Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Electronic 2 mins read

Brodinski Signs with Ground Control Touring for Representation

French DJ and producer Brodinski has signed with Ground Control Touring for representation and continues to be booked by Super! for his European performances.

Career Highlights: Brodinski is known for his innovative blending of electronic music with hip-hop influences, making him a standout figure in the global dance music scene. Rising to prominence in the late 2000s, Brodinski’s early works were rooted in techno and electro, and his collaboration with labels such as Turbo and Ed Banger Records helped solidify his position as a major player in the electronic music world.

In 2015, Brodinski shifted his sound to focus more on hip-hop with the release of his debut album Brava. This genre-blending project featured collaborations with notable hip-hop artists such as Young Scooter, Slim Thug, and iLoveMakonnen, showcasing his ability to cross genres seamlessly.

Brodinski is also a co-founder of the label Bromance, which has released music from prominent artists such as Gesaffelstein.

Read More
Music 2 mins read

Giggs Signs with Wasserman for Worldwide Representation (Excluding North America)

British rapper Giggs has signed with Wasserman for worldwide representation, excluding North America, with Mike Malak as his point agent.

Career Highlights: Giggs, born Nathaniel Thompson, is one of the most influential figures in the UK rap scene. Emerging from Peckham, London, Giggs made a name for himself with his gritty, street-oriented lyrics and unique delivery. His breakthrough came with the release of his debut album Walk in da Park in 2008, which cemented his place in the UK music industry. His follow-up albums, including Let Em Ave It and Landlord, further solidified his reputation as one of the leading voices in UK rap.

Giggs’ 2016 album Landlord debuted at number two on the UK Albums Chart and featured the hit single Whippin’ Excursion. He has since collaborated with major artists such as Drake, appearing on tracks like KMT and No Long Talk from Drake’s More Life playlist, giving him even more global recognition.

Festival

Read More
Music 1 mins read

Daniel Allan Signs with United Talent Agency (UTA)

Rising electronic music producer Daniel Allan has signed with United Talent Agency (UTA) for representation. He continues to be managed by Delfina Glover, marking a new chapter in his rapidly growing career.

Career Highlights: Known for his genre-blurring sound, Allan has made a name for himself in the electronic music world, blending elements of house, pop, and experimental beats. His innovative use of Web3 technology in the music space, particularly through NFTs, has earned him significant attention as an independent artist pushing boundaries. Allan has collaborated with a wide range of artists and producers, and his releases have garnered millions of streams across platforms.

With a focus on community-building and fan engagement, Allan has been able to connect with listeners in unique ways, making him a standout in the modern music landscape. Now with UTA behind him, Allan is set to take his career to even greater heights.

Read More
Music 1 mins read

Cardinal Black Signs with WME for Representation

British rock band Cardinal Black has signed with WME for worldwide representation, adding to their growing success in the music industry. They continue to be repped by Soldout Productions for European bookings and are managed by Impresarius.

Career Highlights: Formed by members of the Welsh rock scene, Cardinal Black has rapidly built a reputation for their powerful sound, blending elements of classic rock and blues with modern influences. Led by singer Tom Hollister, the band’s soulful vocals and dynamic performances have earned them a loyal fan base.

Their debut album, January Came Close, received critical acclaim for its emotive songwriting and impressive musicianship. Since then, the band has performed at notable festivals and headlined shows across Europe, showcasing their talents to larger audiences.

With WME now representing them, Cardinal Black is set to continue making waves in the

Read More
Music 1 mins read

Rita Ora Signs with Range Media Partners for Management

Rita Ora, the multi-hyphenate star, has signed with Range Media Partners for representation across music, film/TV, endorsements, and more. She continues to be booked by Wasserman for tours, represented by CAA for film/TV, and has PR handled by Permanent Press Media in the U.S. and Stoked PR in the UK.

Music Career: As a musician, Rita Ora has achieved immense success, amassing over 10 billion global streams and securing 13 top 10 singles in the UK, including four No. 1 hits. Her debut album, Ora, debuted at No. 1 on the UK Albums Chart, and she has continued to release hits like Let You Love Me and Anywhere, making her one of the most prominent British pop stars of her generation.

