Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Music 2 mins read

Billie Eilish Partners with Google Maps to Promote Sustainability During Upcoming Tour

Billie Eilish has teamed up with Google Maps to encourage eco-friendly options for fans attending her Hit Me Hard and Soft world tour, which kicks off on September 29 in Quebec City. The partnership aims to direct concertgoers toward sustainable transportation and plant-based food choices at various tour stops.

Sustainability Focus: Through Google Maps, fans can access tips on fuel-efficient routes, walking, bike-sharing, and public transportation options in the cities where Eilish will perform. In an effort to promote sustainability, Google Maps will suggest walking or public transit routes when they’re as convenient and fast as driving. The partnership covers 43 cities around the world, providing eco-conscious alternatives for fans at every stop.

Plant-Based Food Options: In select cities, including Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C., Eilish will also provide her personal recommendations for plant-based restaurants. Fans can easily find

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Music 1 mins read

Yulia Niko Signs with UTA for Representation

Yulia Niko has signed with UTA for representation outside of North and South America, while continuing to be repped by CAA for those regions. Managed by RODA Artists, Yulia Niko is a rising star in the electronic music world, known for her deep and melodic techno sound.

Career Highlights: Niko currently has over 130,000 monthly listeners on Spotify, showcasing her growing global influence. She released her album TWINSOUL in March 2024 via Armada Music, further establishing her presence in the electronic music scene. Some of her most popular tracks include Pura Vida, which has accumulated over 3.5 million streams, and Intuición, with over 900,000 streams on Spotify.

Her music, which blends deep house and techno, has garnered attention from fans and critics alike for its innovative and hypnotic qualities. She has released tracks on notable labels like Crosstown Rebels and Get Physical,

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family’s secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of

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Music 2 mins read

Blu DeTiger Collaborates with Fender on First-Ever Artist Signature Bass

Bass virtuoso Blu DeTiger, who is repped by ALT:Vision, has teamed up with Fender for an exciting new product collaboration: her first-ever artist signature bass. Known for her viral bass covers and genre-blending musical style, Blu has rapidly gained recognition in the music world, culminating in the release of her debut album All I Ever Want is Everything and being featured on the cover of Forbes 30 Under 30 music list.

Product

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Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch,

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company’s offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes’s shopping skills.

Snoop Dogg’s Brand

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape

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Rock 2 mins read

Jack White Teams Up with Fender to Launch New Signature Guitars and Amp

Legendary musician Jack White has partnered with Fender to release a new line of signature guitars and an amplifier. The former White Stripes frontman and solo artist has designed two guitars and an amp in the Signature Jack White Collection, showcasing his personal style and vintage influences.

Signature Collection Details:

The Pano Verb Amplifier is inspired by White’s own vintage Vibrasonic and Vibroverb amps and will retail for £2,869.… Read More
Music 2 mins read

Post Malone Becomes An Investor in Poppi

Post Malone, the chart-topping rapper and singer-songwriter, has joined Poppi, the popular prebiotic soda brand, as an investor. Known for his distinctive style and wide appeal, Malone’s involvement with Poppi adds to his portfolio of brand partnerships, which also includes collaborations with Postmates, Raising Canes, HyperX, and Bud Light.

Career Highlights: Post Malone first gained international fame with his debut single White Iverson in 2015. Since then, he has become one of the most influential artists in the music industry, blending genres like hip-hop, rock, and pop. His albums Stoney (2016), Beerbongs & Bentleys (2018), Hollywood’s Bleeding (2019), and Twelve Carat Toothache (2022) have all topped charts worldwide, featuring numerous multi-platinum hits such as Rockstar,

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Agency Signing 2 mins read

Toosii Signs with CAA for Representation

Toosii has signed with CAA for representation, continuing to be managed by Lyric Management Group and South Coast Music Group. His point agents are Olivia Mirabella and Mark Cheatham. Known for his melodic flow and emotive storytelling, Toosii has become one of the most prominent voices in modern hip-hop.

Recent Career Highlights: Toosii’s most recent single, Champs Elysees, featuring Gunna, was released this month via South Coast Music Group and Capitol Records, further demonstrating his ability to collaborate with top-tier artists. The single follows the success of his album NAUJOUR, which was released last year through the same labels. NAUJOUR solidified his position as a dynamic artist, blending introspective lyrics with mainstream appeal.

