K-Pop

New Signings 2 mins read

KARA’s Gyuri Joins Forces with Big Boss Entertainment

KARA's versatile member and actress Park Gyuri has embarked on a new journey in her illustrious career by signing an exclusive contract with Big Boss Entertainment. This strategic move is set to enhance her presence in various entertainment spheres, including acting and singing.

🌟 A Diverse Career Path: Park Gyuri, who first captured hearts as a child actress in 1994, later soared to fame as a key member of the popular girl group KARA, debuting in 2007. Her foray into the world of cinema began in 2016 with her role in the film 'Two Rooms, Two Nights', marking her big-screen debut and showcasing her versatility as an artist.

🤝 A Promising Collaboration: Big Boss Entertainment has expressed great enthusiasm about collaborating with Park Gyuri, recognizing her widespread popularity and her remarkable talents across multiple entertainment domains. This partnership is anticipated to bring fresh perspectives and new opportunities for Gyuri, allowing her to continue captivating audiences with her multifaceted talents.

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New Signings 2 mins read

SF9’s Zuho Embarks on Acting Career with Haewadal Entertainment

Zuho, a member of the popular K-pop group SF9, is set to expand his horizons in the entertainment industry. He has recently signed an exclusive contract with Haewadal Entertainment, marking the beginning of his journey as an actor.

🏢 Joining Haewadal Entertainment: Haewadal Entertainment, home to renowned actors like Ha Ji-won, has welcomed Zuho into its fold. The agency, in a news release, expressed enthusiasm about Zuho's multifaceted talents and pledged robust support for his upcoming ventures in acting.

🎤 Continuing with SF9: Despite this new venture, Zuho remains committed to SF9 and will continue his group activities under FNC Entertainment, as confirmed by SF9’s official fan club site. This move showcases his versatility and dedication to both his music and acting careers.

📺 Balancing Dual Roles: With Haewadal Entertainment managing his acting career and individual activities, Zuho is poised to make significant strides in the

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Brand Ambassador 2 mins read

(G)I-DLE’s Yuqi Becomes Fendi’s Latest Brand Ambassador

Fendi, the prestigious Italian luxury fashion house, has officially announced (G)I-DLE's Yuqi as its latest brand ambassador. This exciting revelation was made on January 7, and the announcement was shared on Fendi's official Weibo account, accompanied by Yuqi's first campaign photos for the brand.

📸 Yuqi's Fashion Forward Campaign: In her debut campaign for Fendi, Yuqi showcases her versatility and fashion-forward persona. The campaign photos highlight her ability to seamlessly blend boldness, uniqueness, and liveliness, qualities that resonate deeply with Fendi's brand ethos.

🎉 Fendi's Official Announcement: Fendi's announcement praises Yuqi for her charming talent and strong fashion expression. "Her changeable styles are full of infinite possibilities," the announcement states, underscoring her alignment with the brand's avant-garde and vibrant image.

🔮 Anticipating Future Collaborations: Fendi's statement also expresses enthusiasm

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Endorsement Deals 2 mins read

BTS’ V Boosts Compose Coffee to Global Fame with Remarkable Sales Growth

Compose Coffee, initially a popular brand mainly in South Korea, has experienced a phenomenal surge in global popularity and user growth, thanks to BTS member V, also known as Taehyung. This significant boost in sales and user engagement has positioned the coffee brand on the global map, indicating the powerful influence of the K-pop superstar.

📈 Skyrocketing User Base: In December 2023, when V, the beloved Layover singer and a key member of BTS, became the face of Compose Coffee, the brand witnessed an astonishing rise in users. Within just 10 days of this partnership, Compose Coffee drew in over 12 million users, a testament to V's immense global appeal and the brand's growing popularity.

🌏 Global Sensation Over a Decade: Originating from Busan, Compose Coffee's transformation into a global sensation is largely attributed to V's endorsement. His universal appeal across various demographics has played a crucial role in the brand's rapid expansion.

📣 Official

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Brand Ambassador 2 mins read

aespa’s Karina Announced as New Brand Ambassador for Converse Korea

Karina, a member of the popular K-pop group aespa, has been unveiled as the new brand ambassador for Converse Korea. This exciting announcement was made by Converse Korea on January 3, marking a new chapter in the brand's history.

🌱 Spring Campaign Launch: Karina is set to commence her ambassadorial duties this spring, beginning with the “Create Next, Nothing’s Wrong” campaign. This campaign, which was also revealed on January 3, showcases Karina's dynamic style and aligns with Converse's creative and youthful image.

📣 Empowering the Youth: Through the “Create Next, Nothing’s Wrong” campaign for 2024, Converse Korea aims to deliver a message of encouragement and support to the younger generation. Karina's role in the campaign is expected to resonate strongly with young audiences, inspiring them to embrace their individuality and creativity.

