Influencers

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

👟 A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you're in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

💼 What’s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAX’s renowned best-selling tights also at $89.95. It's the kind of activewear you'd happily wear both inside and outside the gym.

🎨 Colorful and Versatile: Including crop tops available

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

🎤 From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

🎵 Musical Milestones: Following the success of her latest single 'Designer Body,' released in December 2023, Kizzy Don's catchy beats and bold lyrics have caught the public's eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

🍹 A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential ‘00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof's Dry Shampoo.

🕰️ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing 'The Simple Life' and the crucial role of Living Proof's Dry Shampoo in achieving hair perfection.

🌟 Paris Hilton's Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton's iconic status and the era's influence on today's beauty trends.

🔄 A Shift in Strategy: Living

In a fashionable nod to its heritage, Balenciaga reintroduces the iconic Le City Bag, a gem from the 2000s, for its 2024 lineup. Capturing the essence of the era, the bag is expertly crafted in Arena leather, adorned with vintage accents such as original-sized studs, laced zipper pulls, and luxurious lacquered leather handles and straps. Among the luminaries gracing this revival, Devon Lee Carlson stands out as a pivotal figure in the campaign, exemplifying the timeless appeal of this classic accessory.

🌟 A Fusion of Fashion Icons and Modern Muses: The campaign, masterfully shot by the renowned photographic duo Inez & Vinoodh, features a blend of fashion royalty and contemporary influencers. Alongside Devon Lee Carlson, the campaign is elevated by the presence of newly appointed brand ambassador Kim Kardashian, who elegantly showcases the Le City Bag within the chic confines of her personal closet.

📸 An Array of Fashion Prowess: Joining Carlson and Kardashian are influential personalities

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

🎮 Kylie's Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: “I’m not really a gamer, but remember this name: Travel Town.” She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a "beautiful town," which she adorably describes as “cuuuuute.”

💬 Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner's unexpected promo for Travel Town. The ad has sparked discussions about the game's budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments