Hip-Hop

Music 1 mins read

DaBaby Signs With Range Media Partners for Management

Rapper DaBaby has signed with Range Media Partners for management, alongside continued collaboration with Arnold Taylor at South Coast Music Group, which acts as both his record label and co-manager. His booking is handled by MAC Agency in North America and United Talent Agency in Europe/UK.

Chart Performance and Hit Singles: DaBaby has established himself as a prominent figure in the hip-hop scene with a series of hits and chart-topping albums. His 2019 single “Suge” became a breakout hit, reaching number 7 on the Billboard Hot 100. His album ‘Kirk,’ released the same year, debuted at number one on the Billboard 200, bolstered by hits like “Bop” and “Vibez.”

Recent Releases and Collaborations: Continuing his

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Agency Signing 1 mins read

Cordae Signs with WME for Worldwide Representation

American rapper and songwriter Cordae has officially signed with WME for representation, moving from United Talent Agency. His point agents at WME are Kevin Shivers and Dru Bass. He continues his management with Range Media.

Musical Journey and Releases: Cordae, known for his lyrical depth and versatility, gained prominence with his debut album “The Lost Boy” in 2019, which earned him Grammy nominations and critical acclaim. His latest musical efforts include the single “Doomsday” with Juice Wrld, released through Lyrical Lemonade in 2023, and his sophomore album “From a Bird’s Eye View” in January 2022.

Looking Ahead: With WME’s robust network and industry prowess, Cordae is positioned to further his reach in the music

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Hip-Hop 2 mins read

WSTRN Signs with Earth Agency

WSTRN, a dynamic music group known for their unique blend of hip-hop and R&B, has recently transitioned their representation to Earth Agency, with Sam Gill serving as their point agent. Previously represented by United Talent Agency, this move marks a new chapter in their burgeoning career.

Background and Achievements: WSTRN is a London-based group that gained significant attention with their debut single “In2” in 2015, which became a hit in the UK, peaking at number four on the UK Singles Chart. The group’s ability to fuse elements of rap, reggae, and R&B has distinguished them within the music scene, earning them a dedicated fanbase and critical acclaim.

Recent Releases and Tours: WSTRN has consistently released music that resonates with both national and international audiences. Their discography includes multiple singles and EPs that showcase their evolution as artists. The group has also been active on the touring circuit, engaging with audiences across Europe and contributing to their reputation as compelling live performers.

Recognition

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Hip-Hop 1 mins read

Pusha T Is the New Brand Ambassador for Louis Vuitton

Pusha T, the acclaimed rapper and music industry stalwart, has inked a new endorsement deal to become the latest brand ambassador for Louis Vuitton. His deep ties with Louis Vuitton’s menswear creative director, Pharrell Williams, have facilitated this partnership. Pusha T has not only modeled for the brand but has also debuted new music at Louis Vuitton fashion shows, further blending the worlds of music and high fashion.

Management and Representation: Pusha T is managed by Steven Victor, a close associate of Pharrell Williams, enhancing their collaborative opportunities. For live bookings, he is represented by the Cara Lewis Group in North America and Wasserman for Europe/UK bookings. His publicist team at The

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Hip-Hop 1 mins read

Saint Jhn Signs with Creative Artists Agency (CAA)

Brooklyn-based rapper and songwriter Saint Jhn has officially moved to Creative Artists Agency (CAA), following his agent Cheryl Paglierani from United Talent Agency (UTA). This shift is part of a larger migration that saw Paglierani bring a roster of influential artists to CAA.

Stable Management and Public Relations: While transitioning to CAA for agency representation, Saint Jhn continues to work under the management of Biggs Burke at The Circle Of Success, ensuring consistency in his career direction. His public relations activities remain orchestrated by Simone King at Rodeo & Madison Agency, keeping his media and public engagement strategies

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Music 1 mins read

4Batz Signs with CAA

Emerging artist 4Batz has officially signed with Creative Artists Agency (CAA), transitioning from United Talent Agency alongside his agent Cheryl Paglierani. This move is part of a broader shift that saw Paglierani bring several high-profile clients to CAA.