Film and TV: Beyond music, Ora has made significant

Read More
Endorsement Deals 1 mins read

Lauren London, Mookie Betts, and Pusha T Collaborate with LEGO on New Campaign

LEGO has launched its Touch of Gold initiative, a campaign that celebrates influential Black figures in creative spaces, featuring Los Angeles Dodgers outfielder Mookie Betts, actress Lauren London, and rapper Pusha T alongside their families. The campaign showcases each star at home, highlighting the creative ways they build connections with their children through LEGO.

Campaign Overview:

Mookie Betts is seen building LEGO flowers outdoors with his wife and two children, emphasizing the importance of family time and creativity in their backyard. Lauren London, known for her role in ATL, invites her little ones into a colorful playroom filled with LEGO bricks, where they unleash their imaginations with animals and spaceships. Pusha T, the renowned Virginia rapper, takes his family into… Read More
Music 1 mins read

Big Sean Signs with Full Coverage for PR

Rapper Big Sean has signed with Full Coverage for PR representation. He continues to be booked by WME and is managed by S10 Entertainment, which he joined in July 2024.

Career Highlights: Big Sean, born Sean Michael Leonard Anderson, has established himself as one of the leading voices in hip-hop. Since his debut album Finally Famous in 2011, which included hits like Dance (A$$) and My Last, he has consistently delivered chart-topping projects. His critically acclaimed albums such as Dark Sky Paradise and I Decided solidified his reputation as a versatile and reflective artist. Over the years, he has collaborated with major artists such as Kanye West, Drake, and Jhené Aiko.

Recent Release: In August 2024, Big Sean released his latest album Better Me Than You. The project highlights his growth as an artist, with introspective lyrics and innovative production. The album continues to showcase

Read More
Country 2 mins read

Maren Morris Signs with WME for Representation

Country music star Maren Morris has signed with WME for representation, while continuing to be managed by Red Light Management and with PR handled by Sacks and Co.

Career Highlights: Maren Morris is a Grammy-winning singer-songwriter who first gained widespread recognition with her hit single My Church in 2016, which won a Grammy for Best Country Solo Performance. Her debut album, Hero, was a massive success, blending country with pop influences and producing hits like 80s Mercedes and Rich.

In 2018, Morris’s collaboration with Zedd and Grey on the song The Middle brought her international fame, crossing over into the pop and EDM world. The song became a chart-topping hit, earning multiple award nominations.

Morris has released several successful albums, including GIRL in 2019, which won Album of the Year at the CMA Awards, and produced hits like

Read More
Music 2 mins read

Skip Marley Signs with 21 Entertainment Group for Management

Jamaican singer-songwriter Skip Marley has signed with 21 Entertainment Group for management, transitioning from his previous representation with Good World Management. He continues to be booked by CAA and has PR representation through High Rise PR.

Career Highlights: As the grandson of reggae legend Bob Marley, Skip Marley has made a significant impact in the music world with his own unique sound that blends reggae with modern pop and R&B influences. He gained international recognition with his hit collaboration Slow Down with R&B artist H.E.R., which earned a Grammy nomination and became the fastest-streaming song in Marley family history. Other popular tracks include Lions, That’s Not True featuring Damian Marley, and Make Me Feel featuring Rick Ross and Ari Lennox.

Skip Marley’s

Read More
Music 2 mins read

Humbe Signs with WME for Representation

Mexican singer-songwriter Humbe has signed with WME for representation, marking a new milestone in his rapidly growing career.

Career Highlights: Humbe, known for his eclectic pop sound and heartfelt lyrics, has quickly risen in the Latin music scene with a style that blends pop, electronic, and alternative influences. He first gained major recognition with his 2017 debut album Sonámbulo, and his follow-up albums like Entropía and Aurora have further cemented his place as one of the most promising young talents in Latin pop. His 2021 album Aurora received critical acclaim and showcased his ability to craft emotive, genre-blending music.

Humbe’s songwriting has struck a chord with audiences, particularly among younger listeners, due to his introspective lyrics and fresh production style. His songs often explore themes of love, self-discovery, and growth, making him a relatable voice for his generation.

Festival Appearances: Humbe has performed at major festivals such as Pa’l

Read More
Music 1 mins read

Akeem Ali Signs with Wasserman

Akeem Ali, the Mississippi-born rapper and artist known for his witty lyricism and charismatic presence, has signed with Wasserman for representation worldwide, excluding Europe. His point agents being Josh Dick and De’Mont Callender. Known for his alter ego Keemy Casanova, Ali has gained significant attention for his retro-inspired style, blending smooth funk influences with modern hip-hop beats.

Career Highlights: Akeem Ali’s breakout track Keemy Casanova went viral, showcasing his ability to channel 1970s funk aesthetics while delivering clever, smooth rhymes. His unique persona and retro sound have set him apart in the current hip-hop landscape. He followed up this success with several well-received tracks and collaborations, solidifying his place as a rising star.

Ali’s distinct style and lyrical talent have earned him a growing fanbase and recognition within the music industry. His partnership

Read More
Music 1 mins read

Feid Signs with CAA for Representation

Colombian reggaeton sensation Feid has signed with CAA for representation. He continues to be managed by Luis Villamizar, with PR handled by Lede Company.

Career Highlights: Feid, also known as “Ferxxo,” has quickly risen to prominence in the Latin music scene, becoming one of reggaeton’s most innovative voices. His distinctive style blends urban rhythms with melodic hooks, setting him apart in the competitive world of Latin music. He has collaborated with top-tier artists like J Balvin, Karol G, and Maluma, and his solo work has gained millions of fans across the globe.

Feid’s albums, such as FERXXO (VOL 1: M.O.R) and Inter Shibuya – La Mafia, have garnered significant commercial success, with tracks like FRESH KERIAS and Porfa (with Justin Quiles) becoming fan favorites. His ability to connect with audiences through emotive lyrics and infectious beats has made

Read More
Music 2 mins read

Pixie Lott Signs with UTA for Representation

British singer-songwriter Pixie Lott has signed with UTA for representation. She continues to be repped by InterTalent Rights Group for her film and TV endeavors, and managed by Halestorm PR, who also handles her public relations. Lott is set to release her first album in a decade, Encino, tomorrow via BMG and Tag8, marking an exciting comeback in her music career.

Career Highlights: Pixie Lott first rose to fame in 2009 with her debut album Turn It Up, which featured chart-topping singles like Mama Do (Uh Oh, Uh Oh) and Boys and Girls. The album was a commercial success, solidifying her as one of the UK’s leading pop talents. Her follow-up albums continued to showcase her vocal prowess and songwriting abilities, earning her a dedicated fanbase.

Lott has also established herself as a successful actress and television personality, appearing on shows like Strictly Come Dancing

Read More
Music 1 mins read

NOVULENT Signs with WME for Representation

Rising alternative pop band NOVULENT has signed with WME for representation, continuing their partnership with manager Joseph Conallen. The band most recently released their album Dear Diary in January 2024 through The Royals, marking a significant moment in their musical journey.

Career Highlights: NOVULENT’s unique blend of alternative, pop, and electronic elements has earned them a growing fanbase. Known for their emotionally resonant lyrics and distinctive sound, they’ve quickly established themselves in the modern music landscape. The album Dear Diary explores themes of self-reflection and growth, showcasing their ability to craft deeply personal yet universally relatable music.

Festival Performances: NOVULENT has performed at various festivals, including SXSW and BottleRock Napa Valley, where they’ve captivated audiences with their energetic live performances. These festival appearances have solidified their reputation

Read More
Rock 1 mins read

Tyler Bryant & The Shakedown Signs with Sound Talent Group

Tyler Bryant & The Shakedown have signed with Sound Talent Group for representation in North America. They continue to be repped by International Talent Booking (ITB) for territories outside of North America. Managed by Union Entertainment Group and with PR handled by Atom Splitter PR, the band has built a strong presence in the rock scene.

Recent Releases and Career Highlights: With over 116,000 monthly listeners on Spotify, Tyler Bryant & The Shakedown recently released their latest album Snake Oil in April 2024 via Rattle Shake Records. Known for their high-energy blend of blues, rock, and Southern influences, the band has gained a loyal following with their raw and powerful sound.

