K-Pop

Brand Ambassador 1 mins read

aespa’s Giselle Shines as LOEWE’s Newest Brand Ambassador

LOEWE, the renowned luxury fashion house, is delighted to unveil aespa‘s Giselle as its latest brand ambassador, marking her debut at the LOEWE 2024 Fall-Winter Pre-Collection Show in Paris. Giselle graced the event with her presence on March 1, showcasing her unique blend of elegance and charm.

👗 A Fashion Statement in Paris: Dressed in a striking jacket adorned with a large ribbon, Giselle turned heads and captured hearts at the show. Her distinctive style and grace perfectly complement LOEWE’s aesthetic, embodying the brand’s innovative and sophisticated design philosophy.

🌈 In Elite Company: Sharing the spotlight with creative giants, Giselle posed alongside LOEWE’s creative director Jonathan Anderson, and sat in the esteemed front row next to musical icon Pharrell Williams, acclaimed British actress Emilia Clarke, and Hollywood’s own Meg Ryan.

As Giselle embarks on this exciting new role with LOEWE, her global influence and fashion-forward sensibility promise to bring a fresh and vibrant energy to the brand. LOEWE

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Campaigns 2 mins read

SUHO Elevates Responsible Drinking Message in Diageo’s Latest Campaign

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.

As Diageo and SUHO join forces, they bring

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Campaigns 1 mins read

Jackie Chan and BTS’ V Light Up Screens in Enthralling New Advertisement

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo’s chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V’s ‘best friend with no limits,’ the ad unfurls a series of spirited moments, culminating in a dance sequence where V’s sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad’s release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential “TaeChan” movie, the enthusiasm surrounding Jackie Chan and V’s collaboration is

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Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

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Brand Ambassador 2 mins read

IVE’s Wonyoung Shines as New Ambassador for Rola Rola

Rola Rola, a brand celebrated for its “lovely” and “classic” aesthetic, has officially welcomed IVE‘s Wonyoung as its latest brand ambassador. Stepping into the role previously held by (G)I-DLE’s Minnie, Wonyoung’s transition into this new responsibility has been marked by a stunning new campaign that perfectly captures her innocent and girly image, aligning seamlessly with the brand’s identity.

📸 A Fresh Face for a Beloved Brand: Wonyoung’s natural charm and elegance are on full display in the campaign photos, where she effortlessly showcases Rola Rola’s signature knitwear and preppy cardigans. Her ability to embody the brand’s qualities has not gone unnoticed, with netizens expressing admiration for how well she represents Rola Rola’s themes.

👗 Elevating the Brand to New Heights: With Wonyoung at the forefront, Rola Rola is poised to captivate a wider audience, leveraging her popularity and style to enhance the brand’s appeal. Her versatility in modeling the new spring campaign products—from casual to chic—highlights the brand’s

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Brand Ambassador 2 mins read

Trot Star Lim Young-woong Named Hana Financial Group Brand Ambassador

Hana Financial Group has proudly announced the appointment of beloved trot singer Lim Young-woong as its newest brand ambassador. Known for his heartfelt music that transcends generational and gender boundaries, Lim embodies the spirit of genuine outreach, making him an ideal figure to represent the esteemed financial institution.

🤝 A Perfect Harmony of Values: Lim’s commitment to charitable endeavors and his warm, inclusive initiatives mirror Hana Financial Group’s mission to promote collective growth and spread joy in the financial sector. This alignment of values is anticipated to create a unique synergy, particularly with Hana Bank’s “customer first” philosophy—a principle that Lim also holds dear in his dedication to his fans.

🏦 A Relationship Rooted in Loyalty: It’s noteworthy that Lim Young-woong is not just a symbolic figure for the group but also a long-standing customer of Hana Bank. This personal connection to the brand underscores Hana Financial Group’s thoughtful approach in choosing ambassadors who genuinely believe in and use their services.

🌈 Joining a Prestigious Lineup: Lim Young-woong

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New Signings 2 mins read

Krystal Jung Teases Music Comeback with New Agency Partnership

Korean-American singer Krystal Jung, formerly of the celebrated girl group f(x), has sparked excitement among fans with a hint at her return to the music scene. On February 22, Jung took to Instagram to share her latest musical endeavor, a cover of Lalah Hathaway’s 1990 hit ‘I’m Coming Back’, marking a significant moment in her career trajectory.

