Hip-Hop

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the “Flavor Genie” – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav’s larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering

Rapper and songwriter Joyner Lucas has signed with Independent Artist Group (IAG) for representation, with Joshua Rittenhouse as his point agent. He continues to be managed by Dhruv Joshi. Lucas has been a dynamic force in the hip-hop scene, known for his lyrical storytelling, sharp wordplay, and thought-provoking content.

Recent Releases: Most recently, Lucas released his album Not Now, I’m Busy in March 2024, continuing his streak of impactful and creative work. The album was met with praise for its depth and versatility, with Lucas tackling a variety of topics ranging from personal struggles to societal issues, delivered with his signature intensity and skill.

Career Highlights: Joyner Lucas first rose to fame with his breakout track Ross Capicchioni, which showcased his narrative-driven style of rapping. He gained widespread recognition in 2017 with the release of I’m Not Racist,

Rising rapper Omeretta, known professionally as Omeretta the Great, has signed with Piranha Digital for management. In addition to managing her career, Piranha Digital will also handle her bookings and public relations, marking a comprehensive new partnership as Omeretta continues to build her presence in the music industry.

Career Highlights: Omeretta the Great is an Atlanta-based rapper who has made a name for herself with her sharp lyricism and unapologetic approach to storytelling. She first gained widespread attention with her mixtapes and freestyles, which showcased her ability to tackle a wide range of topics, from personal struggles to social issues, with authenticity and raw emotion.

Omeretta’s breakout moment came with the release of her single “Sorry Not Sorry” in 2021, a track that quickly went viral for its bold commentary on Atlanta’s cultural boundaries and identity. The song not only sparked conversations on social media but also solidified her reputation as a fearless voice in the hip-hop community. Her follow-up

Indian rapper and hip-hop artist Hanumankind has signed with Wasserman for representation across all territories worldwide, excluding India. His point agents at Wasserman are Sam Hunt, Brent Smith, and Lauren Marker. Hanumankind continues to be managed by Imaginary Frnds, ensuring a consistent vision for his rapidly growing career.

Career Highlights: Hanumankind, born Sooraj Cherukat, has made significant waves in the Indian and international hip-hop scenes with his unique style and lyrical prowess. Raised in Houston, Texas, and later returning to India, Hanumankind brings a blend of global influences to his music, combining powerful storytelling with dynamic beats.

He first gained attention with his debut EP Kalari in 2019, which featured the single “Daily Dose.” The EP showcased his

Krept and Konan have signed with Creative Artists Agency (CAA) for worldwide representation, excluding North and South America, where they continue to be represented by Sound Talent Group. Their management remains under the guidance of Leslie “Docta Cosmic” Afriyie, and their public relations are managed by Stoked PR.

Recent Career Moves: Krept and Konan have been active in the music industry with their unique blend of UK rap and grime, which has earned them widespread acclaim. Known for their mixtapes like “Young Kingz,” which broke records by debuting at No. 19 on the UK Albums Chart as an independent release, and their studio albums “The Long Way Home” and “Revenge Is Sweet,” the duo has consistently demonstrated their ability to produce chart-topping hits. Their collaborations with artists such as Ed Sheeran,

BLXST, the rising star in the music industry, has signed with Orienteer for public relations, transitioning from his previous PR representation at The Chamber Group. He continues to be managed by EVGLE, a management group known for steering some of the most promising talents in the industry. His agent remains WME, handling his bookings and engagements.

Career Highlights

BLXST, born Matthew Burdette, is a Los Angeles-based rapper, singer, songwriter, and record producer. He burst onto the scene with his unique blend of West Coast hip-hop and R&B, quickly becoming a notable figure in the music industry. His debut EP, No Love Lost, released in 2020, received critical acclaim and showcased his talent for smooth melodies and introspective lyrics. The EP’s standout single, “Overrated,” became a fan favorite and solidified his place in the industry.

Recent

DaBaby, the acclaimed rapper known for his energetic style and prolific output, has signed with WME for representation. He continues to be managed by Arnold Taylor of South Coast Music Group and Cory Litwin of Range Media.

Recent Releases: Earlier this month, DaBaby released the single “Nan” via South Coast Music Group and Interscope Records, adding another hit to his extensive catalog.

Spotify Popularity: As a very popular artist, DaBaby boasts over 26,000,000 monthly listeners on Spotify, reflecting his wide-reaching influence and strong fanbase.

Career Highlights: DaBaby, born Jonathan Lyndale Kirk, has made significant waves in the rap industry with chart-topping albums like “Kirk” and “Blame