K-Pop

Campaigns 2 mins read

Taeyong and Kevin Abstract for Loewe

Exciting news from the world of fashion as NCT's renowned singer and Loewe ambassador, Taeyong, joins forces with notable personalities including Kevin Abstract and 070 Shake in the brand's latest campaign. Captured through the lens of New York-based photographer Gray Sorrenti⁣, this collaboration brings a fresh and dynamic energy to the forefront of luxury fashion.

🎶 Global Ambassadors Unite: Taeyong, known for his charismatic presence both on and off stage, shines as Loewe's Global Brand Ambassador in the Paula's Ibiza 2024 campaign. Alongside him, the campaign features the creative prowess of Kevin Abstract and the unique style of 070 Shake, creating a captivating synergy that embodies the essence of Loewe.

📸 Visual Delights: The campaign, skillfully captured by Gray Sorrenti,

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Campaigns 2 mins read

NewJeans’ Catchy Tune ‘Bubble Gum’ Scores Spot in Japanese Shampoo Commercial

Exciting news for K-pop fans and music enthusiasts alike as NewJeans' latest B-side track, "Bubble Gum," makes a splash in the advertising world! The beloved K-pop group NewJeans recently previewed their upcoming song in a commercial for a popular Japanese shampoo brand, 'Essential.' This collaboration, unveiled on April 7, not only showcases the group's musical talent but also highlights their growing influence in the global market.

🎵 Fresh Soundtrack: "Bubble Gum" offers a refreshing and catchy tune that perfectly complements the vibrant imagery of spring in the Japanese shampoo commercial. The snippet of NewJeans' new song adds a playful and energetic vibe to the advertisement, creating a memorable and engaging viewing experience for audiences.

🌟 Modeling Debut: Alongside their musical prowess, the members of NewJeans showcase their versatility by stepping into the world of modeling as they feature as models for 'Essential' in

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Brand Ambassador 2 mins read

RIIZE Takes the Global Stage as BENCH/ Brand Ambassador

BENCH/, the renowned clothing brand from the Philippines, has officially named RIIZE as their latest global ambassador. This announcement, made on April 7 via BENCH/'s official social media channels, marks a significant collaboration between the brand and the rising K-pop sensation.

🌍 Global BENCH/ Setter: RIIZE, comprising talented members known for their musical prowess and stylish flair, now holds the prestigious title of "Global BENCH/ Setter." The group's vibrant energy and fashion-forward approach perfectly align with BENCH/'s ethos of trendsetting and celebrating diversity in style.

📸 Stylish Poster Debut: To commemorate this partnership, BENCH/ unveiled a stunning poster featuring RIIZE members donning stylish outfits available at BENCH/. The poster serves as a captivating introduction to RIIZE's role as brand ambassadors, showcasing their unique charm and impeccable fashion sense.

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA's celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the "Friends of the NBA" alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM's social media platforms.

🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group's vibrant presence adds a new dimension to the NBA's outreach in Asia, engaging fans across borders with their infectious enthusiasm.

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New Signings 2 mins read

SHINee’s Taemin Joins Big Planet Made Entertainment After SM Departure

Exciting news for SHINee fans as Taemin embarks on a new chapter in his career!

🚀 New Beginnings: On April 1, Big Planet Made Entertainment made a groundbreaking announcement, revealing that Taemin had officially signed an exclusive contract with the agency.

🎶 A Musical Journey: Taemin's journey in the entertainment industry began 16 years ago when he debuted under SM Entertainment as a vital member of the beloved K-pop group SHINee in 2008. He later ventured into the realm of solo artistry, captivating fans with his unique style and musical prowess upon his solo debut in 2014.

🌌 Expanding Horizons: With his exclusive contract with SM Entertainment coming to an end in March, Taemin's decision to join Big Planet Made Entertainment opens up exciting opportunities for his solo endeavors. It's worth noting that while SHINee's group activities will remain under SM Entertainment's management, Taemin's solo ventures will now be guided by Big

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Endorsement Deals 2 mins read

ATEEZ×SHIBUYA109: A First-Ever Collaboration Delights Fans with Limited Edition Goods and Pop-Up Stores

Excitement fills the air as ATEEZ, the dynamic eight-member boy group from South Korea, partners with Tokyo's iconic fashion building "SHIBUYA109" for an exclusive Spring Campaign. This groundbreaking collaboration brings ATEEZ's captivating style to the forefront of the Shibuya and Abeno stores, along with the trendy "MAGNET by SHIBUYA109."

🌸 Spring Campaign Extravaganza: From April 12th to 25th, fans and fashion enthusiasts can immerse themselves in ATEEZ's world at the SHIBUYA109 Shibuya and Abeno stores, and from April 12th to 18th at MAGNET by SHIBUYA109. The buildings will be adorned with ATEEZ's striking visuals, creating a vibrant atmosphere that celebrates music and style.

🎉 Exclusive Merchandise and Pop-Up Stores: As part of the collaboration, a special "NOT OKAY" POPUP STORE will grace the 8th floor of the Shibuya store and the Abeno store, offering a range of SHIBUYA109 limited edition goods. Fans can get their hands on

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Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni's collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni's exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

💫 A Rising Star: Hanni's rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci's iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty's global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand's exquisite range of beauty products. Her role signifies Gucci's commitment to celebrating diversity, individuality, and timeless beauty.

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Campaigns 2 mins read

RIIZE Partners with Etude House for New Lip Tint Collection

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand's latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The "RIIZE tints" feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink's TONE (Eunseok). These unique shades capture the essence of RIIZE's individuality and style, adding a touch of glamour and fun to Etude House's lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House's new lip tints. The collaboration not only highlights the brand's commitment

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Brand Ambassador 2 mins read

EXO’s Baekhyun Becomes New Bench Endorser

Great news for Filipino EXO-Ls as K-pop sensation Baekhyun from EXO joins forces with popular Filipino fashion brand Bench as their latest brand ambassador. The announcement, made on Bench's social media pages, has sparked excitement among fans eagerly anticipating Baekhyun's upcoming activities with the brand.

👕 Stylish Collaboration: Bench's decision to tap Baekhyun as their endorser adds another dimension of style and charisma to the brand. Known for his dynamic performances and fashion sense, Baekhyun's partnership with Bench promises to bring fresh energy and creativity to the fashion scene.

📸 Photoshoot Sneak Peek: Bench teased fans with a short video from Baekhyun's photoshoot, giving a glimpse of the captivating visuals and stylish ensembles that fans can expect to see in the upcoming campaign. The synergy between Baekhyun's star power and Bench's trendy aesthetics is sure to resonate with fashion enthusiasts.

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Brand Ambassador 2 mins read

Danielle from NewJeans Named Global Ambassador for ‘Celine’

Exciting news in the fashion world as French luxury brand 'Celine' announces Danielle from NewJeans as their new global ambassador. The official announcement was made on March 22, igniting anticipation for the innovative collaboration between Danielle and 'Celine.'

📸 Muse Unveiled: 'Celine' took to social media to unveil Danielle as their muse, sharing a captivating photo that encapsulates the essence of the brand's timeless elegance and Danielle's unique style. The announcement signifies a new chapter in 'Celine's brand narrative, with Danielle bringing her fresh perspective and influence to the global stage.

💫 Global Ambassadorship: As the global ambassador for 'Celine,' Danielle is set to engage in various activities and initiatives that showcase the brand's ethos and vision. The partnership promises a novel synergy, blending Danielle's fashion sensibility with 'Celine's heritage of luxury and sophistication.

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