Latin

Music 2 mins read

Elsa Y Elmar Joins Wasserman for Representation in North and South America

Elsa Y Elmar, the captivating singer-songwriter known for her unique blend of pop and soulful melodies, has signed with Wasserman for representation across North and South America. This strategic move aims to expand her reach and bolster her presence in these key music markets.

🎶 Expanding Representation: By partnering with Wasserman, Elsa Y Elmar is poised to tap into new opportunities in live performances and collaborations across the Americas. This partnership reflects a significant step in her career to engage with a broader audience and further establish her music internationally.

🇲🇽 Bookings in Mexico: While Wasserman will handle her bookings in North and South America, Elsa Y Elmar continues to manage her bookings in Mexico in-house. This arrangement allows for tailored strategies that cater specifically to her strong fanbase in Mexico.

🔄 Ongoing Management

… Read More
Music Festivals 1 mins read

The Agencies Behind Governors Ball 2024

We wanted to see which agencies are behind New York City's Governors Ball by Founders Entertainment. Using Booking Agent Info's music industry directory, we researched the agencies representing this year's lineup.Wasserman leads with a significant 39% of the lineup. Their roster includes a variety of acts from headliner SZA to Yung Gravy, Stephen Sanchez, G Flip, and Geese.Next is Creative Artists Agency with 17%. They represent headliners Rauw

… Read More
Governors Ball Agencies 2024
Brand Ambassador 2 mins read

Rosalía Announced as New Global Ambassador for Dior

Dior has officially named Spanish singer and global sensation Rosalía as their new Global Ambassador. Her inaugural role with the iconic fashion house features her as the face of the Lady Dior campaign, marking a significant milestone in her flourishing career in both music and fashion.

👜 Lady Dior Campaign Debut: As the new ambassador, Rosalía will bring her distinctive style and charisma to the Lady Dior campaign. Known for her unique blend of traditional flamenco with contemporary rhythms, Rosalía's artistic flair is expected to inject a fresh and vibrant energy into the classic elegance of the Dior brand.

🌍 Fashion and Music Icon: Rosalía has previously lent her influence and style to major brands including Nike, YSL Beauty, and MAC Cosmetics, showcasing

… Read More
New Signings 2 mins read

Peso Pluma Signs with CAA

Mexican musician Peso Pluma, whose groundbreaking success has captivated the music industry, has officially signed with CAA for representation in all areas. This partnership highlights a significant milestone in his career, which has recently seen unprecedented achievements with his debut album, Génesis.

🎵 Record-Breaking Success: Génesis not only clinched the “Best Música Mexicana Album” award at the 2024 Grammys but also achieved a historic high by landing No. 3 on the U.S. Billboard 200 chart. This marked the highest-charting position for a Mexican music album in the history of the chart, underscoring Peso Pluma's impact and appeal beyond traditional regional boundaries.

🏆 A Year of Awards: The acclaim for Génesis extends beyond the Grammys. The album has also won four iHeartRadio Music Awards and received two accolades at the 2024 Latin American Music Awards for “Best Album – Regional

… Read More
New Signings 1 mins read

Louie TheSinger Joins UTA for Global Representation

Emerging talent Louie TheSinger has officially partnered with UTA for worldwide representation, marking a significant milestone in his music career. The Fort Worth native, known for his unique blend of cultural influences that reflect his Mexican American heritage, has rapidly gained popularity, boasting nearly 200,000 monthly listeners on Spotify.

🎤 A Flourishing Music Career: Louie TheSinger’s journey in the music industry is highlighted by his hit track “Down Here” featuring Paul Wall, which contributes to his millions of streams globally. His recent single “Brothers,” released under Universal Music Group in January, continues to build his growing reputation in the music scene.

🌎 Embarking on the Desperado Tour: With UTA’s backing, Louie TheSinger has announced his upcoming “Desperado Tour,” starting on June 15 at the House of Blues in Orlando. This tour is his first major circuit in the U.S., featuring stops in cities like San Antonio, San Diego, and Denver, promising an exciting series of performances across the country.

