Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Hip-Hop 2 mins read

Nettspend Signs with WME

Rising artist Nettspend has signed with WME as his new booking agent. Managed by Grade A Productions and with PR handled by Dark Matter Media, Nettspend is making waves with his unique sound and viral success. His most recent release, FCK SWAG*, dropped independently this month and continues to build momentum as he solidifies his place in the underground music scene.

Career Highlights and Musical Journey: Nettspend, who originally started his music career under the name 6unner in October 2022, first released his debut track #nemk exclusively on SoundCloud. By the end of that year, he rebranded as Nettspend and began attracting attention for his genre-blending style and raw energy. On May 28, 2023, Nettspend released his debut mixtape KiCKDOOR, under the Nitemare imprint led by David Shawty and Yungster Jack, and also associated with xaviersobased’s 1c34 collective. The mixtape featured collaborations

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Africa 2 mins read

Lojay Signs New Endorsement Deal with Coca-Cola Nigeria

Nigerian Afrobeats star Lojay has signed an exciting new endorsement deal with Coca-Cola Nigeria, officially becoming the latest local face of the global beverage brand. The musician shared the news with his over 400,000 Instagram followers, confirming his role as brand ambassador and promoting Coca-Cola’s new Wozzaah flavor.

His involvement with Coca-Cola will see him participate in various advertising campaigns as the company rolls out the limited-edition flavor, which promises a “tropical blaze-flavoured taste adventure.”

Coca-Cola and Africa’s Creativity: Wozzaah, described by Coca-Cola as a flavor inspired by Africa’s creativity, is the latest in a line of initiatives the company has launched to tap into the cultural and artistic vibrancy of the African continent. In a teaser video shared on social media, Lojay asked, “If you had to ask what Africa tastes like, what would your answer be?” This collaboration marks another milestone in Lojay’s growing influence, positioning him alongside some of the region’s most celebrated artists.

Lojay’s

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum’s new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star’s Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech benefits?” Staples then humorously vents his frustration to the camera, saying, “Fuck the tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported

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Music 2 mins read

Peach Pit Signs with Grandstand Media for PR Representation

Canadian indie-pop band Peach Pit has signed with Grandstand Media for public relations representation, as the band continues to grow its presence in the global music scene. They are currently booked by Creative Artists Agency (CAA) and managed by Watchdog Management.

Career Highlights: Formed in Vancouver in 2016, Peach Pit quickly gained attention with their unique blend of dreamy indie-pop and catchy guitar riffs, creating a sound often described as “chewed bubblegum pop.” Their breakout came with the release of their debut album Being So Normal (2017), which featured standout tracks like Alrighty Aphrodite and Tommy’s Party. The album’s laid-back, nostalgic feel resonated with fans and established them as rising stars in the indie music world.

Peach Pit’s success continued with the release of their sophomore album You and Your Friends in 2020, which further

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Music 3 mins read

Chase Shakur Signs with Audible Treats for PR Representation

Chase Shakur, a rising star in the Alternative R&B scene, has signed with Audible Treats for public relations representation. He continues to be booked by United Talent Agency (UTA) and is quickly becoming one of the most talked-about names in the R&B world. His recent releases through Def Jam have further solidified his place as an emerging force in the industry.

Career Highlights: Chase Shakur, a 23-year-old artist from Atlanta, Georgia, began his career in underground rap cyphers around East Atlanta before transitioning to a melodic and breathy sound that blends modern R&B production with 90s-style vocals and rap-like songwriting. His distinct sound has garnered him a rapidly growing fanbase, with over 1.5 million monthly listeners on Spotify.

Shakur’s breakthrough came with his first project It’ll Be Fine, which attracted significant attention within the music industry. The project featured standout tracks like Too Far Close, which now boasts over

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Music 2 mins read

Corinne Bailey Rae Signs with Independent Artist Group (IAG)

Grammy Award-winning singer-songwriter Corinne Bailey Rae has signed with Independent Artist Group (IAG) for representation in North America. She continues to be managed by Anthony Patterson and Taylor Cottrell at Roc Nation, as she embarks on the next phase of her acclaimed career.

