennox’s partnership with the beauty brand highlights her connection to her fans and her love for hair care. She joins an impressive lineup of ambassadors for Kiss Colors & Care, including actress Storm Reid and rappers JT, and Saweetie.

Career Highlights: Ari Lennox, born Courtney Shanade Salter, first gained widespread recognition with her debut studio album Shea Butter Baby in 2019, released under Dreamville Records. The album’s title track, featuring rapper J. Cole, became a breakthrough hit, solidifying Lennox’s position as one of the leading voices in contemporary R&B.

BetMGM has teamed up with actor and comedian Jamie Foxx for a new television commercial campaign to promote the upcoming American football season. Foxx, known for his versatility and dynamic performances, takes center stage in the campaign, showcasing BetMGM’s brand identity of “born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right.”

Campaign Details: The campaign features Foxx interacting with himself while impersonating various characters in three TV spots titled Anthem, Second

Dutch DJ and producer Maddix has signed with United Talent Agency (UTA) for representation in North America. He continues to be represented by Anna Agency for bookings across the rest of the world, while his management is handled by This Is My House.

Career Highlights: Maddix, known for his energetic and hard-hitting productions, has established himself as a prominent figure in the electronic dance music (EDM) scene. His unique sound, characterized by powerful beats and high-octane drops, has earned him a reputation as a go-to producer for big room house and techno. Maddix has released a string of successful tracks on prominent labels such as Spinnin’ Records and Hardwell’s Revealed Recordings.

His collaborations with renowned artists like Hardwell, Blasterjaxx, and Timmy Trumpet, as well as his solo releases like “Invincible” and “Bella Ciao,” have gained widespread acclaim and support from top DJs around

Chicago-based indie artist Bnny has signed with Red Light Management, marking a significant step forward in her career. Kim Ross will serve as her point manager, while her bookings are handled by Natasha Parish at Ground Control Touring for the U.S. and Owain Evans at Free Trade Agency for the Europe/UK territory. Her public relations are managed by Jacob Daneman at Pitch Perfect PR for the U.S., and Alex Cull at Brace Yourself PR for Europe/UK.

Career Highlights: Bnny, the

Rising rapper Omeretta, known professionally as Omeretta the Great, has signed with Piranha Digital for management. In addition to managing her career, Piranha Digital will also handle her bookings and public relations, marking a comprehensive new partnership as Omeretta continues to build her presence in the music industry.

Career Highlights: Omeretta the Great is an Atlanta-based rapper who has made a name for herself with her sharp lyricism and unapologetic approach to storytelling. She first gained widespread attention with her mixtapes and freestyles, which showcased her ability to tackle a wide range of topics, from personal struggles to social issues, with authenticity and raw emotion.

Omeretta’s breakout moment came with the release of her single “Sorry Not Sorry” in 2021, a track that quickly went viral for its bold commentary on Atlanta’s cultural boundaries and identity. The song not only sparked conversations on social media but also solidified her reputation as a fearless voice in the hip-hop community. Her follow-up

Indian rapper and hip-hop artist Hanumankind has signed with Wasserman for representation across all territories worldwide, excluding India. His point agents at Wasserman are Sam Hunt, Brent Smith, and Lauren Marker. Hanumankind continues to be managed by Imaginary Frnds, ensuring a consistent vision for his rapidly growing career.

Career Highlights: Hanumankind, born Sooraj Cherukat, has made significant waves in the Indian and international hip-hop scenes with his unique style and lyrical prowess. Raised in Houston, Texas, and later returning to India, Hanumankind brings a blend of global influences to his music, combining powerful storytelling with dynamic beats.

He first gained attention with his debut EP Kalari in 2019, which featured the single “Daily Dose.” The EP showcased his