🎵 A New Musical Chapter: Krystal’s cover, which is now available on her newly launched Soundcloud page, accompanies another rendition of the classic Toto song ‘Georgy Porgy’ from 1979. These covers not only showcase Jung’s versatile vocal talent but also signal her re-entry into the music industry after a period focused on her acting career.

🔊 Collaboration with Beasts And Natives Alike: The Instagram post revealed a collaboration with the South Korean label Beasts And Natives Alike (BANA), a notable move as BANA was founded by Kim Ki-hyun, a former member of SM Entertainment’s A&R team. BANA is renowned for its innovative approach to music production and houses talents like 250 and FRNK, who have notably worked with rising stars such as NewJeans.

📺 From

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Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans’ spring 2024 campaign, radiating sultriness against the backdrop of New York’s iconic Grand Central Station.

📸 Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

🌆 Grand Central Takeover: Calvin Klein emphasized the campaign’s intent to amplify Jungkook’s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand’s latest Jeans styles.

👖 Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein’s youthful energy, the latest collection perfectly complements Jungkook’s charismatic persona. The brand praises him for effortlessly embodying this energy throughout the photos, solidifying his place as a style icon.

Calvin

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎤 Celebrity Powerhouse: Beyond the stunning

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Brand Ambassador 2 mins read

Minji of NewJeans Ascends to Global House Ambassador for Chanel

In a significant development in the fashion and K-pop worlds, Minji, a member of the sensational group NewJeans, has been elevated to the prestigious role of a global house ambassador for the luxury fashion house Chanel. Previously, Minji served as the brand’s ambassador in South Korea, where she made a notable impact through various campaigns and appearances at Chanel events.

🔝 A Global Fashion Icon: This promotion marks a milestone in Minji’s career, solidifying her status as a global fashion icon. Her association with Chanel now extends beyond the borders of South Korea, allowing her to represent the esteemed brand on a worldwide stage.

💬 Netizens React: The announcement has sparked a wave of excitement and admiration among Korean netizens and fans globally. Comments highlight the anticipation and support for Minji’s new role. Fans are particularly thrilled about the prospect of her joining forces with Jennie, another K-pop star who has been a Chanel favorite.

🌐 A Global Journey: Minji’s journey from being a national brand ambassador to a global house

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New Signings 2 mins read

KARA’s Gyuri Joins Forces with Big Boss Entertainment

KARA‘s versatile member and actress Park Gyuri has embarked on a new journey in her illustrious career by signing an exclusive contract with Big Boss Entertainment. This strategic move is set to enhance her presence in various entertainment spheres, including acting and singing.

🌟 A Diverse Career Path: Park Gyuri, who first captured hearts as a child actress in 1994, later soared to fame as a key member of the popular girl group KARA, debuting in 2007. Her foray into the world of cinema began in 2016 with her role in the film ‘Two Rooms, Two Nights’, marking her big-screen debut and showcasing her versatility as an artist.

🤝 A Promising Collaboration: Big Boss Entertainment has expressed great enthusiasm about collaborating with Park Gyuri, recognizing her widespread popularity and her remarkable talents across multiple entertainment domains. This partnership is anticipated to bring fresh perspectives and new opportunities for Gyuri, allowing her to continue captivating audiences with her multifaceted talents.

🔍 A Bright Future Ahead: With this new partnership, Park

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New Signings 2 mins read

SF9’s Zuho Embarks on Acting Career with Haewadal Entertainment

Zuho, a member of the popular K-pop group SF9, is set to expand his horizons in the entertainment industry. He has recently signed an exclusive contract with Haewadal Entertainment, marking the beginning of his journey as an actor.

🏢 Joining Haewadal Entertainment: Haewadal Entertainment, home to renowned actors like Ha Ji-won, has welcomed Zuho into its fold. The agency, in a news release, expressed enthusiasm about Zuho’s multifaceted talents and pledged robust support for his upcoming ventures in acting.

🎤 Continuing with SF9: Despite this new venture, Zuho remains committed to SF9 and will continue his group activities under FNC Entertainment, as confirmed by SF9’s official fan club site. This move showcases his versatility and dedication to both his music and acting careers.

📺 Balancing Dual Roles: With Haewadal Entertainment managing his acting career and individual activities, Zuho is poised to make significant strides in the acting world while maintaining his role as an SF9 member. This balanced approach allows him to explore and showcase his diverse talents.

