Hip-Hop

Music 2 mins read

Stormzy Signs New Endorsement Deal With Dyson To Promote Their OnTrac Headphones

London-born grime star Stormzy has signed on as the global ambassador for Dyson, representing the brand’s new OnTrac headphones. Known for his dedication to excellence in his music, Stormzy’s partnership with Dyson aligns well with the brand’s focus on engineering precision and cutting-edge technology. The OnTrac headphones offer 40mm speaker drivers and advanced audio signal processing, allowing Stormzy to experience a full frequency range (6Hz to 21kHz) and capture every nuance of his music.

Campaign and Product Highlights:

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Music 2 mins read

B.o.B Signs with United Talent Agency

Rapper, producer, and songwriter B.o.B, born Bobby Ray Simmons Jr., has signed with United Talent Agency (UTA) for representation, adding to a career marked by both commercial success and artistic innovation. Known for blending hip-hop, pop, and rock, B.o.B’s versatility set him apart early on. He initially gained fame with his debut album B.o.B Presents: The Adventures of Bobby Ray (2010), which included global hits like Nothin’ on You featuring Bruno Mars, Airplanes featuring Hayley Williams, and Magic featuring Rivers Cuomo of Weezer. These singles topped charts worldwide and earned him Grammy nominations, solidifying his place as a mainstream artist with crossover appeal.

Career Highlights and Achievements: After The Adventures of Bobby Ray, B.o.B’s second album, Strange Clouds (2012), continued his success, debuting at No. 5 on the Billboard 200. The album’s lead single, Strange Clouds, featured Lil Wayne and showcased B.o.B’s ability to collaborate with top artists across genres. His third

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Music 2 mins read

GoldLink Signs with Earth Agency for Representation

GoldLink, known for his genre-blending style of hip-hop, has signed with Earth Agency, with Sam Gill serving as his point agent. The Washington, D.C.-born rapper initially gained recognition with the release of his debut mixtape The God Complex in 2014, which garnered critical acclaim and set the stage for his rise in the music industry.

Career Highlights: GoldLink’s breakthrough came with his second mixtape, And After That, We Didn’t Talk (2015), which featured popular singles like Dance on Me and Spectrum. The same year, he was named as part of the XXL Freshman Class, cementing his place as one of the top emerging artists in hip-hop.

In 2016, GoldLink achieved mainstream success with his hit single Crew, featuring Brent Faiyaz and Shy Glizzy. The track peaked at number 45 on the Billboard Hot 100 and was certified sextuple platinum by the RIAA. It was also nominated for Best Rap/Sung Performance at the 59th Annual Grammy Awards. Crew paved the

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

Megan’s Fashion Influence: Megan Thee Stallion’s

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Music 2 mins read

Real Boston Richey Signs with UTA for Representation

Rising rapper Real Boston Richey has officially signed with United Talent Agency (UTA) for representation, marking another key step in his expanding career. Continuing to be managed by King Watson, who also assists with his bookings, Richey remains signed to Epic Records, where he has been making waves with his distinctive sound and rapid success in the hip-hop scene.

Career Highlights: Hailing from Tallahassee, Florida, Real Boston Richey (born Jalen Taheen Foster) burst onto the rap scene in 2022. His breakout mixtape Public Housing, released under Freebandz and Epic Records, debuted at No. 60 on the Billboard 200. The project showcased Richey’s knack for storytelling and gritty Southern rap, drawing comparisons to trap heavyweights. Following that, he released Public Housing Pt. 2 in 2023, which solidified his presence, peaking at No. 38 on the Billboard 200.

His most recent

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker’s premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture. The sneaker’s black rubber sole and matching midsole, complete with the signature Nike Air bubbles,

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Music 2 mins read

Big Sean Signs with United Talent Agency (UTA)

Grammy-nominated rapper Big Sean has signed with United Talent Agency (UTA) for representation, with Matt Meyer, Jeremy Zimmer, and Mike G as his point agents. This move comes as part of Big Sean’s recent efforts to rebuild his team, following a change in management in July and the hiring of a new PR agency in September. Now, with UTA as his new agency, Big Sean is poised to take his career to new heights.

Career Highlights and Recent Releases:Big Sean, one of the most successful rappers of the past decade, rose to prominence after signing with Kanye West’s G.O.O.D. Music label in 2007. He gained widespread recognition with hits like I Don’t F** With You*, Blessings,

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Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high art, luxury, and street culture is reflected in his music, fashion,

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Hip-Hop 2 mins read

Nettspend Signs with WME

Rising artist Nettspend has signed with WME as his new booking agent. Managed by Grade A Productions and with PR handled by Dark Matter Media, Nettspend is making waves with his unique sound and viral success. His most recent release, FCK SWAG*, dropped independently this month and continues to build momentum as he solidifies his place in the underground music scene.

