Music

Music 2 mins read

Trey Songz Signs With IAG

Trey Songz—the man who helped a generation of R&B fans confuse love with texting at 2 a.m.—has officially signed with Independent Artist Group (IAG) for representation. Yes, that Trey Songz. The inventor of the “Sex Playlist” energy before streaming platforms made those literal, the crooner who somehow made the phrase “Neighbors Know My Name” sound like both a flex and a zoning violation.

With over 8 million monthly Spotify listeners, and core fanbases across Sydney, Chicago, Los Angeles, Dallas, and Atlanta, Mr. Steal Your Girl is still very much on the playlist and in the bloodstream. His latest single, “Say the Word”, dropped this month as an independent release—because when you’ve already spent years signed to Atlantic and sold millions, sometimes you just want to whisper sweet nothings directly to your audience with no middlemen.

Trey, whose real name is Tremaine Neverson (which already sounds like a lost member of the royal family who moonlights at Drai’s),

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Endorsement Deals 2 mins read

Dua Lipa Puts Her Gloss Where Her Voice Is — With YSL Beauty

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

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Endorsement Deals 2 mins read

Kendrick Lamar’s Stars In New Gatorade Ad About Losing. But You Know, In a Cool Way.

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

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Product Collaborations 2 mins read

The Weeknd Joins Forces With Nespresso

The Weeknd has joined forces with Nespresso, because of course he has. If you’re a multi-platinum, genre-shattering global superstar with a taste for icy falsettos and atmospheric dread, what’s the logical next move? Launch a coffee brand named after your mom.

Enter “Samra Origins,” a limited-edition Ethiopian blend created in collaboration with Nespresso that promises to be “best enjoyed over ice,” which, frankly, is also a pretty good tagline for The Weeknd himself. The collection

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Music 2 mins read

Offset Has Signed With Wasserman for Representation

Offset has signed with Wasserman for representation, because at a certain point in your post-Migos evolution, you stop trying to run the playbook and start trying to own the team.

This is not a small move. Wasserman is the kind of place you go when you’re thinking beyond the tour—when brand equity needs structure, not just style. Offset, still managed by Full Stop, joins a roster that knows how to build global franchises out of genre-benders, crossover acts, and cultural lightning rods. Which, let’s be honest, is Offset in a nutshell.

He was previously with IAG, but this is different. This is clean lines and long-term strategy. This is “I’m not just a rapper, I’m a property.”

Offset has over 15.5 million monthly listeners on Spotify, and if you’re mapping influence, you’ll find him blaring out of speakers in Chicago, Toronto, Dallas, L.A., and Sydney—because hip-hop globalization doesn’t need a passport, just bass. His most recent single, “TEN”, dropped on Valentine’s Day

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Music 2 mins read

Marsal Ventura Has signed With Analog

Marsal Ventura has signed with Analog for worldwide representation, which feels right for a DJ who treats genres the way tapas treats food groups—grab a little of everything, don’t overthink it, and make sure it pairs well with something loud.

Ventura’s not new to this. He’s been building dancefloors and twisting expectations since long before techno flamenco was something people took seriously—or Googled to make sure it wasn’t a typo. Now, he’s clocking 255,000 monthly listeners on Spotify, with Spain lighting up the heatmap like it’s voting in Eurovision. Madrid, Barcelona, Valencia, Bilbao, Málaga—it’s less of a fanbase and more of a distributed rhythm section.

His latest remix, “Caballo Maldito,” blends techno kick drums with flamenco handclaps like it’s trying to out-seduce both Berlin and Seville at the same time. And somehow, it works. It’s not EDM. It’s not traditional. It’s… emotionally percussive. It’s what happens when you turn a Spanish horse chant into a club anthem.

Marsal’s played

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Hip-Hop 2 mins read

Cordae Has Signed With Wasserman

Cordae has signed with Wasserman for global representation, which, in retrospect, feels less like a career update and more like a foregone conclusion. When your name sits comfortably in Grammy nominations, your Spotify streaming numbers hover around 5 million a month, and your top cities include Chicago, Sydney, and Toronto—well, you’re not freelancing the next chapter of your career.

Cordae’s not new to evolution. He started in the YBN collective, spun off into solo stardom with The Lost Boy, and built a reputation on being the guy who could hold his own in a rap cypher and also get dinner-table approval from your NPR-loving uncle. He’s the rare artist who raps like he’s writing a memoir but still sounds good in a playlist between Travis and Doja.

His latest album The Crossroads, released via Atlantic last year, doubled down on this duality. Features from Anderson .Paak, Lil Wayne, and even Ye—because apparently Cordae’s calendar can handle both therapy-core and ego opera—punctuated a record that felt equal parts confessional

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Agency Signing 2 mins read

Jamal Roberts Has Signed With UTA for Representation

Jamal Roberts has signed with UTA for representation, because when you win American Idol with 26 million votes, you don’t just get a trophy—you get a seat at the grown-up table.

Roberts, the 27-year-old P.E. teacher from Meridian, Mississippi, isn’t your typical reality show victor. He’s a father of three, a former gospel contestant on Sunday Best, and now, the first Black man in 22 years to win Idol—a feat last achieved by Ruben Studdard in 2003. His path to the crown wasn’t paved with industry connections or viral moments. It was

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Music 2 mins read

Netsky Signs with Wasserman

Netsky has signed with Wasserman for worldwide representation—excluding North and South America—because when your fanbase spans five continents and your genre of choice moves at 174 BPM, you need an agency that can keep pace without asking for a translation.

The Belgian producer, known for wrapping drum and bass in melody and serotonin, currently pulls in nearly 2 million monthly Spotify listeners, with top cities like Brussels, London, Auckland, Prague, and Manchester—essentially a map of places where people still believe in dance music as therapy.

His latest release, “Out of Body” with fellow Belgian Andromedik, came via Payday Records and leans into what Netsky does best: high-energy euphoria that somehow still feels personal. It’s not just DnB—it’s DnB with feelings, bottled and filtered through synths that sound like sunrise and regret in equal parts.

If you’re just joining the story: Netsky (real name Boris Daenen) came up through Hospital Records, where his early 2010s output

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Electronic 2 mins read

Anyma has signed with Satellite 414 for PR representation

Anyma has signed with Satellite 414 for PR representation, because when your live show looks like an alien transmission from the year 2097 and your visuals are giving people identity crises in 8K, you need a communications team that can translate all that into something humans can post on Instagram.

He’s still repped by CAA for live bookings, which makes sense—when you’re headlining the Sphere in Las Vegas, you’re not just “on tour,” you’re building entire digital universes in front of 18,000 people who came for techno and left contemplating the singularity. His “End of Genesys” residency was less “concert” and more “interactive cyber-opera,” complete with AI avatars, architectural hallucinations, and a level of production that suggests someone at Afterlife has hacked the time-space budget.

As one half of Tale of Us and co-founder of Afterlife Records, Anyma (aka Matteo Milleri) has never been particularly interested in reality. His solo project is a beautifully designed existential

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