Festival Performances: Over the years, Tyler Bryant & The Shakedown have performed at major festivals

Read More
Music 2 mins read

Mahmood Signs with ITB for Worldwide Representation (Excl. NA & Italy)

Italian singer-songwriter Mahmood has signed with ITB for worldwide representation, excluding North America and Italy. He continues to be managed by Tulipani Management, with PR handled by WordsForYou. Known for his genre-blending style and emotionally resonant lyrics, Mahmood’s influence extends across the global music scene.

Recent Releases and Success: Mahmood’s latest album, Nei Letti Deglialtri, was released in March 2024 via Island Records, further solidifying his status as one of Italy’s leading contemporary artists. His most successful tracks include Soldi, which has over 247 million streams on Spotify, and Brividi, a duet with Blanco, which has garnered over 153 million streams. Both songs reflect Mahmood’s unique ability to fuse pop, R&B, and traditional Italian sounds.

Career Highlights: Mahmood first rose to fame after winning the Sanremo

Read More
Music 2 mins read

Jack & Jack Signs with Wasserman for Representation Outside North America

Pop-rap duo Jack & Jack, comprised of Jack Gilinsky and Jack Johnson, has signed with Wasserman for representation outside of North America, with Solomon Parker as their point agent. Managed by NAKD Entertainment, the duo continues to build on their impressive career, recently releasing their single Home on January 22nd through Create Music Group.

Career Highlights: Jack & Jack first gained widespread attention through their Vine videos in the early 2010s, where they quickly rose to fame thanks to their relatable humor and musical talent. They transitioned into music and achieved mainstream success with their hit single Rise in collaboration with Jonas Blue, which has accumulated nearly 888 million streams on Spotify. Their style blends pop, rap, and R&B influences, and they have garnered a loyal fanbase over the years.

The duo has almost 3 million monthly listeners on Spotify and has released

Read More
Music 2 mins read

Feed Me Signs with Mint Talent Group for North America Representation

Electronic music producer and DJ, Feed Me, has signed with Mint Talent Group for representation in North America, while remaining with Primary Talent International for the rest of the world. He continues to be managed by Continua MGMT, marking another milestone in his successful career.

Career Highlights: Feed Me, whose real name is Jon Gooch, is widely recognized for his dynamic sound that blends electro house, dubstep, and other genres. He first gained recognition under his alias Spor, where he was an influential figure in the drum and bass scene. However, with the birth of his Feed Me project in 2008, Gooch transitioned into a more mainstream electronic music space, quickly earning a dedicated fanbase.

His debut album, Calamari Tuesday (2013), was a critical and commercial success, solidifying his place in the EDM world. Feed Me is known for his energetic live performances and unique production

Read More
Data Insights 2 mins read

Mid-Year 2024: How Artists are Dominating the Global Brand Endorsement Landscape

In the first half of 2024, Filipino girl group BINI has dominated the endorsement landscape, securing an impressive seven deals with brands like Jollibee, Keds, Shopee, and POND’S. Their position at the top highlights their growing influence in both the entertainment and advertising worlds, particularly in Southeast Asia, where they are becoming key figures in brand representation.

This trend is also showcasing the diversity of brand partnerships that these artists are engaging in. Ama Lou, for instance, is working with fashion giants like H&M and TUMI, while Saweetie has partnered with brands in the food and beverage sector such as Postmates

Read More
Electronic 1 mins read

Stryv Signs with WME for Representation

Stryv, a rising name in the electronic music scene, has signed with WME for worldwide representation. His team of point agents includes Matt Smith, Annie Chung, Stephanie LaFera, Kyle Bandler, and Steve Hogan. Known for his ability to blend various electronic genres, Stryv has been making waves in the music industry.

Recent Career Highlights: Stryv’s most recent release, a collaboration with Adam Port, Keinemusik, ORso, and Malachiii, has seen tremendous success, accumulating over 260 million streams since its release in June 2024. His innovative sound and collaboration with top-tier artists have helped him build a strong following in the electronic music community.

With WME now managing his career, Stryv is poised to continue his rapid ascent, delivering cutting-edge music and performances that captivate audiences globally.

Read More