Influencers

Campaigns 2 mins read

WOW Vegas and Paris Hilton’s 11:11 Media Sparkle in New Brand Campaign

WOW Vegas, a prominent name in the US social casino scene, is ecstatic to reveal its collaboration with the iconic Paris Hilton and her forward-thinking media company, 11:11 Media. As the new face of WOW Vegas, Hilton has already made waves with a promotional video that not only captivated fans but also heightened anticipation for what's to come in this glamorous partnership.

🌟 Paris Hilton: A Fresh Face for Social Gaming: Known for her effervescent personality and entrepreneurial spirit, Paris Hilton infuses WOW Vegas with her unique brand of sparkle and excitement. Her involvement promises to transform the social casino landscape, offering players an experience that marries the high-stakes allure of Las Vegas with the engaging world of social gaming.

🎲 A Diverse Gaming Portfolio: As part of this vibrant partnership, WOW Vegas invites gaming aficionados to delve into an expansive suite of over 700 social casino-style games. The

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Campaigns 2 mins read

The D’Amelio Family Unveils Fresh Footwear for Spring: A Step into Vibrancy

As the chill of winter fades and the blossoms of spring begin to unfold, the excitement for lighter, brighter fashion follows suit. The D'Amelio family, acclaimed for their dynamic presence in the reality TV sphere and their colossal social media influence, has perfectly captured this seasonal transition. They recently showcased their eagerly anticipated spring footwear collection, adding a splash of vitality and flair to wardrobes everywhere.

🌟 A Family Affair in Fashion: During an engaging segment with "Good Morning America," TikTok superstar Charli D'Amelio shared her enthusiasm for the new collection, emphasizing the transformative power of a great pair of shoes. This sentiment was echoed by her family members, Marc, Heidi, and Dixie, highlighting the collective passion and vision driving their brand.

👡 A Glimpse into Spring: The D'Amelios offered an exclusive preview of their spring lineup at an immersive pop-up shop in New York City, captivating attendees with a variety of styles

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Campaigns 1 mins read

Kylie Jenner Shines in Sam Edelman’s 20th Anniversary Campaign

In a dazzling celebration of two decades of unparalleled style and craftsmanship, Sam Edelman proudly unveils its Spring/Summer 2024 campaign starring the iconic Kylie Jenner. This landmark campaign ushers in a year-long celebration of Sam Edelman's 20th anniversary, showcasing the enduring legacy and innovation of the beloved contemporary lifestyle brand.

📸 A Visionary Collaboration: The campaign captures a series of captivating images featuring Kylie Jenner like never before, spotlighting the essence and innovative spirit of Sam Edelman. Stepping out from her brand, Jenner brings a dynamic and fresh perspective to the campaign, elevating the brand's signature aesthetic to new heights.

🗣️ Kylie Jenner on Empowerment through Fashion: Jenner's engagement with Sam Edelman's footwear instills a sense of confidence and beauty, honoring her role in this significant milestone. Sam Edelman, co-founder and creative director, shares

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment

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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the "Unkillable Demon King" himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One's latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC's goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it's a gateway to unforgettable experiences. Fans will have the chance to meet

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New Signings 2 mins read

Currents Management Expands Roster with Top Family and Comedy Creators

In a strategic move to enhance its illustrious roster, Los Angeles-based Currents Management, a blend of creative agency and talent management firm, has warmly welcomed five exceptional content creators and creator couples. Spearheaded by the dynamic duo, Nilou and Cameron Ajdari, Currents Management emphasizes family content and is diversifying into comedy, marking a significant step in its journey since its inception in 2021.

👫 Diverse Talents Unite: This fresh influx of talent includes:

Tay & Kay Dudley, a beloved couple from Texas, captivating a staggering 13.6 million followers across TikTok and Instagram with their heartwarming and engaging content. Reza & Puja Khan, the Indian-Pakistani-Persian power couple, amassing 5 million fans with their cross-cultural experiences and infectious joy. … Read More
New Signings 2 mins read

Tareasa “Reesa Teesa” Johnson Brings ‘Who TF Did I Marry?’ Viral Sensation to CAA

CAA has proudly announced the signing of Tareasa “Reesa Teesa” Johnson, the dynamic force behind the viral TikTok series Who TF Did I Marry? that captivated audiences with over 400 million impressions. Johnson, a video blogger and writer with a knack for storytelling, has rapidly ascended to social media fame, turning her personal experiences into a compelling narrative that resonates with millions.

📱👀 A Journey Through Digital Storytelling: Beginning her series with a simple question about relationship betrayals, Johnson's 50-part saga evolved into an eight-hour chronicle of love gone awry. Her honest and raw exploration of marital mishaps struck a chord, leading to notable appearances on mainstream platforms such as GMA and The Tamron Hall Show.

🗣️🌐 Universal Resonance and Support: Johnson's work has sparked conversations around the globe, with many reaching out to share their own tales of romantic disillusionment. Her series not only entertains but also offers a sense of camaraderie to

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Brand Ambassador 2 mins read

Khushi Kapoor: The Fresh Face of The Face Shop

The Face Shop, a global icon in Korean beauty, proudly introduces Khushi Kapoor as its newest brand ambassador in India. This exciting collaboration marks a landmark moment for The Face Shop, as Kapoor, with her radiant beauty and youthful charisma, embodies the essence of the brand's dedication to pure, effective skincare.

🇮🇳 Bollywood Charm Meets Korean Beauty: Khushi Kapoor's induction into The Face Shop family merges the best of Bollywood glamour with cutting-edge Korean skincare innovation. Her influence among the younger demographic and her genuine passion for skincare resonate with The Face Shop's vision of delivering authentic beauty solutions to the Indian market.

🍃 Inspiring a Generation: Kapoor's engagement with The Face Shop is set to inspire a wave of skincare enthusiasts to prioritize health and natural beauty. With a focus on clean beauty and sustainable practices, this partnership aligns with the aspirations of a generation

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Brand Ambassador 2 mins read

Clix Amplifies Gaming Experience with JBL Audio Partnership

JBL Audio, a titan in the realm of sound innovation, has embraced Fortnite phenomenon and XSET co-owner, Cody "Clix" Conrod, as its newest brand ambassador. This strategic alliance marries the intense world of esports with JBL's superior audio technology, providing Clix with the JBL Quantum headset to enhance his gaming prowess and content creation adventures. Beyond the realm of gaming, this collaboration extends to Clix's personal soundtrack for travel, socializing, and staying active, demonstrating the versatility of JBL's audio solutions in supporting dynamic lifestyles.

🔊 Soundscapes of Victory: Center stage in this partnership is the JBL Quantum 910P headset, praised by Clix for its instantaneous audio feedback and enveloping sound quality, crucial for the rapid decision-making in Fortnite's competitive landscape. Clix's role as a JBL ambassador transcends individual achievements, aiming to unite his audience through a shared passion for exceptional sound. Initiating with a vibrant live stream event from the JBL SoHo

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Campaigns 2 mins read

Gatorade Dives into Hydration Market with New Gatorade Water Launch

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade's leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign's digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations,

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