Hip-Hop

Brand Ambassador 2 mins read

2 Chainz Joins Grand Marnier as Brand Ambassador for The Rouge Room Series

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of "Grand Encounters." The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital

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Hip-Hop 2 mins read

Eminem Steps into Role as Brand Ambassador for Crypto.com

Eminem has been announced as the new brand ambassador for Crypto.com. Taking the baton from actor Matt Damon, who featured in the platform's advertising campaign last year, Eminem is set to bring his iconic status and considerable influence to promote the popular cryptocurrency exchange.

🚀 A Bold Move in a Dynamic Industry: Eminem's partnership with Crypto.com comes at a time when the crypto industry has seen both heightened interest and scrutiny. Despite recent controversies involving celebrities endorsing crypto products without proper disclosures, Eminem's entry into this space is expected to draw significant attention and potentially bring a new audience to the platform.

🎤 Eminem's Unique Appeal: Known for his impactful music and massive global fanbase, Eminem's role as a spokesman could play a crucial part in Crypto.com's strategy to enhance its visibility and credibility in the marketplace. His involvement is likely to resonate not just

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New Signings 2 mins read

UTA Welcomes Will.i.am to Its Roster for Global Representation

United Talent Agency (UTA) has proudly announced the signing of Grammy-winning artist, tech entrepreneur, and philanthropist will.i.am. Known for his multifaceted career spanning music, technology, and philanthropy, will.i.am brings a rich portfolio of achievements and partnerships to UTA for representation across all areas globally.

🌟 A Legacy of Innovation and Music: As a founding member of the Black Eyed Peas, will.i.am has not only enjoyed a successful music career but has also made significant inroads into the tech industry. He played a pivotal role in transforming Beats by Dre into a global consumer electronics phenomenon, which Apple acquired in 2014 for $3 billion. His innovative spirit continues to drive his ventures in technology and music, blending the two seamlessly.

🚀 Tech Entrepreneurship and Innovations: will.i.am is the founder and CEO of FYI.AI, a Web 3.0 platform that enhances productivity for creatives. This

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere's new exquisite offering, Belvedere 10.

🚗💨 A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70's Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

🎶👢 Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand

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Brand Ambassador 2 mins read

UK Rap Star Dave Becomes Brand Ambassador for New Balance

UK rap sensation Dave has stepped up as the latest brand ambassador for New Balance, spearheading the eagerly anticipated re-launch of the iconic 1000SL sneaker line. Renowned for his sharp lyrical talent and deep roots in British youth culture, Dave infuses New Balance with a vibrant blend of style, culture, and individuality.

👟 A Campaign of Culture and Speed: The new campaign features Dave in the midst of a high-energy street race, perfectly showcasing the 1000SL's versatility and its alignment with urban style and performance. Directed by Elliot Elder and George Muncy of the celebrated studio Uncanny, the campaign film vibrantly captures the essence of competition and movement, mirroring the sneaker’s design ethos.

📸 Iconic Imagery by Ewen Spencer: Complementing the dynamic film, the campaign’s visuals are captured by Ewen Spencer, renowned for his documentation of UK youth subcultures since the late 1990s. Spencer's

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New Signings 2 mins read

Grandmaster Flash Joins Forces with Universal Attractions Agency!

Exciting news in the world of hip-hop as legendary artist Grandmaster Flash signs a groundbreaking deal with Universal Attractions Agency, with Jon Moskowitz stepping in as the responsible agent. This announcement, made on Monday, marks a significant milestone in the iconic artist's illustrious career.

🎧 Hip-Hop Pioneer: Grandmaster Flash is widely regarded as a pioneer of hip-hop culture, renowned for his groundbreaking DJ skills that revolutionized turntablism. His contributions to the genre have left an indelible mark on the music industry.

🎶 Legendary Group: As the founder of Grandmaster Flash and the Furious Five, he led an influential rap group that broke barriers and paved the way for future generations of artists. Their impact was recognized with induction into the prestigious Rock & Roll Hall of Fame in 2007.

🏆 Awards and Accolades: Grandmaster Flash's legacy extends beyond his music, earning him prestigious

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Music 2 mins read

Lil Durk’s Bold Move: A New Chapter with WME

In a significant stride forward, American rapper Lil Durk has officially teamed up with WME, one of the entertainment industry's most formidable agencies. This partnership heralds a thrilling expansion in Lil Durk's illustrious career, offering a glimpse into a future filled with new musical endeavors and heightened connectivity with fans across the globe.

🚀 A Fusion of Talent and Visionary Support: Lil Durk's raw and emotive storytelling, combined with his deep roots in the Chicago drill scene, has not only defined his career but also influenced the sound of contemporary hip-hop. Aligning with WME, known for its robust roster and commitment to artist development, promises to catapult Lil Durk into uncharted territories of success and innovation.

🌟 An Unstoppable Force in Music: With WME's backing, Lil Durk is poised to explore expansive new horizons. From star-studded collaborations to leading roles in major tours and festivals, the partnership is set to amplify his voice within the music industry and

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new 'fine fragrance' collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby's massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby's chart-topping hit 'Drip Too Hard'. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh

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New Signings 2 mins read

Paulo Londra Joins WME for Global Touring Representation

Argentinian music prodigy Paulo Londra has officially joined forces with WME for worldwide representation in touring, marking a significant milestone in his already illustrious career. Known for his electrifying performances and infectious music, Londra has become a dominant force in the Latin American music landscape and a trailblazer in Argentina's trap music movement.

🌟 Rising Star: Paulo Ezequiel Londra's musical journey began in the vibrant streets of Buenos Aires, where he honed his skills as a battle rapper at El Quinto Escalón. His early singles like “Relax” and “Condenado para el Millón” garnered attention, paving the way for his explosive rise in the music industry.

🎵 Breakthrough Album: The turning point in Londra's career came with his debut album, "Homerun," released in 2019. The album made waves internationally, debuting at No. 12 on Billboard’s Top Latin Albums chart and peaking at No. 10 on Latin Rhythm Albums. The standout single, “Adan y Eva,” soared to Spotify’s

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Campaigns 2 mins read

Amelia Gray and Tokischa Sizzle in Jean Paul Gaultier’s Latest Campaign

The fashion world is buzzing with excitement as American model Amelia Gray and Dominican rapper Tokischa join forces in Jean Paul Gaultier's captivating new campaign. The iconic French fashion house took to Instagram to unveil stunning campaign images, showcasing the dynamic duo in the TRÉS GAULTIER collection.

📸 Dramatic Style: Jean Paul Gaultier is renowned for its flair for drama and avant-garde designs, and the TRÉS GAULTIER collection is no exception. Amelia Gray effortlessly strikes poses that exude confidence and elegance, embodying the essence of Gaultier's signature style.

🎶 Musical Fusion: Partnering with Tokischa adds a vibrant and contemporary edge to the campaign. Tokischa's presence brings a fusion of music and fashion, blending high fashion aesthetics with the energetic spirit of the music world.

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