Investments

Investments 2 mins read

Khaotic Joins SneakyLinks as Investor and Brand Ambassador

Love & Hip Hop star and rapper Khaotic has joined SneakyLinks, a new social media app, as an investor and brand ambassador. SneakyLinks, co-founded by investor Daniel Gamble and rap legend Jim Jones, launched at Invest Fest ’24, drawing attention for its innovative, privacy-focused platform. With Khaotic’s involvement, SneakyLinks aims to expand its appeal among younger audiences seeking an alternative to mainstream social media, offering a more community-oriented, authentic space.

Career Highlights: Known for his energetic style and candid personality, Khaotic—born Rubin Carlton McFadden—has gained popularity in the music industry with tracks like “Action,” “Keep it Real,” and “Can’t Win for Losing.” His breakout single, “These Hoes For Everybody,” released in 2015, attracted wide attention and solidified his reputation in the rap scene.

In addition to his music, Khaotic became a prominent face on Love

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Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

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Music 2 mins read

Post Malone Becomes An Investor in Poppi

Post Malone, the chart-topping rapper and singer-songwriter, has joined Poppi, the popular prebiotic soda brand, as an investor. Known for his distinctive style and wide appeal, Malone’s involvement with Poppi adds to his portfolio of brand partnerships, which also includes collaborations with Postmates, Raising Canes, HyperX, and Bud Light.

Career Highlights: Post Malone first gained international fame with his debut single White Iverson in 2015. Since then, he has become one of the most influential artists in the music industry, blending genres like hip-hop, rock, and pop. His albums Stoney (2016), Beerbongs & Bentleys (2018), Hollywood’s Bleeding (2019), and Twelve Carat Toothache (2022) have all topped charts worldwide, featuring numerous multi-platinum hits such as Rockstar,

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Sports 2 mins read

Marcus Rashford and Jadon Sancho Invest in Nala’s Baby

KREPT, of the musical duo Krept and Konan and Co-Founder and Director of Nala’s Baby, has welcomed footballers Marcus Rashford and Jadon Sancho into the fold as investors in the rapidly growing brand. Launched two years ago, Nala’s Baby has seen substantial growth, with the two English footballers joining other high-profile investors such as Anthony Joshua, Jourdan Dunn, and Yung Filly.

Brand Growth and Expansion: Since its inception, Nala’s Baby has demonstrated impressive growth. This week, the brand expanded its retail presence by becoming available in its sixth national retailer, Sainsbury’s.

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Hip-Hop 2 mins read

Jay-Z Invests in Wristcheck: Joining the Wave of Celebrity-Backed Watch Platforms

Hip-hop mogul Jay-Z, also known as Shawn Carter, has made a strategic investment in Wristcheck, an innovative platform for buying and selling authenticated pre-owned timepieces. Founded by Austen Chu, known for his significant Instagram following as a horophile, Wristcheck has carved a niche in the luxury watch market by ensuring each piece is vetted by Swiss-trained watchmakers.

Celebrity Trend in Watch Trading: Jay-Z’s investment aligns him with other celebrities who have shown a keen interest in the luxury watch market. Notable figures such as Cristiano Ronaldo and Charles Leclerc have put their support behind Chrono24, a leading entity in the online watch trading space valued at over a billion dollars. Similarly, personalities like Kevin Hart, John Legend, and J

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Investments 2 mins read

Charles Leclerc Invests in Chrono24

Charles Leclerc, the renowned Formula 1 driver and ambassador for Richard Mille, has made a strategic investment in Chrono24, a leading online platform for luxury watches. This move aligns with his interests in high-end timepieces and complements his role with Richard Mille, underscoring his growing involvement in the luxury watch market.

⌚ Deepening Ties in the Watch Industry: Leclerc’s investment in Chrono24 is a natural extension of his passion for luxury watches, evidenced by his ongoing ambassadorship with Richard Mille. By investing in Chrono24, he not only solidifies his status within the watch community but also diversifies his investment portfolio in a field he is genuinely passionate about.

🌐 Joining Forces with Prominent Investors: Leclerc joins other high-profile investors, including Cristiano

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Investments 2 mins read

Russell Westbrook Joins Little Kitchen Academy as Investor

Little Kitchen Academy, a pioneer in Montessori-inspired cooking education for children, is excited to announce NBA all-star and renowned entrepreneur Russell Westbrook as both an investor and an advisory board member. This partnership, in collaboration with Westbrook’s Why Not? Foundation, represents a significant commitment to expanding children’s culinary education and making it more accessible, especially in underserved communities.

