Hip-Hop

Music 2 mins read

Real Boston Richey Signs with UTA for Representation

Rising rapper Real Boston Richey has officially signed with United Talent Agency (UTA) for representation, marking another key step in his expanding career. Continuing to be managed by King Watson, who also assists with his bookings, Richey remains signed to Epic Records, where he has been making waves with his distinctive sound and rapid success in the hip-hop scene.

Career Highlights: Hailing from Tallahassee, Florida, Real Boston Richey (born Jalen Taheen Foster) burst onto the rap scene in 2022. His breakout mixtape Public Housing, released under Freebandz and Epic Records, debuted at No. 60 on the Billboard 200. The project showcased Richey’s knack for storytelling and gritty Southern rap, drawing comparisons to trap heavyweights. Following that, he released Public Housing Pt. 2 in 2023, which solidified his presence,

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker's premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture.

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Music 2 mins read

Big Sean Signs with United Talent Agency (UTA)

Grammy-nominated rapper Big Sean has signed with United Talent Agency (UTA) for representation, with Matt Meyer, Jeremy Zimmer, and Mike G as his point agents. This move comes as part of Big Sean’s recent efforts to rebuild his team, following a change in management in July and the hiring of a new PR agency in September. Now, with UTA as his new agency, Big Sean is poised to take his career to new heights.

Career Highlights and Recent Releases:Big Sean, one of the most successful rappers of the past decade, rose to prominence after signing with Kanye West's G.O.O.D. Music label in 2007. He gained widespread recognition with hits

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Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high

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Hip-Hop 2 mins read

Nettspend Signs with WME

Rising artist Nettspend has signed with WME as his new booking agent. Managed by Grade A Productions and with PR handled by Dark Matter Media, Nettspend is making waves with his unique sound and viral success. His most recent release, FCK SWAG*, dropped independently this month and continues to build momentum as he solidifies his place in the underground music scene.

Career Highlights and Musical Journey: Nettspend, who originally started his music career under the name 6unner in October 2022, first released his debut track #nemk exclusively on SoundCloud. By the end of that year, he rebranded as Nettspend and began attracting attention for his genre-blending style and raw energy. On May 28, 2023, Nettspend released his debut mixtape KiCKDOOR, under the Nitemare imprint led by David Shawty and Yungster Jack, and also associated with

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum's new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star's Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

https://www.youtube.com/watch?v=xHPmilVET10

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip's wide fanbase and new audiences. The campaign will also be supported by out-of-home (OOH) ads across major UK cities, bringing the

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Music 1 mins read

310babii Signs with Audible Treats for PR

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify,

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Music 2 mins read

Giggs Signs with Wasserman for Worldwide Representation (Excluding North America)

British rapper Giggs has signed with Wasserman for worldwide representation, excluding North America, with Mike Malak as his point agent.

Career Highlights: Giggs, born Nathaniel Thompson, is one of the most influential figures in the UK rap scene. Emerging from Peckham, London, Giggs made a name for himself with his gritty, street-oriented lyrics and unique delivery. His breakthrough came with the release of his debut album Walk in da Park in 2008, which cemented his place in the UK music industry. His follow-up albums, including Let Em Ave It and Landlord, further solidified his reputation as one of the leading voices in UK rap.

Giggs’ 2016 album Landlord debuted at number two on the UK Albums Chart and featured the hit single Whippin’ Excursion. He has since collaborated with major artists such as Drake, appearing on tracks like KMT

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Music 1 mins read

Big Sean Signs with Full Coverage for PR

Rapper Big Sean has signed with Full Coverage for PR representation. He continues to be booked by WME and is managed by S10 Entertainment, which he joined in July 2024.

Career Highlights: Big Sean, born Sean Michael Leonard Anderson, has established himself as one of the leading voices in hip-hop. Since his debut album Finally Famous in 2011, which included hits like Dance (A$$) and My Last, he has consistently delivered chart-topping projects. His critically acclaimed albums such as Dark Sky Paradise and I Decided solidified his reputation as a versatile and reflective artist. Over the years, he has collaborated with major artists such as Kanye West, Drake, and Jhené Aiko.

Recent Release: In August 2024, Big Sean released his latest album Better Me Than You. The project highlights

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