Hip-Hop

Campaigns 2 mins read

Droom and Badshah Collaborate for Multi-Layered Brand Partnership

Exciting news in the world of entertainment and automotive as Droom, a leading online automobile marketplace, joins forces with renowned entertainment artist and rapper Badshah for a multi-layered brand deal. This strategic partnership marks a significant step towards making Droom the ultimate choice for Millennials and Gen Z consumers.

💰 Investment and Collaboration: As part of the partnership, Badshah has made an investment in Droom, showcasing his confidence in the brand’s potential. Both parties will collaborate closely to enhance Droom’s brand visibility and appeal, leveraging Badshah’s popularity and social media reach to engage with the target audience effectively.

🌟 Perfect Brand Ambassador: Badshah’s urban persona and immense popularity among Millennials and Gen Z make him the ideal brand ambassador for Droom. His alignment with Droom’s target demographic creates a strong brand connection, resonating with consumers who value innovation, trust, and convenience in the automotive sector.

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New Signings 2 mins read

Nelly Joins WME for Global Representation

Grammy award-winning artist Nelly has made a significant move in his career by signing with WME for global representation, marking a new chapter in his musical journey.

🎶 Touring Triumphs: Nelly’s recent ventures on tour have been met with resounding success, including joining forces with T.I., Ja Rule, and Ashanti for a memorable tour. Notable highlights from the tour include a reported gross of $238,987 at The Venue at Horseshoe Casino in Hammond, Indiana, and grossing $251,853 at M&T Bank Grandstand in Harrington, Delaware, showcasing his enduring popularity and ability to draw crowds.

🎪 Live Performances: Nelly’s stage presence has also been felt at major events like the Lovers & Friends Las Vegas lineup and Life Is Beautiful festival, where he delivered electrifying performances that resonated with audiences. He also joined Snoop Dogg for a memorable date in Jacksonville, Florida, last August, further solidifying his status as a dynamic performer.

🏆 Grammy Tribute and Musical Releases: In addition to his successful tours, Nelly participated in the Grammys

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Endorsement Deals 2 mins read

Future Elevates Streetwear with Lanvin Lab’s Latest Collection

The prolific rapper Future has once again joined forces with the esteemed Parisian luxury fashion house Lanvin, introducing his second clothing line under the Lanvin Lab umbrella. Following the triumphant debut of his initial collection, this new ensemble continues to draw from Future’s deep-rooted appreciation for both the legacy of Lanvin and the vibrant culture of streetwear. The collection is a dazzling mix of casual essentials and exquisite accessories, designed to cater to a unisex audience with a keen eye for sophisticated layering, tailoring, and a distinctive knack for standout accessories.

🔍 A Fusion of Heritage and Modernity: Lanvin Lab’s latest offering is a creative amalgamation of timeless elegance and contemporary flair, showcasing Future’s unique perspective on fashion. The assortment includes an array of hoodies, sweatpants, t-shirts, and an eclectic selection of accessories such as sunglasses, hats, and an opulent silk travel kit. This collection stands as a testament to Future’s design aspirations and Lanvin’s dedication to craftsmanship,

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Campaigns 2 mins read

Ballantine’s and Wu-Tang Clan’s RZA Unite for Exclusive Whisky Edition

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand’s founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA’s handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the encounter of Scotch tradition with American attitude. Ballantine’s 7 American Barrel celebrates

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Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.

🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big

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Campaigns 2 mins read

Gap’s Spring 2024 Campaign Celebrates Authenticity with Tyla

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign’s visuals, characterized by fluid motion and the effortless grace of Gap’s latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit “Back On 74” by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates original choreography by Shay Latukolan. Directed by Jungle’s own J

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Campaigns 2 mins read

Converse’s ‘We Create Next’ Campaign Features Alexis Sablone, Tyler The Creator, and Zion Effs

Converse has unveiled its latest brand campaign, ‘We Create Next’, as part of the company’s ongoing mission to support and inspire the upcoming generation of skateboarders. This initiative reinforces Converse’s commitment to the skate community, a culture it has been a part of since the sport’s inception nearly 75 years ago.

🔥 Historical Connections & Future Ambitions: The bond between Converse and skateboarding is deep-rooted, characterized by a mutual ethos of daring and innovation that drives the ‘We Create Next’ campaign. It’s this spirit of pushing boundaries and challenging the status quo that lies at the heart of the initiative.

🛹 Talent Showcase: Highlighting the diversity and vibrancy of the skateboarding world, the campaign features a blend of personalities, including young skateboarding prodigy Zion Effs, the legendary Alexis Sablone, and creative force Tyler, The Creator. This collective effort aims to bridge Converse’s

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Brand Ambassador 2 mins read

Dua Lipa Elevates to YSL Beauty Global Makeup Ambassador

Dua Lipa, the celebrated 28-year-old pop sensation, has expanded her role within the YSL Beauty family, stepping into the prestigious position of Global Makeup Ambassador. Known for her dynamic presence and unique style, Dua Lipa’s collaboration with YSL Beauty is set to redefine the landscape of beauty expression.

