Hip-Hop

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that's as smooth as it is dynamic. Their previous work, "Self Love," from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin's latest track.

🎤 Sonic Seduction: "Enjoy Yourself," the title of their new single, mirrors the essence of Axe's Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that's been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J's dramatic entry as the Chill Train's conductor breathes new life into the campaign. His appearance towards the ad's climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an "epic kind of moment" to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

Tommy Hilfiger is collaborating with DJ Khaled to infuse the golf world with vibrant styles, transforming the classic golf polo into a statement piece that resonates with the music mogul's dynamic flair.

🌈 A Colorful Collaboration: The Tommy x We the Best collection merges Hilfiger's iconic Americana prep with DJ Khaled's distinctive style. Expect '90s color blocking, a nod to Hilfiger's archival favorites, reimagined for the greens.

👕 Innovative Designs: Crafted from a blend of cotton piqué and mesh, the polos promise comfort, breathability, and a quick dry feature for an uninterrupted day of golf. The designs showcase a playful mix of the label’s signature colors, enhanced with bold yellow and green accents.

🏆 Iconic Branding: Each polo proudly displays the recognizable Tommy flag alongside the We The Best logo, symbolizing the unique fusion of fashion and music

In a bold move, NYX Professional Makeup is set to premiere its first-ever commercial during the Big Game, featuring none other than the global sensation, Cardi B. This marks a historic moment as the Grammy-winning artist forges her first-ever beauty partnership, aligning with the brand's innovative spirit and commitment to accessible, high-quality makeup.

🌟 A Teaser to Tease the Senses: Ahead of the Big Game, NYX Professional Makeup and Cardi B have excited fans with a 15-second teaser that promises an unforgettable commercial debut. This collaboration highlights the strong bond between the artist and the brand, dating back to Cardi B's high school days when NYX products were her go-to makeup choice.

🍒 Cherry Spice: Celebrating this monumental partnership, NYX Professional Makeup is launching an exclusive new shade of their viral Duck Plump High Pigment Plumping Lip Gloss. Dubbed Cherry Spice, this shade is a tribute to the brand's collaboration

Iconic musician and producer Pharrell Williams, age 50, is embarking on an extraordinary venture, bringing his life story to the screen in an innovative way. He's collaborating with LEGO, the beloved toy brand, to create a unique biographical movie titled "Piece By Piece." This exciting project promises to unfold Pharrell's journey through the creative and playful medium of LEGO bricks.

🎶 A Story Told with LEGO: The first glimpse of the movie reveals a LEGO version of Pharrell, donning his signature camouflage attire, ready to conquer the realms of music, fashion, and more. The LEGO character embodies Pharrell's multifaceted talent and his impact on various industries, showcasing the artist's versatility and creativity.

👦🏽 Childhood Dreams Realized: Pharrell shared a heartfelt caption alongside the movie poster, reflecting on his humble beginnings. Playing with LEGO bricks as a child, he could never have imagined his story would one day be told through those very same pieces. This project is

Grammy-nominated rapper and renowned songwriter Quavo, in a groundbreaking partnership with the prominent spirits company Sazerac, unveils an innovative venture in the spirits industry: White X Cognac. This new offering marks a significant moment in the world of cognac, introducing one of the very first white cognacs to the United States market.

🚀 A Bold New Entry in the Cognac Universe: White X Cognac stands out with its fresh, modern, and light profile, redefining traditional cognac norms. Designed to cater to a diverse audience, White X paves the way for a unique drinking experience unlike any other cognac available.

💎 Exclusive Launch with Limited Edition: The debut of White X Cognac is set to make a splash with its first 100 bottles being released exclusively through BlockBar, the online wine and spirits retailer. These initial bottles, priced at $60, come in a limited-edition box, offering a collector's item for cognac aficionados and fans of Quavo alike, available from Wednesday, February 7 at 10 AM