Zuho’s

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Brand Ambassador 2 mins read

(G)I-DLE’s Yuqi Becomes Fendi’s Latest Brand Ambassador

Fendi, the prestigious Italian luxury fashion house, has officially announced (G)I-DLE‘s Yuqi as its latest brand ambassador. This exciting revelation was made on January 7, and the announcement was shared on Fendi’s official Weibo account, accompanied by Yuqi’s first campaign photos for the brand.

📸 Yuqi’s Fashion Forward Campaign: In her debut campaign for Fendi, Yuqi showcases her versatility and fashion-forward persona. The campaign photos highlight her ability to seamlessly blend boldness, uniqueness, and liveliness, qualities that resonate deeply with Fendi’s brand ethos.

🎉 Fendi’s Official Announcement: Fendi’s announcement praises Yuqi for her charming talent and strong fashion expression. “Her changeable styles are full of infinite possibilities,” the announcement states, underscoring her alignment with the brand’s avant-garde and vibrant image.

🔮 Anticipating Future Collaborations: Fendi’s statement also expresses enthusiasm for Yuqi’s future contributions: “Look forward to Song Yuqi showing more

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Endorsement Deals 2 mins read

BTS’ V Boosts Compose Coffee to Global Fame with Remarkable Sales Growth

Compose Coffee, initially a popular brand mainly in South Korea, has experienced a phenomenal surge in global popularity and user growth, thanks to BTS member V, also known as Taehyung. This significant boost in sales and user engagement has positioned the coffee brand on the global map, indicating the powerful influence of the K-pop superstar.

📈 Skyrocketing User Base: In December 2023, when V, the beloved Layover singer and a key member of BTS, became the face of Compose Coffee, the brand witnessed an astonishing rise in users. Within just 10 days of this partnership, Compose Coffee drew in over 12 million users, a testament to V’s immense global appeal and the brand’s growing popularity.

🌏 Global Sensation Over a Decade: Originating from Busan, Compose Coffee’s transformation into a global sensation is largely attributed to V’s endorsement. His universal appeal across various demographics has played a crucial role in the brand’s rapid expansion.

📣 Official Statement from Compose Coffee: Celebrating the partnership, Compose Coffee expressed their excitement

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Brand Ambassador 2 mins read

aespa’s Karina Announced as New Brand Ambassador for Converse Korea

Karina, a member of the popular K-pop group aespa, has been unveiled as the new brand ambassador for Converse Korea. This exciting announcement was made by Converse Korea on January 3, marking a new chapter in the brand’s history.

🌱 Spring Campaign Launch: Karina is set to commence her ambassadorial duties this spring, beginning with the “Create Next, Nothing’s Wrong” campaign. This campaign, which was also revealed on January 3, showcases Karina’s dynamic style and aligns with Converse’s creative and youthful image.

📣 Empowering the Youth: Through the “Create Next, Nothing’s Wrong” campaign for 2024, Converse Korea aims to deliver a message of encouragement and support to the younger generation. Karina’s role in the campaign is expected to resonate strongly with young audiences, inspiring them to embrace their individuality and creativity.

📸 Campaign Highlights: Fans and fashion enthusiasts can view the campaign video and pictorial featuring Karina on Converse’s official website and social media channels. These visuals highlight Karina’s unique

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New Signings 2 mins read

Blackpink’s Jisoo Explores Solo Ventures with Brother’s Agency, Blisoo

Blackpink’s Jisoo is charting a new course for her solo career, reportedly signing with her brother’s agency, Blisoo. Amidst speculations and uncertainties, Jisoo has chosen not to renew her individual contract with YG Entertainment and instead align with her brother’s start-up.

🚀 A Family Affair: According to a K-media report, Jisoo’s brother, the CEO of a start-up under Biomom, Inc., will now be steering her solo endeavors. Although the news is yet to be officially confirmed, the move signifies a significant shift in Jisoo’s career trajectory.

🔍 Speculation and Clues: The speculation gained momentum when Blisoo posted a job listing featuring Jisoo’s picture, hinting at her involvement with the agency. Prior to this development, there was a belief that Jisoo might join G-Dragon’s agency for her solo activities.