🎤 A Journey of Self-Expression: Since 2019, Dua Lipa has been the face of the Libre franchise, embodying the spirit of YSL Beauty as a Global Brand Ambassador. Her transition into the role of Global Makeup Ambassador is a testament to her influence and commitment to exploring the realms of fragrances and makeup as powerful tools of self-expression. Dua Lipa shares her excitement about this new chapter, emphasizing the importance of makeup and fragrances in expressing individuality, creativity, and playfulness.

💄 Breaking Beauty Boundaries: With Dua Lipa at the helm, YSL Beauty aims to push the boundaries of conventional beauty, encouraging women worldwide to not just wear makeup but to make bold statements about their identities

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Campaigns 2 mins read

Coach Unveils “Find Your Courage” Campaign with Imma and Coach Family Stars!

Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.

🚀 “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.

🌐 Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”—lessons

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Music 2 mins read

H.E.R. Lights Up With Lighthouse Management

Just off the heels of a Super Bowl Halftime show performance with Usher, H.E.R., the Grammy-Oscar-Emmy laureate, has inked a deal with Lighthouse Management and Media, signaling a new phase in her illustrious career. Managed by the dynamic trio of Aleen Keshishian, Zack Morgenroth, and Jacob Epstein, H.E.R. is poised to delve into new creative realms and broaden her artistic horizon.

🚀 A New Chapter Begins: This partnership marks a pivotal chapter for H.E.R., known for her profound songwriting and versatile musical talents. Her commitment to evolving creatively and exploring novel avenues is at the forefront of this collaboration.

🏆 A Legacy of Excellence: At a young age, H.E.R. has amassed significant accolades, including five Grammys, an Oscar, and an Emmy, showcasing her exceptional talent and impact on the music and entertainment industry. Her powerful song “I Can’t Breathe,” a response to George Floyd’s tragic death, and “Fight for You” from “Judas and the Black Messiah,” which clinched an Oscar, highlight her ability to blend artistry with activism.

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Campaigns 1 mins read

Beyoncé Tests Verizon’s Limits in Super Bowl Spectacle

Beyoncé, in a dazzling Verizon Super Bowl commercial, attempted to do the impossible: break the network. This high-energy ad showcased Beyoncé in various scenarios, from running her own lemonade stand to a space performance, each more elaborate than the last, underscoring the reliability and strength of Verizon’s network.

🍋 A Nod to ‘Lemonade’: The commercial cleverly referenced Beyoncé’s iconic 2016 album “Lemonade,” with Tony Hale engaging in a bit of lemon squeezing, adding a layer of wit and nostalgia for fans.

🎵 Beyoncé Everywhere: The ad ambitiously placed Beyoncé in a multitude of scenarios, including a fictional saxophone album and even a presidential run, highlighting the versatile and omnipresent nature of both the artist and Verizon’s network.

📱 Verizon and Beyoncé: A History: The collaboration between Beyoncé and Verizon isn’t new. Their partnership dates back to 2004, showcasing a longstanding relationship that spans tours, album releases, and now,

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Campaigns 2 mins read

Usher’s Roller Skate Revelation at Super Bowl LVIII

Usher took the Super Bowl LVIII halftime stage by storm, not just with his electrifying performance but also by debuting his latest venture into the world of roller skates. The R&B sensation introduced the Flipper’s Quadz by Usher, a collaborative effort with Liberty Ross of Flipper’s Roller Boogie Palace, capturing the audience’s attention both on and off the field.

👟 A Unique Collaboration: This roller skate collaboration marries Usher’s passion for music and movement with Ross’s vision for Flipper’s Roller Boogie Palace, a renowned name in the roller skating community. The partnership reflects their mutual commitment to fostering a sense of community and joy through skating.

🇺🇸 Craftsmanship and Design: The Flipper’s Quadz by Usher are the result of meticulous craftsmanship, brought to life by the skilled hands at Riedell Skates in the USA. The design process, spanning several months, culminated in a product that is as much about performance as it is about style.

🛼 Showcase on the Grand Stage:

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Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that’s as smooth as it is dynamic. Their previous work, “Self Love,” from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin’s latest track.

🎤 Sonic Seduction: “Enjoy Yourself,” the title of their new single, mirrors the essence of Axe’s Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional piece but as a testament to the versatility and talent of both

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New Signings 2 mins read

Snow Tha Product: A New Chapter with YMU

Yvette Medina, a key figure at YMU and head of its Latin division, embarks on a groundbreaking global management venture with Snow Tha Product, the multi-faceted singer, rapper, and actress known for her dynamic bilingual raps.

