K-Pop

K-Pop 2 mins read

BLACKPINK’s Jennie Stars in Beats Solo Buds and Headphones Campaign

Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a perfect fit for promoting Beats' new line of audio products.

🎧 New Beats Campaign: Jennie brings her signature style and charisma to the Beats campaign, which aims to connect with a younger, tech-savvy audience. Known for their premium sound quality and stylish design, Beats headphones and Solo Buds are expected to benefit greatly from Jennie's endorsement, appealing to both music enthusiasts and fashion-forward consumers.

🌟 Expanding Brand Partnerships: Jennie's collaboration with Beats adds to her growing list of high-profile partnerships, including Adidas, Calvin Klein, and Gentle

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Endorsement Deals 2 mins read

BlackPink’s Rosé New Endorsement Deal with Puma

Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma's lineup of high-profile partnerships and represents a strategic alliance in the competitive sportswear market.

👟 Joining an Elite Group: Rosé steps into a role previously held by some of the biggest names in the music and fashion industries, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Her global influence and style align perfectly with Puma's brand identity, which blends athletic performance with contemporary aesthetics.

🎵 Musical

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Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK's Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo's musical artistry with self-portrait's innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns.

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Campaigns 2 mins read

BLACKPINK’s Jennie Unveils New Eyewear Collaboration with Gentle Monster

BLACKPINK's Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed "Jentle Salon." Known for her distinctive style and influence, Jennie continues to make waves in the fashion world with this latest collaborative effort.

👓 Unboxing the Magic: In a series of engaging unboxing videos, Jennie introduces the "Jentle Salon" collection. The presentation begins with a charming branded pink box labeled "Jentle Salon," from which Jennie reveals a whimsical assortment of eyewear. The box contains four stylish pairs of sunglasses and one pair of everyday glasses, each accompanied by unique pendants and a comb as accessories.

🦄 Enchanting Details: The collection's charm is elevated by the inclusion of a unicorn doll adorned with eyewear charms, reflecting a playful and imaginative design ethos. Among the notable charms are a capybara, Jennie's favorite animal, alongside

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Campaigns 2 mins read

K-Pop Star BIBI Collaborates with PlayStation for ‘Stellar Blade’ Launch

PlayStation Australia has unveiled an exciting collaboration with K-Pop sensation BIBI for the upcoming PS5-exclusive game, Stellar Blade. This partnership sees BIBI contributing a unique tie-in song and music video inspired by the game’s heroine, named ‘Eve’. The collaboration is designed to merge the vibrant world of Stellar Blade with BIBI's distinctive musical style.

🕹️ Epic Gaming Meets K-Pop: BIBI's involvement in Stellar Blade adds a layer of excitement around the game's release, as her song and music video aim to capture the essence of the game's narrative and aesthetic. This creative convergence between gaming and music highlights the growing trend of integrating popular culture with video game marketing to enhance user engagement and expand reach.

📈 A Natural Collaboration: With BIBI’s massive following in South Korea and around the world, her partnership with Stellar Blade’s developer, SHIFT UP, is a strategic

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Endorsement Deals 2 mins read

RIIZE Teams Up with Fanta for Endorsement Deal in Korea

Rising K-Pop boy group RIIZE has officially been announced as the new endorsement models for the popular beverage brand 'Fanta', a subsidiary of 'The Coca-Cola Company'. This partnership marks an exciting collaboration between the dynamic music group and the iconic soft drink brand.

🌟 A Playful Partnership: Known for their energetic performances and youthful vibe, RIIZE is a fitting choice to represent Fanta, a brand celebrated for its fun and vibrant personality. The members of RIIZE have playfully showcased their love for Fanta over the past months, engaging fans with humorous mentions of their "'Fanta' obsession" during interactions and performances.

📈 Expanding Brand Influence: With RIIZE's growing popularity and strong fanbase, this endorsement is expected to enhance Fanta’s visibility and appeal, particularly among younger consumers in Korea. The partnership aims to tap into the cultural influence of K-Pop to reach a broader audience,

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Endorsement Deals 2 mins read

TXT Teams Up with General Mills for Exclusive Cereal Box Collaboration

K-pop sensation TXT has officially partnered with General Mills, unveiling a special collaboration that has already caught the eye of fans across the United States. After initial sightings and much speculation, General Mills has confirmed the collaboration, exciting TXT fans and cereal lovers alike.

📦 Limited-Edition Cereal Boxes: This unique collaboration features six different limited-edition cereal boxes, each showcasing one of the five TXT members on some of General Mills’ most popular cereal brands. Fans can find Soobin on Trix, Yeonjun on Cookie Crisp, Beomgyu on Lucky Charms, Taehyun on Honey Nut Cheerios, and Huening Kai on Cinnamon Toast Crunch.

🌐 A Sweet Surprise for Fans: The release of these special cereal boxes provides a delightful surprise for TXT fans, who were initially puzzled by the unexpected appearance of the boxes in stores. The excitement built quickly as General Mills' X [Twitter] account

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Brand Ambassador 2 mins read

TREASURE Named Brand Ambassador for Crocs in Global Campaign!

Crocs, the iconic footwear brand, has unveiled an exciting partnership with YG Entertainment's sensational boy group TREASURE, marking the launch of the TREASURE x CROCS™ global campaign. Known for their chart-topping hits and distinct fashion sense, TREASURE brings a fresh wave of style to the Crocs family.

🎶 From Debut to Global Sensation: Since their debut in 2020 with the hit single “Boy,” TREASURE has captured hearts worldwide with their infectious music and standout personalities. Now, as Crocs' brand ambassadors, they're set to elevate the brand's image with their unique flair.

🌈 Embracing Individuality: Crocs' decision to collaborate with TREASURE stems from their shared values of embracing individuality and self-expression. TREASURE's members have often been spotted rocking Crocs, making them a natural fit for the brand's ethos of "Come As You Are™."

🚀 Global

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Brand Ambassador 2 mins read

IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador

Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder's first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand's esteemed lineup of ambassadors.

🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU's global appeal makes her a perfect fit for Estée Lauder's international reach.

🎶 Campaigns to Remember: As Estée Lauder's Global Brand Ambassador, IU will be front and center in campaigns for the brand's hero franchises, including the iconic Advanced Night Repair

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Campaigns 2 mins read

Lili Reinhart teams up with Lancel for Spring 2024

Exciting news from the world of fashion as American actress and Lancel ambassador Lili Reinhart steps into the spotlight for the French fashion house's captivating spring 2024 campaign. Shot by the renowned German photographer Ellen von Unwerth, this collaboration brings a touch of elegance and allure to the forefront of high fashion.

👸 Ambassador of Style: Lili Reinhart, known for her captivating performances on screen, brings her signature charm and sophistication to Lancel as the brand's esteemed ambassador. With her innate sense of style and grace, she embodies the spirit of Lancel's luxury and craftsmanship.

📸 Captured by Ellen von Unwerth: The spring 2024 campaign, expertly lensed by veteran photographer Ellen von Unwerth, promises a visual feast of beauty and artistry. From the iconic Origami bag to the latest creations from Lancel's spring collection, each shot captures the essence of timeless elegance.

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