K-Pop

Jackson Wang, a global music and fashion icon, has officially joined the Jordan brand as a global brand partner, marking a new milestone in his multifaceted career. Wang is joining a distinguished group of athletes and celebrities who have also partnered with the Jordan Brand, including Michael Jordan, Travis Scott, and Spike Lee. 

Career highlights: Wang initially gained prominence as a fencer, representing his country at the Youth Olympics. However, he later transitioned to the world of music, joining a K-pop band before embarking on a solo career that catapulted him to global stardom. His influence extends to fashion, where he is celebrated for his bold, trendsetting style.

Now aligned with the Jordan brand, Wang embodies the essence of its ethos. Nike and Jordan are embracing Wang’s creativity and tenacity,

ATEEZ‘s Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein’s ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein has formed with some of K-pop’s biggest names. 

Career Highlights: Mingi’s

Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the “All-Star” campaign held in London, which promotes BOSS’s 2024 fall/winter collection.

Campaign Details: The “All-Star” campaign draws inspiration from CorpCore, emphasizing the idea that discovering one’s voice and embracing one’s role as their own “BOSS” is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk’s own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David

BTS Jin has signed a new endorsement deal with Gucci, joining the luxury fashion brand as its latest global brand ambassador. Known for his exceptional style and influence, Jin will represent Gucci alongside other Korean brand ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.

Endorsement Portfolio: Jin, whose full name is Kim Seok-jin, is no stranger to high-profile endorsements. Last month, he made headlines as the first global ambassador for the jewelry brand Fred. Additionally, he has partnered with the food brand Ottogi’s Jin Ramen noodle franchise, further expanding his diverse portfolio of brand collaborations.

BTS Fashion Influence: Jin is one of several BTS members who have secured major fashion deals.

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative

Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma’s lineup of high-profile partnerships and represents a strategic alliance in the competitive sportswear market.

👟 Joining an Elite Group: Rosé steps into a role previously held by some of the biggest names in the music and fashion industries, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Her global influence and style align perfectly with Puma’s brand identity, which blends athletic performance with contemporary aesthetics.

🎵 Musical Achievements: Rosé’s musical career continues to thrive with her last

Rising K-Pop boy group RIIZE has officially been announced as the new endorsement models for the popular beverage brand ‘Fanta‘, a subsidiary of ‘The Coca-Cola Company’. This partnership marks an exciting collaboration between the dynamic music group and the iconic soft drink brand.

🌟 A Playful Partnership: Known for their energetic performances and youthful vibe, RIIZE is a fitting choice to represent Fanta, a brand celebrated for its fun and vibrant personality. The members of RIIZE have playfully showcased their love for Fanta over the past months, engaging fans with humorous mentions of their “‘Fanta’ obsession” during interactions and performances.

📈 Expanding Brand Influence: With RIIZE’s growing popularity and strong fanbase, this endorsement is expected to enhance Fanta’s visibility and appeal, particularly among younger consumers in Korea. The partnership aims to tap into the cultural influence of K-Pop to reach a broader audience, leveraging the group’s rising star power

K-pop sensation TXT has officially partnered with General Mills, unveiling a special collaboration that has already caught the eye of fans across the United States. After initial sightings and much speculation, General Mills has confirmed the collaboration, exciting TXT fans and cereal lovers alike.

📦 Limited-Edition Cereal Boxes: This unique collaboration features six different limited-edition cereal boxes, each showcasing one of the five TXT members on some of General Mills’ most popular cereal brands. Fans can find Soobin on Trix, Yeonjun on Cookie Crisp, Beomgyu on Lucky Charms, Taehyun on Honey Nut Cheerios, and Huening Kai on Cinnamon Toast Crunch.

🌐 A Sweet Surprise for Fans: The release of these special cereal boxes provides a delightful surprise for TXT fans, who were initially puzzled by the unexpected appearance of the boxes in stores. The excitement built quickly as General Mills’ X [Twitter] account began to confirm the legitimacy of the sightings, adding to the anticipation.

🍽️ Celebrating