Hip-Hop

Music Festivals 1 mins read

The Agencies Behind Governors Ball 2024

We wanted to see which agencies are behind New York City’s Governors Ball by Founders Entertainment. Using Booking Agent Info’s music industry directory, we researched the agencies representing this year’s lineup.Wasserman leads with a significant 39% of the lineup. Their roster includes a variety of acts from headliner SZA to Yung Gravy, Stephen Sanchez, G Flip, and Geese.Next is Creative Artists Agency with 17%. They represent headliners Rauw

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Governors Ball Agencies 2024
Campaigns 2 mins read

Coi Leray Stars in Foot Locker’s ‘Start with Sneakers’ Campaign Featuring Adidas

Foot Locker, in collaboration with Adidas, has launched their latest campaign, ‘Start with Sneakers,’ featuring Grammy-nominated artist Coi Leray. This new initiative showcases Leray’s flair for fashion and her unique approach to styling Adidas footwear, highlighting versatile and trendy looks.

👟 Fashion Forward with Adidas: Coi Leray, known for her dynamic musical style and fashion sense, brings her unique aesthetic to the campaign. She is featured wearing an Adidas tracksuit paired with stylish wraparound sunglasses, embodying the sporty yet chic vibe that Adidas is known for. The campaign creatively demonstrates how Adidas sneakers can be the foundation of any fashion ensemble.

🎨 Versatile Styling Tips: In the campaign, Leray assists customers in envisioning and executing various looks with Adidas sneakers. From pairing Adidas Originals Gazelles with a striking red Adidas dress to transforming Adidas Originals Campus 00s into a sleek “corporate chic”

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New Signings 2 mins read

North London’s Rising Star Lzee Signs with Primary Talent

Lzee, an emerging talent from North London, has officially signed with Primary Talent for representation. Known for his compelling debut single “Gavin & Stacey,” Lzee has quickly captured the attention of the music scene, showcasing his ability to blend catchy lyrics with vibrant beats.

🎵 Early Success and Growing Popularity: Lzee first made waves in the music industry with “Gavin & Stacey,” a track that set the tone for his musical style and attracted a significant listener base. He continued to build on this momentum with hits like “4THEWEEKEND” and “Elementary,” the latter achieving over 1 million streams on Spotify. These accomplishments highlight his knack for creating music that resonates with a broad audience.

📱 Strong Social Media Presence: With over 45,000 followers on Instagram, Lzee has cultivated a robust online presence, engaging fans with regular updates, behind-the-scenes content, and previews of upcoming projects. This active engagement is a testament to his growing

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Music 2 mins read

MJ Cole Signs With Earth Agency

MJ Cole, a pioneer of the UK garage scene, has officially signed with Earth Agency, aligning himself with some of the most exciting names in music today. Known for his influential sound and innovative productions, Cole’s partnership with Earth Agency marks a strategic move to enhance his global presence and explore new creative opportunities.

🎵 A Rich Roster of Talent: At Earth Agency, MJ Cole joins an impressive lineup of artists who are making significant impacts across various music genres. This roster includes Bad Gyal, known for her unique blend of dancehall and reggaeton; Bella Shmurda, a rising star in the Afrobeat scene; Blaqbonez, one of the leading figures in Nigerian hip-hop; and Donae’o, famed for his contributions to UK grime and hip-hop.

🌍 Synergy with Seasoned Artists: The diversity and caliber of artists represented by Earth Agency offer MJ Cole an enriched environment ripe for collaboration and innovation. The agency is renowned for fostering an eclectic mix of talents, which aligns perfectly with Cole’s genre-crossing

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Brand Ambassador 2 mins read

2 Chainz Joins Grand Marnier as Brand Ambassador for The Rouge Room Series

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of “Grand Encounters.” The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital episodes that explore the fusion of cultures, flavors, and artistic expressions, resonating

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Hip-Hop 2 mins read

Eminem Steps into Role as Brand Ambassador for Crypto.com

Eminem has been announced as the new brand ambassador for Crypto.com. Taking the baton from actor Matt Damon, who featured in the platform’s advertising campaign last year, Eminem is set to bring his iconic status and considerable influence to promote the popular cryptocurrency exchange.

