Carín León has signed with WME for representation in all areas, marking an expansion into new global territories.
The Grammy-winning Mexican singer-songwriter will be working with the talent agency’s global co-head of music, Kirk M. Sommer, and continues to be…
Read MoreRauw Alejandro has been named the new brand ambassador for Prada Beauty, leading the launch of the Prada Paradigme men’s fragrance. The move deepens his reach into luxury branding and syncs beautifully with his musical momentum.
He broke the news…
Read MoreBB Trickz has signed with Earth Agency for representation in Europe and the U.K., expanding her international footprint while continuing to be represented by MAC Agency in the U.S. The move follows a breakout year that’s seen the Spanish rapper…
Read MoreJulieta Venegas has signed with WME for representation. Known for her blend of Latin pop and rock, Venegas has shaped the sound of a generation with timeless hits like Limón y Sal, Me Voy, and Tu Historia.
Her career achievements…
Read MoreCorina Smith has signed with Wasserman for representation, a move that aligns her with one of the most aggressive players in the Latin touring space. The Venezuelan singer first broke through with hits like La Difícil and Triste Pero Siempre…
Read MoreMaluma has officially signed with WME for representation, adding one of Latin music’s most reliable hitmakers to the agency’s already stacked global roster. Because when you’re pushing 45 million monthly Spotify listeners and your top cities span five countries, you…
Read MoreRosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a…
Read MoreShakira, whose hips famously don’t lie, is now making sure her hair tells the truth, too. The global pop icon has officially entered the beauty arms race with Isima, a hair care brand born not from a whiteboard pitch session…
Read MoreRauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest…
Read MoreThe name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis…
Read MoreIf there’s one thing Wasserman knows how to do, it’s take global icons and make them slightly more global. Prince Royce, the Bronx-born bachatero who made heartache sound like a dancefloor proposition, has officially signed with Wasserman for worldwide representation…
Read MoreGrupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now…
Read MorePuerto Rican reggaeton and Latin trap artist Ozuna has signed with 33 & West for representation as he continues to expand his career in Latin music.
Recent Music ReleasesIn February 2025, Ozuna released the single “Más Que Tú” with…
Read MoreMexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.
Early Life and Career Beginnings: Born Joshua Xavier Gutierrez…
Read MorePuerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.
Background and Career Highlights: Born María Victoria Ramírez de Arellano…
Read MoreRising Latin music sensation FloyyMenor has officially signed with Independent Artist Group (IAG) for booking representation. He continues to be managed by Markeisha Darden.
Career Highlights: The 19-year-old Chilean singer-songwriter gained international acclaim with his reggaeton hit “Gata Only,” a…
Read MoreUnited Talent Agency (UTA) has recently signed rising Latin music artist Jasiel Nuñez. Nuñez has been making waves in the music industry with his unique blend of reggaeton and Latin trap, capturing the attention of audiences worldwide. He continues to…
Read MoreRising Regional Mexican artist Gabito Ballesteros has signed with Double P Management, the powerhouse team behind stars like Peso Pluma, Tito Double P, and Santa Fe Klan. This partnership signals an exciting new chapter for Ballesteros as he continues to…
Read MoreGlobal music icon Alejandro Sanz has officially partnered with Align Public Relations for his public relations representation. This new collaboration aims to enhance his visibility and connect him with audiences worldwide as he builds on his legendary career. He continues…
Read MoreColombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.
Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and…
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