🍳 Empowering Young Chefs: Little Kitchen Academy is dedicated to teaching children essential life skills and food literacy through cooking. With a Montessori-inspired approach, the academy provides practical and hands-on learning experiences that foster independence, confidence, and healthy eating habits among young learners.

🏀 Westbrook’s Vision for Community Impact: Westbrook, known for his philanthropy as much as his athletic prowess, brings a wealth of experience and a deep commitment to community service

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Soccer 2 mins read

Cristiano Ronaldo Joins WHOOP as Global Ambassador and Investor

WHOOP, the renowned human performance company, has proudly announced Cristiano Ronaldo, the legendary football icon, as their new global ambassador and investor. This partnership marks one of Ronaldo’s most significant investments, positioning him alongside an elite group of athletes who have also embraced WHOOP’s mission to enhance human performance.

⚽ Ronaldo’s Commitment to Performance: Known globally for his exceptional athleticism and dedication to fitness, Ronaldo’s alignment with WHOOP underscores his commitment to maintaining peak performance. His investment in WHOOP is not just financial; it reflects a shared philosophy towards advancing wellness and athletic performance through cutting-edge technology.

🏅 Elite Company: Ronaldo joins a distinguished list of ambassador investors at WHOOP, including NFL superstar Patrick Mahomes, Olympic champion swimmer Michael

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Music 2 mins read

The Chainsmokers Make Investment in MagicX

The Chainsmokers, known globally for their chart-topping music, are expanding their influence into the tech world with a significant investment in MagicX, a promising AI startup focused on simplifying daily tasks for users. This venture is part of their broader investment strategy through Mantis Venture Capital, a fund they founded which has quickly made its mark in the venture capital scene.

🚀 Expanding Venture Horizons: Since its inception in 2020, Mantis Venture Capital has rapidly gained traction in the investment community, thanks in part to a substantial $35 million from influential figures like Mark Cuban. The fund has strategically diversified its portfolio, engaging in a wide range of sectors including healthcare, music, and now AI technology with MagicX.

📱 MagicX: A Superpower in Your Pocket: MagicX aims to revolutionize how individuals manage their everyday activities by harnessing the power of artificial intelligence. Described as a “superpower in your pocket,” MagicX provides tools and services that streamline

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Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company’s shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas, Prince’s involvement with Crossover Culture represents a significant pivot. Here, he is not

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Investments 2 mins read

Travis Kelce and Patrick Mahomes Launch Culinary Venture with 1587 Prime Steakhouse

Kansas City Chiefs stars Travis Kelce and Patrick Mahomes are making a play off the field with their latest business venture, the launch of 1587 Prime Steakhouse in Missouri. This new restaurant venture represents a significant expansion of their business interests, with an investment of £23.9 million aimed at capturing the culinary hearts of Kansas City and beyond.

🍴 A Touchdown in the Culinary World: The steakhouse, named 1587 Prime as a homage to their jersey numbers (15 for Mahomes and 87 for Kelce), is managed by the renowned hospitality group Noble 33. This group is known for its portfolio of high-end restaurants in major cities like Las Vegas, Los Angeles, Miami, London, and New York City, ensuring that 1587 Prime is in experienced hands.

💼 Business Beyond Football: With an initial investment of £1 million, Kelce and Mahomes are not just setting up a local eatery but are eyeing broader horizons. The duo’s venture into the restaurant

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Investments 2 mins read

Shikhar Dhawan Joins Forces with Svish as Investor and Brand Ambassador

Svish, a dynamic D2C brand specializing in men’s grooming and hygiene, is excited to announce its collaboration with Indian cricket star Shikhar Dhawan. Not only has Dhawan invested in the brand, but he will also serve as its brand ambassador, bringing his charisma and influence to elevate Svish’s presence in the market.

🌐 A Strategic Partnership: Dhawan’s association with Svish is a significant endorsement for the brand, which prides itself on innovation and quality. His involvement is expected to enhance the brand’s visibility and appeal, particularly among sports fans and those who value fitness and personal care.

🛍️ Innovative Product Line: Since its inception in 2020 by founders Ishan Grover and Jaideep Mahajan, Svish has quickly made a name for itself with groundbreaking products like the world’s first Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On. These products not only stand out for their unique attributes and certifications but also for their commitment to safety

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Investments 2 mins read

Mahendra Singh Dhoni Joins Forces with EMotorad to Accelerate EV Adoption

Mahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake but also positions him as a brand endorser, leveraging his immense popularity to promote EMotorad’s vision.

🚲 Expanding into the EV Landscape: EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to revolutionize the e-cycle market by offering models designed for adventure seekers, daily commuters, and casual riders. Dhoni’s investment reflects his commitment to supporting innovative solutions that address modern transportation needs and environmental concerns.

