Hip-Hop

Campaigns 2 mins read

NYX Professional Makeup Teams Up with Cardi B for a Game-Changing Commercial

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand’s innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B’s high school days when NYX products were her go-to makeup choice.

🍒 Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand’s collaboration with Cardi B for the Big Game, offering fans a taste of celebrity-endorsed glamor.

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Campaigns 2 mins read

Pharrell Williams’ Life Story in LEGO: “Piece By Piece” Movie Collaboration

Iconic musician and producer Pharrell Williams, age 50, is embarking on an extraordinary venture, bringing his life story to the screen in an innovative way. He’s collaborating with LEGO, the beloved toy brand, to create a unique biographical movie titled “Piece By Piece.” This exciting project promises to unfold Pharrell’s journey through the creative and playful medium of LEGO bricks.

🎶 A Story Told with LEGO: The first glimpse of the movie reveals a LEGO version of Pharrell, donning his signature camouflage attire, ready to conquer the realms of music, fashion, and more. The LEGO character embodies Pharrell’s multifaceted talent and his impact on various industries, showcasing the artist’s versatility and creativity.

👦🏽 Childhood Dreams Realized: Pharrell shared a heartfelt caption alongside the movie poster, reflecting on his humble beginnings. Playing with LEGO bricks as a child, he could never have imagined his story would one day be told through those very same pieces. This project is a full-circle moment, marrying childhood nostalgia with his illustrious

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Campaigns 2 mins read

Quavo Collaborates with Sazerac for Exclusive White Cognac, White X

Grammy-nominated rapper and renowned songwriter Quavo, in a groundbreaking partnership with the prominent spirits company Sazerac, unveils an innovative venture in the spirits industry: White X Cognac. This new offering marks a significant moment in the world of cognac, introducing one of the very first white cognacs to the United States market.

🚀 A Bold New Entry in the Cognac Universe: White X Cognac stands out with its fresh, modern, and light profile, redefining traditional cognac norms. Designed to cater to a diverse audience, White X paves the way for a unique drinking experience unlike any other cognac available.

💎 Exclusive Launch with Limited Edition: The debut of White X Cognac is set to make a splash with its first 100 bottles being released exclusively through BlockBar, the online wine and spirits retailer. These initial bottles, priced at $60, come in a limited-edition box, offering a collector’s item for cognac aficionados and fans of Quavo alike, available from Wednesday, February 7 at 10 AM EST.

🗣 Quavo’s Vision: Challenging Conventions: Quavo, known for

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Brand Ambassador 2 mins read

Quavo and Sazerac Launch Innovative White Cognac Brand, White X

Grammy-nominated rapper Quavo, in collaboration with the renowned global spirits company Sazerac, has announced the introduction of an innovative new spirit – White X Cognac. This launch marks a groundbreaking moment in the spirits industry, particularly in the United States, as White X will be among the first and only white cognacs available in the market.

🍾 A Fresh Take on Cognac: White X Cognac is designed to redefine the cognac experience with its fresh, modern, and light profile. This new offering is a testament to Quavo’s vision and Sazerac’s commitment to innovation in the world of spirits.

🌐 Entering a New Spirits Era: The introduction of White X Cognac signifies a new era in the spirits industry, challenging traditional cognac norms and appealing to a contemporary audience. This white cognac aims to attract both long-time cognac enthusiasts and those new to the spirit, offering a unique taste experience.

🎵 Quavo’s Artistic Influence: Known for his musical artistry and entrepreneurial spirit,

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Campaigns 2 mins read

Jennifer Lopez Partners with Dolby for ‘This Is Me…Now’ Album in Dolby Atmos

Jennifer Lopez, the iconic artist known for her diverse talents, has collaborated with Dolby Laboratories, Inc. for the “Love More in Dolby” global brand campaign. The partnership highlights her new single “Can’t Get Enough” from the album “This is Me…Now,” marking her return to the studio after a decade.

🎧 Immersive Listening Experience: The new single, “Can’t Get Enough,” is now available for fans to experience in Dolby Atmos, a technology that delivers a more immersive and emotionally engaging audio experience. Available on Apple Music and other platforms where Dolby Atmos is offered, the song promises to showcase the depth and nuances of Lopez’s musical vision.

📅 Global Album Release: “This is Me…Now” is set for a global release on Friday, February 16th. The entire album will also be available in Dolby Atmos, allowing listeners to fully immerse themselves in the emotional and cinematic journey that Lopez aims to deliver.