Continued Collaborations: While his agency affiliation has changed, 4Batz continues his management relationship with Milano St. Patrick, ensuring a seamless transition and continuity in his career management. Additionally, his public relations efforts remain under the guidance of AM PR Group, maintaining a consistent strategy for his media engagements.

Career Outlook: This strategic shift to CAA is set to enhance 4Batz’s opportunities within the industry, leveraging CAA’s extensive network and resources.

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Hip-Hop 2 mins read

Jay-Z Invests in Wristcheck: Joining the Wave of Celebrity-Backed Watch Platforms

Hip-hop mogul Jay-Z, also known as Shawn Carter, has made a strategic investment in Wristcheck, an innovative platform for buying and selling authenticated pre-owned timepieces. Founded by Austen Chu, known for his significant Instagram following as a horophile, Wristcheck has carved a niche in the luxury watch market by ensuring each piece is vetted by Swiss-trained watchmakers.

Celebrity Trend in Watch Trading: Jay-Z’s investment aligns him with other celebrities who have shown a keen interest in the luxury watch market. Notable figures such as Cristiano Ronaldo and Charles Leclerc have put their support behind Chrono24, a leading entity in the online watch trading space valued at over a billion dollars. Similarly, personalities like Kevin Hart, John Legend, and J

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Management Signings 2 mins read

Kodak Black Signs with GN Management

In a strategic move to stabilize his career management, rapper Kodak Black has inked a deal with GN Management, under the umbrella of the influential Generation Now, which is renowned for its record label segment managing top talents like Lil Uzi Vert and Jack Harlow.

Strategic Management Shift: Kodak Black’s new alignment with GN Management promises to introduce a structured approach to his career, leveraging the robust industry network and resources of the Generation Now group. This partnership aims to enhance his visibility and guide his professional endeavors more effectively.

Recent Musical Endeavors: Despite his recent single “No Manager,” which reflects on his past management challenges, Kodak has maintained an active presence in the music scene. His latest works include the album “When I Was Dead” released under Capitol Records and the compilation “Last Zombies On Earth”

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New Signings 2 mins read

Saweetie Signs with United Talent Agency (UTA)

Influential rapper and entrepreneur Saweetie has made a significant move in her career by signing with United Talent Agency (UTA) for representation. Her agents at UTA will be David Zedeck and Alexis Lesko. This partnership is set to expand her presence in both the music industry and other entertainment sectors.

🎤 New Agency Representation: By partnering with UTA, Saweetie aligns herself with one of the leading agencies in the entertainment world, joining a roster that includes some of the most prominent names in music, film, and television. UTA will represent her across all areas of her career, complementing her ambitious vision for growth and diversification.

🎵 Recent Musical Endeavors: Saweetie continues to make waves in the music scene with her recent single “NANi,” released through Warner Records. This track adds to her repertoire of hits that blend catchy hooks with sharp lyricism, further

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Endorsement Deals 2 mins read

Lil Wayne and LeBron James Team Up for Beats Campaign

In a captivating new campaign for Beats, music and sports collide with Lil Wayne and LeBron James showcasing the brand’s latest offerings. The advertisement creatively plays on the humorous frustration of Lil Wayne as his hit song “A Milli” becomes the soundtrack of a lively party hosted by LeBron and his wife, Savannah.

🌟 Creative Collaboration: The scene sets a light-hearted tone where Lil Wayne grows increasingly exasperated

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Agency Signing 2 mins read

Tommy Richman Signs with CAA

Emerging music artist Tommy Richman has taken a significant step in his career by signing with Creative Artists Agency (CAA) for representation, signaling his readiness to expand his reach within the global music industry.

