Hip-Hop

Campaigns 2 mins read

Quavo Collaborates with Sazerac for Exclusive White Cognac, White X

Grammy-nominated rapper and renowned songwriter Quavo, in a groundbreaking partnership with the prominent spirits company Sazerac, unveils an innovative venture in the spirits industry: White X Cognac. This new offering marks a significant moment in the world of cognac, introducing one of the very first white cognacs to the United States market.

🚀 A Bold New Entry in the Cognac Universe: White X Cognac stands out with its fresh, modern, and light profile, redefining traditional cognac norms. Designed to cater to a diverse audience, White X paves the way for a unique drinking experience unlike any other cognac available.

💎 Exclusive Launch with Limited Edition: The debut of White X Cognac is set to make a splash with its first 100 bottles being released exclusively through BlockBar, the online wine and spirits retailer. These initial bottles, priced at $60, come in a limited-edition box, offering a collector’s item for cognac aficionados and fans of Quavo alike, available from Wednesday, February 7 at 10 AM EST.

🗣 Quavo’s Vision: Challenging Conventions: Quavo, known for

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Brand Ambassador 2 mins read

Quavo and Sazerac Launch Innovative White Cognac Brand, White X

Grammy-nominated rapper Quavo, in collaboration with the renowned global spirits company Sazerac, has announced the introduction of an innovative new spirit – White X Cognac. This launch marks a groundbreaking moment in the spirits industry, particularly in the United States, as White X will be among the first and only white cognacs available in the market.

🍾 A Fresh Take on Cognac: White X Cognac is designed to redefine the cognac experience with its fresh, modern, and light profile. This new offering is a testament to Quavo’s vision and Sazerac’s commitment to innovation in the world of spirits.

🌐 Entering a New Spirits Era: The introduction of White X Cognac signifies a new era in the spirits industry, challenging traditional cognac norms and appealing to a contemporary audience. This white cognac aims to attract both long-time cognac enthusiasts and those new to the spirit, offering a unique taste experience.

🎵 Quavo’s Artistic Influence: Known for his musical artistry and entrepreneurial spirit,

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Campaigns 2 mins read

Jennifer Lopez Partners with Dolby for ‘This Is Me…Now’ Album in Dolby Atmos

Jennifer Lopez, the iconic artist known for her diverse talents, has collaborated with Dolby Laboratories, Inc. for the “Love More in Dolby” global brand campaign. The partnership highlights her new single “Can’t Get Enough” from the album “This is Me…Now,” marking her return to the studio after a decade.

🎧 Immersive Listening Experience: The new single, “Can’t Get Enough,” is now available for fans to experience in Dolby Atmos, a technology that delivers a more immersive and emotionally engaging audio experience. Available on Apple Music and other platforms where Dolby Atmos is offered, the song promises to showcase the depth and nuances of Lopez’s musical vision.

📅 Global Album Release: “This is Me…Now” is set for a global release on Friday, February 16th. The entire album will also be available in Dolby Atmos, allowing listeners to fully immerse themselves in the emotional and cinematic journey that Lopez aims to deliver.

💬 Jennifer Lopez on the Album’s Emotional Journey: Commenting

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New Signings 2 mins read

Mod Sun Joins Shelter Music Group for Management

Mod Sun, the eclectic alternative-pop artist, has inked a management deal with Shelter Music Group. This partnership marks a significant stride in Mod Sun’s career, aligning him with a firm that represents some of the most iconic names in the music industry.

🎸 Shelter Music Group’s Illustrious Roster: Shelter Music Group is renowned for its management of legendary artists and acts, including ZZ Top, Joe Perry, and Fleetwood Mac. Mod Sun’s addition to this roster places him among esteemed company in the music world.

🤝 Representation Team: At Shelter Music Group, Mod Sun will be represented by Carl Stubner, alongside Jackson Stubner and A&R James Robinson. This team brings a wealth of experience and industry knowledge that is poised to amplify Mod Sun’s presence in the music scene.

🚀 Anticipation for 2024: Mod Sun is set for a significant year ahead. He teased his fans on social media with promises of releasing his best album in 2024 and a year filled with “cool s— only.” This anticipation builds on his past successes and evolving musical journey.

🎤

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Campaigns 2 mins read

Rihanna Dazzles in Savage X Fenty Valentine’s Day Photoshoot

Pop icon and entrepreneur Rihanna has turned heads with her latest photoshoot for her lingerie brand, Savage X Fenty. Showcasing a special Valentine’s Day collection, Rihanna unveiled the line on Wednesday, January 10, setting the tone for the upcoming day of love.