📸 Campaign Highlights: Fans and fashion enthusiasts can view the campaign video and

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New Signings 2 mins read

Blackpink’s Jisoo Explores Solo Ventures with Brother’s Agency, Blisoo

Blackpink's Jisoo is charting a new course for her solo career, reportedly signing with her brother’s agency, Blisoo. Amidst speculations and uncertainties, Jisoo has chosen not to renew her individual contract with YG Entertainment and instead align with her brother's start-up.

🚀 A Family Affair: According to a K-media report, Jisoo's brother, the CEO of a start-up under Biomom, Inc., will now be steering her solo endeavors. Although the news is yet to be officially confirmed, the move signifies a significant shift in Jisoo's career trajectory.

🔍 Speculation and Clues: The speculation gained momentum when Blisoo posted a job listing featuring Jisoo’s picture, hinting at her involvement with the agency. Prior to this development, there was a belief that Jisoo might join G-Dragon’s agency for her solo activities.

👑 Blackpink's Group Dynamics: Despite this new direction for her solo career, Jisoo, along with fellow Blackpink members

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New Signings 2 mins read

EXO’s Baekhyun Launches His Own Agency, I&B100, with Chen and Xiumin Onboard

Baekhyun, a prominent member of the popular K-pop group EXO, has taken a significant step in his career by becoming the CEO of his own agency, I&B100. This venture marks a new beginning for Baekhyun, who is not only the owner but also helms the role of CEO at the company.

📅 Agency's Establishment and Background: I&B100 was formally established on June 23, 2023, showcasing Baekhyun's foresight in the industry, as he launched the agency before extending his contract with SM Entertainment in August. The company is designed as a multi-entertainment corporation, engaging in various sectors including production, business administration, investing, and consultancy.

👥 Joining Forces with EXO Members: In a significant move, two fellow EXO members, Chen and Xiumin, have decided to join Baekhyun at I&B100. This development was revealed by TenAsia, highlighting the strong bond and professional collaboration within the group.

📝 Balancing

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Endorsement Deals 2 mins read

BTS’ Taehyung (V) Joins Cartier for a Luxurious Endorsement Deal

Cartier, the epitome of luxury in wristwatches and fine jewelry, has made a glamorous addition to its list of brand ambassadors by signing an endorsement deal with BTS' V (Taehyung). Known for having renowned personalities like Jake Gyllenhaal and Lily Collins represent its brand, Cartier's collaboration with V brings a fresh, magnetic appeal to its esteemed image.

🐆 Panthère de Cartier Collection: V has been chosen to sport the iconic Panthère de Cartier collection. This selection highlights the brand's recognition of V's unique charisma and appeal. Cartier specifically noted V's 'magnetic gaze' as being perfectly in line with the spirit of the collection.

🗣️ Cartier's Statement on V: The senior vice president and chief marketing officer of Cartier praised V, likening his career trajectory to the determination of a panther. This metaphor, reported by The Indian Express, aligns with the brand's image of elegance and strength.

💰 Instantaneous

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Campaigns 2 mins read

IVE Set to Release New Single for ‘2024 Pepsi x Starship Campaign’

K-pop sensation IVE is gearing up to enchant fans once again as they tease a new single for the upcoming '2024 Pepsi x Starship Campaign'. This collaboration marks the continuation of their successful partnership with Pepsi, following their hit tracks "I Want" and "Blue & Black" alongside Oh My Girl and CRAVITY in the summer of 2022.

🤝 Continuing a Successful Collaboration: Pepsi and Starship Entertainment have been collaborating on a global marketing and digital single project since 2019. IVE's involvement for the third consecutive year highlights their significant role and popularity in this joint venture.

🌍 A Global Campaign: The 'Pepsi x Starship Campaign' has been a notable initiative, combining the world of music with global marketing strategies. IVE's return as the sole artists for the 2024 campaign underscores their growing influence and appeal in the K-pop industry and beyond.

🌟 Building on Past Success: IVE's previous collaborations

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New Signings 2 mins read

B.A.P’s Daehyun Joins Bandmate Jongup at MA Entertainment

In a significant move within the K-pop industry, B.A.P member Daehyun has inked an exclusive contract with MA Entertainment, joining forces with fellow band member Jongup at the label. This reunification marks a new chapter in the careers of the B.A.P members following their parting with TS Entertainment in 2012.

🚀 A Reunion at MA Entertainment: The official confirmation on December 29 from MA Entertainment about Daehyun's signing brings excitement and anticipation. The agency, already home to Jongup, expressed its honor in working with Daehyun, acknowledging his reputation as an all-rounder in the industry.

💡 Agency’s Vision for Daehyun: MA Entertainment shared their commitment to supporting Daehyun, lauding his undeniable charms and passion for music. The agency plans to offer opportunities that will allow him to further unleash his potential and shine through diverse activities.

🌐 B.A.P's Legacy and Future: Since their debut in 2012 with the EP 'Warrior', B.A.P, comprising Yongguk, Himchan,

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