Hip-Hop

Music 1 mins read

Akeem Ali Signs with Wasserman

Akeem Ali, the Mississippi-born rapper and artist known for his witty lyricism and charismatic presence, has signed with Wasserman for representation worldwide, excluding Europe. His point agents being Josh Dick and De'Mont Callender. Known for his alter ego Keemy Casanova, Ali has gained significant attention for his retro-inspired style, blending smooth funk influences with modern hip-hop beats.

Career Highlights: Akeem Ali's breakout track Keemy Casanova went viral, showcasing his ability to channel 1970s funk aesthetics while delivering clever, smooth rhymes. His unique persona and retro sound have set him apart in the current hip-hop landscape. He followed up this success with several well-received tracks and collaborations, solidifying his place as a rising star.

Ali's distinct style and lyrical talent

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

https://www.youtube.com/watch?v=P656iXMq_k4

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company's offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes's shopping skills.

Snoop Dogg's Brand Collaborations: Snoop Dogg has been highly active in the world of brand collaborations

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed

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Agency Signing 2 mins read

Toosii Signs with CAA for Representation

Toosii has signed with CAA for representation, continuing to be managed by Lyric Management Group and South Coast Music Group. His point agents are Olivia Mirabella and Mark Cheatham. Known for his melodic flow and emotive storytelling, Toosii has become one of the most prominent voices in modern hip-hop.

Recent Career Highlights: Toosii's most recent single, Champs Elysees, featuring Gunna, was released this month via South Coast Music Group and Capitol Records, further demonstrating his ability to collaborate with top-tier artists. The single follows the success of his album NAUJOUR, which was released last year through the same labels. NAUJOUR solidified his position as a dynamic artist, blending

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Hip-Hop 2 mins read

GloRilla Signs with Wasserman for Touring Representation

Rising rap star GloRilla has signed with Wasserman for touring representation, with Brent Smith, Lauren Marker, and Matthew Elam as her point agents. She continues to be managed by M-Town Entertainment and Collective Music Group, with PR handled by Vital Versatility.

Recent Career Highlights: In April 2024, GloRilla released her debut album Ehhthang Ehhtahng, which featured the hit track Wanna Be in collaboration with Megan Thee Stallion. The album showcased her bold and raw lyrical style, further cementing her place in the rap scene. Following the album’s success, she dropped her

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Hip-Hop 2 mins read

Atmosphere Signs with ATC Live for Representation in Europe/UK

Atmosphere, the influential hip-hop duo consisting of rapper Slug (Sean Daley) and producer Ant (Anthony Davis), has signed with ATC Live for representation in Europe and the UK. Wasserman continues to represent the group for bookings in North America, and they are managed by Rhymesayers Entertainment, with PR handled by Grandstand Media.

Career Highlights: Formed in Minneapolis in 1996, Atmosphere has been a pioneering force in the underground hip-hop scene for over two decades. Known for their introspective lyrics, emotionally charged storytelling, and unique production style, the duo quickly gained a loyal fanbase. Their early albums, including Overcast! (1997) and Lucy Ford (2000), laid the foundation for their signature blend of personal narrative and socially conscious themes.

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Music 2 mins read

Flavor Flav Collaborates with Smartfood on New Campaign

https://www.youtube.com/watch?v=HeNn29qPbbs

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the "Flavor Genie" – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav's larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering flavorful snacks that consumers

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Music 2 mins read

Joyner Lucas Signs with IAG for Representation

Rapper and songwriter Joyner Lucas has signed with Independent Artist Group (IAG) for representation, with Joshua Rittenhouse as his point agent. He continues to be managed by Dhruv Joshi. Lucas has been a dynamic force in the hip-hop scene, known for his lyrical storytelling, sharp wordplay, and thought-provoking content.

Recent Releases: Most recently, Lucas released his album Not Now, I’m Busy in March 2024, continuing his streak of impactful and creative work. The album was met with praise for its depth and versatility, with Lucas tackling a variety of topics ranging from personal struggles to societal issues, delivered with his signature intensity and skill.

Career Highlights: Joyner Lucas first rose to fame with his breakout track Ross Capicchioni, which showcased his narrative-driven

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Hip-Hop 2 mins read

Molly Santana Signs with Wasserman for Worldwide Representation

Japanese-American artist Molly Santana, born Mya Mini, has signed with Wasserman for worldwide representation, excluding North America. Mike Malak will serve as her point agent, overseeing her growing influence in the global music scene.

Career Highlights: Molly Santana initially gained recognition as a streetwear influencer in 2019, building a strong social media presence before transitioning into music. Her debut single, "Y They Talk Abt Me?", released in September 2021, marked her entry into the music industry. This was quickly followed by her first EP, Molly's World, in October 2021, setting the stage for her unique blend of electronic and hip-hop influences.

Santana's breakthrough continued with her debut mixtape, Neptune, released on November 25, 2022, and her second mixtape, Mélange, on May 26, 2023. These projects showcased her evolving sound,

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Endorsement Deals 2 mins read

Julianne Moore, Jessica Alba, and Ludacris Join Movado as Brand Ambassadors

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore's Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated

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