🚀 A Bold Move in a Dynamic Industry: Eminem’s partnership with Crypto.com comes at a time when the crypto industry has seen both heightened interest and scrutiny. Despite recent controversies involving celebrities endorsing crypto products without proper disclosures, Eminem’s entry into this space is expected to draw significant attention and potentially bring a new audience to the platform.

🎤 Eminem’s Unique Appeal: Known for his impactful music and massive global fanbase, Eminem’s role as a spokesman could play a crucial part in Crypto.com’s strategy to enhance its visibility and credibility in the marketplace. His involvement is likely to resonate not just with crypto enthusiasts but also with a broader segment of his fans who

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New Signings 2 mins read

UTA Welcomes Will.i.am to Its Roster for Global Representation

United Talent Agency (UTA) has proudly announced the signing of Grammy-winning artist, tech entrepreneur, and philanthropist will.i.am. Known for his multifaceted career spanning music, technology, and philanthropy, will.i.am brings a rich portfolio of achievements and partnerships to UTA for representation across all areas globally.

🌟 A Legacy of Innovation and Music: As a founding member of the Black Eyed Peas, will.i.am has not only enjoyed a successful music career but has also made significant inroads into the tech industry. He played a pivotal role in transforming Beats by Dre into a global consumer electronics phenomenon, which Apple acquired in 2014 for $3 billion. His innovative spirit continues to drive his ventures in technology and music, blending the two seamlessly.

🚀 Tech Entrepreneurship and Innovations: will.i.am is the founder and CEO of FYI.AI, a Web 3.0 platform that enhances productivity for creatives. This year, he introduced “THE FYI SHOW” on SiriusXM, featuring FYIona, the world’s first AI persona

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere’s new exquisite offering, Belvedere 10.

🚗💨 A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70’s Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

🎶👢 Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand cowboy adds an unexpected twist to the ensemble, contributing to the campaign’s diverse

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Brand Ambassador 2 mins read

UK Rap Star Dave Becomes Brand Ambassador for New Balance

UK rap sensation Dave has stepped up as the latest brand ambassador for New Balance, spearheading the eagerly anticipated re-launch of the iconic 1000SL sneaker line. Renowned for his sharp lyrical talent and deep roots in British youth culture, Dave infuses New Balance with a vibrant blend of style, culture, and individuality.

👟 A Campaign of Culture and Speed: The new campaign features Dave in the midst of a high-energy street race, perfectly showcasing the 1000SL’s versatility and its alignment with urban style and performance. Directed by Elliot Elder and George Muncy of the celebrated studio Uncanny, the campaign film vibrantly captures the essence of competition and movement, mirroring the sneaker’s design ethos.

📸 Iconic Imagery by Ewen Spencer: Complementing the dynamic film, the campaign’s visuals are captured by Ewen Spencer, renowned for his documentation of UK youth subcultures since the late 1990s. Spencer’s distinctive photography adds a layer of authenticity and cultural resonance to the portrayal

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New Signings 2 mins read

Grandmaster Flash Joins Forces with Universal Attractions Agency!

Exciting news in the world of hip-hop as legendary artist Grandmaster Flash signs a groundbreaking deal with Universal Attractions Agency, with Jon Moskowitz stepping in as the responsible agent. This announcement, made on Monday, marks a significant milestone in the iconic artist’s illustrious career.

🎧 Hip-Hop Pioneer: Grandmaster Flash is widely regarded as a pioneer of hip-hop culture, renowned for his groundbreaking DJ skills that revolutionized turntablism. His contributions to the genre have left an indelible mark on the music industry.

🎶 Legendary Group: As the founder of Grandmaster Flash and the Furious Five, he led an influential rap group that broke barriers and paved the way for future generations of artists. Their impact was recognized with induction into the prestigious Rock & Roll Hall of Fame in 2007.

🏆 Awards and Accolades: Grandmaster Flash’s legacy extends beyond his music, earning him prestigious honors such as the Polar Music Prize in 2019 and a Grammy Lifetime Achievement Award in 2021. His remarkable achievements reflect his enduring

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Music 2 mins read

Lil Durk’s Bold Move: A New Chapter with WME

In a significant stride forward, American rapper Lil Durk has officially teamed up with WME, one of the entertainment industry’s most formidable agencies. This partnership heralds a thrilling expansion in Lil Durk’s illustrious career, offering a glimpse into a future filled with new musical endeavors and heightened connectivity with fans across the globe.