Career Highlights and Musical Journey: Nettspend, who originally started his music career under the name 6unner in October 2022, first released his debut track #nemk exclusively on SoundCloud. By the end of that year, he rebranded as Nettspend and began attracting attention for his genre-blending style and raw energy. On May 28, 2023, Nettspend released his debut mixtape KiCKDOOR, under the Nitemare imprint led by David Shawty and Yungster Jack, and also associated with xaviersobased’s 1c34 collective. The mixtape featured collaborations

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum’s new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star’s Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech benefits?” Staples then humorously vents his frustration to the camera, saying, “Fuck the tech

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Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported

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Music 1 mins read

310babii Signs with Audible Treats for PR

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify, 310babii has established a growing fanbase, particularly in key markets like Los Angeles, Chicago, Dallas,

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Music 2 mins read

Giggs Signs with Wasserman for Worldwide Representation (Excluding North America)

British rapper Giggs has signed with Wasserman for worldwide representation, excluding North America, with Mike Malak as his point agent.

Career Highlights: Giggs, born Nathaniel Thompson, is one of the most influential figures in the UK rap scene. Emerging from Peckham, London, Giggs made a name for himself with his gritty, street-oriented lyrics and unique delivery. His breakthrough came with the release of his debut album Walk in da Park in 2008, which cemented his place in the UK music industry. His follow-up albums, including Let Em Ave It and Landlord, further solidified his reputation as one of the leading voices in UK rap.

Giggs’ 2016 album Landlord debuted at number two on the UK Albums Chart and featured the hit single Whippin’ Excursion. He has since collaborated with major artists such as Drake, appearing on tracks like KMT and No Long Talk from Drake’s More Life playlist, giving him even more global recognition.

Festival

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Music 1 mins read

Big Sean Signs with Full Coverage for PR

Rapper Big Sean has signed with Full Coverage for PR representation. He continues to be booked by WME and is managed by S10 Entertainment, which he joined in July 2024.

Career Highlights: Big Sean, born Sean Michael Leonard Anderson, has established himself as one of the leading voices in hip-hop. Since his debut album Finally Famous in 2011, which included hits like Dance (A$$) and My Last, he has consistently delivered chart-topping projects. His critically acclaimed albums such as Dark Sky Paradise and I Decided solidified his reputation as a versatile and reflective artist. Over the years, he has collaborated with major artists such as Kanye West, Drake, and Jhené Aiko.

Recent Release: In August 2024, Big Sean released his latest album Better Me Than You. The project highlights his growth as an artist, with introspective lyrics and innovative production. The album continues to showcase

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Music 1 mins read

Akeem Ali Signs with Wasserman

Akeem Ali, the Mississippi-born rapper and artist known for his witty lyricism and charismatic presence, has signed with Wasserman for representation worldwide, excluding Europe. His point agents being Josh Dick and De’Mont Callender. Known for his alter ego Keemy Casanova, Ali has gained significant attention for his retro-inspired style, blending smooth funk influences with modern hip-hop beats.

Career Highlights: Akeem Ali’s breakout track Keemy Casanova went viral, showcasing his ability to channel 1970s funk aesthetics while delivering clever, smooth rhymes. His unique persona and retro sound have set him apart in the current hip-hop landscape. He followed up this success with several well-received tracks and collaborations, solidifying his place as a rising star.

Ali’s distinct style and lyrical talent have earned him a growing fanbase and recognition within the music industry. His partnership

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company’s offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes’s shopping skills.

Snoop Dogg’s Brand

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape

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Agency Signing 2 mins read

Toosii Signs with CAA for Representation

Toosii has signed with CAA for representation, continuing to be managed by Lyric Management Group and South Coast Music Group. His point agents are Olivia Mirabella and Mark Cheatham. Known for his melodic flow and emotive storytelling, Toosii has become one of the most prominent voices in modern hip-hop.

Recent Career Highlights: Toosii’s most recent single, Champs Elysees, featuring Gunna, was released this month via South Coast Music Group and Capitol Records, further demonstrating his ability to collaborate with top-tier artists. The single follows the success of his album NAUJOUR, which was released last year through the same labels. NAUJOUR solidified his position as a dynamic artist, blending introspective lyrics with mainstream appeal.

Breakthrough

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Hip-Hop 2 mins read

GloRilla Signs with Wasserman for Touring Representation

Rising rap star GloRilla has signed with Wasserman for touring representation, with Brent Smith, Lauren Marker, and Matthew Elam as her point agents. She continues to be managed by M-Town Entertainment and Collective Music Group, with PR handled by Vital Versatility.

Recent Career Highlights: In April 2024, GloRilla released her debut album Ehhthang Ehhtahng, which featured the hit track Wanna Be in collaboration with Megan Thee Stallion. The album showcased her bold and raw lyrical style, further cementing her place in the rap scene. Following the album’s success, she dropped her single TGIF in June, which has already amassed over

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Hip-Hop 2 mins read

Atmosphere Signs with ATC Live for Representation in Europe/UK

Atmosphere, the influential hip-hop duo consisting of rapper Slug (Sean Daley) and producer Ant (Anthony Davis), has signed with ATC Live for representation in Europe and the UK. Wasserman continues to represent the group for bookings in North America, and they are managed by Rhymesayers Entertainment, with PR handled by Grandstand Media.

Career Highlights: Formed in Minneapolis in 1996, Atmosphere has been a pioneering force in the underground hip-hop scene for over two decades. Known for their introspective lyrics, emotionally charged storytelling, and unique production style, the duo quickly gained a loyal fanbase. Their early albums, including Overcast! (1997) and Lucy Ford (2000), laid the foundation for their signature blend of personal narrative and socially conscious themes.

Atmosphere’s 2002 album God Loves Ugly

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