Latin

Xavi, the emerging Mexican American singer-songwriter, has signed with WME (William Morris Endeavor) for global representation in all areas, as recently reported by Billboard. This strategic move signifies a major step in the young artist's burgeoning career.

📈 Chart-Topping Success: At just 19 years old, Joshua Xavier Gutiérrez, known professionally as Xavi, has already made significant strides in the music industry. He kickstarted 2024 with his first No. 1 on any Billboard chart with the romantic corrido “La Diabla,” which topped the Hot Latin Songs chart dated January 6. The song has also achieved notable positions on the Billboard Global 200 Excl. US and the Billboard Global 200 chart.

🏆 Making History on Spotify: Xavi has carved out a unique place in música mexicana history by becoming the first artist in the genre to secure the No. 1 spot on Spotify's Top 50 Global chart with a solo track, thanks to “La Diabla.”

🎶 Continued Success

In a power move echoing across the music industry, Argentine singing sensation Maria Becerra has inked a global representation deal with Wasserman Music, with the exception of Latin America. Announced on Thursday (Dec. 14), the deal places her under the strategic guidance of agents Juan Toro and Ryan Soroka.

🚀 A Stellar 2023 for Becerra: This year has been nothing short of a whirlwind for Becerra. In May, she signed a label deal with Warner Music Latina, collaborating with 300 Entertainment, followed by a Warner Chappell Music administration deal in August. Adding to her accolades, Becerra clinched the visionary award at Billboard's inaugural Latin Women in Music gala.

🎵 The Rise of a Music Dynamo: At just 23, Becerra has carved a unique niche in the music world. Known for blending pop with traditional Latin rhythms like cumbia villera, bachata, and reggaeton, she first made waves in 2019 with her EP '222'. Her debut album 'Animal', featuring stars like Cazzu, Becky G, and Tiago PZK, not only showcased

Grupo Frontera, the Texas-based música Mexicana sensation, has inked a management deal with Habibi, the firm led by Bad Bunny's manager, Noah Assad. This strategic move aligns the hitmakers of “Unx100to” with one of the music industry's most influential management teams.

🌐 Chart-Topping Partnership: The signing follows Grupo Frontera's Latin Grammy nomination for their collaboration with Bad Bunny on the Hot 100-topping “Unx100to.” This partnership signals a new phase of growth and opportunities for the six-member band as they continue to captivate audiences across the United States.

🔥 A Roster of Stars: Habibi, under the leadership of Noah Assad, boasts a roster that includes some of the biggest names in Latin music, like the chart-topping Colombian artist Karol G. While Bad Bunny is not a Habibi client, the firm's expertise in handling high-profile artists sets a promising path for Grupo Frontera.