Latin

Latin 1 mins read

Nsqk Signs with WME for Global Representation (Excluding Central and South America)

Mexican alt-reggaeton artist Nsqk, also known as Rodrigo Torres, has signed with WME for representation worldwide outside of Central and South America. With a career managed by Miguel Machado at Worldwide Records, Nsqk has steadily gained popularity in the Latin and U.S. music scenes. Born in Monterrey and raised in Houston, his music blends influences from both cultures, fusing reggaeton, trap, R&B, and electronica to create a distinct sound. His breakout hit, “De Vez Cuando (Aparece),” in 2020, amassed over 18 million Spotify streams, showcasing his talent for melding genres with a smooth, reflective style.

Recently, Nsqk released the album ATP, a concept project that combines nostalgic skits with genre-hopping tracks. Notable songs like “Tarde o Temprano” reflect his experimental approach, merging Kanye West-inspired production with Latin urban beats. In 2024, he announced his Alter Ego tour, marking his first major U.S.

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Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam's signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X

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Music 2 mins read

Humbe Signs with WME for Representation

Mexican singer-songwriter Humbe has signed with WME for representation, marking a new milestone in his rapidly growing career.

Career Highlights: Humbe, known for his eclectic pop sound and heartfelt lyrics, has quickly risen in the Latin music scene with a style that blends pop, electronic, and alternative influences. He first gained major recognition with his 2017 debut album Sonámbulo, and his follow-up albums like Entropía and Aurora have further cemented his place as one of the most promising young talents in Latin pop. His 2021 album Aurora received critical acclaim and showcased his ability to craft emotive, genre-blending music.

Humbe's songwriting has struck a chord with audiences, particularly among younger listeners, due to his introspective lyrics and fresh production style. His songs often explore themes of love, self-discovery, and growth, making him a relatable voice for his generation.

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Music 1 mins read

Feid Signs with CAA for Representation

Colombian reggaeton sensation Feid has signed with CAA for representation. He continues to be managed by Luis Villamizar, with PR handled by Lede Company.

Career Highlights: Feid, also known as "Ferxxo," has quickly risen to prominence in the Latin music scene, becoming one of reggaeton's most innovative voices. His distinctive style blends urban rhythms with melodic hooks, setting him apart in the competitive world of Latin music. He has collaborated with top-tier artists like J Balvin, Karol G, and Maluma, and his solo work has gained millions of fans across the globe.

Feid’s albums, such as FERXXO (VOL 1: M.O.R) and Inter Shibuya – La Mafia, have garnered significant commercial success, with tracks like FRESH KERIAS and Porfa (with Justin Quiles) becoming fan favorites. His

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

https://www.youtube.com/watch?v=eccVwsfZfdE

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family's secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of the sauce. The sauce is also available for individual purchase, with each packet containing unique

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Brand Ambassador 2 mins read

Eladio Carrión Signs New Endorsement Deal With New Balance

Eladio Carrión, the acclaimed Puerto Rican rapper, singer, and songwriter, has been announced as the new brand ambassador for New Balance. He joins an impressive roster of artists who have collaborated with the brand, including Action Bronson, Jack Harlow, and Aminé.

Music Career Highlights: Eladio Carrión first garnered attention with his viral freestyle videos on social media, quickly establishing himself as a force in the Latin music scene. Known for his unique blend of reggaeton, trap, and Latin music, Carrión has released several successful albums, including the critically acclaimed 'Sauce Boyz' and 'Monarca.' His innovative sound and lyrical prowess have made him a standout artist in the genre.

Collaborations and Influence:

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Endorsement Deals 2 mins read

J Balvin and Cheetos Collaborate on a New Campaign

https://www.youtube.com/watch?v=rkzGwKkwg5w&t

J Balvin, who is repped by WME, has teamed up with Cheetos for the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign. Now in its fifth year, Cheetos’ annual ‘Deja tu Huella’ program honors influential figures in the Latino community who inspire positive change. This year, the program expands to include Balvin, whose Cheetle-dusted fingerprints symbolize his enduring influence.

Campaign Overview: The partnership includes a video in which J Balvin recounts

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Latin 2 mins read

Camila Fernandez Signs With TBA Agency

Mexican singer-songwriter Camila Fernandez has signed with TBA Agency for her representation in the United States and Canada, with Devin Landau and Amy Davidman serving as her point agents. She continues to be managed by Global Talent Services.

Career and Music Highlights: Camila Fernandez, a rising star in the Latin music scene, is known for her soulful voice and blend of traditional Mexican music with modern pop influences. As the daughter of the famed singer Alejandro Fernandez and granddaughter of the legendary Vicente Fernandez, Camila has music deeply rooted in her heritage, which she gracefully brings into her contemporary performances.

Future Projects and Tours: With the backing of TBA Agency, Camila Fernandez is poised to expand her

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Latin 2 mins read

Rauw Alejandro Signs with United Talent Agency (UTA)

Rauw Alejandro, a leading figure in the Latin music scene, has transitioned to United Talent Agency (UTA) for representation, moving from his previous agency, CAA. This strategic shift aims to further elevate his rapidly growing career on the global stage. His agents at UTA will be Michael Guirguis, Noah Simon, and David Zedeck.

🎤 Continued Public Relations Support: Rauw Alejandro will continue to have his public relations orchestrated by Lede Company, ensuring consistency in his media presence and public engagement as he transitions to his new agency.

🎶 Recent Musical Endeavors: Rauw

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Music 2 mins read

Natalia Lafourcade Signs with United Talent Agency (UTA)

Natalia Lafourcade, the acclaimed Mexican singer-songwriter, has transitioned to United Talent Agency (UTA) for representation, moving from her previous affiliations with Sound Talent Group and One Fiinix Agency. This change marks a significant step in her illustrious career as she continues to make waves in the Latin music scene.

🎵 Grammy-Winning Music: Lafourcade’s recent album, “De Todas las Flores,” her first in seven years, received critical acclaim and won the Grammy for Best Latin Rock or Alternative Album in 2024. This accolade underscores her enduring talent and innovation in Latin music.

🌍 Global Listener Base: With over 11 million monthly listeners on Spotify, Lafourcade's music resonates widely, particularly in cities like Mexico City, Santiago, Bogota, Guadalajara,

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