Latin

Music 1 mins read

Feid Signs with CAA for Representation

Colombian reggaeton sensation Feid has signed with CAA for representation. He continues to be managed by Luis Villamizar, with PR handled by Lede Company.

Career Highlights: Feid, also known as “Ferxxo,” has quickly risen to prominence in the Latin music scene, becoming one of reggaeton’s most innovative voices. His distinctive style blends urban rhythms with melodic hooks, setting him apart in the competitive world of Latin music. He has collaborated with top-tier artists like J Balvin, Karol G, and Maluma, and his solo work has gained millions of fans across the globe.

Feid’s albums, such as FERXXO (VOL 1: M.O.R) and Inter Shibuya – La Mafia, have garnered significant commercial success, with tracks like FRESH KERIAS and Porfa (with Justin Quiles) becoming fan favorites. His ability to connect with audiences through emotive lyrics and infectious beats has made

… Read More
Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family’s secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of

… Read More
Brand Ambassador 2 mins read

Eladio Carrión Signs New Endorsement Deal With New Balance

Eladio Carrión, the acclaimed Puerto Rican rapper, singer, and songwriter, has been announced as the new brand ambassador for New Balance. He joins an impressive roster of artists who have collaborated with the brand, including Action Bronson, Jack Harlow, and Aminé.

Music Career Highlights: Eladio Carrión first garnered attention with his viral freestyle videos on social media, quickly establishing himself as a force in the Latin music scene. Known for his unique blend of reggaeton, trap, and Latin music, Carrión has released several successful albums, including the critically acclaimed ‘Sauce Boyz’ and ‘Monarca.’ His innovative sound and lyrical prowess have made him a standout artist in the genre.

Collaborations and Influence: Carrión has worked with some of the biggest names in Latin music, including

… Read More
Endorsement Deals 2 mins read

J Balvin and Cheetos Collaborate on a New Campaign

J Balvin, who is repped by WME, has teamed up with Cheetos for the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign. Now in its fifth year, Cheetos’ annual ‘Deja tu Huella’ program honors influential figures in the Latino community who inspire positive change. This year, the program expands to include Balvin, whose Cheetle-dusted fingerprints symbolize his enduring influence.

Campaign Overview: The partnership includes a video in which

… Read More
Latin 2 mins read

Camila Fernandez Signs With TBA Agency

Mexican singer-songwriter Camila Fernandez has signed with TBA Agency for her representation in the United States and Canada, with Devin Landau and Amy Davidman serving as her point agents. She continues to be managed by Global Talent Services.

Career and Music Highlights: Camila Fernandez, a rising star in the Latin music scene, is known for her soulful voice and blend of traditional Mexican music with modern pop influences. As the daughter of the famed singer Alejandro Fernandez and granddaughter of the legendary Vicente Fernandez, Camila has music deeply rooted in her heritage, which she gracefully brings into her contemporary performances.

Future Projects and Tours: With the backing of TBA Agency, Camila Fernandez is poised to expand her reach in North America. She plans to tour extensively, bringing her unique blend of traditional and contemporary

… Read More
Latin 2 mins read

Rauw Alejandro Signs with United Talent Agency (UTA)

Rauw Alejandro, a leading figure in the Latin music scene, has transitioned to United Talent Agency (UTA) for representation, moving from his previous agency, CAA. This strategic shift aims to further elevate his rapidly growing career on the global stage. His agents at UTA will be Michael Guirguis, Noah Simon, and David Zedeck.

🎤 Continued Public Relations Support: Rauw Alejandro will continue to have his public relations orchestrated by Lede Company, ensuring consistency in his media presence and public engagement as he transitions to his new agency.

🎶 Recent Musical Endeavors: Rauw Alejandro remains an influential force in music, recently releasing hit singles such as “Touching the

… Read More
Music 2 mins read

Natalia Lafourcade Signs with United Talent Agency (UTA)

Natalia Lafourcade, the acclaimed Mexican singer-songwriter, has transitioned to United Talent Agency (UTA) for representation, moving from her previous affiliations with Sound Talent Group and One Fiinix Agency. This change marks a significant step in her illustrious career as she continues to make waves in the Latin music scene.

