K-Pop

Brand Ambassador 2 mins read

NACIFIC Introduces ‘Black Seagrass Body Series’ with K-Pop Boy Band Xikers as Brand Ambassadors

Exciting news in the world of K-beauty as NACIFIC unveils its latest innovation, the 'Black Seagrass Body Series,' featuring the vibrant K-pop boy band Xikers as brand ambassadors for hair and body care products. This collaboration marks a celebration of beauty, music, and holistic skincare.

🎤 Ambassador Announcement: NACIFIC's partnership with Xikers for the 'Black Seagrass Body Series' release highlights the brand's commitment to merging beauty with artistry. As ambassadors for hair and body care products, Xikers bring their youthful energy and style to promote NACIFIC's innovative skincare solutions.

📅 Photocard Event: To commemorate the launch of the new body care products and the selection of Xikers as brand models, NACIFIC is hosting an exclusive photocard event starting on March 22nd. Customers purchasing the new Black Seagrass Body Series, along with other select products, will receive special Xikers photocards, adding a collectible

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Brand Ambassador 2 mins read

SEVENTEEN’s Mingyu Named Bulgari’s First Local Ambassador in Korea

Bulgari, the esteemed Italian luxury brand, has officially appointed Mingyu from SEVENTEEN as their first local ambassador for the Korean market, marking a significant milestone in the world of fashion and entertainment. The announcement came on March 19, showcasing Mingyu's rising influence and impeccable fashion sense. Mingyu made a memorable appearance at the Bulgari Studio Global Event in Seoul, effortlessly showcasing Bulgari's iconic B.zero1 collection with his signature style and elegance.

👔 A Perfect Fit for Luxury: Mingyu's selection as Bulgari's local ambassador underscores his status as a trendsetter and fashion icon. His ability to effortlessly blend Bulgari's luxury pieces into his wardrobe further solidifies his role as a natural fit for the brand's image and ethos.

💬 Brand Communication and Future Collaborations:

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Campaigns 2 mins read

GOT7’s Mark Tuan Sizzles in Calvin Klein Campaign

Mark Tuan of GOT7 fame has set the internet ablaze with his latest Calvin Klein campaign, captivating fans with a series of shirtless photographs that showcase the singer in the brand's iconic underwear. The campaign, which stripped Tuan down to his Calvins, has become a sensation, drawing attention from fans and fellow artists alike.

📸 A Bold Fashion Statement: On Instagram, Mark Tuan unveiled his daring looks under the caption “In my Calvins,” presenting a confident and stylish image. The photos reveal the "Fallin'" hitmaker in Calvin Klein's classic boxers paired initially with a black vest, eventually shedding the vest to flaunt a more revealing ensemble.

💬 Internet Sensation and Anticipated Reactions: The unveiling of Tuan’s Calvin Klein campaign has not only thrilled fans but also sparked a wave of anticipation for the playful commentary from his bandmate BamBam, known for his humorous interactions with fellow GOT7

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Campaigns 2 mins read

ILLIT Teams Up with Acne Studios for a Trendsetting Spring/Summer 2024 Campaign

ILLIT, the burgeoning girl group under HYBE LABELS and BELIFT LAB, is carving a niche in the fashion world with their collaboration with Acne Studios for the Spring/Summer 2024 campaign. Comprising members YUNAH, MINJU, MOKA, WONHEE, and IROHA, ILLIT has quickly become a favorite among Generation Z, blending their musical talents with an undeniable fashion sense.

📸 A Fashionable Debut: ILLIT’s fashion journey reached a new height with their striking presence at the Acne Studios 2024 autumn and winter series fashion show in Paris. Their debut on this high-profile platform not only showcased their individual styles but also set the stage for their involvement in the brand's upcoming seasonal campaign.

🎨 Creative Synergy: Jonny Johansson, Acne Studios' creative director, highlighted the natural connection between music and fashion, noting K-Pop’s significant impact on global style trends. His enthusiasm for partnering with ILLIT reflects a shared vision to nurture new talent and appeal to contemporary

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Campaigns 2 mins read

ITC Bingo! Heats Up the Snack Game with ‘Maeun Maeun’ and Aoora Collaboration

ITC Bingo! is spicing up the snack aisle with its new Bingo! 2X Hot and Spicy Korean-style chips, introducing an innovative fusion of flavors in three different formats: Original Style, Hashtags, and Potato chips. In a pioneering move, Bingo! has tapped into the growing craze for Korean culture in India by collaborating with singer Aoora, becoming the first brand to introduce Korean-flavoured savoury snacks in the market.

🔥 Korean Flavours Meet Indian Taste Buds: With the Indian consumer's growing appetite for Korean entertainment and cuisine, Bingo! aims to blend the fiery and tangy essences of Korea with the spice-loving palate of India. This new range promises to deliver an authentic Korean snacking experience, tailored to suit the Indian taste preference.