🎤 Agency Representation: By aligning with CAA, Tommy Richman positions himself alongside some of the most successful and influential artists in the music world. CAA will manage his bookings, public appearances, and overall representation as he continues to grow his profile both in the U.S. and internationally.

🌍 Management and PR Strategy: Continuing under the management of Darren Xu, Tommy is ensured consistent and strategic career guidance. His public relations efforts are expertly handled by Biz 3, maintaining a cohesive and effective approach to his growing brand and public image.

🎵 Recent Musical Success: Tommy Richman made waves with his breakout single “Million Dollar Baby,” which captured global attention. He has kept the momentum going with his latest release,

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Agency Signing 2 mins read

Lil Gotit Signs with Wasserman for Worldwide Representation

Rising rap artist Lil Gotit has officially signed with Wasserman for worldwide representation, marking a significant step in his expanding music career. This strategic partnership is set to amplify his presence in the music industry globally.

🎤 New Management Team: At Wasserman, Lil Gotit will be represented by agents Matt Adler for North America touring and Mike Malak for Europe/UK. This experienced team will support his international touring efforts and help navigate the complex landscape of global music promotions.

🎵 New Music on the Horizon: Lil Gotit is set to release his highly anticipated tape “Shut the Door, Nobody Listening” tomorrow. The project boasts collaborations with notable artists such as Young Thug, Mariah the Scientist, and features from his late brother Lil Keed, adding a personal touch to his new work.

📀 Record Label and Management: Lil Gotit is a notable member of Young Thug’s YSL label, a connection that has significantly shaped his musical style and career trajectory. He is managed by Brandon Beverly at SalXCo, a management firm known for handling high-profile artists like The Weeknd, Ty Dolla Sign, and

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Hip-Hop 2 mins read

Lithe Signs with WME Agency

Emerging music talent Lithe has officially joined the roster at WME. At WME, her team will include prominent agents Kevin Shivers, James Rubin, Lucy Dickins, Mary Hannon, and Craig D’Souza, with Kevin Shivers taking the lead as her point agent. He is still with Proxy Agency for Asia Pacific touring.

🎤 Expanding Reach and Opportunities: By partnering with WME, Lithe is poised to expand her touring reach and tap into new opportunities that align with her growing popularity. WME’s extensive network and influence in the music industry are expected to open doors for larger venues and more significant events, enabling her to connect with wider audiences.

📈 Strong

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Music 2 mins read

SonReal Signs with 33 and West for Global Representation

SonReal, the acclaimed Canadian musician known for his unique blend of hip-hop and alternative music, has expanded his international representation by signing with 33 and West for all territories outside of Canada. This move aims to further his reach and enhance his global presence in the music industry.

🌎 Worldwide Expansion: By partnering with 33 and West, SonReal seeks to leverage the agency’s robust international network to boost his visibility and engagement across global markets. Daniel McCartney of 33 and West will take the lead in navigating SonReal’s international bookings and strategic career moves, ensuring a cohesive and expansive approach to his music career.

🍁 Continued Representation in Canada: While expanding his reach globally, SonReal maintains his roots with ongoing representation by Paquin Artists Agency in Canada. This dual representation strategy underscores his commitment to his home country while also pursuing broader international opportunities.

🎶 Music and Market Influence: SonReal boasts a substantial following on Spotify, with 400,000 monthly listeners and strong market performances in cities like Toronto,

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Music 2 mins read

Saweetie Launches New Campaign with Postmates and The Boiling Crab

Saweetie, the dynamic rapper and entrepreneur, has teamed up with Postmates and The Boiling Crab for an exciting new campaign. This collaboration highlights Saweetie’s favorite dining spot, The Boiling Crab, which she has frequently ordered from on the Postmates app.

🍤 A Flavorful Partnership: The campaign centers around Saweetie’s genuine love for The Boiling Crab, making it a natural fit for her to promote. By integrating her personal preferences with her professional endeavors, Saweetie adds an authentic touch to the campaign, connecting with fans and foodies alike.