🚀 A Fusion of Talent and Visionary Support: Lil Durk’s raw and emotive storytelling, combined with his deep roots in the Chicago drill scene, has not only defined his career but also influenced the sound of contemporary hip-hop. Aligning with WME, known for its robust roster and commitment to artist development, promises to catapult Lil Durk into uncharted territories of success and innovation.

🌟 An Unstoppable Force in Music: With WME’s backing, Lil Durk is poised to explore expansive new horizons. From star-studded collaborations to leading roles in major tours and festivals, the partnership is set to amplify his voice within the music industry and beyond. WME’s global platform ensures that Lil Durk’s profound narratives

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new ‘fine fragrance’ collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby’s massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby’s chart-topping hit ‘Drip Too Hard’. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh Vibes: Lynx’s new ‘fine fragrance’ collection promises an invigorating and sophisticated

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New Signings 2 mins read

Paulo Londra Joins WME for Global Touring Representation

Argentinian music prodigy Paulo Londra has officially joined forces with WME for worldwide representation in touring, marking a significant milestone in his already illustrious career. Known for his electrifying performances and infectious music, Londra has become a dominant force in the Latin American music landscape and a trailblazer in Argentina’s trap music movement.

🌟 Rising Star: Paulo Ezequiel Londra’s musical journey began in the vibrant streets of Buenos Aires, where he honed his skills as a battle rapper at El Quinto Escalón. His early singles like “Relax” and “Condenado para el Millón” garnered attention, paving the way for his explosive rise in the music industry.

🎵 Breakthrough Album: The turning point in Londra’s career came with his debut album, “Homerun,” released in 2019. The album made waves internationally, debuting at No. 12 on Billboard’s Top Latin Albums chart and peaking at No. 10 on Latin Rhythm Albums. The standout single, “Adan y Eva,” soared to Spotify’s Global Top 10, amassing over 1.2 billion views for its music video on YouTube.

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Campaigns 2 mins read

Amelia Gray and Tokischa Sizzle in Jean Paul Gaultier’s Latest Campaign

The fashion world is buzzing with excitement as American model Amelia Gray and Dominican rapper Tokischa join forces in Jean Paul Gaultier‘s captivating new campaign. The iconic French fashion house took to Instagram to unveil stunning campaign images, showcasing the dynamic duo in the TRÉS GAULTIER collection.

📸 Dramatic Style: Jean Paul Gaultier is renowned for its flair for drama and avant-garde designs, and the TRÉS GAULTIER collection is no exception. Amelia Gray effortlessly strikes poses that exude confidence and elegance, embodying the essence of Gaultier’s signature style.

🎶 Musical Fusion: Partnering with Tokischa adds a vibrant and contemporary edge to the campaign. Tokischa’s presence brings a fusion of music and fashion, blending high fashion aesthetics with the energetic spirit of the music world.

🌈 Celebrating Diversity and Individuality: Jean Paul Gaultier has long been a champion

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Campaigns 2 mins read

Lizzo Unveils Debut Swimwear Collection with Yitty

Grammy-winning artist Lizzo has made a splash in the fashion world with the launch of her first-ever swimwear collection under her shapewear brand, Yitty. The collection brings together Lizzo’s bold style and Yitty’s innovative shapewear technology to create water-friendly and sexy swim silhouettes for all body types.

🎶 Empowering Fashion: Known for her empowering lyrics and body-positive messages, Lizzo’s foray into swimwear reflects her commitment to inclusivity and self-expression. The collection is designed to celebrate every curve and embrace individuality, empowering wearers to feel confident and stylish.

👙 Revolutionary Designs: Yitty’s bestselling shapewear technology has been seamlessly integrated into the swimwear pieces, offering support, comfort, and a flattering fit. From vibrant prints to sleek solids, the collection features a range of designs that cater to diverse tastes and preferences.

💦 For Every Damn Body: Lizzo’s swimwear collection is a celebration of diversity

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Campaigns 2 mins read

Ashley Walters Joins Forces with adidas for Pre-Spring 2024 Collection

Renowned British actor and rapper Ashley Walters has teamed up with adidas SPEZIAL to headline its highly anticipated pre-spring 2024 collection campaign.