💸 A Diverse Portfolio of Investments: Over the years, Dhoni has shown a keen interest in diversifying his investment portfolio, which includes ventures in fitness, aerospace, automotive retail, food and beverage, and digital financial

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Endorsement Deals 2 mins read

Rafael Nadal Joins Forces with Playtomic as Shareholder

Spanish tennis legend Rafael Nadal has teamed up with Playtomic, a leading brand in racket sports, as a strategic shareholder. The announcement, made recently, underscores Nadal’s commitment to promoting accessibility and community engagement in padel and tennis.

🤝 Investment Partnership: Rafael Nadal’s investment in Playtomic marks a significant milestone for the brand. As a shareholder, Nadal brings not only his expertise in the world of tennis but also his passion for fostering inclusivity and making sports accessible to all.

🎾 Community-Centric Approach: Nadal’s partnership with Playtomic is rooted in a shared vision of creating a vibrant and inclusive sports community. Playtomic’s innovative platform enables players of all skill levels and backgrounds to connect, book courts, and engage in racket sports activities seamlessly.

🗣️ Nadal’s Enthusiasm: In his statement, Rafael Nadal expressed his excitement about the partnership, highlighting Playtomic’s ability to

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie to waterdrop’s roster of investors marks a pivotal moment

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Investments 2 mins read

Rosie Huntington-Whiteley Partners with The Equity Studio for Entrepreneur-led Brands

Exciting news in the world of beauty and lifestyle entrepreneurship as British model and actress Rosie Huntington-Whiteley joins forces with The Equity Studio. Rosie’s investment in The Equity Studio marks a significant step towards supporting and accelerating entrepreneur-led brands in the beauty and lifestyle sectors.

💰 Strategic Investment: Rosie’s partnership with The Equity Studio involves not just financial backing but also strategic advice and resources aimed at empowering entrepreneurs to achieve their full potential. With her industry expertise and passion for innovation, Rosie aims to contribute to the growth and success of emerging brands in the beauty and lifestyle space.

🚀 Accelerating Entrepreneurship: The collaboration between Rosie Huntington-Whiteley and The Equity Studio signifies a shared vision of fostering creativity, innovation, and growth within the beauty and lifestyle industries. By opening up capital resources and leveraging their networks, they aim to create a supportive ecosystem

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Brand Ambassador 2 mins read

Molly Smith Lights Up as Boohoo’s Newest Ambassador

Love Island: All Stars victor Molly Smith is setting the fashion world ablaze as she steps into her role as the fresh face of Boohoo for 2024. The Manchester-born reality star, known for her captivating style and infectious charisma, has landed Boohoo’s most significant deal to date, solidifying her status as a sought-after influencer and fashion icon.

🏆 Post-Love Island Success: Molly Smith’s journey to becoming Boohoo’s ambassador began with her triumphant win on Love Island: All Stars. Her magnetic personality and impeccable fashion sense captured the hearts of viewers and industry insiders alike, leading to a flurry of interest from various brands vying to collaborate with her.

💃 Exclusive Partnership: Now, at 29 years old, Molly has signed an exclusive 12-month contract with Boohoo, marking a milestone in her flourishing career. This partnership grants her the platform to showcase her unique style and creative vision, starting with her debut curated edit set to launch on April 3rd.

👗 Sizzling

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment in KLIQ underscores a commitment to revolutionize the way creators are viewed as pivotal to the future landscape

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Campaigns 1 mins read

Erling Haaland Scores Sweet Success with New Ice Cream Brand Launch

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

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Sports 2 mins read

Drew Brees Dives into Pickleball: Joins The Picklr as Ambassador, Investor, and Franchise Owner

Drew Brees, the renowned NFL veteran and former New Orleans Saints quarterback, is branching out into the world of sports entrepreneurship with his latest venture into pickleball. Brees has joined The Picklr, North America’s fastest-growing indoor pickleball facility, taking on roles as an ambassador, investor, and franchise owner.

🥒 The Picklr: A Rising Star in Sports: The Picklr is rapidly gaining popularity as a premier destination for indoor pickleball enthusiasts. As a sport that combines elements of tennis, badminton, and ping-pong, pickleball has witnessed a surge in popularity, and The Picklr is at the forefront of this growing trend.

🏆 A Champion’s New Arena: Drew Brees, celebrated for his remarkable two-decade-long NFL career and leading the New Orleans Saints to victory in the 2009 Super Bowl, is no stranger to sports success. His transition into the pickleball realm signifies a new chapter in his career, blending his athletic passion with business acumen.

📈 Investing in Community and Sport: Brees’s

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