Breakthrough

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Hip-Hop 2 mins read

GloRilla Signs with Wasserman for Touring Representation

Rising rap star GloRilla has signed with Wasserman for touring representation, with Brent Smith, Lauren Marker, and Matthew Elam as her point agents. She continues to be managed by M-Town Entertainment and Collective Music Group, with PR handled by Vital Versatility.

Recent Career Highlights: In April 2024, GloRilla released her debut album Ehhthang Ehhtahng, which featured the hit track Wanna Be in collaboration with Megan Thee Stallion. The album showcased her bold and raw lyrical style, further cementing her place in the rap scene. Following the album’s success, she dropped her single TGIF in June, which has already amassed over

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New Signings 2 mins read

TV on the Radio Signs with Grandstand Media for PR

Indie rock band TV on the Radio has signed with Grandstand Media for public relations representation. The band continues to be booked by United Talent Agency and is managed by TMWRK, further expanding their team as they continue to influence the music world with their innovative sound.

Career Highlights: Formed in Brooklyn in 2001, TV on the Radio quickly became one of the most influential bands of the indie rock era. Blending genres like post-punk, electronic, and art rock, the band gained critical acclaim with their debut EP Young Liars (2003) and their first full-length album Desperate Youth, Blood Thirsty Babes (2004). Their 2006 album Return to Cookie Mountain solidified their status as indie rock royalty, with collaborations from artists like David Bowie and widespread praise for its experimental sound.

The band’s 2008 album Dear Science was another milestone, featuring the hit single Golden

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Music 2 mins read

ROZES Signs with Red Light Management for Management

Pop singer-songwriter ROZES has signed with Red Light Management, with Ryan Harrington and Tucker Gore serving as her point managers. Known for her distinctive voice and captivating pop melodies, ROZES has quickly become a standout artist in the pop and electronic music scenes.

Career Highlights: ROZES first gained widespread recognition for her collaboration with The Chainsmokers on the 2015 hit single Roses. The song, which she co-wrote and performed vocals for, became a global success, peaking at No. 6 on the Billboard Hot 100 and earning multi-platinum certifications. The track helped establish ROZES as a major force in pop music, known for her emotive vocal delivery and heartfelt lyrics.

Following the success of Roses, ROZES embarked on a successful solo career, releasing a series of popular singles, including Under the Grave, Canyons, and Where Would We Be. Her music is characterized

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Electronic 2 mins read

Empire of the Sun Signs with WME for Representation

Electronic music duo Empire of the Sun has signed with WME for representation, adding to their powerhouse team that includes management by JET Management. Known for their extravagant live performances and cinematic music videos, the Australian duo has become a global sensation in the electro-pop genre.

Career Highlights: Formed in 2007 by Luke Steele of The Sleepy Jackson and Nick Littlemore of Pnau, Empire of the Sun burst onto the international scene with their debut album Walking on a Dream (2008). The album’s title track became a massive hit, earning the duo worldwide recognition for its ethereal melodies and innovative production. Walking on a Dream went platinum in multiple countries and won several ARIA Awards, including Album of the Year.

Following the success of their debut, Empire of the Sun released Ice on the Dune in 2013, which featured the singles Alive and DNA. Known for their larger-than-life visual style, the duo’s music

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Electronic 2 mins read

Phantoms Signs with Red Light Management for Management

Phantoms, the electronic music duo consisting of Kyle Kaplan and Vinnie Pergola, has signed with Red Light Management, with Tucker Gore serving as their manager. The duo is represented by Wasserman for bookings and is signed to the renowned record label Ninja Tune.

Career Highlights: Phantoms have made a name for themselves in the electronic music scene with their unique blend of house, indie dance, and pop influences. Their breakout single Just A Feeling, featuring VÉRITÉ, became a hit on the dance charts and introduced their distinctive sound to a wider audience. Known for their high-energy live performances and genre-bending productions, Phantoms quickly established themselves as rising stars in the electronic music world.