💬 Jennifer Lopez on the Album’s Emotional Journey: Commenting

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New Signings 2 mins read

Mod Sun Joins Shelter Music Group for Management

Mod Sun, the eclectic alternative-pop artist, has inked a management deal with Shelter Music Group. This partnership marks a significant stride in Mod Sun’s career, aligning him with a firm that represents some of the most iconic names in the music industry.

🎸 Shelter Music Group’s Illustrious Roster: Shelter Music Group is renowned for its management of legendary artists and acts, including ZZ Top, Joe Perry, and Fleetwood Mac. Mod Sun’s addition to this roster places him among esteemed company in the music world.

🤝 Representation Team: At Shelter Music Group, Mod Sun will be represented by Carl Stubner, alongside Jackson Stubner and A&R James Robinson. This team brings a wealth of experience and industry knowledge that is poised to amplify Mod Sun’s presence in the music scene.

🚀 Anticipation for 2024: Mod Sun is set for a significant year ahead. He teased his fans on social media with promises of releasing his best album in 2024 and a year filled with “cool s— only.” This anticipation builds on his past successes and evolving musical journey.

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Campaigns 2 mins read

Rihanna Dazzles in Savage X Fenty Valentine’s Day Photoshoot

Pop icon and entrepreneur Rihanna has turned heads with her latest photoshoot for her lingerie brand, Savage X Fenty. Showcasing a special Valentine’s Day collection, Rihanna unveiled the line on Wednesday, January 10, setting the tone for the upcoming day of love.

💖 Striking in Pink: The photoshoot features Rihanna in a stunning ensemble from the collection. She poses in a pink low-cut bra, panties, and garter, complemented by sheer tights. This captivating look, embodying both elegance and allure, is now available for purchase online and in stores.

📸 Seductive Shots: The photoshoot includes a range of provocative and seductive images. One photo offers a close-up of Rihanna’s rear, while another features the singer in a more intimate pose, adding an extra layer of allure to the collection.

📣 Rihanna’s Vision for Savage X Fenty: In a statement to Vogue Business, Rihanna reflected on the impact of Savage X Fenty in the industry. “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,”

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New Signings 2 mins read

Common Partners with SMAC Entertainment for Strategic Brand Development

Rapper, actor, and activist Common has taken a significant step in his multifaceted career by signing with SMAC Entertainment. The Grammy-, Emmy-, and Academy Award-winning artist’s collaboration with the talent management, music, branding, and production company is set to explore new horizons in strategic brand partnerships, endorsements, non-scripted projects, and brand development.

🤝 Expanding Brand Partnerships and Endorsements: Common’s partnership with SMAC Entertainment is aimed at leveraging his influence and creativity in various domains. The company will focus on securing strategic brand partnerships and endorsements that align with his artistic vision and values.

🎬 Non-Scripted Projects and Collaborations: The collaboration will also see Common venturing into non-scripted projects, expanding his presence in the entertainment industry beyond music and scripted content. This move is expected to showcase different facets of his talent and interests.

🚀 Future Project Development: The association with SMAC Entertainment opens avenues for brand development for Common’s

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Campaigns 2 mins read

Reebok Teams Up with Tobe Nwigwe for ‘Reebok by Chukwu’ Collection in Fall 2024

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe’s unique artistic vision with Reebok’s iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

🌟 Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, “I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture.” He looks forward to merging his perspective with Reebok’s to craft something extraordinary.

👗 The ‘Reebok by Chukwu’ Capsule Line: Nwigwe’s debut collection with Reebok, named “Reebok by Chukwu,” is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and a skirt. Additionally, it will feature white lace-up sneakers with brown rubber

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Campaigns 2 mins read

Rihanna and A$AP Rocky Collaborate for Fenty Beauty’s New Lip Balm

Rihanna and A$AP Rocky, a dynamic duo known for their musical prowess, have ventured into a new creative realm. This time, they’ve collaborated not in the recording studio, but in the makeup lab, resulting in an exciting new product for Fenty Beauty.

👄 Introducing Lux Balm Ultra-Hydrating Cherry Lip Balm: On Thursday, January 4, the couple unveiled the Lux Balm Ultra-Hydrating Cherry Lip Balm through Rihanna’s Fenty Beauty line. Touted as “the baddest lip balm out there,” this launch marks a unique blend of music and beauty.

📹 A$AP Rocky Stars in Ad Campaign: A$AP Rocky takes center stage in the new ad campaign for the lip balm. In a stylish and catchy promotion, he raps about this latest collaboration with Rihanna, who he affectionately refers to as his “baby mama” in the ad.

🌟 Rihanna’s Vision for the Product: In a press release shared with Page Six, Rihanna described the lip balm as the “ultimate lip savior.” Infused with vitamin E and shea butter, the Lux Balm aims

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