Career Highlights: Corinne Bailey Rae first gained international fame with her self-titled debut album, Corinne Bailey Rae (2006), which included the smash hit Put Your Records On. The album debuted at number one on the UK Albums Chart and went on to earn Bailey Rae critical acclaim and commercial success, including several Grammy nominations. Her soulful blend of pop, R&B, and jazz immediately stood out, and she became one of the most exciting new voices in music at the time.

Bailey Rae’s follow-up album, The Sea (2010), was a deeply personal project,

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Endorsement Deals 2 mins read

Demi Lovato Signs New Endorsement Deal with Bella Kitchenware

Pop superstar and actress Demi Lovato has been named the new brand ambassador for Bella, an affordable kitchenware brand known for its stylish and functional products. As part of her partnership with Bella, Lovato debuted the brand’s innovative Fits-Anywhere collection, which features appliances in signature colors like Oatmilk, Plum, and Surf. Lovato will also star in a “360-degree media campaign” directed by Maca Rubio, bringing her star power to the forefront of the brand’s latest launch.

About the Fits-Anywhere Collection:Bella’s

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Music 2 mins read

Boris Brejcha Signs with WME for Representation

German DJ and producer Boris Brejcha has signed with WME for worldwide representation, excluding North and South America. He continues to be represented by United Talent Agency (UTA) for North American bookings, while his management remains in-house, handled by his own company, Fcking Serious.

Career Highlights: Boris Brejcha is known as a pioneering force in the electronic music scene, often credited with creating the genre “high-tech minimal,” which blends elements of techno, minimal, and progressive sounds. His career took off with the release of his debut album Die Maschinen sind Gestrandet in 2007, which marked the beginning of his rise in the global electronic music scene.

Over the years, Brejcha has gained a massive following, especially in Europe and South America, known for his electrifying live sets and distinctive use of a Venetian joker mask during performances. His critically acclaimed

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Music 2 mins read

Raye Signs New Endorsement Deal with Dyson

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson’s recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B,

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Music 2 mins read

Yussef Dayes Signs with Wasserman for Worldwide Representation (Excl. North and South America)

Drummer and producer Yussef Dayes has signed with Wasserman for representation outside of North and South America. His bookings in North and South America continue to be handled by IAG, while he remains managed by Leader Management. His PR is managed by Good Machine PR.

Career Highlights:Yussef Dayes is widely regarded as one of the most innovative and influential drummers in modern jazz and contemporary music. A founding member of the jazz duo Yussef Kamaal, Dayes gained early acclaim with the release of the duo’s debut album, Black Focus (2016), which became a landmark project in the modern jazz revival, blending jazz with funk, electronic, and African rhythms. Following this success, Dayes embarked on a solo career that has further pushed the boundaries of jazz, incorporating elements of grime, R&B, and Afrobeat into his work.

In 2020,

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Music 1 mins read

310babii Signs with Audible Treats for PR

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify, 310babii has established a growing fanbase, particularly in key markets like Los Angeles, Chicago, Dallas,

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Electronic 2 mins read

The Japanese House Signs with CAA for North American Representation

Indie-pop artist The Japanese House, the musical project of Amber Bain, has signed with Creative Artists Agency (CAA) for representation in North America. For the rest of the world, Bain continues to be represented by Primary Talent International, with her PR handled by Inside/Out.

Career Highlights:The Japanese House first made waves in the music scene with the release of her debut EP Pools to Bathe In in 2015. Known for her ethereal sound, blending dream-pop, electronica, and indie elements, Bain quickly gained a dedicated following. Her signature style, marked by layered vocals and emotional depth, has drawn comparisons to artists like Imogen Heap and Bon Iver.

Bain’s 2019 debut album Good at Falling further established her as a leading figure in the indie music scene. The album, which includes standout tracks such as Lilo and Maybe You’re the Reason, was

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Music 2 mins read

Nicole Scherzinger Signs with CAA for Representation

Multitalented performer Nicole Scherzinger has signed with Creative Artists Agency (CAA) for representation, following her previous affiliation with United Talent Agency (UTA). She continues to be represented for public relations in North America by High Rise PR.

Career Highlights in Music:Nicole Scherzinger first rose to global fame as the lead singer of The Pussycat Dolls, one of the best-selling girl groups of all time. With hits like Don’t Cha, Buttons, and When I Grow Up, Scherzinger’s powerful vocals and commanding stage presence played a major role in the group’s success, propelling them to worldwide stardom. The Pussycat Dolls sold over 55 million records globally, becoming one of the most iconic pop acts of the 2000s.