🎤 A Musical Celebration with Aoora: To celebrate the launch and ride the K-wave, Bingo! has partnered with South Korean singer Aoora to release a catchy tune titled ‘Maeun Maeun’—translating

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Brand Ambassador 2 mins read

Hanni of NewJeans Steps into the Spotlight with UGG’s Spring/Summer 2024 Campaign

In a striking display of global fashion synergy, UGG® proudly announces Hanni, the standout member of the sensational K-pop group NewJeans, as their latest Global Brand Ambassador. This collaboration kicks off with the UGG® Spring/Summer 2024 collection, an exciting venture that highlights the brand's commitment to comfort and iconic style, infused with a fresh, dynamic spirit.

👣 A Nostalgic Journey Turns into an Ambassadorship: Hanni's connection to UGG® runs deep, with the brand playing a significant role in her childhood memories. Her appointment as Global Ambassador brings her full circle, from a young admirer to the forefront of UGG®'s new campaign. Hanni's enthusiasm for her new role is palpable as she shares her anticipation to spread her love for UGG®'s comfortable and stylish footwear with fans worldwide.

📸 A Campaign of Vibrancy and Adventure: Captured by the talented photographer Ken Ngan, the Spring/Summer 2024 campaign

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Campaigns 2 mins read

IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance

IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand's latest collection, offering fans and fashion enthusiasts alike a glimpse into easy-to-follow block-core styling. IU effortlessly pairs a sleek black windbreaker with tone-on-tone colors, alongside a classic and retro-inspired ivory windbreaker, setting new trends for the season.

🎤🌍 IU's World Tour Takes the Stage by Storm: Fresh off the success of her '2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL,' IU is not just making waves in the fashion world but also on global stages. The four-session concert series in Seoul was just the beginning, as IU’s world tour itinerary spans across cities including Yokohama, Taipei, Singapore, and extends to Jakarta, Hong Kong, Manila, and more, finally culminating in an anticipated encore concert at the Seoul World

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Brand Ambassador 2 mins read

KOLON SPORT Introduces GAIA Tough Jacket with SEVENTEEN’s Xu Minghao

KOLON SPORT, renowned for its high-end outdoor lifestyle apparel, unveils its latest innovation – the GAIA Tough Jacket, a masterpiece crafted for the adventurous spirit. Inspired by the earth goddess Gaia, this new launch is set to revolutionize outdoor climbing gear by merging unparalleled functionality with cutting-edge design. Adding an element of celebrity flair, SEVENTEEN's Xu Minghao, also known as The8, steps into the role of brand ambassador, infusing the brand with his unique blend of fashion and vitality.

👚 Innovative Design for Ultimate Performance: The GAIA Tough Jacket breaks new ground with its 3D cutting design, providing wearers with enhanced freedom of movement and robust protection. Constructed using the innovative GORE-TEX C-KNIT fabric and GORE-TEX STRETCH material, it promises an extraordinary blend of softness and durable protection, catering to the demands of advanced outdoor enthusiasts. Not only does it offer superior breathability and comfort, but it also enables climbers to exceed their limits without compromise.

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Brand Ambassador 2 mins read

NCT’s TEN Elevates to Global Ambassador for Saint Laurent

The fashion realm is abuzz with the electrifying news: NCT's Ten, the multifaceted artist known for his impeccable style and magnetic charisma, has officially been crowned a global ambassador for the iconic luxury house, Saint Laurent. This prestigious title was unveiled following Ten's distinguished presence at the Saint Laurent Men's Winter 24 fashion show in Paris, marking a momentous milestone in his soaring career.

🇫🇷 A Parisian Affair: Ten's recent attendance at the fashion spectacle, held amidst the grandeur of Paris Fashion Week, was not merely as a guest but as a symbol of his newly forged alliance with Saint Laurent. His interactions with Saint Laurent's director, Emmanuel Tomasini, underscored the significance of this partnership, bridging the worlds of global pop culture and timeless French elegance.

👗 A Synthesis of Style and Sound: As a global ambassador, Ten is set to infuse Saint Laurent's illustrious legacy with his unique

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Endorsement Deals 1 mins read

self-portrait Welcomes Jisoo to Its Luminary Lineup

In a dazzling move, self-portrait, celebrated for its exquisite fashion lineage, warmly embraces BLACKPINK's Jisoo as the face of its Spring/Summer 2024 campaign. This heralds a pivotal moment for the brand, marrying the realms of music and fashion in a collaboration with Jisoo, marking her inaugural venture into the modern fashion arena.

🌍 A Symphony of Style and Sound: Esteemed for captivating audiences with its choice of ambassadors like Emily Ratajkowski, Naomi Campbell, and Gigi Hadid, self-portrait now ventures into a new domain by aligning with a musician of Jisoo's caliber. The brand's founder, Han Chong, shared, "Musicians have been a rich wellspring of inspiration, weaving through their dynamic stage presences and iconic styles. It's been a dream to collaborate with an artist who embodies self-portrait's essence and connects with our global audience."

This alliance symbolizes a seamless fusion of Jisoo's magnetic charm and self-portrait's elegant aesthetics,

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