📱 Endorsement History and Social Media Influence: Since becoming an ambassador for Postmates in April of last year, Saweetie has successfully harnessed her expansive social media reach to promote the brand. With over 12.5 million followers on Instagram and nearly 5 million on TikTok, her impact is significant. Her engaging content drives more than just views, with engagement rates of over 1.5% on Instagram and around 2% on TikTok, highlighting her ability to connect and influence her audience effectively.

🎶 Recent

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Music 2 mins read

Sexyy Red Takes Center Stage in New Au Vodka Campaign

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

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Hip-Hop 2 mins read

Terrace Martin Joins United Talent Agency (UTA)

Terrace Martin, the acclaimed musician, producer, and songwriter, has signed with United Talent Agency (UTA) for representation, transitioning from his previous association with Independent Artist Group (IAG). This strategic move aligns with Martin’s growing influence in the music industry and his expanding career prospects.

🎷 Expanding Representation: UTA, known for its robust roster of artists across various entertainment sectors, will now represent Terrace Martin as he continues to build on his prolific career in music production and performance. UTA’s resources and industry connections are expected to open new avenues for Martin, enhancing his visibility and opportunities in the global music scene.

🎤 Continued Public Relations Support: For public relations efforts, Martin will continue his collaboration with Biz3, ensuring that his public image and media interactions are managed effectively. Biz3’s experience in handling high-profile clients in the music

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Data Insights 2 mins read

The Agencies Behind Summer Smash Festival

We used Booking Agent Info’s music industry database to research the agencies behind Lyrical Lemonade’s festival Summer Smash. Here is what we found out:

Creative Artists Agency (CAA) leads with 18% of the lineup, representing top artists like CLIP, Lil Tecca, Lil Yachty, and Playboi Carti.

Close behind is Cara Lewis Group, holding 13%

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Agencies Behind Summer Smash
Music 2 mins read

Kodak Black Signs with WME for Representation

Kodak Black, the influential rapper and music producer, has officially signed with William Morris Endeavor (WME) for representation, managed by Zach Iser. This move marks a significant development in Kodak Black’s career as he continues to expand his influence in the music industry.

🎵 Recent Musical Ventures: Kodak Black recently launched his new music label, Vulture Love Music, under which he released the compilation album Last Zombies on Earth. This initiative showcases his entrepreneurial spirit and commitment to fostering new music and talent within the industry.

📀 Previous Works and Achievements: Prior to his latest release, Kodak Black’s album When I was Dead was released last year, adding to his robust discography that continues to resonate with fans globally. He boasts nearly 30 million monthly listeners on Spotify, with top markets in major cities like Los Angeles, Chicago, Dallas, New York City, and Houston, underscoring his widespread

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Campaigns 2 mins read

Lil Wayne Remixes “A Milli” for Domino’s and Uber Eats Partnership Celebration

In a unique collaboration, Lil Wayne is set to remix his 2008 hit “A Milli” to “10 Milli” to celebrate Domino’s new partnership with Uber Eats. This remix commemorates Domino’s announcement of giving away $10 million worth of free pizza to Uber Eats users this season, marking a significant promotion linked to their latest service expansion.

🍕 Domino’s and Uber Eats Collaboration: The partnership between Domino’s and Uber Eats aims to enhance convenience for customers and expand the reach of Domino’s delivery services through the Uber Eats platform. Lil Wayne’s involvement brings a creative twist to this announcement, leveraging his star power to generate buzz and excitement around the launch.

🎵 A Fresh Take on a Classic Hit: “10 Milli” not only updates a beloved track but also symbolizes the substantial impact of the Domino’s and Uber Eats collaboration. Lil Wayne, who has been promoting Uber Eats since his appearance in their 2021 Super Bowl ad, continues to build on his relationship with the brand, showing

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