Following her success with the group, Scherzinger launched a solo career, releasing her debut solo album Killer Love in 2011, which

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Music 2 mins read

Loud Luxury Signs with Wasserman

Canadian electronic duo Loud Luxury has signed with Wasserman for representation, with Matt Rodriguez and Lee Anderson as their point agents. The duo was previously represented by WME. They continue to be managed by Northside Artist Management as they build on their remarkable success in the electronic music scene.

Career Highlights: Loud Luxury, comprised of Andrew Fedyk and Joe Depace, first gained widespread attention with their 2017 breakout single Body, featuring Brando. The track became a global hit, amassing over a billion streams and earning multi-platinum certifications in several countries. Body was a defining moment in their career, leading to award nominations and wins, including a Juno Award for Dance Recording of the Year. Following the success of

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Music 2 mins read

Flume Signs with Three Six Zero for Management

Electronic music producer Flume has signed with Three Six Zero for management, marking a new chapter in his career. Previously, he was managed by Future Classic. His bookings are now handled by Wasserman, with public relations managed by Sacks & Co in the US and All Stripes in the UK.

Career Highlights: Flume, born Harley Streten, emerged as a major force in electronic music with his self-titled debut album in 2012, which featured hit tracks like Sleepless and Holdin On. His groundbreaking sound, blending elements of future bass, trap, and experimental electronica, earned him widespread acclaim. Flume’s career reached new heights in 2016 with the release of his Grammy-winning album Skin, featuring collaborations with artists such as Tove Lo and Kai, and producing hits like Never

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Music 1 mins read

Ava Max Signs with MDDN for Management

Pop star Ava Max has signed with MDDN for management, with Benjamin “Benji” Madden, Josh Madden, Jennifer Hurst, and Joey Simmrin taking on her management duties. Previously, she was managed by Scooter Braun Projects. Ava Max continues to be signed to Atlantic Records and is represented by CAA for bookings.

Career Highlights: Ava Max skyrocketed to fame with her 2018 breakout single Sweet but Psycho, which topped charts in 22 countries and solidified her place in the pop music scene. Following the success of her debut single, her debut album Heaven & Hell was released in 2020 and featured additional hits such as Kings & Queens

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Brand Ambassador 1 mins read

Valentino Beauty Names Charli XCX as US Brand Ambassador

Valentino Beauty has announced Charli XCX as its latest US ambassador, coinciding with the launch of the brand’s Spike Valentino Buttery Matte Lip Color. The singer’s growing list of beauty partnerships this year includes collaborations with skincare brands Laneige and K18.

Ambassadorships and Collaborations: By joining Valentino Beauty, Charli XCX is now part of a prestigious roster of ambassadors that includes actress Florence Pugh and actor-singer Tan Jianci, who represents the brand in China.

Career Highlights: Charli XCX has made a major impact on the music scene, known for her genre-defying pop sound and hit songs like Boom Clap, Boys, and Vroom Vroom. In addition to her music career, she has been a trailblazer in the fashion and beauty space, continually expanding her influence with high-profile brand partnerships.

With this new collaboration, Charli XCX further solidifies her presence in the beauty industry, contributing to Valentino’s ever-evolving brand image.

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Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special

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Rock 2 mins read

Disturbed Signs with Independent Artist Group (IAG) for Representation

Disturbed, the iconic American heavy metal band, has signed with Independent Artist Group (IAG) for representation. They continue to be managed by Q Prime, a management powerhouse that has helped guide their highly successful career.

Career Highlights: Since their formation in 1994, Disturbed has become one of the most influential bands in the modern metal scene. Their 2000 debut album The Sickness propelled them to stardom, featuring hit singles like Down with the Sickness and Stupify. Known for their unique blend of aggressive yet melodic sound, Disturbed has consistently delivered chart-topping albums. Notably, five of their seven studio albums have debuted at number one on the Billboard 200, including Believe, Ten Thousand Fists, Indestructible, Asylum, and Immortalized.

One of the band’s most significant moments came with their 2015 cover of Simon & Garfunkel’s The Sound of Silence, which became a global sensation,

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