Burna Boy signs multi-year deal with On as their “Clubhouse President.” The global Afrobeats star will spearhead the brand’s tennis-oriented Clubhouse Nights events and co-create lifestyle experiences that blend music, sport, and community. “Everything I do comes from the same place—music, sport, community, and culture,” Burna Boy said. “On gets that. Our partnership is about shaking things up and creating new energy in the
… Read MoreAyra Starr has signed with Roc Nation for management. She’ll still be repped by CAA in North America and UTA for Europe and the UK. Which makes sense, because when your sound travels faster than your passport stamps, it takes a village of agents to keep up.
The 21-year-old Nigerian singer has spent the last two years quietly becoming one of the most streamed African artists in the world, though “quietly” might be misleading. Her debut album 19 & Dangerous put her on the map, but The Year I Turned 21, released last May, made it clear she isn’t interested in staying on just one. Her newest single, “Gimme Dat” featuring Wizkid, dropped this April via Republic and Mavin—and it’s already sounding like summer across Lagos, Bogotá, and Santiago.
With over 18 million monthly listeners on Spotify and a fanbase that spans continents (and time zones), Starr is one of the faces leading afrobeats into a new, global chapter. She’s already lit up stages at Roskilde, Afro Nation, and Lost in Riddim. Now, with Roc Nation behind the curtain, it’s safe to assume we’re about to see Ayra go from “rising” to “ubiquitous.”
Read MoreGrammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, “Maybe a Tyla shoe? That would be fire.”
This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.
Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, “Getting Late,” in 2019, which led to her signing with Epic Records in 2021.
Her 2023 single, “Water,” became a viral sensation, leading to a dance challenge on social media and charting in multiple countries. The track’s success made her
… Read MoreNigerian Afrobeats star Lojay has signed an exciting new endorsement deal with Coca-Cola Nigeria, officially becoming the latest local face of the global beverage brand. The musician shared the news with his over 400,000 Instagram followers, confirming his role as brand ambassador and promoting Coca-Cola’s new Wozzaah flavor.
His involvement with Coca-Cola will see him participate in various advertising campaigns as the company rolls out the limited-edition flavor, which promises a “tropical blaze-flavoured taste adventure.”
Coca-Cola and Africa’s Creativity: Wozzaah, described by Coca-Cola as a flavor inspired by Africa’s creativity, is the latest in a line of initiatives the company has launched to tap into the cultural and artistic vibrancy of the African continent. In a teaser video shared on social media, Lojay asked, “If you had to ask what Africa tastes like, what would your answer be?” This collaboration marks another milestone in Lojay’s growing influence, positioning him alongside some of the region’s most celebrated artists.
Lojay’s
… Read MoreNigerian Afrobeats star Kizz Daniel has signed with Wasserman for representation, with point agents Ryan Soroka, Shay Royale, and Shanae Dennis overseeing his career. He continues to be managed by Paul Okoye, while his public relations efforts are handled by Abesi PR in the United States, Liberty Music PR in Europe/UK, and BukiHQ Media in Nigeria.
Career Highlights: Kizz Daniel, born Oluwatobiloba Daniel Anidugbe, is a prominent figure in the Afrobeats music scene. He first gained widespread attention with the release of his hit single Woju in 2014, which became a major success in Nigeria and across Africa. Known
… Read MoreNigerian Afrobeats singer Davido has been unveiled as the brand ambassador for Chinese automobile manufacturing company GAC Motor. As the new face of the brand, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness and elevate the company’s market presence.
Davido, whose full name is David Adedeji Adeleke, has been a dominant force in the Afrobeats scene for over a decade. With numerous hits and awards to his name, he is one of the most influential and popular artists in Africa. His music has garnered millions of streams worldwide, and he is known for his energetic performances and hit singles such as “Fall,” “If,” and “FEM.”
In his role as brand ambassador, Davido will participate in promotional activities, including advertising campaigns and public appearances, to boost GAC Motor’s visibility. His involvement is expected to attract a wider audience to the brand, particularly among his extensive fanbase.