🎵 A Musical Powerhouse: Snow Tha Product’s career is adorned with high-profile collaborations and accolades, including a Latin Grammy nomination for her work with Bizarrap and a Grammy nod for her contribution to the “Black Panther: Wakanda Forever” soundtrack. Her diverse talents have made significant marks in the music industry.

📺 Beyond the Music: Snow Tha Product’s artistic reach extends into acting, showcasing her versatility as Lil’ T in Netflix’s “La Reina Del Sur.” This multifaceted approach to her career highlights her broad appeal and talent.

🌟 A Visionary Partnership: Medina’s enthusiasm for representing powerful women in music and culture aligns with Snow Tha Product’s trailblazing spirit. This partnership promises to amplify Snow’s achievements and propel her onto the global stage,

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Brand Ambassador 2 mins read

Ghetts Joins Forces with Gymshark as Brand Ambassador

Ghetts, the renowned British rapper and lyricist, is stepping into a new role as the latest brand ambassador for Gymshark, a leading fitness apparel and accessories brand. This partnership marks a significant collaboration, merging the worlds of music and fitness.

🎵 A Musical Powerhouse: Ghetts, known for his dynamic flow and profound lyrical content, has made a substantial impact in the UK grime and rap scene. His music, characterized by its intensity and authenticity, resonates with a broad audience, making him a respected figure in the industry.

🏋️‍♂️ Fitness Meets Music: By aligning with Gymshark, Ghetts brings together his passion for music with the energy and discipline of the fitness world. This partnership highlights the parallels between the determination required in both fitness and music, celebrating the synergy between physical well-being and artistic expression.

👕 Representing Gymshark: As a brand ambassador for Gymshark, Ghetts will be at the forefront of promoting the brand’s latest athletic

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New Signings 2 mins read

TK Kravitz Signs with MNRK Mgmt

TK Kravitz, the multi-talented rapper, singer, and songwriter, has taken a significant step in his ascending music career by signing with MNRK Mgmt. This partnership aligns him with a dynamic management team, setting the stage for further growth and success in the music industry.

📝 Songwriting Success: Kravitz has an impressive track record as a songwriter, having penned hits for renowned artists such as Trey Songz, Flo Rida, Pitbull, Kevin Gates, and Juicy J. His ability to craft chart-topping songs for a diverse range of artists speaks to his versatility and creativity in the music scene.

🎵 From TK-N-Cash to Solo Stardom: Before embarking on his solo journey, Kravitz was part of the successful duo TK-N-Cash. This experience laid the foundation for his solo career, where he has continued to showcase his unique style and musical prowess.

🌊 “Ocean” – A Platinum Hit: Kravitz’s 2018 single, “Ocean,” marked a significant milestone in his career. The platinum-certified track achieved massive success, garnering over 100 million streams, and cemented

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Campaigns 2 mins read

LL Cool J Powers Coors Light’s Super Bowl Spectacle

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that’s been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J’s dramatic entry as the Chill Train’s conductor breathes new life into the campaign. His appearance towards the ad’s climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an “epic kind of moment” to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

🎉 Celebrity Charm Meets Iconic Imagery:

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Campaigns 1 mins read

Tommy Hilfiger & DJ Khaled Swing into Golf Fashion

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul’s dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger’s iconic Americana prep with DJ Khaled’s distinctive style. Expect ’90s color blocking, a nod to Hilfiger’s archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music in this sporty endeavor.

Tommy Hilfiger and DJ Khaled’s venture into golf attire is not just about fashion;

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Campaigns 2 mins read

NYX Professional Makeup Teams Up with Cardi B for a Game-Changing Commercial

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

🍒 Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

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Campaigns 2 mins read

Pharrell Williams’ Life Story in LEGO: “Piece By Piece” Movie Collaboration

Iconic musician and producer Pharrell Williams, age 50, is embarking on an extraordinary venture, bringing his life story to the screen in an innovative way. He’s collaborating with LEGO, the beloved toy brand, to create a unique biographical movie titled “Piece By Piece.” This exciting project promises to unfold Pharrell’s journey through the creative and playful medium of LEGO bricks.

🎶 A Story Told with LEGO: The first glimpse of the movie reveals a LEGO version of Pharrell, donning his signature camouflage attire, ready to conquer the realms of music, fashion, and more. The LEGO character embodies Pharrell’s multifaceted talent and his impact on various industries, showcasing the artist’s versatility and creativity.

👦🏽 Childhood Dreams Realized: Pharrell shared a heartfelt caption alongside the movie poster, reflecting on his humble beginnings. Playing with LEGO bricks as a child, he could never have imagined his story would one day be told through those very same pieces. This project is a full-circle moment, marrying childhood nostalgia with his illustrious

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