💖 Striking in Pink: The photoshoot features Rihanna in a stunning ensemble from the collection. She poses in a pink low-cut bra, panties, and garter, complemented by sheer tights. This captivating look, embodying both elegance and allure, is now available for purchase online and in stores.

📸 Seductive Shots: The photoshoot includes a range of provocative and seductive images. One photo offers a close-up of Rihanna’s rear, while another features the singer in a more intimate pose, adding an extra layer of allure to the collection.

📣 Rihanna’s Vision for Savage X Fenty: In a statement to Vogue Business, Rihanna reflected on the impact of Savage X Fenty in the industry. “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,”

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New Signings 2 mins read

Common Partners with SMAC Entertainment for Strategic Brand Development

Rapper, actor, and activist Common has taken a significant step in his multifaceted career by signing with SMAC Entertainment. The Grammy-, Emmy-, and Academy Award-winning artist’s collaboration with the talent management, music, branding, and production company is set to explore new horizons in strategic brand partnerships, endorsements, non-scripted projects, and brand development.

🤝 Expanding Brand Partnerships and Endorsements: Common’s partnership with SMAC Entertainment is aimed at leveraging his influence and creativity in various domains. The company will focus on securing strategic brand partnerships and endorsements that align with his artistic vision and values.

🎬 Non-Scripted Projects and Collaborations: The collaboration will also see Common venturing into non-scripted projects, expanding his presence in the entertainment industry beyond music and scripted content. This move is expected to showcase different facets of his talent and interests.

🚀 Future Project Development: The association with SMAC Entertainment opens avenues for brand development for Common’s

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Campaigns 2 mins read

Reebok Teams Up with Tobe Nwigwe for ‘Reebok by Chukwu’ Collection in Fall 2024

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe’s unique artistic vision with Reebok’s iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

🌟 Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, “I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture.” He looks forward to merging his perspective with Reebok’s to craft something extraordinary.

👗 The ‘Reebok by Chukwu’ Capsule Line: Nwigwe’s debut collection with Reebok, named “Reebok by Chukwu,” is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and a skirt. Additionally, it will feature white lace-up sneakers with brown rubber

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Campaigns 2 mins read

Rihanna and A$AP Rocky Collaborate for Fenty Beauty’s New Lip Balm

Rihanna and A$AP Rocky, a dynamic duo known for their musical prowess, have ventured into a new creative realm. This time, they’ve collaborated not in the recording studio, but in the makeup lab, resulting in an exciting new product for Fenty Beauty.

👄 Introducing Lux Balm Ultra-Hydrating Cherry Lip Balm: On Thursday, January 4, the couple unveiled the Lux Balm Ultra-Hydrating Cherry Lip Balm through Rihanna’s Fenty Beauty line. Touted as “the baddest lip balm out there,” this launch marks a unique blend of music and beauty.

📹 A$AP Rocky Stars in Ad Campaign: A$AP Rocky takes center stage in the new ad campaign for the lip balm. In a stylish and catchy promotion, he raps about this latest collaboration with Rihanna, who he affectionately refers to as his “baby mama” in the ad.

🌟 Rihanna’s Vision for the Product: In a press release shared with Page Six, Rihanna described the lip balm as the “ultimate lip savior.” Infused with vitamin E and shea butter, the Lux Balm aims

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Endorsement Deals 2 mins read

Sauber Teams Up with Rapper Drake for Stake F1 Partnership

Sauber, a prominent name in Formula 1 racing, has announced a groundbreaking partnership with rapper Drake. This collaboration coincides with Sauber’s transition from the Alfa Romeo branding to operating as the Stake F1 Team for the next two years, before rebranding as an Audi factory team in 2026.

🚀 Drake’s Role in the Name Change: The name change to Stake F1 Team was heralded by Drake on New Year’s Day, marking a significant moment for both the team and the rapper. As a celebrity partner of Stake, which also includes ties with English Premier League football club Everton and the UFC, Drake’s involvement adds a new dimension of excitement and appeal to the F1 team.

🌍 Expected Appearances at Grand Prix Events: Drake’s partnership with Stake F1 Team is anticipated to extend beyond mere endorsement. The rapper is expected to make appearances at Grand Prix events, further blending the worlds of music and motorsport.