👑 Blackpink’s Group Dynamics: Despite this new direction for her solo career, Jisoo, along with fellow Blackpink members Lisa, Jennie, and Rosé, has renewed their group contract with YG Entertainment. However, they have opted not to renew

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New Signings 2 mins read

EXO’s Baekhyun Launches His Own Agency, I&B100, with Chen and Xiumin Onboard

Baekhyun, a prominent member of the popular K-pop group EXO, has taken a significant step in his career by becoming the CEO of his own agency, I&B100. This venture marks a new beginning for Baekhyun, who is not only the owner but also helms the role of CEO at the company.

📅 Agency’s Establishment and Background: I&B100 was formally established on June 23, 2023, showcasing Baekhyun’s foresight in the industry, as he launched the agency before extending his contract with SM Entertainment in August. The company is designed as a multi-entertainment corporation, engaging in various sectors including production, business administration, investing, and consultancy.

👥 Joining Forces with EXO Members: In a significant move, two fellow EXO members, Chen and Xiumin, have decided to join Baekhyun at I&B100. This development was revealed by TenAsia, highlighting the strong bond and professional collaboration within the group.

📝 Balancing Dual Roles: Despite their new alignment with I&B100, Baekhyun, Chen, and Xiumin continue to maintain their contracts with SM

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Endorsement Deals 2 mins read

BTS’ Taehyung (V) Joins Cartier for a Luxurious Endorsement Deal

Cartier, the epitome of luxury in wristwatches and fine jewelry, has made a glamorous addition to its list of brand ambassadors by signing an endorsement deal with BTS’ V (Taehyung). Known for having renowned personalities like Jake Gyllenhaal and Lily Collins represent its brand, Cartier’s collaboration with V brings a fresh, magnetic appeal to its esteemed image.

🐆 Panthère de Cartier Collection: V has been chosen to sport the iconic Panthère de Cartier collection. This selection highlights the brand’s recognition of V’s unique charisma and appeal. Cartier specifically noted V’s ‘magnetic gaze’ as being perfectly in line with the spirit of the collection.

🗣️ Cartier’s Statement on V: The senior vice president and chief marketing officer of Cartier praised V, likening his career trajectory to the determination of a panther. This metaphor, reported by The Indian Express, aligns with the brand’s image of elegance and strength.

💰 Instantaneous Payoff: The collaboration with V has already shown significant results. The South China

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Campaigns 2 mins read

IVE Set to Release New Single for ‘2024 Pepsi x Starship Campaign’

K-pop sensation IVE is gearing up to enchant fans once again as they tease a new single for the upcoming ‘2024 Pepsi x Starship Campaign’. This collaboration marks the continuation of their successful partnership with Pepsi, following their hit tracks “I Want” and “Blue & Black” alongside Oh My Girl and CRAVITY in the summer of 2022.

🤝 Continuing a Successful Collaboration: Pepsi and Starship Entertainment have been collaborating on a global marketing and digital single project since 2019. IVE’s involvement for the third consecutive year highlights their significant role and popularity in this joint venture.

🌍 A Global Campaign: The ‘Pepsi x Starship Campaign’ has been a notable initiative, combining the world of music with global marketing strategies. IVE’s return as the sole artists for the 2024 campaign underscores their growing influence and appeal in the K-pop industry and beyond.

🌟 Building on Past Success: IVE’s previous collaborations with Pepsi have resonated well with fans worldwide, showcasing their versatile

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New Signings 2 mins read

B.A.P’s Daehyun Joins Bandmate Jongup at MA Entertainment

In a significant move within the K-pop industry, B.A.P member Daehyun has inked an exclusive contract with MA Entertainment, joining forces with fellow band member Jongup at the label. This reunification marks a new chapter in the careers of the B.A.P members following their parting with TS Entertainment in 2012.

🚀 A Reunion at MA Entertainment: The official confirmation on December 29 from MA Entertainment about Daehyun’s signing brings excitement and anticipation. The agency, already home to Jongup, expressed its honor in working with Daehyun, acknowledging his reputation as an all-rounder in the industry.

💡 Agency’s Vision for Daehyun: MA Entertainment shared their commitment to supporting Daehyun, lauding his undeniable charms and passion for music. The agency plans to offer opportunities that will allow him to further unleash his potential and shine through diverse activities.

🌐 B.A.P’s Legacy and Future: Since their debut in 2012 with the EP ‘Warrior’, B.A.P, comprising Yongguk, Himchan, Daehyun, Youngjae, Jongup, and Zelo, has made a significant impact in the K-pop scene. The group’s members, having gone

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