This partnership with GAC Motor adds to Davido’s impressive
… Read MoreNigerian superstar Davido has taken a significant step in his international music career by signing with Wasserman for worldwide representation, excluding Africa. This move from his previous agency, United Talent Agency, is set to broaden his global reach and influence in the music industry.
🎤 Strategic Agency Partnership: At Wasserman, Davido will be represented by De’Mont Callender and Shay Royale, who are positioned to propel his career further on the global stage. This partnership aims to leverage Wasserman’s robust network and industry expertise to enhance Davido’s visibility and opportunities worldwide.
🎵 Continued Musical Success: Davido’s musical journey continues to impress, with his last album “Timeless” released through Columbia/Sony showcasing his evolution as an artist. His ability to blend Afrobeat with global music trends has made him a household name in his top
… Read MoreKenyan music sensation Maandy is set to become the brand partner for the renowned Kenyan spirit, Chrome, in a move that aligns with the brand’s vision of embodying a progressive urban spirit. The official announcement of this dynamic partnership is scheduled to be marked by a grand consumer experience event at Marine Park Resort in Chuka town on March 2nd. Maandy, taking center stage, will perform alongside a lineup of Kenya’s beloved musicians including Bensoul, Ndovu Kuu, Fathermoh, and Breeder LW, complemented by the beats of DJs Kalonje, Tadgue, and Maddz.
🎉 Elevating Urban Culture: Chrome’s collaboration with Maandy underscores the brand’s commitment to fostering Kenya’s vibrant urban culture. By engaging influencers who resonate with the roots and the rhythm of the streets, Chrome aims to unite communities that celebrate the joy of the present and draw strength from their heritage. This partnership is a testament to the brand’s dedication to staying at the cutting edge of Kenya’s ever-evolving urban trends.
💬 Maandy’s Enthusiasm for the New Journey: For Maandy, this partnership represents an exciting new chapter, offering her
… Read MoreAntibalas, the celebrated Brooklyn-based afrobeat ensemble, has inked a global booking agreement with The Kurland Agency, marking a significant stride in their illustrious journey.
🎷 A Fusion of Cultures and Sounds: Since its establishment in 1998 by saxophonist Martín Perna, Antibalas has been at the forefront of the afrobeat genre, drawing inspiration from legendary figures like Fela Kuti. Their music, a vibrant blend of jazz, funk, and African rhythms, began as a spirited expression at local parties in Williamsburg, Brooklyn.
🎭 From Underground to Broadway: Antibalas’s influence has transcended music venues, landing them a role in the off-Broadway production of Bill T. Jones’s Fela!, which celebrates Fela Kuti’s legacy. Their involvement continued as the show made its way to Broadway, showcasing their authentic sound to a wider audience.
📀 Latest Musical Endeavors: The band’s commitment to evolving their sound resulted in the 2020 release of “Fu Chronicles” under Daptone Records, further cementing their status as afrobeat pioneers.
With The
… Read MoreNigeria’s chart-topping maestro, Rema, is soaring beyond the music scene, slam dunking into a branding partnership with none other than basketball icon Michael Jordan’s Jumpman collection. 🎵👟
🎶 ‘Calm Down’ Crooner Cranks Up the Hype: The Afrobeat sensation, who’s been stirring the scene with his hit ‘Calm Down’, is now the fresh face in the Jumpman 23 arena. He’s not just making waves; he’s riding them all the way to the prestigious court of brand endorsements. 🌊🔥
🚀 Shooting Star to Shooting Hoops: Divine Ikubor, known to fans as Rema, is basking in the spotlight after a dazzling act at the Ballon d’Or. Now, he’s lacing up with the legends, injecting his vibrant rhythm into the Jumpman legacy. 💫🎤
🔗 Linking Courtside and Beats: This alliance marks a slam dunk for Rema at 23, bridging beats with elite fleets of the NBA—where stars like Zion Williamson, Jayson Tatum, Luka Doncic, and the multi-talented Teyana Taylor have already sported the Jumpman badge. 🤝🏆
📈 Chart-Topping,
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