🎵 Grammy-Winning Music: Lafourcade’s recent album, “De Todas las Flores,” her first in seven years, received critical acclaim and won the Grammy for Best Latin Rock or Alternative Album in 2024. This accolade underscores her enduring talent and innovation in Latin music.

🌍 Global Listener Base: With over 11 million monthly listeners on Spotify, Lafourcade’s music resonates widely, particularly in cities like Mexico City, Santiago, Bogota, Guadalajara, and Puebla City. Her deep connection to her roots and universal appeal have cemented her status

… Read More
Music 2 mins read

Elsa Y Elmar Joins Wasserman for Representation in North and South America

Elsa Y Elmar, the captivating singer-songwriter known for her unique blend of pop and soulful melodies, has signed with Wasserman for representation across North and South America. This strategic move aims to expand her reach and bolster her presence in these key music markets.

🎶 Expanding Representation: By partnering with Wasserman, Elsa Y Elmar is poised to tap into new opportunities in live performances and collaborations across the Americas. This partnership reflects a significant step in her career to engage with a broader audience and further establish her music internationally.

🇲🇽 Bookings in Mexico: While Wasserman will handle her bookings in North and South America, Elsa Y Elmar continues to manage her bookings in Mexico in-house. This arrangement allows for tailored strategies that cater specifically to her strong fanbase in Mexico.

🔄 Ongoing Management and PR: Elsa Y Elmar remains under the management of Vitalic Noise, ensuring

… Read More
Music Festivals 1 mins read

The Agencies Behind Governors Ball 2024

We wanted to see which agencies are behind New York City’s Governors Ball by Founders Entertainment. Using Booking Agent Info’s music industry directory, we researched the agencies representing this year’s lineup.Wasserman leads with a significant 39% of the lineup. Their roster includes a variety of acts from headliner SZA to Yung Gravy, Stephen Sanchez, G Flip, and Geese.Next is Creative Artists Agency with 17%. They represent headliners Rauw

… Read More
Governors Ball Agencies 2024
Brand Ambassador 2 mins read

Rosalía Announced as New Global Ambassador for Dior

Dior has officially named Spanish singer and global sensation Rosalía as their new Global Ambassador. Her inaugural role with the iconic fashion house features her as the face of the Lady Dior campaign, marking a significant milestone in her flourishing career in both music and fashion.

👜 Lady Dior Campaign Debut: As the new ambassador, Rosalía will bring her distinctive style and charisma to the Lady Dior campaign. Known for her unique blend of traditional flamenco with contemporary rhythms, Rosalía’s artistic flair is expected to inject a fresh and vibrant energy into the classic elegance of the Dior brand.

🌍 Fashion and Music Icon: Rosalía has previously lent her influence and style to major brands including Nike, YSL Beauty, and MAC Cosmetics, showcasing her ability to resonate with a diverse global audience. Her collaboration with Dior further solidifies

… Read More
New Signings 2 mins read

Peso Pluma Signs with CAA

Mexican musician Peso Pluma, whose groundbreaking success has captivated the music industry, has officially signed with CAA for representation in all areas. This partnership highlights a significant milestone in his career, which has recently seen unprecedented achievements with his debut album, Génesis.

🎵 Record-Breaking Success: Génesis not only clinched the “Best Música Mexicana Album” award at the 2024 Grammys but also achieved a historic high by landing No. 3 on the U.S. Billboard 200 chart. This marked the highest-charting position for a Mexican music album in the history of the chart, underscoring Peso Pluma’s impact and appeal beyond traditional regional boundaries.

🏆 A Year of Awards: The acclaim for Génesis extends beyond the Grammys. The album has also won four iHeartRadio Music Awards and received two accolades at the 2024 Latin American Music Awards for “Best Album – Regional Mexican” and “Best Collaboration – Regional Mexican.” These recognitions not only celebrate

… Read More
New Signings 1 mins read

Louie TheSinger Joins UTA for Global Representation

Emerging talent Louie TheSinger has officially partnered with UTA for worldwide representation, marking a significant milestone in his music career. The Fort Worth native, known for his unique blend of cultural influences that reflect his Mexican American heritage, has rapidly gained popularity, boasting nearly 200,000 monthly listeners on Spotify.

