K-Pop

New Signings 2 mins read

BTOB’s Yook Sungjae: A New Chapter with IWill Media

Yook Sungjae, a prominent member of the K-pop group BTOB, has embarked on a new journey in the entertainment industry by signing an exclusive contract with IWill Media, a media content production company known for its impactful OSTs and dramas.

๐Ÿš€ Diversifying Talent Management: IWill Media, primarily focused on producing content like โ€œMoon in the Day,โ€ โ€œMay I Help You?,โ€ and โ€œGold Mask,โ€ is now expanding its horizons. By signing Yook Sungjae, they are branching out into talent management, aiming to evolve into a comprehensive entertainment agency.

๐Ÿ“ An Exclusive Partnership: The announcement came on December 22, with IWill Media expressing their commitment to support Yook Sungjaeโ€™s multifaceted career in music, acting, and variety. They also emphasized their support for his ongoing activities with BTOB, highlighting a collaborative approach to his diverse talents.

๐Ÿ The Final Piece in BTOB's New Beginnings: Yook Sungjaeโ€™s

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Brand Ambassador 2 mins read

Blackpink Jisoo: The New Global Face of Dior Beauty’s Capture Totale Line

Blackpink Jisoo, a name synonymous with both K-pop stardom and fashion iconography, has added another feather to her cap by becoming the global ambassador of Dior Beauty's Capture Totale Anti-Aging Skincare line. This new role solidifies her standing in the world of luxury beauty and fashion.

๐Ÿ“ฐ Announcement by W Korea: The prestigious magazine outlet W Korea broke the news, announcing that Jisoo has been chosen by Dior Beauty to lead the iconic skincare line. This partnership is a testament to Jisoo's global influence and her impeccable sense of style and beauty.

๐Ÿ’ง Leading the 'Top Total Hyalumen' Campaign: In addition to her ambassadorship, Jisoo has also been named the face of the brand's new "Top Total Hyalumen" campaign. Set to debut globally on December 29, 2023, the campaign will feature the "NEW Gel Total Hyalumen" product, a multi-wrinkle corrector, in offline Dior stores.

๐Ÿ“ธ A Campaign to Remember: To mark this special collaboration,

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New Signings 2 mins read

G-Dragon’s New Horizon: Signing with Galaxy Corporation and Announcing 2024 Comeback

G-Dragon, the iconic member of BIGBANG, has set the K-pop world abuzz with the announcement of his comeback next year under the aegis of his new agency, Galaxy Corporation.

๐Ÿš€ A New Partnership Unveiled: On December 21, Galaxy Corporation held a press conference to shed light on G-Dragon's acquittal in a drug-related case and to outline his future endeavors. Though G-Dragon was notably absent from the event, the announcement marked a significant turn in his illustrious career.

๐Ÿ“ Galaxy Corporationโ€™s Bold Vision: During the press conference, director Jo Sung Hae of Galaxy Corporation officially declared the signing of an exclusive contract with G-Dragon. Emphasizing the partnership as more than a mere artist-agency relationship, Jo Sung Hae articulated a vision of undertaking unprecedented challenges and showcasing new facets of G-Dragonโ€™s artistry.

๐Ÿ™ Acknowledging the Past, Embracing the Future: The announcement came after YG Entertainment,

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New Signings 2 mins read

DGNA’s Karam, Injun, & Jay: A Fresh Start with New Ways Company

In a move that's creating waves in the K-pop industry, former DGNA members Karam, Injun, and Jay have signed an exclusive contract with New Ways Company, setting the stage for an exciting re-debut.

๐Ÿš€ A New Chapter Begins: On December 21, New Ways Company, a rising force in the music industry, announced its collaboration with the trio. Karam, Injun, and Jay, who initially debuted as part of DGNA in 2010, have been back in the limelight after their participation in JTBC's competition program 'Peak Time' earlier in 2023 as 'Team 23:00'.

๐ŸŽต Re-debut on the Horizon: New Ways Company has big plans for these talented artists. The trio is set to form a new group with additional members and is gearing up to release new music in the first half of 2024. This re-debut is highly anticipated, promising fresh sounds and dynamic performances.

๐Ÿ” About New Ways Company: The agency behind this strategic move, New Ways Company, is a new startup led by CEO Park Kwang Won. Park has a rich history in the music industry,

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New Signings 2 mins read

New Beginnings for BTOB Members with Fresh Agency Deal

In a move that's stirring excitement across the K-pop world, four members of the popular South Korean boy group BTOB โ€” Eunkwang, Minhyuk, Hyunsik, and Peniel โ€” have embarked on a new journey, signing exclusive contracts with a new agency post their departure from CUBE Entertainment.

๐Ÿš€ A Fresh Chapter Post CUBE: The transition to a new management comes after CUBE Entertainment's announcement in early November that its contract with the six-member act had concluded. This decision not to renew marked the end of an era for BTOB under CUBE's banner, paving the way for new opportunities.

๐Ÿ“ Anticipation in the Air: Details about BTOB's new management and their upcoming plans remain under wraps, as reported by the Korean entertainment website Soompi. However, the intrigue and anticipation among fans are palpable, as the industry awaits what's next for these talented artists.

๐Ÿ’ฌ Agency's Commitment to Group Activities: A representative from

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Endorsement Deals 2 mins read

Jisoo of BLACKPINK Joins Dyson as Latest Ambassador

Jisoo, the enchanting vocalist from the globally acclaimed K-pop group BLACKPINK, has embarked on a new venture, stepping into the role of brand ambassador for Dyson. This partnership marks a significant addition to her flourishing career since venturing on her solo path.

๐Ÿ“ธ A Campaign of Elegance and Innovation: Dyson, the British technology company, announced Jisoo's ambassadorship accompanied by a striking campaign image. Captured holding the Dyson Airwrap Multi-Styler, Jisoo exudes elegance and modernity, perfectly embodying the blend of style and advanced technology that Dyson represents. The featured Airwrap appears in what looks to be the exclusive Ceramic Pop colorway, adding a touch of luxury to the innovative styling tool.

๐ŸŒ€ Revolutionizing Hair Styling: Since its launch in 2018, the Dyson Airwrap Multi Styler has been at the forefront of haircare innovation. Leveraging Dyson's renowned digital motor V9 and the groundbreaking Coanda effect, the Airwrap styler offers a revolutionary approach to hair

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Brand Ambassador 2 mins read

Jay Park: Gucci’s Latest Style Maestro

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

๐Ÿ‘— Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music's pulse meets fashion's finesse.

๐ŸŒ Joining a Star-Studded Lineup: As the latest addition to Gucci's ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand's already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

๐Ÿ“ฑ Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, โ€œUr new Gucci global brand ambassador,โ€ giving his fans

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