Quavo and Sazerac Launch Innovative White Cognac Brand, White X
Grammy-nominated rapper Quavo, in collaboration with the renowned global spirits company Sazerac, has announced the introduction of an innovative new spirit - White X Cognac. This launch marks a groundbreaking moment in the spirits industry, particularly in the United States, as White X will be among the first and only white cognacs available in the market.
A Fresh Take on Cognac: White X Cognac is designed to redefine the cognac experience with its fresh, modern, and light profile. This new offering is a testament to Quavo's vision and Sazerac's commitment to innovation in the world of spirits.
Entering a New Spirits Era: The introduction of White X Cognac signifies a new era in the spirits industry, challenging traditional cognac norms and appealing to a contemporary audience. This white cognac aims to attract both long-time cognac enthusiasts and those new to the spirit, offering a unique taste experience.