💬 Team Representative on the Partnership: Alessandro Alunni Bravi, a representative of the team, commented on the collaboration: “Last

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Campaigns 2 mins read

Megan Thee Stallion Sparkles in New Nike Collaboration Tease

Megan Thee Stallion, the Grammy Award-winning rapper known as the “Houston Hot Girl,” is setting the stage for a dazzling collaboration with Nike. This exciting development was teased during her electrifying performance on “Dick Clark’s New Year’s Rockin’ Eve” on ABC, where she performed her new song “Cobra” and a medley of hits, following her groundbreaking partnership with Planet Fitness.

🌟 A Purple-themed Performance: Megan and her dancers captivated the audience in all purple, aligning with the colors of her new partners. Notably, the iconic Nike swoosh logo was prominently featured across her chest, complemented by matching Nike shoes – hinting at the upcoming collaboration.

📱 Teasing on Instagram: Prior to her New Year’s Eve set, Megan took to Instagram to subtly tease the collaboration. Her post, featuring eye emojis and captioned with “[Nike], Stay tuned for the drop, Hotties! #NikeByYou. Year of the Stallion,” sparked excitement among fans. The post showcased the bottom of her shoe emblazoned with the word “Hottie.”

👗 Anticipation for

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New Signings 2 mins read

Santa Fe Klan Joins Forces with Prajin Parlay Inc for Management Deal

Prajin Parlay Inc., a prominent name in the music industry, has made a significant move by signing Mexican singer-songwriter Ángel Quezada, better known as Santa Fe Klan, under a management deal. This partnership marks a new chapter in the evolution of Santa Fe Klan’s career.

🔍 Prajin Parlay Inc’s Diverse Roster: Led by George Prajin, Prajin Parlay Inc. boasts a dynamic array of artists including Peso Pluma, Jasiel Nuñez, Tito Double P, and Dareyes de la Sierra. The addition of Santa Fe Klan adds a new dimension to their impressive roster, bringing a unique blend of música Mexicana to the forefront.

💬 George Prajin on Santa Fe Klan’s Signing: Prajin expressed admiration for Santa Fe Klan’s contributions to música Mexicana and his community. “He is an impressive young man, and we are looking forward to helping him continue cultivating his skills as both a musician and businessman,” Prajin stated, highlighting the multifaceted talents of Santa Fe Klan.

🌐 Santa Fe Klan on the New Partnership: Santa Fe Klan, embracing this new journey, shared

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New Signings 2 mins read

EMG Signs Rising Rapper 5ive Mics in a Promising Collaboration

EMG Music Group (EMG), the music division of All Entertainment Media Group (AEMG), has recently announced a significant addition to their roster – the rising rap sensation 5ive Mics. This move, in partnership with marketing innovator Brandon Steiner, CEO of CollectibleXchange and The Steiner Agency, marks a pivotal moment in the rap industry.

🗽 New York’s Rap Prodigy: Originating from the dynamic rap scene of New York, 5ive Mics has rapidly emerged as a force to be reckoned with. His distinctive style and lyrical mastery have caught the eye of fans and industry veterans, setting him apart in the competitive world of hip-hop.

🚀 EMG’s Vision for 5ive Mics: With the signing of 5ive Mics, EMG is set to take the artist’s career to new heights. The enthusiastic support from rap heavyweights such as Fat Joe, Busta Rhymes, Dave East, Jim Jones, and others signifies the immense talent and promise that 5ive Mics embodies.

💬 Jeffrey Burton, CEO of EMG, on the Signing: “All Entertainment Media Group is thrilled to welcome 5ive Mics into our family. We believe in his artistry and are committed to providing the platform he deserves,”

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Music 2 mins read

Lil Nas X Elevates Winter Style with Sherpa Clog Collaboration with Crocs

Lil Nas X, renowned for his vibrant and boundary-pushing style, has once again teamed up with Crocs, this time as the brand’s official global ambassador. This new collaboration brings a unique twist to the classic Crocs design, perfectly timed for the winter season.

🌨️ Cozy and Chic: The Lil Nas X Sherpa Mega Crush Clog is an innovative addition to the winter Crocs collection, combining comfort with the artist’s distinctive flair. Designed to tackle colder weather, this limited edition release features a heightened sole, a signature touch from Lil Nas X.