Their self-titled debut album, released in 2017, garnered critical acclaim, featuring tracks like Pulling Me In and

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Endorsement Deals 2 mins read

Tyla, Central Cee, Don Toliver, and LISA Collaborate with BOSE in New Campaign

Top artists Tyla, Central Cee, Don Toliver, and LISA have teamed up with BOSE for the company’s latest campaign, “Hear it all. All the time.” Created by Partners in Crime Creative, the 30-second film takes viewers behind the scenes as these stars use Bose Ultra Earbuds to prepare for their performances and enjoy their downtime.

Campaign Overview: The ad gives a glimpse into each artist’s life, starting with Tyla in her dressing room, listening to music while getting styled for her show. Central Cee is seen relaxing in a hotel room with a cup of tea, enjoying music through his earbuds during his downtime. Don Toliver, on the other hand, is shown chilling with friends on his tour bus, embodying the relaxed yet engaging sound experience provided by Bose. The final scene features LISA, preparing for her rehearsals while

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Management Signings 2 mins read

Dashboard Confessional Signs with Q Prime for Management

Emo-rock icons Dashboard Confessional have signed with Q Prime for management. The band continues to be represented by United Talent Agency for North American bookings and by Wasserman for Europe. Their PR is handled by Big Hassle Media in the U.S. and Good as Gold Group in Europe and the UK.

Career Highlights: Formed in 1999 by singer-songwriter Chris Carrabba, Dashboard Confessional became a defining voice of the early 2000s emo and alternative rock movement. Known for their introspective lyrics and acoustic-driven sound, the band quickly gained a loyal fanbase with the release of their debut album The Swiss Army Romance in 2000.

Their follow-up albums, The Places You Have Come to Fear the Most (2001) and A Mark, A Mission, A Brand, A Scar (2003),

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R&B 2 mins read

Jamila Woods Signs with ATC Live for Europe/UK Representation

Jamila Woods, the acclaimed singer, songwriter, and poet, has signed with ATC Live for representation in Europe and the UK. In North America, she continues to be represented by CAA, managed by Elific Management, and her PR is handled by Biz3.

Career Highlights: Known for her powerful voice and poignant lyrics, Jamila Woods has carved out a unique space in the music industry by blending elements of soul, R&B, and spoken word poetry. Her debut album HEAVN (2016) was met with critical acclaim for its blend of personal storytelling and social commentary, addressing themes of Black identity, love, and empowerment.

Woods followed up her success with her 2019 album LEGACY! LEGACY!, which was praised for its tribute to Black artists, writers, and activists such as James Baldwin, Zora Neale Hurston, and Jean-Michel Basquiat. The album showcased Woods’

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Hip-Hop 2 mins read

Atmosphere Signs with ATC Live for Representation in Europe/UK

Atmosphere, the influential hip-hop duo consisting of rapper Slug (Sean Daley) and producer Ant (Anthony Davis), has signed with ATC Live for representation in Europe and the UK. Wasserman continues to represent the group for bookings in North America, and they are managed by Rhymesayers Entertainment, with PR handled by Grandstand Media.

Career Highlights: Formed in Minneapolis in 1996, Atmosphere has been a pioneering force in the underground hip-hop scene for over two decades. Known for their introspective lyrics, emotionally charged storytelling, and unique production style, the duo quickly gained a loyal fanbase. Their early albums, including Overcast! (1997) and Lucy Ford (2000), laid the foundation for their signature blend of personal narrative and socially conscious themes.

Atmosphere’s 2002 album God Loves Ugly

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Rock 2 mins read

Snow Patrol Signs with Big Hassle Media for PR

Iconic rock band Snow Patrol has signed with Big Hassle Media for public relations representation. The band continues to be booked by Wasserman for North American representation and WME for the rest of the world, while still being managed by Closer Artists. They are signed to Republic Records.

Career Highlights: Snow Patrol, formed in 1994 in Northern Ireland, rose to international fame with their breakthrough album Final Straw in 2003, featuring the hit single Run. The band’s subsequent album, Eyes Open (2006), solidified their place in modern rock with the massive hit Chasing Cars, which became a defining song of the 2000s and remains one of the most-played songs in UK radio history. The band’s emotional lyricism and anthemic sound have earned

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