… Read More
New Signings 2 mins read

Mexican Influencer Domelipa Dives into Music with Westwood Entertainment

Domelipa, a titan in the digital realm with a colossal following on TikTok and Instagram, is set to embark on a new musical journey with Westwood Entertainment. Managed by Jorge Juárez, who also oversees the career of Carin León, Domelipa is poised to make waves in the music industry with her debut studio album.

🎧 An Album in the Making: Her upcoming album, still under wraps, promises to be an eclectic mix, with production by Latin Grammy winners Ovy on the Drums and Edgar Barrera. This collaboration signals a high-caliber project that aligns with Domelipa's vision of offering a diverse musical palette to her fans.

📢 Music for Every Moment: In a conversation with Billboard, Domelipa shared her excitement about her musical debut, emphasizing her desire to create tracks that resonate with listeners across various moments of their lives. From party anthems to introspective tunes, she aims to craft a soundtrack that caters to every mood and occasion.

🌐

… Read More
Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that's stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon's and Feid's journey.

🌍💼 A Groundbreaking Partnership: Salomon's latest move to sign Feid underscores the brand's strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid's debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm

… Read More
New Signings 1 mins read

Mia Rubin Signs with Rimas and Prepares to Release New Single “Amor Maldito”

Mia Rubin, an emerging talent in the music scene, has taken a significant step in her career by signing with Rimas Entertainment, the powerhouse label and management company known for representing global stars like Bad Bunny and Eladio Carrión. This partnership heralds a new chapter for Rubin as she gears up to release her much-anticipated single "Amor Maldito" on March 8, featuring a special collaboration with her father, the renowned singer and actor Erik Rubin.

👨‍👧 A Family Affair: The upcoming single "Amor Maldito" is not just a showcase of Mia's evolving artistry but also a heartfelt collaboration with her father, blending their talents in a unique musical offering. This collaboration is poised to capture the hearts of listeners, offering a glimpse into the dynamic bond and mutual respect between the Rubin family members.

With the support of Rimas Entertainment, Mia Rubin is poised to make a significant impact on the music industry, leveraging the label's extensive resources and expertise to bring her

… Read More
Campaigns 2 mins read

Peso Pluma Embarks on First Brand Partnership with Sony’s ‘For the Music’ Campaign

In a significant move within the music industry, Mexican sensation Peso Pluma has stepped into the spotlight of brand collaborations by partnering with Sony Corporation of America's Personal Entertainment Business for its distinguished audio brand campaign, "For The Music." This initiative represents Sony's commitment to enhancing the music experience through its premier consumer and professional audio products and services, marking Pluma's inaugural venture into brand partnerships.

🔊 A Fusion of Talent and Technology: "For The Music" serves as a platform for Sony to showcase its dedication to delivering exceptional audio experiences, aligning perfectly with Peso Pluma's artistic vision and the vibrant essence of Latin Music. Pluma's enthusiasm for this collaboration reflects a shared ambition to pave new avenues for Latin Music, enriching the genre's global outreach and accessibility.

🤝 Innovative Collaborations Ahead: Jordy Freed, Sony’s head

… Read More
New Signings 2 mins read

Snow Tha Product: A New Chapter with YMU

Yvette Medina, a key figure at YMU and head of its Latin division, embarks on a groundbreaking global management venture with Snow Tha Product, the multi-faceted singer, rapper, and actress known for her dynamic bilingual raps.

🎵 A Musical Powerhouse: Snow Tha Product's career is adorned with high-profile collaborations and accolades, including a Latin Grammy nomination for her work with Bizarrap and a Grammy nod for her contribution to the "Black Panther: Wakanda Forever" soundtrack. Her diverse talents have made significant marks in the music industry.

📺 Beyond the Music: Snow Tha Product's artistic reach extends into acting, showcasing her versatility as Lil’ T in Netflix’s "La Reina Del Sur." This multifaceted approach to her career highlights her broad appeal and talent.

🌟 A Visionary Partnership: Medina's enthusiasm for representing powerful women in music and culture aligns with Snow Tha Product's trailblazing spirit.

… Read More