🎤 A Flourishing Music Career: Louie TheSinger’s journey in the music industry is highlighted by his hit track “Down Here” featuring Paul Wall, which contributes to his millions of streams globally. His recent single “Brothers,” released under Universal Music Group in January, continues to build his growing reputation in the music scene.

🌎 Embarking on the Desperado Tour: With UTA’s backing, Louie TheSinger has announced his upcoming “Desperado Tour,” starting on June 15 at the House of Blues in Orlando. This tour is his first major circuit in the U.S., featuring stops in cities like San Antonio, San Diego, and Denver, promising an exciting series of performances across the country.

This partnership with UTA is poised to propel Louie TheSinger further into the spotlight, leveraging their extensive network

… Read More
New Signings 2 mins read

Mexican Influencer Domelipa Dives into Music with Westwood Entertainment

Domelipa, a titan in the digital realm with a colossal following on TikTok and Instagram, is set to embark on a new musical journey with Westwood Entertainment. Managed by Jorge Juárez, who also oversees the career of Carin León, Domelipa is poised to make waves in the music industry with her debut studio album.

🎧 An Album in the Making: Her upcoming album, still under wraps, promises to be an eclectic mix, with production by Latin Grammy winners Ovy on the Drums and Edgar Barrera. This collaboration signals a high-caliber project that aligns with Domelipa’s vision of offering a diverse musical palette to her fans.

📢 Music for Every Moment: In a conversation with Billboard, Domelipa shared her excitement about her musical debut, emphasizing her desire to create tracks that resonate with listeners across various moments of their lives. From party anthems to introspective tunes, she aims to craft a soundtrack that caters to every mood and occasion.

🌐 From Social Star to Singer: Hailing from Monterrey, Mexico, Domelipa (Dominik Elizabeth Reséndez Robledo) has carved a niche

… Read More
Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.

🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big

… Read More
New Signings 1 mins read

Mia Rubin Signs with Rimas and Prepares to Release New Single “Amor Maldito”

Mia Rubin, an emerging talent in the music scene, has taken a significant step in her career by signing with Rimas Entertainment, the powerhouse label and management company known for representing global stars like Bad Bunny and Eladio Carrión. This partnership heralds a new chapter for Rubin as she gears up to release her much-anticipated single “Amor Maldito” on March 8, featuring a special collaboration with her father, the renowned singer and actor Erik Rubin.

👨‍👧 A Family Affair: The upcoming single “Amor Maldito” is not just a showcase of Mia’s evolving artistry but also a heartfelt collaboration with her father, blending their talents in a unique musical offering. This collaboration is poised to capture the hearts of listeners, offering a glimpse into the dynamic bond and mutual respect between the Rubin family members.

With the support of Rimas Entertainment, Mia Rubin is poised to make a significant impact on the music industry, leveraging the label’s extensive resources and expertise to bring her unique sound and vision to a global audience. “Amor Maldito”

… Read More
Campaigns 2 mins read

Peso Pluma Embarks on First Brand Partnership with Sony’s ‘For the Music’ Campaign

In a significant move within the music industry, Mexican sensation Peso Pluma has stepped into the spotlight of brand collaborations by partnering with Sony Corporation of America’s Personal Entertainment Business for its distinguished audio brand campaign, “For The Music.” This initiative represents Sony’s commitment to enhancing the music experience through its premier consumer and professional audio products and services, marking Pluma’s inaugural venture into brand partnerships.

🔊 A Fusion of Talent and Technology: “For The Music” serves as a platform for Sony to showcase its dedication to delivering exceptional audio experiences, aligning perfectly with Peso Pluma’s artistic vision and the vibrant essence of Latin Music. Pluma’s enthusiasm for this collaboration reflects a shared ambition to pave new avenues for Latin Music, enriching the genre’s global outreach and accessibility.

🤝 Innovative Collaborations Ahead: Jordy Freed, Sony’s head of brand, business development, partner marketing,

… Read More
New Signings 2 mins read

Snow Tha Product: A New Chapter with YMU

Yvette Medina, a key figure at YMU and head of its Latin division, embarks on a groundbreaking global management venture with Snow Tha Product, the multi-faceted singer, rapper, and actress known for her dynamic bilingual raps.

