Hip-Hop

Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset,

Rapper and cultural icon Quavo has signed with United Talent Agency (UTA) for representation, joining an elite roster at one of the industry’s top agencies. The Atlanta-based artist continues to be managed by Scooter Braun Projects. His latest album, Rocket Power, dropped in 2023, marking an emotional and personal project for the artist. This year, Quavo has collaborated on several notable tracks, including “Fly” with Lenny Kravitz, “If I Fall” with Ty Dolla $ign and We Are Dreaming, and “5Brazy” with Yeat.

Career Highlights: Quavo, born Quavious Keyate Marshall, first gained fame as a founding member of the groundbreaking hip-hop trio Migos, alongside his nephew Takeoff and cousin Offset. Migos changed the rap landscape with their distinctive flow and hit singles like “Versace,” “Bad and Boujee,” and “T-Shirt.” The group’s signature “triplet” flow and chart-topping albums, including Culture

Rising hip-hop sensation Sexyy Red has done paid brand endorsement for Bay Smokes, a marijuana brand known for its premium cannabis products. Promoting the brand to her 4.7 million Instagram followers, where she boasts a remarkable 10.5% engagement rate, Sexyy Red brings her unique style and personality to Bay Smokes’ latest campaign.

Career Highlights: Sexyy Red, whose popularity has skyrocketed in recent years, is celebrated for her bold, unapologetic style and catchy tracks that have quickly gained her a devoted fan base. Hailing from St. Louis, Missouri, she first caught the industry’s attention with her viral single “Pound Town,” a song that became a sensation on social media and showcased her distinct, energetic approach to hip-hop. Following this success, she continued to make waves with tracks like “SkeeYee” and “Looking For the Hoes.”

As her career progressed, Sexyy Red became a prominent figure in the rap scene, recognized for

Offset, has signed with Independent Artist Group (IAG) for representation. Known for his role as a member of the chart-topping rap group Migos, Offset continues to be managed by Full Stop Management.

Career Highlights: Offset first rose to fame as part of the iconic rap trio Migos, alongside Quavo and the late Takeoff. With Migos, Offset helped define the sound of modern trap music, producing numerous hits like “Bad and Boujee,” “Stir Fry,” and “Walk It Talk It.” Their 2017 album, Culture, reached No. 1 on the Billboard 200 and solidified Migos as one of the biggest names in hip-hop.

Branching out as a solo artist, Offset released his debut album, Father of 4, in 2019. The album, which included collaborations with Cardi B, 21 Savage, and J. Cole, was well-received and demonstrated Offset's versatility and lyrical prowess beyond his work with Migos. Known for his

London-born grime star Stormzy has signed on as the global ambassador for Dyson, representing the brand's new OnTrac headphones. Known for his dedication to excellence in his music, Stormzy’s partnership with Dyson aligns well with the brand’s focus on engineering precision and cutting-edge technology. The OnTrac headphones offer 40mm speaker drivers and advanced audio signal processing, allowing Stormzy to experience a full frequency range (6Hz to 21kHz) and capture every nuance of his music.

Campaign and Product Highlights: The campaign video captures Stormzy's high-energy

Rapper, producer, and songwriter B.o.B, born Bobby Ray Simmons Jr., has signed with United Talent Agency (UTA) for representation, adding to a career marked by both commercial success and artistic innovation. Known for blending hip-hop, pop, and rock, B.o.B’s versatility set him apart early on. He initially gained fame with his debut album B.o.B Presents: The Adventures of Bobby Ray (2010), which included global hits like Nothin’ on You featuring Bruno Mars, Airplanes featuring Hayley Williams, and Magic featuring Rivers Cuomo of Weezer. These singles topped charts worldwide and earned him Grammy nominations, solidifying his place as a mainstream artist with crossover appeal.

Career Highlights and Achievements: After The Adventures of Bobby Ray, B.o.B’s second album, Strange Clouds (2012), continued his success, debuting at No. 5 on the Billboard 200. The album's lead single, Strange Clouds, featured Lil Wayne and showcased B.o.B’s ability

GoldLink, known for his genre-blending style of hip-hop, has signed with Earth Agency, with Sam Gill serving as his point agent. The Washington, D.C.-born rapper initially gained recognition with the release of his debut mixtape The God Complex in 2014, which garnered critical acclaim and set the stage for his rise in the music industry.

Career Highlights: GoldLink's breakthrough came with his second mixtape, And After That, We Didn’t Talk (2015), which featured popular singles like Dance on Me and Spectrum. The same year, he was named as part of the XXL Freshman Class, cementing his place as one of the top emerging artists in hip-hop.

In 2016, GoldLink achieved mainstream success with his hit single Crew, featuring Brent Faiyaz and Shy Glizzy. The track peaked at number 45 on the Billboard Hot 100 and was certified sextuple platinum by the RIAA. It was also