Latin

Music 2 mins read

Carín León Signs With WME For Representation

Carín León has signed with WME for representation in all areas, marking an expansion into new global territories.

The Grammy-winning Mexican singer-songwriter will be working with the talent agency’s global co-head of music, Kirk M. Sommer, and continues to be…

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Music 2 mins read

Corina Smith Signs With Wasserman for Representation

Corina Smith has signed with Wasserman for representation, a move that aligns her with one of the most aggressive players in the Latin touring space. The Venezuelan singer first broke through with hits like La Difícil and Triste Pero Siempre…

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Latin 2 mins read

Maluma Signs With WME For Representation

Maluma has officially signed with WME for representation, adding one of Latin music’s most reliable hitmakers to the agency’s already stacked global roster. Because when you’re pushing 45 million monthly Spotify listeners and your top cities span five countries, you…

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Music 2 mins read

Rosalía Signs New Endorsement Deal With New Balance

Rosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a…

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Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest…

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Music 2 mins read

Grupo Frontera has signed with TBA Agency 

Grupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now…

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Music 1 mins read

Ozuna Signs with 33 & West for Representation

Puerto Rican reggaeton and Latin trap artist Ozuna has signed with 33 & West for representation as he continues to expand his career in Latin music.

Recent Music Releases

In February 2025, Ozuna released the single “Más Que Tú” with…

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Music 2 mins read

Xavi Signs with WK Entertainment for Management

Mexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.

Early Life and Career Beginnings: Born Joshua Xavier Gutierrez…

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New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano…

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Music 2 mins read

FloyyMenor signs with IAG

Rising Latin music sensation FloyyMenor has officially signed with Independent Artist Group (IAG) for booking representation. He continues to be managed by Markeisha Darden.

Career Highlights: The 19-year-old Chilean singer-songwriter gained international acclaim with his reggaeton hit “Gata Only,” a…

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Agency Signing 2 mins read

Jasial signs with UTA

United Talent Agency (UTA) has recently signed rising Latin music artist Jasiel Nuñez. Nuñez has been making waves in the music industry with his unique blend of reggaeton and Latin trap, capturing the attention of audiences worldwide. He continues to…

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Management Signings 2 mins read

Gabito Ballesteros has signed with Double P for Management

Rising Regional Mexican artist Gabito Ballesteros has signed with Double P Management, the powerhouse team behind stars like Peso Pluma, Tito Double P, and Santa Fe Klan. This partnership signals an exciting new chapter for Ballesteros as he continues to…

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PR Signings 2 mins read

Alejandro Sanz Signs with Align Public Relations

Global music icon Alejandro Sanz has officially partnered with Align Public Relations for his public relations representation. This new collaboration aims to enhance his visibility and connect him with audiences worldwide as he builds on his legendary career. He continues…

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Music 2 mins read

Greeicy Rendón Signs with WME

Colombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.

Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and…

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