Hip-Hop

Music 2 mins read

Kodak Black Signs With CAA

Kodak Black has signed with Creative Artists Agency (CAA) for worldwide representation. He was previously represented by WME. He continues to be managed by Generation Now. At CAA, he joins a roster that includes hip-hop artists such as 21 Savage, ASAP Rocky, and Playboi Carti.

Streaming Metrics: As of April 2025, Kodak Black has approximately 25.7 million monthly listeners on Spotify. His top listener markets include Chicago, Los Angeles, Dallas, Atlanta, and New York City.

Discography and Chart Performance: Kodak Black's discography includes seven studio albums, eleven mixtapes, two extended plays, and thirty-six singles. His debut studio album, Painting Pictures (2017), debuted at number three on the US Billboard 200, with 71,000 album-equivalent units in its first week. The album featured the single "Tunnel Vision," which peaked at number six on the Billboard Hot 100. His second studio album, Dying to Live (2018), debuted at number one

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Music 2 mins read

Anderson .Paak Signs with Align Public Relations

Anderson .Paak has signed with Align Public Relations for PR representation. He continues to be represented by WME in North and South America and CAA for the rest of the world. His management remains under Full Stop Management.

A Versatile Career Across Music and Film

A Grammy-winning artist, .Paak has solidified himself as one of the most dynamic performers in contemporary music. He has won multiple Grammy Awards, including Best Rap Performance for “Bubblin” (2018) and Best R&B Album for Ventura (2019). His collaborations span multiple genres, with standout projects like NxWorries, his duo with producer Knxwledge, and Silk Sonic, his joint venture with Bruno Mars. Silk Sonic’s Leave The Door Open became his first Billboard Hot 100 No. 1 hit, earning widespread critical and commercial success.

Directorial Debut and Hospitality Venture

In 2024, .Paak expanded his creative pursuits into filmmaking, making

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Endorsement Deals 2 mins read

Ice Spice Joins Mercedes-Benz’s ‘Class of Creators’

Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.

Ice Spice’s Role in the Campaign

As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.

Recent Music Career and Y2K! World Tour

Ice Spice has remained highly active in her music career, releasing

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Hip-Hop 1 mins read

Vince Staples Signs With Wasserman

Vince Staples has signed with Wasserman Music for exclusive worldwide touring representation. The agency will oversee his live performances as he continues to be a fixture in the festival and touring circuit.

Recent Projects and Career Highlights: In May 2024, Staples released his sixth studio album, Dark Times, marking his final project with Def Jam Recordings. The album featured tracks like “Shame on the Devil” and “Black&Blue,” continuing his signature blend of introspective storytelling and sharp social commentary. The project followed a string of critically acclaimed releases, including Ramona Park Broke My Heart and FM!

Beyond music, Staples debuted his scripted comedy series, The Vince Staples Show, on Netflix in 2024. He has also appeared in HBO’s Insecure and starred in the remake of White Men Can’t Jump. Additionally, he was featured in an October 2024 Jordan sneaker campaign alongside NBA star Jayson Tatum, channeling the iconic style of Michael Jordan and Spike Lee’s classic commercials.

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New Signings 2 mins read

Potter Payper Signs with Wasserman for Worldwide Representation

British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.

Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.

Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single "Gangsteritus"

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Hip-Hop 2 mins read

LiAngelo Ball (GELO) has signed with CAA

Professional basketball player and emerging rapper LiAngelo Ball, also known by his stage names G3 and GELO, has signed with Creative Artists Agency (CAA) for representation. This strategic move aims to advance his burgeoning career in both sports and music.

Basketball Career: Born on November 24, 1998, in Anaheim, California, LiAngelo Ball gained early recognition playing alongside his brothers, Lonzo and LaMelo, at Chino Hills High School, where they secured a state championship. He briefly attended UCLA but withdrew following a suspension in 2017. Pursuing professional opportunities, Ball played internationally with Prienai in Lithuania and later joined the Los Angeles Ballers in the Junior Basketball Association (JBA). He had stints with the Greensboro Swarm in the NBA G League and the Astros de Jalisco in Mexico.

Transition to Music: In January 2025, Ball released his debut single, "Tweaker,"

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Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan's vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

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Music 2 mins read

Murda Beatz Signs with 33 and West for Worldwide Representation (Excluding North America)

Renowned Canadian record producer Murda Beatz has signed with 33 and West for representation in all territories outside of North America. He continues to be represented by Cara Lewis Group in North AMerica, managed by Range Media, and has public relations handled by Biz3.

Background and Career Highlights: Born Shane Lee Lindstrom, Murda Beatz started producing music as a teenager in Fort Erie, Ontario, teaching himself how to make beats using FL Studio. His early work caught the attention of Chief Keef and Lil Durk, leading to a breakout partnership with Migos, where he played a key role in shaping their signature sound.

Murda Beatz has produced some of the biggest hits in hip-hop, including "Butterfly Effect" by Travis Scott, "Nice for What" by Drake, "Fefe" by 6ix9ine featuring Nicki Minaj, and "MotorSport" by Migos,

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Music 2 mins read

Coi Leray Signs with Range Media for Management

Rising hip-hop artist Coi Leray has entered into a management agreement with Range Media, where she will be managed by Cory Litwin. She continues to be represented by FYI Brand Group for public relations in the U.S. and by Always Protected Publicity in the U.K.

Recent Releases: Today, Leray released the five-song EP "What Happened to Forever" via Epic Records, marking her first project under the label since signing with them. This follows her 2023 full-length album "Coi," which was released through Republic Records.

Background and Career Highlights: Born on May 11, 1997, in Boston, Massachusetts, Coi Leray Collins is the daughter of rapper and media executive Benzino. She began her musical journey in 2018 with the release of her debut single "G.A.N.", followed by her first mixtape "Everythingcoz." Her breakthrough came in 2021 with the single "No More Parties,"

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Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

https://www.youtube.com/watch?v=zq4djDly3kM

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled "We're All a Lil Sensitive." The advertisement plays on Wayne's feelings about this year's Super Bowl, using the tagline and weaving the date "6-6-25" throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne's studio, where a sign on the door reads "Do Not Disturb 'Til 06-06-25" and "Carter VI," teasing the long-awaited release of Tha Carter VI.

This

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