K-Pop

Brand Ambassador 1 mins read

aespa’s Giselle Shines as LOEWE’s Newest Brand Ambassador

LOEWE, the renowned luxury fashion house, is delighted to unveil aespa's Giselle as its latest brand ambassador, marking her debut at the LOEWE 2024 Fall-Winter Pre-Collection Show in Paris. Giselle graced the event with her presence on March 1, showcasing her unique blend of elegance and charm.

👗 A Fashion Statement in Paris: Dressed in a striking jacket adorned with a large ribbon, Giselle turned heads and captured hearts at the show. Her distinctive style and grace perfectly complement LOEWE's aesthetic, embodying the brand's innovative and sophisticated design philosophy.

🌈 In Elite Company: Sharing the spotlight with creative giants, Giselle posed alongside LOEWE's creative director Jonathan Anderson, and sat in the esteemed front row next to musical icon Pharrell Williams, acclaimed British actress Emilia Clarke, and Hollywood's own Meg Ryan.

As Giselle embarks on this exciting new role with

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Campaigns 2 mins read

SUHO Elevates Responsible Drinking Message in Diageo’s Latest Campaign

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign's ambassador. Starting in South Korea, the campaign, titled 'Enjoy the Flow, Savour Every Moment,' is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to "take it easy", "slow down", and "savour every moment", advocating for a paced drinking experience interspersed with water.

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Campaigns 1 mins read

Jackie Chan and BTS’ V Light Up Screens in Enthralling New Advertisement

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo's chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V's 'best friend with no limits,' the ad unfurls a series of spirited moments, culminating in a dance sequence where V's sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad's release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential "TaeChan" movie, the enthusiasm

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Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice's Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 "God Jihyo" Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as "God Jihyo" - a testament to her charismatic stage presence and

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Brand Ambassador 2 mins read

IVE’s Wonyoung Shines as New Ambassador for Rola Rola

Rola Rola, a brand celebrated for its "lovely" and "classic" aesthetic, has officially welcomed IVE's Wonyoung as its latest brand ambassador. Stepping into the role previously held by (G)I-DLE's Minnie, Wonyoung's transition into this new responsibility has been marked by a stunning new campaign that perfectly captures her innocent and girly image, aligning seamlessly with the brand's identity.

📸 A Fresh Face for a Beloved Brand: Wonyoung's natural charm and elegance are on full display in the campaign photos, where she effortlessly showcases Rola Rola's signature knitwear and preppy cardigans. Her ability to embody the brand's qualities has not gone unnoticed, with netizens expressing admiration for how well she represents Rola Rola's themes.

👗 Elevating the Brand to New Heights: With Wonyoung at the forefront, Rola Rola is poised to captivate a wider audience, leveraging her popularity and style to enhance the brand's appeal. Her versatility in modeling the new spring campaign products—from casual to chic—highlights

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Brand Ambassador 2 mins read

Trot Star Lim Young-woong Named Hana Financial Group Brand Ambassador

Hana Financial Group has proudly announced the appointment of beloved trot singer Lim Young-woong as its newest brand ambassador. Known for his heartfelt music that transcends generational and gender boundaries, Lim embodies the spirit of genuine outreach, making him an ideal figure to represent the esteemed financial institution.

🤝 A Perfect Harmony of Values: Lim's commitment to charitable endeavors and his warm, inclusive initiatives mirror Hana Financial Group's mission to promote collective growth and spread joy in the financial sector. This alignment of values is anticipated to create a unique synergy, particularly with Hana Bank's "customer first" philosophy—a principle that Lim also holds dear in his dedication to his fans.

🏦 A Relationship Rooted in Loyalty: It's noteworthy that Lim Young-woong is not just a symbolic figure for the group but also a long-standing customer of Hana Bank. This personal connection to the brand underscores Hana Financial Group's thoughtful approach in choosing ambassadors who genuinely believe in and use their services.

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New Signings 2 mins read

Krystal Jung Teases Music Comeback with New Agency Partnership

Korean-American singer Krystal Jung, formerly of the celebrated girl group f(x), has sparked excitement among fans with a hint at her return to the music scene. On February 22, Jung took to Instagram to share her latest musical endeavor, a cover of Lalah Hathaway's 1990 hit 'I’m Coming Back', marking a significant moment in her career trajectory.

🎵 A New Musical Chapter: Krystal's cover, which is now available on her newly launched Soundcloud page, accompanies another rendition of the classic Toto song 'Georgy Porgy' from 1979. These covers not only showcase Jung's versatile vocal talent but also signal her re-entry into the music industry after a period focused on her acting career.

🔊 Collaboration with Beasts And Natives Alike: The Instagram post revealed a collaboration with the South Korean label Beasts And Natives Alike (BANA), a notable move as BANA was founded by Kim Ki-hyun, a former member of SM Entertainment's A&R team. BANA is renowned for its innovative approach to music production and houses talents like 250 and FRNK, who have notably worked with

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Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans' spring 2024 campaign, radiating sultriness against the backdrop of New York's iconic Grand Central Station.

📸 Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

🌆 Grand Central Takeover: Calvin Klein emphasized the campaign's intent to amplify Jungkook’s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand's latest Jeans styles.

👖 Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein's youthful energy, the latest collection perfectly complements Jungkook's charismatic persona. The brand praises

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss's dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London's Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to

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Brand Ambassador 2 mins read

Minji of NewJeans Ascends to Global House Ambassador for Chanel

In a significant development in the fashion and K-pop worlds, Minji, a member of the sensational group NewJeans, has been elevated to the prestigious role of a global house ambassador for the luxury fashion house Chanel. Previously, Minji served as the brand's ambassador in South Korea, where she made a notable impact through various campaigns and appearances at Chanel events.

🔝 A Global Fashion Icon: This promotion marks a milestone in Minji's career, solidifying her status as a global fashion icon. Her association with Chanel now extends beyond the borders of South Korea, allowing her to represent the esteemed brand on a worldwide stage.

💬 Netizens React: The announcement has sparked a wave of excitement and admiration among Korean netizens and fans globally. Comments highlight the anticipation and support for Minji's new role. Fans are particularly thrilled about the prospect of her joining forces with Jennie, another K-pop star who has been a Chanel favorite.

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