🎵 A Musical Powerhouse: Snow Tha Product’s career is adorned with high-profile collaborations and accolades, including a Latin Grammy nomination for her work with Bizarrap and a Grammy nod for her contribution to the “Black Panther: Wakanda Forever” soundtrack. Her diverse talents have made significant marks in the music industry.

📺 Beyond the Music: Snow Tha Product’s artistic reach extends into acting, showcasing her versatility as Lil’ T in Netflix’s “La Reina Del Sur.” This multifaceted approach to her career highlights her broad appeal and talent.

🌟 A Visionary Partnership: Medina’s enthusiasm for representing powerful women in music and culture aligns with Snow Tha Product’s trailblazing spirit. This partnership promises to amplify Snow’s achievements and propel her onto the global stage,

… Read More
New Signings 2 mins read

Mexican American Artist Xavi Teams Up with WME for Global Representation

Xavi, the emerging Mexican American singer-songwriter, has signed with WME (William Morris Endeavor) for global representation in all areas, as recently reported by Billboard. This strategic move signifies a major step in the young artist’s burgeoning career.

📈 Chart-Topping Success: At just 19 years old, Joshua Xavier Gutiérrez, known professionally as Xavi, has already made significant strides in the music industry. He kickstarted 2024 with his first No. 1 on any Billboard chart with the romantic corrido “La Diabla,” which topped the Hot Latin Songs chart dated January 6. The song has also achieved notable positions on the Billboard Global 200 Excl. US and the Billboard Global 200 chart.

🏆 Making History on Spotify: Xavi has carved out a unique place in música mexicana history by becoming the first artist in the genre to secure the No. 1 spot on Spotify’s Top 50 Global chart with a solo track, thanks to “La Diabla.”

🎶 Continued Success on Billboard: The artist has maintained a presence at the top of Billboard’s Latin Songwriters chart for four weeks. His other

… Read More
New Signings 2 mins read

Maria Becerra: Charting New Territories with Wasserman Music

In a power move echoing across the music industry, Argentine singing sensation Maria Becerra has inked a global representation deal with Wasserman Music, with the exception of Latin America. Announced on Thursday (Dec. 14), the deal places her under the strategic guidance of agents Juan Toro and Ryan Soroka.

🚀 A Stellar 2023 for Becerra: This year has been nothing short of a whirlwind for Becerra. In May, she signed a label deal with Warner Music Latina, collaborating with 300 Entertainment, followed by a Warner Chappell Music administration deal in August. Adding to her accolades, Becerra clinched the visionary award at Billboard’s inaugural Latin Women in Music gala.

🎵 The Rise of a Music Dynamo: At just 23, Becerra has carved a unique niche in the music world. Known for blending pop with traditional Latin rhythms like cumbia villera, bachata, and reggaeton, she first made waves in 2019 with her EP ‘222’. Her debut album ‘Animal’, featuring stars like Cazzu, Becky G, and Tiago PZK, not only showcased her versatility but also earned her a Latin Grammy nod.

📈

… Read More
New Signings 2 mins read

Grupo Frontera Joins Noah Assad’s Habibi Management Firm

Grupo Frontera, the Texas-based música Mexicana sensation, has inked a management deal with Habibi, the firm led by Bad Bunny’s manager, Noah Assad. This strategic move aligns the hitmakers of “Unx100to” with one of the music industry’s most influential management teams.

🌐 Chart-Topping Partnership: The signing follows Grupo Frontera’s Latin Grammy nomination for their collaboration with Bad Bunny on the Hot 100-topping “Unx100to.” This partnership signals a new phase of growth and opportunities for the six-member band as they continue to captivate audiences across the United States.

🔥 A Roster of Stars: Habibi, under the leadership of Noah Assad, boasts a roster that includes some of the biggest names in Latin music, like the chart-topping Colombian artist Karol G. While Bad Bunny is not a Habibi client, the firm’s expertise in handling high-profile artists sets a promising path for Grupo Frontera.

🚀 On Tour and On the Rise: Grupo Frontera is not just making waves in the studio

… Read More