👟 Iconic Collaboration: The collaboration between Ashley Walters and adidas SPEZIAL signifies a union of style, culture, and innovation. Walters’ dynamic presence and authentic connection to the brand make him the perfect ambassador for the pre-spring collection, which blends heritage-inspired designs with contemporary flair.

🎶 Cultural Fusion: As a multifaceted artist known for his contributions to both acting and music, Ashley Walters embodies the intersection of art and style that adidas SPEZIAL celebrates. The campaign showcases the seamless fusion of streetwear aesthetics and athletic performance, reflecting Walters’ versatile and trendsetting persona.

🌈 Timeless Appeal: The adidas SPEZIAL pre-spring 2024 collection embraces diversity, inclusivity, and timeless appeal. With a focus on heritage designs reimagined for the modern era, the

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Brand Ambassador 2 mins read

The Athlete’s Foot Welcomes Flau’jae Johnson as 2024 Brand Ambassador

The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announces a groundbreaking Name, Image, and Likeness (NIL) partnership with Flau’jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

🎤 Multifaceted Talent: Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court.

🎶 Musical Journey: Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide. Her

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Endorsement Deals 2 mins read

Jeon Somi Ventures into Beauty with GLYF in Partnership with Allure Korea

Renowned singer and performer Jeon Somi has taken a bold step into the beauty industry with the launch of her very own makeup brand, GLYF, in collaboration with Allure Korea.

🎤 From Stage to Beauty: Known for her hit songs and captivating performances, Somi has been diligently working on GLYF since 2023, pouring her creativity and passion into crafting a line of makeup products that embody her unique vision.

💫 Ancient Inspiration, Modern Expression: Drawing inspiration from ancient hieroglyphs, each carrying its own shape and significance, GLYF reflects Somi’s desire to blend timeless concepts with contemporary flair. The brand’s name itself is a testament to this fusion of ancient wisdom and modern aesthetics.

🌟 Freedom and Expression: GLYF’s philosophy centers around empowering individuals to embrace their freedom of choice and express themselves authentically through makeup. Somi’s dedication to promoting inclusivity and diversity shines through in every aspect of the brand’s

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Campaigns 2 mins read

STARRY and Lil Durk Team Up for STARRY FIZZ FEST

Get ready to shoot hoops and sparkle with excitement as STARRY® partners with rapper Lil Durk to launch the thrilling STARRY FIZZ FEST, a unique basketball skills competition offering students from Historically Black Colleges and Universities (HBCUs) a chance to win big!

🌠 Refreshing Collaboration: STARRY®, known for its zesty lemon-lime flavor and crisp bite, joins forces with Lil Durk, a passionate basketball enthusiast, to bring a fresh twist to college hoops. This spring, students from Norfolk State University, Hampton University, Jackson State University, and Morgan State University can vie for over $333,000 in scholarships and prizes. The grand prize includes an NIL (Name, Image, Likeness) deal typically reserved for student-athletes, granting the winner an exclusive opportunity to become the face of STARRY® and score an all-expenses-paid trip to Kia NBA Tip-Off!

🏆 Campus Showdown: STARRY FIZZ FEST promises fierce competition and unforgettable moments as students showcase their basketball prowess and vie for the chance to shine on

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Campaigns 2 mins read

Lizzo’s Yitty Unveils Debut Swimwear Collection, Embracing Inclusive Sizing from 6X to XS

Summer just got a whole lot sassier with Lizzo‘s highly anticipated swimwear collection from Yitty, set to make waves starting this Monday exclusively on the brand’s website.

🌟 A Celebration of Diversity: As the Grammy-winning artist and cofounder of Yitty, Lizzo brings her signature confidence and inclusivity to the forefront with this groundbreaking swimwear line. Designed with inclusive sizing from 6X to XS, every body can dive into summer with style.

💫 Innovative Design and Comfort: The collection is a testament to Yitty’s commitment to shaping and smoothing technology. Each swimsuit silhouette, ranging from cheeky to full coverage, boasts double-layered tricot compression zones strategically placed in the waist and belly areas for a comfortable yet flattering fit that accentuates curves.

🎨 Vibrant Variety: Dive into a palette of six captivating colors and one eye-catching print, ensuring there’s a swimsuit to suit every taste and mood. Whether you prefer bold and bright hues or subtle and sophisticated

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