Hip-Hop

Endorsement Deals 2 mins read

Kendrick Lamar’s Stars In New Gatorade Ad About Losing. But You Know, In a Cool Way.

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

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Music 2 mins read

Offset Has Signed With Wasserman for Representation

Offset has signed with Wasserman for representation, because at a certain point in your post-Migos evolution, you stop trying to run the playbook and start trying to own the team.

This is not a small move. Wasserman is the kind of place you go when you’re thinking beyond the tour—when brand equity needs structure, not just style. Offset, still managed by Full Stop, joins a roster that knows how to build global franchises out of genre-benders, crossover acts, and cultural lightning rods. Which, let’s be honest, is Offset in a nutshell.

He was previously with IAG, but this is different. This is clean lines and long-term strategy. This is “I’m not just a rapper, I’m a property.”

Offset has over 15.5 million monthly listeners on Spotify, and if you’re mapping influence, you’ll find him blaring out of speakers in Chicago, Toronto, Dallas, L.A., and Sydney—because hip-hop globalization doesn’t need a passport, just bass. His most recent single, “TEN”, dropped on Valentine’s Day

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Hip-Hop 2 mins read

Cordae Has Signed With Wasserman

Cordae has signed with Wasserman for global representation, which, in retrospect, feels less like a career update and more like a foregone conclusion. When your name sits comfortably in Grammy nominations, your Spotify streaming numbers hover around 5 million a month, and your top cities include Chicago, Sydney, and Toronto—well, you’re not freelancing the next chapter of your career.

Cordae’s not new to evolution. He started in the YBN collective, spun off into solo stardom with The Lost Boy, and built a reputation on being the guy who could hold his own in a rap cypher and also get dinner-table approval from your NPR-loving uncle. He’s the rare artist who raps like he’s writing a memoir but still sounds good in a playlist between Travis and Doja.

His latest album The Crossroads, released via Atlantic last year, doubled down on this duality. Features from Anderson .Paak, Lil Wayne, and even Ye—because apparently Cordae’s calendar can handle both therapy-core and ego opera—punctuated a record that felt equal parts confessional

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Endorsement Deals 2 mins read

Kendrick Lamar Is The Newest Brand Ambassador For Chanel

Kendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of presence: Pulitzer-winning, low-posting, and culturally omnipresent.

Lamar, who is currently on tour with SZA, has already been quietly previewing the partnership. He wears Chanel eyewear in the just-released music video for “Luther”—his haunting, minimalist duet with SZA that dropped without warning (as usual) and is already being picked apart like a sacred text. It’s the rare fashion deal that feels like it was earned in the edit bay, not the boardroom.

Kendrick follows in the stylish footsteps of Pharrell and Nile Rodgers as part of Chanel’s broader music-meets-luxury lineage. But while they brought charisma and sparkle, Lamar brings weight. He doesn’t advertise. He aligns. He’s worked with Reebok, Converse, and designer Willy Chavarria, but every move feels less like branding and more like world-building.

Of

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Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping into the champagne lane feels less like a side hustle and more like product placement in 4D. He’s the lifestyle,

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Music 2 mins read

That Mexican OT Signs with WME

That Mexican OT has signed with WME for worldwide representation, which feels less like a signing and more like a coronation. Because when you’re a cowboy-hat-wearing, corrido-tinged, Houston-by-way-of-Bay-City firestarter with a beard that’s become its own subgenre of Southern rap, you don’t just join a roster—you kick the doors open and say “We in here.”

His management remains with Good Money Global, and PR with Audible Treats, both of whom have had front-row seats to the rocket ride. That Mexican OT—real name Virgil René Gazca—has carved out a lane so specific it might as well come with a custom belt buckle. His breakout 2023 single “Johnny Dang,” featuring Paul Wall and Drodi, didn’t just nod to Houston’s rap legacy—it iced it out in full grillz and then put it on TikTok where it racked up tens of millions of views.

The momentum didn’t slow in 2024. OT dropped Texas Technician via Capitol Records,

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Music 2 mins read

Kodak Black Signs With CAA

Kodak Black has signed with Creative Artists Agency (CAA) for worldwide representation. He was previously represented by WME. He continues to be managed by Generation Now. At CAA, he joins a roster that includes hip-hop artists such as 21 Savage, ASAP Rocky, and Playboi Carti.

Streaming Metrics: As of April 2025, Kodak Black has approximately 25.7 million monthly listeners on Spotify. His top listener markets include Chicago, Los Angeles, Dallas, Atlanta, and New York City.

Discography and Chart Performance: Kodak Black’s discography includes seven studio albums, eleven mixtapes, two extended plays, and thirty-six singles. His debut studio album, Painting Pictures (2017), debuted at number three on the US Billboard 200, with 71,000 album-equivalent units in its first week. The album featured the single “Tunnel Vision,” which peaked at number six on the Billboard Hot 100. His second studio album, Dying to Live (2018), debuted at number one on the Billboard 200, earning 89,000 album-equivalent units in its first week. The album included the single “Zeze,” featuring

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Music 2 mins read

Anderson .Paak Signs with Align Public Relations

Anderson .Paak has signed with Align Public Relations for PR representation. He continues to be represented by WME in North and South America and CAA for the rest of the world. His management remains under Full Stop Management.

A Versatile Career Across Music and Film

A Grammy-winning artist, .Paak has solidified himself as one of the most dynamic performers in contemporary music. He has won multiple Grammy Awards, including Best Rap Performance for “Bubblin” (2018) and Best R&B Album for Ventura (2019). His collaborations span multiple genres, with standout projects like NxWorries, his duo with producer Knxwledge, and Silk Sonic, his joint venture with Bruno Mars. Silk Sonic’s Leave The Door Open became his first Billboard Hot 100 No. 1 hit, earning widespread critical and commercial success.

Directorial Debut and Hospitality Venture

In 2024, .Paak expanded his creative pursuits into filmmaking, making his directorial debut with K-Pops!, a film that premiered at the Toronto International Film Festival. The movie, which he also starred in, featured his real-life son, Soul Rasheed, and explored themes

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Endorsement Deals 2 mins read

Ice Spice Joins Mercedes-Benz’s ‘Class of Creators’

Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.

Ice Spice’s Role in the Campaign

As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.

Recent Music Career and Y2K! World Tour

Ice Spice has remained highly active in her music career, releasing the deluxe edition of her debut album, Y2K!: I’m Just A Girl, in December 2024. This version included five new tracks featuring collaborations with NLE Choppa, DaBaby, BB Trickz, and Anuel AA.

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Hip-Hop 1 mins read

Vince Staples Signs With Wasserman

Vince Staples has signed with Wasserman Music for exclusive worldwide touring representation. The agency will oversee his live performances as he continues to be a fixture in the festival and touring circuit.

Recent Projects and Career Highlights: In May 2024, Staples released his sixth studio album, Dark Times, marking his final project with Def Jam Recordings. The album featured tracks like “Shame on the Devil” and “Black&Blue,” continuing his signature blend of introspective storytelling and sharp social commentary. The project followed a string of critically acclaimed releases, including Ramona Park Broke My Heart and FM!

Beyond music, Staples debuted his scripted comedy series, The Vince Staples Show, on Netflix in 2024. He has also appeared in HBO’s Insecure and starred in the remake of White Men Can’t Jump. Additionally, he was featured in an October 2024 Jordan sneaker campaign alongside NBA star Jayson Tatum, channeling the iconic style of Michael Jordan and Spike Lee’s classic commercials.

A Festival Mainstay: Staples has performed at major festivals including Coachella, Rolling Loud,

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