🐑 Faux-Shearling for Warmth: The clog is lined with a faux-shearling that not only envelopes the exterior but also extends to the backstrap, ensuring warmth and comfort in chilly conditions. This cozy feature makes the Sherpa Clog an ideal choice for winter wear, blending practicality with style.

🎨 Bold Design: True to Lil Nas X’s expressive style, the Sherpa Mega Crush Clog boasts a bold design that resonates with his artistic aesthetic. This edition is also a treat for cat lovers, incorporating elements that

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Music 2 mins read

Ice Spice Teams Up with WME for Global Representation

Ice Spice, the Bronx-born rapper who’s rapidly ascending the music charts, has officially signed with WME (William Morris Endeavor) for global representation in all areas, as confirmed by multiple sources to Variety. This strategic move by the fast-rising star cements her status as a prominent figure in the hip-hop scene.

🚀 A Rising Star: Ice Spice’s meteoric rise in the music industry, marked by her appearance on the cover of Variety, has caught the attention of fans and industry professionals alike. Her unique sound and style have quickly made her one of the most talked-about new artists in the rap genre.

🌐 An Expansive Deal: While the specifics of the deal with WME remain under wraps, the agreement signifies a major step forward in Ice Spice’s career. WME’s global representation will open up a world of opportunities for her, ranging from music and tours to potential ventures in film, television, and beyond.

🎶 From Bronx to Global Stage: Ice Spice’s journey from a local talent in the Bronx to an internationally recognized artist is a testament to

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Campaigns 2 mins read

Snoop Dogg Turns “Smokesman” for Solo Stove in Clever Campaign

In a surprising twist, Snoop Dogg, the iconic rapper and known marijuana connoisseur, has teamed up with Solo Stove as their official “smokesman.” This unexpected partnership was unveiled following a cryptic announcement by the rapper, which left fans speculating about a significant lifestyle change.

🚭 A Tease Turned Reveal: Snoop Dogg’s Nov. 16 declaration of “giving up smoke” initially sent shockwaves through his fanbase, leading many to believe he was referring to his famed pot usage. However, this clever play on words was a strategic buildup to his collaboration with Solo Stove, the brand known for its innovative smokeless fire pit.

📱 Social Media Buzz: The reveal was made via an Instagram video, where Snoop Dogg humorously clarified the ambiguity of his previous statement. “I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it,” he said, before revealing the Solo Stove as his new smokeless alternative.

🔥 Solo Stove’s Smokeless Solution: The video cleverly transitions to showcase

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Campaigns 1 mins read

Ludacris, Jimmy Fallon, and Caitlin Clark Shine in State Farm’s New Campaign

State Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark, each adding their unique flair to the brand’s time-honored message.

🎶 A Nostalgic Jingle with a Modern Twist: At the heart of the campaign is the iconic “Like a Good Neighbor” jingle, a staple of State Farm’s identity. This familiar tune is coupled with the renewed appeal of Jake from State Farm, a mascot who has garnered a significant fan base since his reintroduction three years ago.

🌟 Star-Powered Collaboration: Ludacris and Jimmy Fallon bring their star power and widespread appeal to the campaign, while Caitlin Clark, a rising name in college basketball, represents a groundbreaking move in the name, image, and likeness (NIL) sphere for State Farm. This collaboration marks the beginning of longer-term

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Brand Ambassador 2 mins read

RZA Heats Up the Flavor Game with Ballentine and Flying Goose Collaboration

RZA, the iconic member of the legendary Wu-Tang Clan, is spicing up the culinary world with a fiery collaboration. The music maestro has teamed up with whisky connoisseur Ballentine and renowned hot sauce brand Flying Goose to launch a limited edition sriracha sauce.

🔥 A Blend of Beats and Heat: This unique collaboration unites the worlds of music, whisky, and culinary arts, showcasing RZA’s versatility and creativity beyond the realm of hip-hop. The limited edition sriracha sauce is set to tantalize taste buds with its unique blend of flavors, capturing the essence of all three collaborating entities.

🥃 Whisky Infused Spice: Ballentine, known for its rich and smooth whisky, adds a distinct depth to the sriracha sauce, creating a fusion of warm, smoky undertones. This collaboration highlights the innovative potential of blending traditional whisky-making with contemporary culinary trends.

🐔 Flying Goose’s Expertise: Flying Goose, a brand celebrated for its authentic and bold hot sauces, brings its expertise in crafting spicy condiments to the table. Their collaboration with

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